• Title/Summary/Keyword: 소비 경험

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The Effects of Experiential Consumption Characteristics in the Hotel Business on Customers' Revisiting and Switching Intention (호텔의 경험적 소비특성이 재방문의도와 전환의도에 미치는 영향)

  • Lim, Hyunjeong
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.301-312
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    • 2016
  • The purpose of this study is the findings of the effects of the experiential consumption characteristics in the hotel business on customers' revisiting and switching Intention. Also, this study is to examine revisiting and switching intention in accordance with visit frequency. For this study, the author analyzed empirically 534 copies of questionnaires. The first finding of this study discovered that playfulness, symbolism, usefulness and aesthetics had positive effects on revisiting intention. Second, symbolism, usefulness and aesthetics had negative effects on switching intention. Especially, symbolism had more significant effect on revisiting and switching intention than other variables. And finally, visit frequency had moderating effects between the experiential consumption characteristics and revisiting intention, switching intention. The hotel companies are possible to obtain several strategic implications on the basis of this empirical results.

Cultural Capital and Expanded Musical Consumption -From What to How (문화자본과 확장된 '문화소비' -무엇을 소비하는가에서 어떻게 소비하는가로)

  • Kim, Eun-Mee;Kwon, Kyung-Eun
    • Korean journal of communication and information
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    • v.69
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    • pp.111-138
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    • 2015
  • The purpose of this study is to suggest that cultural consumption practices are changing with social and media changes and re-conceptualize 'cultural consumption' beyond attendance or exposure to high culture genres. We look at four types of musical consumption - news reading, posting a review, amateur participation, interaction with others - as expanded musical consumption. We expect expanded musical consumption to be closely associated with cultural capital than with attendances at musical events since high-culture events gets popularized, musical information abundant and cultural interaction easier. We explore the question of the relationship between inherited cultural capital and cultural consumption using recent survey data. More evident are positive relationships between cultural capital and production than attendance.

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A Study on IPTV Interaction Design through Virtual Channel Page - A Study on the way of Consuming Multimedia Contents of IPTV In User-Centered Design (가상 채널 페이지를 통한 IPTV 인터렉션 디자인 - 사용자 중심의 IPTV 멀티미디어 컨텐츠 소비 방법 연구)

  • Choi, Han-Jin;You, Hyun-Sun
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.251-256
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    • 2008
  • 가상 채널을 통한 IPTV 인터렉션 디자인 -멀티미디어 컨텐트 소비를 중심으로 정해진 방송시간에 따라 일 방향적으로 프로그램 매제를 제공하던 TV 는 바야흐로 혁명의 시대를 맞고 있다. 이에 따라 사용자는 오랜 시간 기존의 TV 에서의 사용자 경험을 유지한 채, IPTV 라는 새로운 방식의 시스템을 경험하게 된다. 따라서 기존의 TV 사용자들도 이러한 새로운 형태의 TV를 거부감 없이 적극적으로 사용할 수 있도록 하기 위하여 사용자 중심의 인터렉션에 대한 연구와 인터페이스 개발의 필요성이 높아지고 있다. 본 연구에서는 현재 국내에 상용화된 IPTV 의 서비스들 중에서 주식, 쇼핑, 교통 등과 같은 양방향 서비스를 제외한 실시간 방송과 기존의 VOD 컨텐츠들을 포함한 멀티미디어 컨텐츠 소비에 대한 인터렉션 방법을 연구 범위로 정하였다. 본 연구를 위하여, 기존의 IPTV VOD 컨텐트의 소비 방식에 대해 다양한 사용자 리서치를 실시하였다. 그 결과 피 실험자들은 기존의 TV 에서 경험했던 것과 같이 단순하고 심플한 조작 방식으로 원하는 task 를 수행하여 각 목적에 맞는 결과를 얻는 것을 기대 한다는 것을 알 수 있었다. 그러나 실제 이 과정에서 피실험자들은 인터렉션 상의 여러 가지 문제점을 겪었는데, 특히 VOD 소비 방법의 accessibility 부분에서 해결해야 할 사용자 경험 요소들을 많음을 알 수 있었다. 따라서 본 연구를 통하여 현재 국내에 상용화된 IPTV 의 VOD 컨텐츠 소비 방식과 실시간 방송 컨텐츠를 소비함에 있어서 사용자가 만족하지 못하는 경험적 요소들을 집중적으로 연구하여, 기존의 TV 사용자가 더욱 적극적으로 멀티미디어 컨텐츠를 소비할 수 있는 방안으로 새로운 개념의 가상채널 인터렉션 방법을 제안하고자 한다.

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A Study on Adolescents' Ethical Consumption Education Experience and Ethical Consumption Behavior (청소년의 윤리적 소비 교육 경험과 윤리적 소비행동에 관한 연구)

  • Jung, Joo-Won
    • Journal of Korean Home Economics Education Association
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    • v.24 no.3
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    • pp.191-208
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    • 2012
  • The purpose of this study was to explore a plan for maximizing effectiveness of adolescents' ethical consumption education. The ethical consumption education experience and the ethical consumption behavior in home, school and society were examined targeting 587 middle and high school students. As a result of research, first, adolescents' ethical consumption education experiences were indicated not to be mostly high. In the sphere of ethical consumption behavior, the ethical consumption education for the future generation of centering on green consumption was being much performed. Second, the students are much facing ethical consumption through participating in event and voluntary-service activity as for school program and through participating in flea market as for social program. And the tendency was being shown that has high contact frequency in ethical consumption education through internet. Third, the adolescent consumers' ethical consumption behavior level was not high as a whole. Thus, it could be known that the ethical consumption education is needed continuously. Especially, the education of the ethical consumption for current generation is further demanded. Fourth, the factors of having influence upon adolescent consumers' ethical consumption behavior were indicated that the more ethical consumption behavior is shown in more taking home consumer education and school consumer education in case of women and in the lower school year as for school year. In this way, the importance of ethical consumption education in home, school and society is indicated. Thus, there will be a need of being developed the educational method and the educational contents that are connected with real life so that adolescents themselves can acquire through experience by being linked mutually.

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A Study on Experiential Space Consumption Patterns in Urban Parks through Blog Text Analysis - Focusing on Ttukseom Hangang Park - (블로그 텍스트 분석을 통해 살펴본 도시공원의 경험적 공간 소비 양상 - 뚝섬한강공원을 중심으로 -)

  • Kim, Shinsung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.51 no.2
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    • pp.68-80
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    • 2023
  • With the recent changes in society and the introduction of new technologies, the usage patterns of parks have become diverse, leading to increased complexity in park management. As a result, there is a growing demand for flexible and diverse park management that can adapt to these new requirements. However, there is inadequate discussion on these new demands and whether urban park management policies can respond. Therefore, empirical research on how park usage patterns are evolving is critical. To address this, blog data, in which individuals share their experiences, was used to examine the spatial consumption patterns through semantic network and topic analysis. This study also explored whether these spatial consumption patterns exhibit experiential consumption characteristics according to the experience economy theory. The results showed that consumption behaviors, such as renting picnic sets and having food and drinks delivered, were prominent and that emotional experiences were pursued. Furthermore, these findings were consistent with the experiential consumption characteristics of the experience economy theory. This suggests that park planning and maintenance methods need to become more flexible and diverse in response to the changing demands for park usage.

Pro-environmental Consumer Behavior according to Adolescent´s Environmental Education Experience and Peer Group (청소년의 환경교육경험과 또래집단에 따른 환경친화적 소비행동)

  • 장윤옥;박수경
    • Journal of Korean Home Economics Education Association
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    • v.15 no.4
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    • pp.133-146
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    • 2003
  • The purpose of this study was to investigate pro-environmental consumer behavior according to adolescent´s environmental education experience and peer group´s pro-environmental consumer behavior. The subjects of study were general high school students in Daegu, and the method was by the analysis of 610 questionnaires obtained from them. The main findings of this study were as follows : First, there was no meaningful difference in adolescent´s pro-environmental consumer behavior according to the degree of environment-related education experience in school, and were meaningful differences in adolescent´s pro-environmental disposal behavior according to the degree of participating-experience in environment-related events in school. Second, there were meaningful differences in adolescent´s pro-environmental purchase, use and disposal behavior according to the degree of environmental education experience at home. Third, there were meaningful differences in adolescent´s pro-environmental purchase and disposal behavior according to the degree of environmental education experience in society. Fourth, there were meaningful differences in adolescent´s pro-environmental consumer behavior according to peer group´s pro-environmental consumer behavior.

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The meaning of experience and immersion to the diffusion of digital contents and consumption behavior based on arousal (디지털 콘텐츠의 확산과 공감 기반 소비행동에서의 경험과 몰입의 의미)

  • Kim, Yeonjeong
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.387-392
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    • 2013
  • The purpose of this study investigate the main factors of the diffusion of digital contents and consumer's participation behavior, consumption culture and examine the experiential perspective to consumer's information selection behavior. In digital network, the social presence, challenge, self-presentation, arousal and emotional feeling were significant variables to flow experience. Experiential perspectives focused on the search of identity and self-determination were main basic perspective to explain the diffusion of digital contents, consumer participation. This research result applied to media and device strategy to up-coming digital convergence and adapted to product planning and development, user friendly navigation and emotional human-centered service module.

A Convergence Study on the Direction of Consumption Process of Medical Marijuana in Korea (한국 의료용 대마 사용자의 소비 프로세스 방향성에 대한 융합적 연구)

  • Noh, Soo-Hyang;Pan, Young-Hwan
    • Journal of the Korea Convergence Society
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    • v.10 no.11
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    • pp.463-470
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    • 2019
  • Currently, the consumption process of Medical Marijuana is complicated, so it is necessary to provide patient-centered services. This study defined the consumption process of Medical Marijuana as three steps and five procedures for the user-centered consumption process direction study, and created a consumption journey map through user interviews with experience of purchasing Medical Marijuana to find the pain point in the consumption process. Then, based on the case studies of the United States and Canada, three scenarios applicable to Korea were presented according to the scope of implementation. It is meaningful that it is a user-centered study based on the experience of Medical Marijuana consumers and it is expected to be used as reference data in improving the consumption process in the future.

Is meaning-oriented consumption possible in the consumer society? : The case study of women's narratives on their cosmetic experiences (소비 중심 사회에서 의미 추구 소비는 가능한가? : 여성 소비자의 화장품 소비 경험에 관한 내러티브 사례분석을 중심으로)

  • Bong Hyun Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.1039-1048
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    • 2023
  • This article aims to find meaning-oriented consumption in the consumer society based on the female consumers' narratives of makeup consumption experiences. The case study of consumer narratives identified various meaning-oriented consumption behaviors among the female informants. The study also exemplifies the outcomes of meaning-oriented consumption and suggests a hypothetical framework that shows the process to get those outcomes from functional consumption to meaning-oriented consumption.

Development and Architecture of Video-to-Images to Enhance User Experience for Video Content Consumption (동영상 콘텐트 소비의 사용자 경험 향상을 위한 V2I(Video to Images) 기술 및 그 구조)

  • Jeon, Kyuyeong;Yang, Jinhong;Kim, Yongrok;Park, Hyojin;Jung, Sungkwan
    • KIISE Transactions on Computing Practices
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    • v.22 no.7
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    • pp.326-331
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    • 2016
  • The proportion of video content consumption is growing dramatically but some users avoid it. The reasons are initial time to load, lack of the time to watch video content, and particularly a traffic issues on mobile devices. The proposed Video-to-Images(V2I) technology offers a new user experience to end users through converting video into images without content providers' or users' effort. Using the V2I technology, consumption methods of video content with new type of content by users and the advantages of the new user experience will be introduced. Furthermore, the overall architecture of the V2I will be explained.