• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.95-103
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• 2008

Hana TV and Mega TV have been growing rapidly with IP-VOD service. The number of subscribers of both of them were 1.4 million in April 2008. Additionally, the change of viewing patterns of IPTV subscribers was predicted. Therefore, the purpose of this paper is to see how the subscribers use IP-VOD service practically. For this research, the frequency, the time and the duration of connection by genre have been analyzed on the March of 2007 and 2008. According to the result, there was a significant change quantitatively: within a year, not only the number of subscribers has doubled, but also the frequency of monthly connection has been increased 15 times. In addition, the duration of viewing per person has quadrupled. Regarding to the contents, the subscribers still prefer to watch free TV programs. However, the viewers have their own way of consuming TV programs. It has been proved that IPTV is a complementary media of free TV with a strong possibility to change the viewing patterns in the near future.

• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.173-180
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• 2008

In this research, experiments were performed to focus on haptical factors among the emotional way of expression in design, and, find out what factors of preference influenced by haptic elements as surface material, grip senses and shape that considering clues when consumer has purchase intention. The questionnaire survey of beverage bottles in experiment extract to haptic elements were estimated in various surface of bottles and consumer preference through practical touch by managed objects themselves. The experimental groups for this survey, one is using sight and sense of touch both, the other groups are use sense of touch only without sense of sight. Therefore, to find out effective factors for design and functional matter as the kind of treating surface and properties derived from comparing two experimental groups have recognition in level of priority for each element related with haptical design sources. Finally, considering practical use schema with emotional approach based on haptical property to adopting design process.

• Korea journal of population studies
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• v.29 no.2
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• pp.195-213
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• 2006

Follow-up surveys with 700 smoking male adults and 300 nonsmoking male adults were performed before 20-days and after one month, three months and six months since government's price increase enforcement. 572 smokers among 700 and 198 non-smokers among 300 were remained and followed up till the end of the surveys. The cessation rate of smokers are 6.6%(after one month), 10.3%(after three months) and 11.0%(after six months). Smoking cessation ratio of new smoking quilters who considered that price increase as a motive of their giving-up smoking are 76.3%, 81.3% and 65.1%. The smokers estimates of short-run price elasticities from follow-up surveys are -0.6853, -0.6230 and -0.5482 at each survey period. Including non-smokers, estimates of short-run price elasticities from follow-up surveys are -0.3920, -0.3739 and -0.3481 at each survey period. The effect of demand decrease caused by KR\500 price increase stayed with little difference for six months because price elasticities between each survey period showed no much change. Effectiveness and validity of tobacco control by price increase was confirmed through the survey results. Therefore if the government want to attain long term strategic goal to decrease general smoking rate among male adult smokers by 30%, the strong smoking prohibition policy, just like the price increase of December 2004, should be continuously driven.

• Journal of the Korea Convergence Society
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• v.6 no.4
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• pp.235-241
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• 2015

As the broadcast, tele communication and media technology develop, the media are divided into various specialities from the internet to the mobile device. An advertising creative in the field, an innovative changes are taking place that had not been in the era of the passed traditional media TV, newspaper, magazine and etc. It's not but the various media's dividing, also the consumers who use the media are evolving in their media behavior from a passive attitude to a positive one. In other words, They consumers receive the advertising messages with positive attitude to researching the message in the searching tool by themselves and participate, act, and diffuse their acknowledgements. In this thesis, as the advertising creative circumstance like this, these varied advertising creative are tried to explained by the three dimension module that is suggested in this thesis.

• Archives of design research
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• v.19 no.5 s.67
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• pp.243-254
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• 2006

Maniac consumers have a ripple effect on marketing because they are the main body of trends and consumer economy. So It is very important that we should first read needs and wants - in other words, psychological motives. And then we should find maniac consumer segments. This is an exploratory study that was done to obtain an insight for the new maniac consumer market segmentation. It examined the definition and characteristics of digital maniacs in Korea, and it carried out a literature study on consumers who have a similar consumption trend as the maniac users as a pre-study. Also, it looked into the trends and values of the maniac community in Korea, using the previous study's scale for innovative consumers. Next, the study interviewed maniac users using the first data and focused on discovering and grouping the new maniac segments based on the results. The study analyzed the purchase behaviors, decision-making, attitude for involvement and potential needs of the digital maniacs in Korea, and it discovered the segments for the segmentation of maniacs so it could find out the disposition and status of the digital maniacs. Such approach can be used as a strategical due for maniac target marketing and design(customer-oriented marketing and design) in the future.

• Journal of the Korean Society of Food Culture
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• v.35 no.5
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• pp.426-439
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• 2020

This study surveyed Chinese elderly consumers to determine their purchasing behavior, importance, and satisfaction with HMR products in China. Three hundred and seventy people were surveyed: 184 males and 186 females aged 55 to 70 years. Two hundred and sixty-seven (72.25%) of the surveyed consumers had an average monthly income of 6,000 yuan or less, and 313 (84.9%) responded that they spend 3000 yuan or less on groceries per month. Three hundred and forty-eight (94.1%) showed a high interest in health management. Regarding the frequency of purchasing HMR products, most responded that they purchased HMR products more than once or twice a week, with a single purchase of 100 yuan or less for each purchase. The respondents preferred 2 or 3 serving packagings in a refrigerated form. For all forms of products, those made as in-house meals, outdoor meals, as a snack or night snack, for serving guests, for trips, camping, and on-the-go products, the participants mostly responded that they frequently purchased the product. When purchasing HMR products, the importance of hygiene, convenience in purchase accessibility, the freshness of ingredients, and an indication of the nutritional content were considered as a high rank. After purchase, the satisfaction of SNS and mobile application advertisements and promotions, amount per serving, take out convenience, and new menu were considered low-rank. The IPA results showed that marking the origin of the ingredients and new menu are areas needing improvement. The study results may be used as base data for developing elderly friendly HMR products and establishing its marketing strategies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3879-3887
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• 2014

This paper presents a model to estimate the amount of $CO_2$ emitted by cars in cities. Based on the spatial configuration of street networks, building masses and usages, it first develops a deductive model to combine them in a way to account for $CO_2$ emission amount by cars. It then proceed to validate model behaviours through a series of simulations on some ideal urban settings and finally calibrate it following its real application to the five case study cities in Korea. In contrast to the conventional 'top-down' approaches, we expect our model to have high utilities, particularly in the field of urban planning and design, where we cannot but deal directly with the spatial configuration of urban components and microscopic human activities.

• Journal of Labour Economics
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• v.29 no.3
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• pp.49-74
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• 2006

Even though the foreign currency crisis in 1997 and the introduction of Inflation Targeting(IT) have been considered as key factors for current low inflation, there have been few attempts to explain what is the contribution of the dynamics of wage and price to the low inflation. This study is to analyze the relation between wage and price especially focusing on how it through the economic events using cointegration instability tests. The result shows that the short and long-run relation between two have variables have changed through the period of 1997~1999. In the first subperiod, wage tended to respond immediately to inflation shocks, whereas price responded to wage shocks in a long-run. Moreover, the cointegration coefficient of price was equal to 1. In the second subperiod, however, the dynamics from price to wage has been weakened and the real wage has declined apparently. These findings mean that the workers have failed to raise their wage at the rate of inflation, that is, the so-called wage-price spiral was broken for the second subperiod. The implication of this study is that the relatively weak bargaining power of workers, or the condition of labor market, is one of the primary factors of the current low inflation.

• Korean journal of communication and information
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• v.51
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• pp.136-155
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• 2010

Media diversity, coupled with the logic of competition in the global media market, has become a fashionable yet unfitting lingo of media policy in Korea. Media diversity has been fenced in the neoliberal economic logic of market competition and so tamed to consumers' free choice in the market. It is within this context that this article attempts to problematize narrowly-defined, market-oriented, and measurement-obssessed funtionalistic approaches to media diversity. In doing so, the article provides a critical overview of various definitions of media diversity. It also reveals how certain definitions, justifications, and measurements are legitimized and normalized in the name of science and objectivity. The core argument is that reflecting a larger neoliberal, deregulatory turn in media policy, media diversity has shifted from the pluralistic principle of democracy to the matter of free market choice or the myth thereof. It then focuses on the ongoing debate between state interventionists and free market liberals over the relationship between media ownership concentration and content diversity. Finally, it puts forth some recommendations as to how media diversity ought to be reconsidered as reformers' cultural politics, rather than marketeers' science, and discusses implications diversity has for deepening Korean democracy.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.356-365
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• 2013

As a form of reciprocity or exchange, gift giving is one of the processes that integrate a society. There has been a long history of research on gift giving behavior in the communication area. Recently with the advent of digital environment, digital contents gift giving behavior became a prevalent social custom. But there has been little research of an individual consumer's consumption behavior of digital contents gift giving. Drawing on the innovation theory, technology acceptance model, and gift giving literature, the author take a quantitative approach to the effect of innovation attributes on mobile coupon gift giving behavior. The result showed that innovation attribute did positive influence to mobile coupon gift giving behavior. Furthermore, consumer innovation attribute moderate in the relationship between product innovation and mobile gift giving attitude.