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http://dx.doi.org/10.15207/JKCS.2015.6.4.235

A Study on the Advertising Creative Based on the Technology Convergence  

Jeong, Chang Jun (Advertising and Public Relations Department, Cheongju University)
Publication Information
Journal of the Korea Convergence Society / v.6, no.4, 2015 , pp. 235-241 More about this Journal
Abstract
As the broadcast, tele communication and media technology develop, the media are divided into various specialities from the internet to the mobile device. An advertising creative in the field, an innovative changes are taking place that had not been in the era of the passed traditional media TV, newspaper, magazine and etc. It's not but the various media's dividing, also the consumers who use the media are evolving in their media behavior from a passive attitude to a positive one. In other words, They consumers receive the advertising messages with positive attitude to researching the message in the searching tool by themselves and participate, act, and diffuse their acknowledgements. In this thesis, as the advertising creative circumstance like this, these varied advertising creative are tried to explained by the three dimension module that is suggested in this thesis.
Keywords
Technology; Media; Convergence; Experience; Share; Advertising Creative;
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