• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.409-420
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• 2018

The decision to actively reveal oneself as a consumer on social media depends on whether the focus is more on positive rewards than negative threats associated with self-presentation, that is, who the other party is in that relationship. The audience of self-presentation could also be divided into expressive and instrumental ties: work partners can be classified as an audience of instrumental ties, whereas school friends can be regarded as an audience of expressive ties. This study accordingly predicted that people would focus more on prevention of negative threats than positive reward, exhibiting defensive self-presentation in relationships with strong instrumental ties because the fallout from negative threats due to failed self-presentation have a more detrimental effect than a positive reward from successful self-presentation. The empirical findings thereby indicated that as the proportion of coworkers increased among Facebook friends, the mediation effect through defensive self-presentation increased, whereas such effect through acquisitive self-presentation decreased.

• Management & Information Systems Review
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• v.37 no.2
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• pp.109-123
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• 2018

This research presented the privatization of pubic corporations in terms of communication dimension rather than political and ideological dimension. Concretely, we examined how the message framing of privatization affects consumer's advertising attitude. At the same time, this study also examined the moderating factors which make a difference of the message framing, such as personal relevance(high/low) and social value orientation(proself/prosocial). The results showed that the interaction effect between type of message framing and personal relevance. Positive message framing showed a higher effect than negative message in the case of low personal relevance. Also, There was the interaction effect between type of message framing and social value orientation. Positive message framing showed a higher effect than negative message in the case of proself. However, there was no difference in message framing effect when there was high personal relevance and prosocial. Lastly, the implications of this study was presented. First, this study expanded the scope of research related to message framing. Second, the use of moderating variables such as personal relevance and social value orientation increased the possibility of practical application. In addition, limitation and further study directions was discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.5
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• pp.772-783
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• 2000

The purpose of this study was to investigate product evaluation on consumer's buying behavior of domestic & imported golf wear brands. The questionnaires were sent to 200 consumers who play golf. The 119 data were analyzed by mean, t-test, ANOVA and chi-square. The results of the study were as follows: There were significant differences on consumers' evaluation of apparel quality on fabric and style between groups. Consumers evaluated that the imported golf wears made of more soft, light and unique fabric than domestic, and had a unique and characteristic style. The evaluation of apparel quality according to demographic information has significant difference. Consumers(46-55 ages, business managers and professional) evaluated imported brands were made of soft and light fabric. Consumers(business managers) buying imported brand evaluated dry-cleaning was inconvenient. Consumers who engaged in service industry evaluated domestic brands were easy to coordinate with other items.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.543-553
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• 2009

The purpose of this study is to identify the dimensions of beauty service benefit and to examine the effect of beauty service benefit on consumer's long-term relationship through consumer satisfaction. Beauty service benefit consists of three dimensions: emotional benefit, technical benefit and functional benefit. The aforementioned three dimensions of beauty service benefits have positive effects on consumer satisfaction. The effort of relationship continuity was a moderating variable among beauty service benefits, consumer satisfaction, and long-term relationship orientation. The findings of this study are expected to be used for developing and applying the program of consumer relationship management.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.575-577
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• 2013

The research was aimed at the hotel industry's employees in order to test the efficiency of e-Learning, which is emerging as the alternative training system to the conventional one. The independent variables are the quality of e-Learning, including the qualities of the system, contents, and service of e-Learning, and the learning characteristic factor, including the quality factor of e-Learning, the self-efficacy of the user, learning motivation, and the flow of learning. Furthermore, the intervening variables are its perceived usefulness and the satisfaction factor of the user known as the so-called utility of e-Learning, continuous intention to use in terms of efficaciousness, and the spread of education and training. The dependent variable is customer orientation, known as the ultimate efficaciousness of corporate e-Learning.

• Journal of the Korean Home Economics Association
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• v.45 no.8
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• pp.25-38
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• 2007

The purpose of this study was to determine the level of reasonable consumer habits of adolescents based on their consumer socialization, consumer education, and purchasing skills, and to determine their brand orientation based on facts that adolescent years is the determining period for consumer socialization, that their role as consumers take up relative importance, and that consumer habits during this period is extremely important. The directions of consumer education for forming a reasonable consumer culture for adolescents based on the results of the study are presented as follows. First, by conducting a training program for consumer counselor that supports courses such as consumer aid that are held for adolescent consumers, adolescents must be led towards logical purchase habits and to practice reasonable purchase habits. Second, since consumer attitude that is learned and formed since youth is important, discussion sessions as well as consumer education programs that can foster proper consumer knowledge, attitude, and function needs to be developed by schools and the government. Third, This can form improper consumption values such as over consumptions, conspicuous consumption, and impulsive purchase that may appear in their adult years; therefore, a consumer education program must be continued in the homes, schools, and by the government so that adolescents can learn manage reasonable consumer values and consumer habits.

• Proceedings of the Korea Society of Costume Conference
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• 2001.04a
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• pp.48-48
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• 2001

고객의 가치를 창조해나가기 위해 고객을 중시하 는 시장지향적인 기업문화가 확산되며, 이와 함께 판 매현장 최일선에서 고객을 직접 응대하며 기업의 시 장지향성을 실현하고 고객을 관리하는 패션판매원의 중요성이 높아지고 있는 실정이다. 이러한 시장지향 적인 기업문화와 판매원의 중요성이 높아짐에 따라 본 연구는 의류업체의 시장 지향성의 유형을 밝히고, 이러한 시장지향적 노력이 판매원의 능력과 함께 의류업체의 판매원의 만족에 어떠한 영향을 미치는지를 알아보고자 하였다. 이들의 규명을 통해 궁극적으 로 기업의 성과에 기여하는 판매원 만족에 영향을 미치는 시장지향성의 유형과 판매원의 능력 유형을 밝혀 의류업체의 시장지향적 기업문화 실현에 기여 하고자 하였다. 설문지를 이용한 실증적인 조사연구방법이 사용 되었고, 연구대상은 서울과 분당에 위치한 L백화점의 여성복 의류매장에 근무하고 있는 삽마스터 600 명을 대상으로 하였다. 선행연구를 근거로 하고 의류 업체에 맞게 수정 보완한 질문지를 사용하여, 최종 분석된 설문지는 547부이다. 자료분석은 SPSS pc + 8.0올 이용하여 빈도분석, 백분율, 요인분석, 중다회 귀분석을 사용하였다. 수거된 질문지를 통계처리 한 결과는 다음과 같다. 첫째, 의류업체의 시장지향성을 요인분석한 결과 '시장정보의 획득'시장정보의 확산', '시장정보에 대 한 반응'의 세 요인으로 나눌 수 있었다. 시장정보를 획득하는 활동에는 매장의 소비자조사. POS시스템 의 활용. 삽마스터 회의에의 관심, 경쟁 브랜드 조사 그리고 판매사원을 통한 고객의 반응 조사 등의 내 용이 포함된다. 시장정보를 확산시키고자하는 활동 에는 매장에서 본사로 상황을 보고하고, 고껴의 시정 요구를 해결하고자 하는 노력. 판매원이 제시하는 소 비자동향의 반영, 그리고 삽마스터 회의 등씩 내용이 포함되며, 시장정보에 대한 반응은 풍부한 물량공급 과 히트상품의 지속적인 공급을 활동 내용으로 한다' 둘째, 의류업체의 시장지향성은 판매원의 만족도 에 정적인 영향을 나타냈다. 이는 의류업체가 시장정 보 수집에 적극적이고, 매장과 긴밀한 정보교류를 하 며, 수집된 정보를 적극 활용하여 상품개발이나 공급 등의 노력을 보일 때 판매원이 회사에 대해 강한 신 뢰감을 느껴 만족감을 느끼게 되고 이것이 바로 성 과로 이어질 수 있는 것을 의미한다. 셋째, 판매원의 회사전략 인지능력, 의류제조과정 인지능력. 고객서버스 능력, 자율적인 목표설정 능력. 고정고객관리능력이 클수록 직무자체와 인간관계에 대한 만족도가 높게 나타나 판매원의 직무한력은 판 매원의 만족에 영향을 미치는 것을 알 수 있었다. 이 는 의류업체에서 능력 있는 판매원을 육성하거나 영 입하는데 힘써야 함을 시사하는 결과이다.

• Korean journal of communication and information
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• v.30
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• pp.143-174
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• 2005

This study aims at applying Chaffee & McLeod's co-orientation model to Internet portal news providers and users to find out their mutual understanding toward various features of online news. Included in those features are interactivity, expansion of user role, larger choices(user characteristics), real time update of news, limitless quantity, contextualized contents through hypertext, data base service, and multimedia contents(contents characteristics). To test the level of agreement, accuracy and congruency between the parties, a survey was conducted among 105 portal news providers from 11 online news media, and 105 portal news users between ages 20 and 40. The result indicated that both portal news providers and users showed agreement for user characteristics, but by and large displayed either ignorance or partial congruency toward contents characteristics. Communication between portal news providers and users are thus exported to increase until it reaches the point where the internet's newly born identity as a news medium gets finally stabilized.

• Journal of Korea Technology Innovation Society
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• v.13 no.1
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• pp.124-139
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• 2010

This study analyzes determinants of innovation in Korea manufacturing industries from 2005 to 2007. In order to do this, we use raw data from 'Korea Innovation Survey 2008: Manufacturing Sector' conducted by STEPI, and also collect financial statement data from Korea Investors Service. As an analytical method for the empirical test, we utilize Probit model. Empirical results show that firm size and market concentration have positive relationship with firm's innovation activities. These support the ‘Schumpeterian hypothesis’. This would be the most distinguished feature of this study compared to previous literatures.Our study also shows that R&D personnel ratio, R&D intensity, and advertising intensity have positive effects on firms' innovation. Thus, we can say that R&D activities and consumer orientation are the main determinants of innovation. However, profit ratio and growth rate do not have any statistically significant effect on firms' innovation.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.176-186
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• 2006

The Purposes of this study are to examine the relationship benefit perception of fashion product consumers and how their benefit perception influences oil long-term relationship intention, and to construct a model of long-term relationship intention. The data was obtained from a survey of 540 females over 20years old living in seoul, Gyeonggi-do, and Gwangju-city during June in 2004. It was analyzed by frequency, reliability, factor analyses. The results of the survey were: 1 , Relationship benefits perceived by fashion product consumers were informational benefit, psychological benefit, special treatment benefit, economical benefit, and social benefit. 2. Relationship benefit influenced on satisfaction, trust, commitment, and commitment influenced on long-term relationship intention finally The findings of this study are expected to strengthen the necessity of applying customer relationship management for the fashion market.