• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.8
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• pp.399-408
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• 2016

As entering the Big Data age, utilization of Big Data is also increasing in the intellectual property sector. Meanwhile, the purpose of a trademark which distinguishes the source of the goods essentially is to enable the public to recognize the goods. Big Data technologies which is recently becoming a issue can be used as a tool to judge consumer's awareness of the trademark. It was difficult for judgment of trademark awareness through traditional ways. As a new way, survey methodology has bee received attention, and it was applied to the field of trademark law. However, various problems such as cost, time, objectivity, and fairness were observed. In order to overcome theses limitations, this study proposes new way utilizing big data analytics for judgment on consumer's awareness of the trademark. This new way will not only contribute to enhancing the objectivity of judging trademark awareness but also utilized to support for related legal judgments.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.252-260
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• 2022

The government is emphasizing for a National Food Plan with the aim of establishing a system that can supply healthy and high-quality food to the people. Since consumers' interest and participation are important in vitalizing local food plans, comparative studies on consumer perceptions of food plans are needed. Accordingly, the purpose of the study is to enhance consumers' awareness and understanding of food plans, and to investigate and analyze their perceptions of agriculture and rural areas, and agricultural food consumption behavior according to the level of consumer awareness. As a result of the analysis, consumers were classified into three groups based on the food plan-related awareness score. In terms of marital status unmarried people had a high proportion in the lower group, and married people had a high proportion in the upper group. The higher the perception of food plans, the higher the perception of the importance of eco-friendly or animal welfare foods and the importance of brands when purchasing agricultural and livestock products. The higher the awareness of food plans, the higher the interest of all aspects of food plans. In this study, it can be seen that there were differences in demographic characteristics according to the food plan recognition level groups, in awareness of food plan-related agriculture, and agricultural food product consumption behavior.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.5
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• pp.1225-1233
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• 2015

This study investigates the effects of information security awareness arising from E-Commerce in terms of the Elaboration Likelihood Model(ELM) and analyzes the moderating effect of the trust's involvement and experience. Consumers are using E-Commerce Web sites, depending on the level of involvement and experience in E-Commerce. This study is based on the ELM, the information security awareness of consumer confidence in E-Commerce form, according to the degree of experience and involvement suggested a theoretical model to describe the effect that the scaling and, through empirical studies validation of model. Consumer confidence is formed the attitude of the E-Commerce company through different paths, depending on the type of awareness in the E-Commerce web site, this moderate has the effect of consumer involvement and experience. Studying the information security awareness of consumer in the on E-Commerce is considered to present a new perspective on trust.

• Journal of the East Asian Society of Dietary Life
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• v.11 no.4
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• pp.247-258
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• 2001

This study focused on the recognition and information need for GMO(Genetically Modified Organism). The data were collected from 350 adults living in Daegu and Busan by means of a self-administered questionnaire. Frequencies and chi-square tests were conducted by SPSS Windows. The results of the survey were as follows: (1) the concerns about GMO were high but recognition was low. (2) many respondents were worried about the safety of GMO. (3) many people desired the labelling of GMO, and (4) the need for information about GMO was high and most respondents wanted to be informed about safety of GMO. This study suggests that the consumer education about GMO should be conducted through mass media and consumer protection organizations.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.392-403
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• 2020

The aim of this study was to identify the awareness of the animal registration system, as well as to determine if there is a difference according to the types of pet attachment of consumers raising companion dogs. For this purpose, 250 data were collected by conducting an online survey and analyzed the data using SPSS 24.0. As a result of the study, pet attachment was identified as a companion attachment and emotional attachment. According to the form of attachment to dogs, the consumer types were categorized into three groups: type of simple cohabitation(25.6%), type of close companion(30.4%), and type of strong bond(44.0%). It was found that there are statistically significant differences in the relationship between the recognition and registration of the animal registration system for each consumer type. In addition, there were statistically significant differences in the perception and preference of the animal registration system depending on the type of consumer. This study has significance in that it suggests the effective direction of developing the consumer-oriented animal registration system.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.105-114
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• 2015

This study aims 1) to identify distinctive consumer groups according to their perception of benefits and costs of Online Behavioral Advertising(OBA), 2) to explore differences among them, and 3) to investigate antecedent variables that affect the consumers' perception of OBA. Online survey data collected from 1,000 online users. The findings of this study are as follows. First, the result of cluster analysis identified four distinctive consumer groups according to the levels of perceived benefits and costs of OBA: 'Indifferent group', 'cost-centered group', 'benefit-centered group', and 'Benefit-cost balanced group'. Second, four consumer groups showed differences in their demographics, advertising related variables, privacy related variables, and technology related variables. Third, according to multinomial logistic analysis, it was found that there were different factors affecting consumers' perception of benefits and costs of OBA.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.162-180
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• 2019

This study examined the effects of value-in-behavior toward pro-social consumption behavior on consumers' pro-social practices and the moderating effects of consumer's social capital based on trust and reciprocity that enhances collective actions to seek socially common values. The result showed that the value-in-behavior toward pro-social consumption was positive in general, and altruistic value was the highest, followed by emotional value, social value, and functional value. The pro-social behaviors of age groups were significantly different. In all pro-social behaviors, the older group was more active, except for the rejection of the unfair business. The result also showed that the functional value and emotional value have significant effects on consumer's pro-social practices. The interaction effects between trust and emotional value and between reciprocity and functional value were significant. Based on these results, the theoretical and practical implications for facilitating the transition to the direction of consumer's role in making positive social impacts.

• Knowledge Management Research
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• v.25 no.1
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• pp.89-109
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• 2024

The development of digital technology has given rise to a new service model: self-service. This model introduces the concept of "digital shadow work", in which consumers conduct unpaid behind-the-scenes digital tasks instead of employees. While consumers are engaging in increasingly more digital shadow work in self-service environments, they are unaware of their unpaid labor. This raises concerns about consumer rights and businesses' long-term sustainability and health. This study aims to reveal the psychological awareness factors that influence consumers' decisions to engage in digital shadow work in self-service environments. This exploratory qualitative study utilizes a grounded theory approach and semi-structured interviews to reveal the psychological awareness factors that contribute to consumers' decision to engage in digital shadow work. By revealing the psychological awareness of decision-making factors, this study enhances consumer's understanding and awareness of digital shadow work, which helps increase their awareness of self-protection in the context of self-service technologies. Additionally, understanding consumers' decision-making psychology is crucial for non-face-to-face self-service technology companies and provides a theoretical basis for sustainable and healthy business development.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.3
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• pp.482-490
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• 2017

This study surveys and discusses that to what extent consumers are understanding the benefits and which purpose of use they support more regarding the 700 MHz frequency band allocation for mobile communication use as well as public terrestrial UHD TV broadcasting use. The results of this study can be summarized as follow. First, consumers perceive not only advantages but disadvantages for the decision that 700 MHz frequency band is divided and utilized for both mobile communication and UHD TV broadcasting use. Second, 43% of consumers (the largest portion of opinions) say that they support government's final decision of 700 MHz frequency band allocation, which can be interpreted that government's long term discussion and final decision of frequency allocation policy is favorably accepted by the majority of consumers. The importance of this study is to survey consumers' perception of government's 700 MHz band frequency allocation policy from impartial point of view from either communication or broadcasting interest.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.113-119
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• 2020

This study analyzed the relationship between consumers' awareness of marine products and the food index level, which is a sub-domain of the Pukyong Maritime Index. Specifically, the evaluation of marine products by Korean consumers verified the relationship between taste, nutrition, diversity, price, and safety-related systems and the food index. The analysis results were as follows. First, it was found that consumers' awareness of marine products had a significant positive correlation with the food index. Second, as a result of the regression analysis, the food index had an effect on the order of nutrition, taste, and price. These findings are required to understand consumers' awareness of aquatic products, and the food index can be used as the center of northeast asia sea region to provide a framework for improving consumer's satisfaction.