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http://dx.doi.org/10.13089/JKIISC.2015.25.5.1225

A Study on Awareness of Information Security Influencing Trustness  

Jeong, Jaehun (Graduate School, Chung-Ang University)
Choi, Myeonggil (College of Business and Economics, Chung-Ang University)
Publication Information
Journal of the Korea Institute of Information Security & Cryptology / v.25, no.5, 2015 , pp. 1225-1233 More about this Journal
Abstract
This study investigates the effects of information security awareness arising from E-Commerce in terms of the Elaboration Likelihood Model(ELM) and analyzes the moderating effect of the trust's involvement and experience. Consumers are using E-Commerce Web sites, depending on the level of involvement and experience in E-Commerce. This study is based on the ELM, the information security awareness of consumer confidence in E-Commerce form, according to the degree of experience and involvement suggested a theoretical model to describe the effect that the scaling and, through empirical studies validation of model. Consumer confidence is formed the attitude of the E-Commerce company through different paths, depending on the type of awareness in the E-Commerce web site, this moderate has the effect of consumer involvement and experience. Studying the information security awareness of consumer in the on E-Commerce is considered to present a new perspective on trust.
Keywords
E-Commerce; Information Security Awareness; ELM; Involvement; Experience;
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