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http://dx.doi.org/10.6109/jkiice.2017.21.3.482

Consumers' Perception on the Allocation Policy of 700MHz Band for Efficient Broadcasting Environment  

Lee, Yoo-Jong (Department of Information and Communication Engineering, Dong-Eui University)
Jae, Mie-Kyung (Major of Consumer Science, Inje University)
Jeon, Hyang-Ran (Major of Consumer Science, Inje University)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.21, no.3, 2017 , pp. 482-490 More about this Journal
Abstract
This study surveys and discusses that to what extent consumers are understanding the benefits and which purpose of use they support more regarding the 700 MHz frequency band allocation for mobile communication use as well as public terrestrial UHD TV broadcasting use. The results of this study can be summarized as follow. First, consumers perceive not only advantages but disadvantages for the decision that 700 MHz frequency band is divided and utilized for both mobile communication and UHD TV broadcasting use. Second, 43% of consumers (the largest portion of opinions) say that they support government's final decision of 700 MHz frequency band allocation, which can be interpreted that government's long term discussion and final decision of frequency allocation policy is favorably accepted by the majority of consumers. The importance of this study is to survey consumers' perception of government's 700 MHz band frequency allocation policy from impartial point of view from either communication or broadcasting interest.
Keywords
700MHz; Allocation Policy of Frequency; Consumers' Perception; UHD TV Broadcasting; Mobile Communication;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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