• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.5
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• pp.366-374
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• 2017

In this study, we present a new product strategy corresponding to the needs of the consumer segment in the mobile convergence industry, which is a field with a very high interest, and the implications are as follows. First, we believe that mobile convergence will lead the market for products that are regarded by consumers as innovative. Second, it can be seen that it is more attractive to consumers to dramatically improve existing functions than to add multiple functions that are not so important. Third, the type of convergence preferred by each type of consumer differs. For consumers who are less innovative, less professional and more technologically fatigued, it was shown that breakthrough improvements in existing technologies lead to better evaluations than adding multiple innovations. In addition, highly innovative consumers are more likely to appreciate the addition of a variety of mediocre features, such as less convergent innovations than the existing ones, as well as mobile convergence. Moreover, there was no significant difference in the product attitudes between the consumers with low technological fatigue and the highly innovate ones.

• 베이커리
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• no.1 s.330
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• pp.104-106
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• 1996

'변화', 누구나 몸으로 느낄 수 있는 말이다 시장 환경이 생산자 중심에서 소비자 중심으로 변하면서 소비자의 기호에 민첩하게 대응하는 것은 기업의 생존과 직결된다. '다품종소량생산'이라는 베이커리 업계의 특성은 '전산화'를 더 이상 멀리할 수 없는 대상으로 만들었다. 이에 지난해 3월 전산시스템을 도입, 점포관리를 효율적으로 진행하고 있는 쎈메리제과의 전산화 사례를 박봉수 부장에게서 들어본다. 올해엔 전산화로 달라지자.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.11a
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• pp.44-55
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• 2002

This paper tried to analyse the factors influencing consumer trust and the relationships between cause variables and results in Internet Shopping Mall. In order to do so, this paper tried to analyse the trust factors in TV Home Shopping as well as Internet Shopping Mall in terms of cyber markets both. There found six factors ： perceived factor before purchasing, perceived factor after purchasing, perceived and emotional factors in the course of purchasing, positive and negative emotional factors after purchasing. These factors are correlated with Internet shopping variables and we can measure how Internet shopping variables can affect trust to the shopping mall. We can compare the trust factors of TV home shopping with those of Internet shopping mall and then we can activate Internet Shopping Mall. More implications of this study and further researches should be discussed in the future research.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2002.11a
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• pp.44-55
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• 2002

This paper tried to analyse the factors influencing consumer trust and the relationships between cause variables and results in Internet Shopping Mall. In order to do so, this paper tried to analyse the trust factors in TV Home Shopping as well as Internet Shopping Mall in terms of cyber markets both. There found six factors: perceived factor before purchasing, perceived factor after purchasing, perceived and emotional factors in the course of purchasing, posit ive and negative emotional factors after purchasing. These factors are correlated with internet shopping variables and we can measure how Internet shopping variables can affect trust to the shopping mall. We can compare the trust factors of TV home shopping with those of Internet shopping Mall. and then we can activate Internet Shopping Mall. More implications of this study and further researches should be discussed in the future research.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.167-177
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• 2019

Innovation of genomics technology has recently been extended to Direct To Consumer Genetic Test (DTC-GT) which consumers purchase without requesting the service on medical institutes. In 2016, Korea has introduced the DTC-GT but the market size is small comparing to global market. This study analyzes consumers' purchase intentions and purposes and their influential factors based on 2018 consumer survey. According to the results of binominal and multinominal logistic regression, knowledge after purchase, attitude on medical care benefit, health status are statistically significant on purchase intentions. Purchase purposes are different on age group and related on medical care rather than health care. These results imply that DTC-GT is needed to improve consumer satisfaction, re-purchase and effective care service. This paper is expected to contribute on strategic directions for the new DTC-GT product development.

• Proceedings of the KIEE Conference
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• 2011.07a
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• pp.1985-1986
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• 2011

AMI(Advanced Metering Infrastructure)는 전력회사와 전력소비자와의 양방향 통신을 통한 소비자의 자발적인 에너지 절감과 능동적인 에너지 트랙잭션 참여를 통한 효율적인 전력시스템 운영을 위한 인프라를 제공한다. AMI 시스템은 소비자의 전력사용 데이터 취득 통로인 동시에 전력회사의 에너지 서비스 정보 제공의 통로로서 HAN(Home Area Network)을 통해 소비자 내부 전력기기들과의 정보교환을 가능하게 해준다. 본 논문은 AMI기반 HAN 서비스 기술에 대하여 소개한다. AMI기반 HAN 서비스를 통해 전력회사가 제공하는 서비스가 소비자 내부 전력기기들과 연계된 자동 수요반응 서비스 등으로까지 확대되며 다양하고 유용한 서비스들을 제공할 수 있다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.01a
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• pp.253-254
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• 2014

현재 시장의 구매활동은 소비자가 직접 물건을 보고 구매하거나 인터넷을 통해 물품의 대략적인 이미지를 보고 구매하는 방식이다. 특히, 부피가 크거나 무게가 무거운 가구 같은 것은 소비자들이 직접 찾아가서 보는 경우가 많다. 하지만 소비자들이 실제로 보고 구입해도 실제로 가구를 배치 할 때는 주변의 어울림과 맞지 않아 마음에 들지 않는 경우가 많다. 그 이유는 실제로 가구들을 미리 놓아보지 못한다는 점 때문이다. 이에 따라 대중화된 스마트기기에서 가구들을 미리 배치해보고 해당 정보를 미리 볼 수 있도록 함으로써 구매자들의 욕구를 충분히 충족시키고 소비자들이 물품을 구매한 뒤 불만을 없앨 필요가 있다. 따라서 본 연구에서는 증강현실을 이용하여 가구배치 애플리케이션을 개발하여 변화하는 스마트사회에서 소비자들이 좀 더 삶의 질을 향상시킬 수 있는 구매 방식을 제안한다.

• Archives of design research
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• v.12 no.1
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• pp.97-106
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• 1999

As the Production technology Progresses, the necessity to consider consumers needs being complex and diverse in the phase of developing product is being more important. However, existing system of consumers needs being structured with the view of marketing is too abstractive and categorical to apply in the phase of developing product. So, the goal of this study is to establish method that structuralize customer's needs for applying practically in the phase of the product concept development and to suggest guidelines to needs structuralization with emphasis on the view of cognitive science/cognitive psychology. The major findings of this study is summerized as follows. First, to structuralize not only customer's needs category which being used as standard to assort needs in existing way but also practical needs features, it must contain the concept of emotion that is actual product's meaning to customers in its structure, and for this reason, the structuralized needs with emotions can be defined as emotional needs structure. Second, categorization of concept will be divided as essential concept and referential concept centering around symbolic concept, and from this supposition, emotional needs structure can be composed as benefit concept(essential concept), customer needs(referential concept) centering around emotion(symbolic concept).

• Journal of Nutrition and Health
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• v.53 no.4
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• pp.431-444
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• 2020

Purpose: The purposes of this study were to understand the health interest of consumers in the United States and Japan and thus understand the motivation of food choices, in order to provide basic data on the country's strategy based on healthy and correct food choices in the future. Methods: A customer survey was conducted in 2019 from October 18 to 31, and it targeted 115 American and 120 Japanese local consumers between the ages of 20- to 64-years-old. Eight questions were formed using General Health Interest. Based on food choice motivation, 27 questions were reconstructed and asked about demographic information. All data were analyzed by SPSS Statistics (ver. 25). Results: Health consciousness was categorized into 2 types: nutrition-seeking type and preference-seeking type. Based on these 2 factors, customers were grouped into 3 clusters: healthy dietary life-seeking group, nutrition balance-seeking group and health indifference group. Food choice motivation was categorized into 4 types: health, efficiency, value, and mood. All 3 groups showed a high tendency for efficiency in common. The results show that consumers want higher satisfaction with their time and money invested in food consumption. It is believed that the focus and investment of market segmentation strategy should be focused on product development, especially for American and Japanese consumers who are interested in health. Conclusion: The results of this study reflect consumer needs that can assist in the selection of healthy and correct foods in the future.

• Korean journal of communication and information
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• v.44
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• pp.7-43
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• 2008

This study aims to identify a new direction in the consumer-brand relationship by quantitatively approaching from the psychological aspect consumers' brand love, which is the most powerful strategic element in forming an emotional consumer-brand relationship. What significance does brand love have in a consumer-brand relationship? Brand love is the most fundamental in the emotional consumer-brand relationship. Through brand ownership, consumers add meaning to their lives, and love brands by expressing themselves. Love is a scale that understands consumer-brand relationship from the most interpersonal aspect and can be considered as the most essential element in an empathetic relationship. Consumers' brand love not only determines brand image and reliability but through brand loyalty, it also influences market competitiveness. In addition, as a medium that can overcome brand crisis, it serves as a turning point of the relationship and can enhance the strength of consumers' brand love. Under such generational and theoretical background, this study took a psychological approach on love in emotional consumer-brand relationship. Focusing on the most representative theory and classification of love, Sternberg's Triangular Theory of Love, types of brand love were examined. 552 questionnaires were distributed through a survey with mobile phone service and product brands, and a factor analysis was conducted. Types of brand love revealed through the results of this study were very similar to Sternberg's types of love, and it was found that the types of brand love varied based on product category. It can be suggested that the concept of brand love is an important strategic idea in brand communication.