• Management & Information Systems Review
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• v.35 no.4
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• pp.57-77
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• 2016

The purpose of this study is to analyzing the DISC behavioral styles of deluxe hotel employees, that Dominance(D), Influence(I), Steadiness(S), Consciousness(C) on the organizational culture and the organizational effectiveness of the hotel employees and is to presenting the influence of DISC behavioral patterns on the organizational culture and the organizational effectiveness. To accomplish the aim, the study conducted literature investigations and positive analysis. The results were as in the followings. Employees with a dominant and influencing behavior style adapt themselves to innovative culture and collusive culture. also, organizational commitment and job satisfaction were affected by dominant and influencing behavioral employees. and employees with a steady style adapt themselves to rationality culture. so, organizational commitment and job satisfaction were affected by steady style. furthermore, the result shows that it can be reduced turnover rate when the conscious behavioral employees adapt to the collusive culture. Customer's needs and wants are changed fastly. In addition, there is a keen competition between a five-star hotel. Because the number of five-star hotel are increased. Lastly I suggest that the DISC behavioral style is using at recruit.

• Journal of the Korean Home Economics Association
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• v.48 no.6
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• pp.119-132
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• 2010

The purpose of this study is to investigate the effect of the perceived motivations of the corporate social marketing to fashion brand and the process of consumer-brand relationship building. In this study, we proposed the hypotheses on the relationships among six focal variables. The collected data were analyzed by frequency analysis, reliability analysis, factor analysis and covariance structure analysis with SPSS 12.0 program and AMOS 7.0. 519 complete responses were obtained from core female adults consumers in fashion market. The results were as follows. First, philanthropic motivation significantly affected both benevolence and expert-based trust, but economic motivation significantly affected expert-based trust only. Second, there were significant effects in consumer trust and brand emotion. Third, the brand emotion had a strong influence on brand commitment. The results of this study will help fashion corporations to understand the relative importance of the two different motivations of CSR activities in building consumer-brand relationships.

• Broadcasting and Media Magazine
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• v.25 no.3
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• pp.68-83
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• 2020

1990년대말, 한국은 북미 ATSC 방송표준을 사용하여, 세계최초 HD Digital TV 방송시대를 시작하였고, 이동방송을 위해서는 DMB를 이용한 모바일 방송을 상용화하여, 이는 디지털 방송미디어 산업의 발전과 함께 글로벌 기술 경쟁력을 만드는 계기가 되었다. 이후, 20여년이 지난 최근, 한국은 북미 최신 방송표준기술인 ATSC3.0을 세계 최초로 국내에 상용화하여 4K UHD 지상파 방송시대를 여는 성과를 또다시 이루었다. 하지만, 그동안 통신기술의 눈부신 발달로 고해상도 몰입형 컨텐츠의 IP 스트리밍 서비스가 대중화되었고, 이에 따른 젊은 소비자들을 중심으로 미디어 소비 성향 변화가 확산되어, 이제는 새로운 형태의 미래 융합 방송미디어 서비스를 위한 기술과 정책이 요구되고 있다. 이에, 정부는 관련 산학연 전문가들과 2027년 ATSC3.0 UHD로의 모든 전환 정책을 위해서 다양한 요구사항을 고려한, 미래형 모바일 방송을 포함한 UHD 활성화 방안을 논의하고 있다. 미래형 모바일 방송은 스마트폰뿐만 아니라, 자동차와 사이니지, 홈 TV에서도 서비스 영역이 확장되어야 하며, IP와 연동하여 인터렉티브 양방향 서비스가 가능하여야 하고, 오디오, 비디오 엔터테인먼트뿐만 아니라 인터넷 데이터와 공공, 관심 정보의 데이터 캐스팅 서비스까지 가능하여야 한다. 본 고에서는 미래형 모바일 방송을 위하여, 현재 상용 서비스가 가능한 최신의 방송과 통신기술인 ATSC3.0과 5G를 통한 방송의 서비스와 기술에 대하여 살펴보고, 이들의 미래융합 서비스의 가능성에 대하여 생각해 보는 기회를 삼고자 한다. 본 고의 구성은 서론에서는 방송미디어의 서비스 트렌드를 분석하여 모바일 방송의 복합적 요구사항을 도출해 보고, 본론에서는 현재, 한국의 지상파 UHD 방송표준 기술인 ATSC3.0의 이동방송으로서의 특성을 살펴보고, DMB 기술과 비교해 본다. 또한, 전세계적으로 관심과 실험이 시작되고 있는 5G 방송에 대해서도 그 내용과 동향을 살펴보았다. 그리고, 결론으로는 미래의 융합서비스에 대한 예측과 연구사항에 대하여 생각해 본다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2012.07a
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• pp.323-324
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• 2012

최근 스마트폰 환경에서 제공되는 수많은 서비스들은 일률적으로 소비자에게 단방향으로 제공되던 예전과 달리 사용자마다 개인화된 서비스 제공을 통해, 더욱 효율적으로 서비스를 제공하려는 시도들이 이루어지고 있다. 그 중에서 감정인식을 이용한 연구는 사용자에게 최적화된 개인화 서비스 제공을 위해 사용자의 감정을 인식하여 사용자가 느끼는 감정에 맞는 서비스를 제공함으로써 보다 몰입감을 느낄 수 있도록 하여 결과적으로 특정 서비스의 이용을 유도하도록 할 수 있다. 본 논문에서는 사용자 선호도와 컨텍스트 정보를 활용하여 사용자의 감정을 추출하고 이를 음성기반 감정인식과 융합하여 그 정확도를 높이고 실제서비스에서 활용할 수 있는 시스템 설계를 제안한다. 제안하는 시스템은 사용자 선호도와 컨텍스트 인식으로 감정을 판단했을 경우의 오류를 음성을 통한 감정인식으로 보완하며, 사용자가 감정인식 시스템을 활용하기 위한 비용을 최소화한다. 제안하는 시스템은 스마트폰에서 사용자 감정을 이용한 애플리케이션이나 추천서비스 등에서 활용이 가능하다.

• TTA Journal
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• s.162
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• pp.8-15
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• 2015

실감형 콘텐츠는 정부가 발표한 미래성장동력에도 포함될 정도로 정부와 산업계의 뜨거운 관심을 받고 있는 분야입니다. 사실 실감형 콘텐츠란 하나의 기술 분야를 말한다기 보다는 인간의 감각 기관과 인지 능력을 자극하여 실제와 유사한 경험 및 감성을 느낄 수 있게 해주는 유형의 콘텐츠를 통칭하는 것입니다. 그래서 지금까지 경험한 평면적인 디지털 콘텐츠나 3D 콘텐츠보다 더 몰입감 있고, 신기하고, 새롭고, 재미있고, 기대되는 콘텐츠라고 할 수 있지요. 2000년대 들어 우리는 이미 공상과학 영화를 통해 실감형 콘텐츠의 모습이 어떤 것인지 간접적으로 경험해 왔고, 그러한 기술들이 최근에 콘텐츠의 모습으로 완성되면서 실제적인 경험을 하고 있습니다. 하지만 더 흥분되는 사실은 지금 우리가 경험하는 것은 아주 일부분의 맛보기일 뿐, 앞으로 소개될 콘텐츠들이 제공할 새로운 경험은 더 압권이 되겠지요. 최근 정부와 산학연의 실감형 콘텐츠 기술 개발은 많은 제약과 어려움에도 불구하고 매우 적극적으로 추진되고 있습니다. 국제 표준화 기구에서 치열하게 추진되는 표준 개발에도 국내 전문가들이 적극적으로 대응하고 있습니다. 이 특집에서는 실감형 콘텐츠에 대한 개념과 트렌드를 전문가 인터뷰를 통해 들어 보고, 실감형 콘텐츠를 구성하는 여러 가지 기술 중에서도 소비자들의 기대와 눈높이를 맞춰줄만 한 새롭고 기대를 모으는 것들을 살펴보고자 합니다. 앞으로 우리는 입체 공간에서 1인칭 시점으로 얼마나 실감나게 콘텐츠 속으로 빨려들어 갈 수 있을까요? 지금까지 경험한 콘텐츠 조작은 얼마나 새로워질까요? 내가 필요할 때 딱 맞는 콘텐츠를 바로 이용할 수는 있을까요? 우리가 이렇게 새로운 것으로 즐거울 때 혹시 소외되는 사람들이 있지는 않을까요? 분명 있겠지요. 그렇다면 어떻게 우리는 정보격차를 극복할 수 있을까요? 이러한 물음에 대한 전문가들의 의견을 들어보시기 바랍니다.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.273-282
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• 2017

This empirical study is to verify the moderating effects of environmental education on pro-environmental consumers. For this purpose, we used Value-Attitude-Behaviro Model(VAB). In addition, as an environmental education method, the environmental education method using 7 environmental movies by the multimedia with excellent learning effect in order to increase the interest and educational commitment of the learners was utilized. A total of 116 subjects were divided into experimental group and control group, and the experiment was designed based on Pretest-Posttest Control Group Design to grasp the effect of environmental education after conducting environmental education to the experiment group. The results of the analysis showed that environmental education had no effect on environmental values but it had a positive effect on improving the attitude and the pro-environmental behavior. This study proved that the sustainable environmental education could form pro-environmental behavior, even though the environmental sense of values had not been formed in adolescence, and furthermore, the earlier researches had been mainly focused on the effect of the environmental education for the adolescent.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.245-252
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• 2020

Recently, as the income level of consumers increases, interest in tourism products has increased, competition among tourist destinations has been fierce. Storytelling ads are drawing attracting attention as one of the ways to establish differentiated positioning for tourism products. This study investigates the role of the involvement of tourism activity in the storytelling ads effects, and examines the effects of the attitude toward storytelling ads on tourist destination commitments, visit intention and SNS WOM (word-of-mouth) intention. This study also empirically tests the role of mental simulation in the relationship between storytelling ads attitudes and visit intention. A total of 255 usable responses were obtained from a sample of 270 consumers aged 18 or older in South Korea. Following the two-stage approach of model validation, measurement validity of each construct appearing in the structural model and hypothesized structural paths were tested. The findings show that all hypotheses are supported except H3 that posits the impact of attitude toward the storytelling ads on visit intention and mental simulation showed a moderate effect on the relationship between ads attitude and visit intention in the case of rational appeal. This study suggests that the production of storytelling ads of tourist destinations can be effective strategy to improve regional competitiveness and increase visit and SNS WOM intention.

• Journal of Service Research and Studies
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• v.7 no.3
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• pp.93-104
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• 2017

The purpose of this study was to examine the effect of variables such as student participation and activities on university students' university satisfaction and loyalty. And the implications of this study are as follows. First, students' aptitude coincidence has a positive effect on students' activities in university. And also, the attitude of class is positively related to school activities, Second, the participation of college students in school events has a positive effect on friendship, job related behavior, and university satisfaction. The friendship of college students has a positive effect on the loyalty of university satisfaction university. and job related behavior also has positive effects on university satisfaction and university loyalty. Past marketing studies have proved that interactivity among consumers is an important factor for consumers to engage in service. In college, as well, it is found that positive interaction and friendship among students are important influences on school satisfaction. The higher satisfaction of the university, the higher the intention to recommend the school. Therefore, in order to enhance the recommendation of graduates or students, it is important to satisfy the students, and this can be accomplished by management of antecedent variables that this study suggested.

• Information Systems Review
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• v.8 no.3
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• pp.135-152
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• 2006

This study has been performed to analyze and identify some factors which has impact on the level of consumers' acceptance for the mobile ads. For better results and more reasonable generalization of the results, this study targets consumers in two such countries as Korea and U.S.A. This research investigates the determinants of consumer's acceptance for the mobile Ads. Based on TAM(Technology Acceptance Model) and Flow theory, our research adopts some factors for a theoretical model such as entertainment, information, irritation, credibility, flow experience, attitudes and acceptance intention. For examining an implied relationships by this research model, a survey was conducted by collecting research data from students and consumers of mobile ads in Korea, and U.S.A. This data was analyzed based on using AMOS, the structural equation modeling and a second-generation multi variant technique, and has gained distinct advantages over other technique.

• The Research Journal of the Costume Culture
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• v.28 no.5
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• pp.621-638
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• 2020

Luxury companies are striving to improve their communication with customers while paying attention to online promotion and marketing activities. As companies interact with customers in luxury brand communities via various channels, they yield consumers higher value throughout the effective consumption process. In addition, this connection enhances customers' understanding of the company, making it easier for companies to acquire empathy from customers. This study aims to analyze the value factors that affect luxury brand community members' purchase intention and brand attitude. This study utilizes online survey results of four hundred prestige brand community users in China. The results reveal the positive effects of customer engagement on customer psychological empowerment and flow, the positive impacts of customer psychological empowerment and flow on community identity and brand attachment, the positive effects of community identity on purchase intentions, and the positive effects of brand attachment on purchase intentions and brand attitude. Furthermore, the results show that community types and fashion involvement partially moderate customer engagement. This study provides theoretical suggestions for relationship marketing in the luxury brand community environment. Last, this study presents practical implications that companies could utilize to create an emotional connection with their community members, resulting in an increase of customer support.