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http://dx.doi.org/10.18807/jsrs.2017.7.3.093

Influence of University Activity Factors of Students on University Satisfaction and Loyalty  

Kim, Moontae (Department of Distribution Management, Catholic University of Pusan)
Publication Information
Journal of Service Research and Studies / v.7, no.3, 2017 , pp. 93-104 More about this Journal
Abstract
The purpose of this study was to examine the effect of variables such as student participation and activities on university students' university satisfaction and loyalty. And the implications of this study are as follows. First, students' aptitude coincidence has a positive effect on students' activities in university. And also, the attitude of class is positively related to school activities, Second, the participation of college students in school events has a positive effect on friendship, job related behavior, and university satisfaction. The friendship of college students has a positive effect on the loyalty of university satisfaction university. and job related behavior also has positive effects on university satisfaction and university loyalty. Past marketing studies have proved that interactivity among consumers is an important factor for consumers to engage in service. In college, as well, it is found that positive interaction and friendship among students are important influences on school satisfaction. The higher satisfaction of the university, the higher the intention to recommend the school. Therefore, in order to enhance the recommendation of graduates or students, it is important to satisfy the students, and this can be accomplished by management of antecedent variables that this study suggested.
Keywords
university satisfaction; university loyalty; job related behavior; friendship; university activities;
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Times Cited By KSCI : 1  (Citation Analysis)
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