• Title/Summary/Keyword: 소비자 가치

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The Concept and Technologies of Intelligent Vehicle (지능형자동차 개요)

  • Sunwoo, Myoung-Ho;Jung, Do-Hyun
    • Journal of the korean Society of Automotive Engineers
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    • v.27 no.6
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    • pp.30-33
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    • 2005
  • 10년 후, 미래의 자동차는 더 이상 단순한 운송수단이 아닌 우리의 삶을 윤택하고 더욱 풍요롭게 만들어주는 일상의 공간(업무 휴식 정보)으로 진화 발전할 것이다. 이러한 자동차 패러다임 변화의 중심에는 지능형자동차 기술이 자리하고 있다. 지능형자동차 기술은 자동차산업뿐만 아니라 사회 경제 전반에 미치는 파급효과가 매우 크기 때문에 국가 경쟁력 강화를 위한 차원에서도 큰 가치를 지니고 있다. 또한 미래형자동차는 안전성 편의성 향상이라는 소비자들의 다양한 요구와 시장의 확대를 희망하는 기업의 요구가 잘 맞물려 있기 때문에 향후 기술개발에 대한 예산 확충 및 지원 확대가 절실히 필요하다. 지난 1990년대부터 지능형자동차 개발에 적극적으로 참여한 일본, 미국, 유럽 등 자동차선진국은 최근 각종 신기술을 개발해 시장에 내놓고 있다. 자동차 10대 강국 중하나인 한국은 21세기 세계 자동차시장 선점과 오는 2010년 세계 3위의 기술 강국으로 도약한다는 야심찬 계획을 세우고, 지난 2003년에 미래형자동차를 국가 '차세대 성장동력산업'으로 선정하였다. 이에 따라 국가연구개발사업인 '미래형자동차사업'을 출범시켰으며, 국내 자동차업계는 물론 대학 및 연구소 등과 연계하여 '지능형자동차' 등 3분야의 관련 핵심기술 개발에 박차를 가하고 있다. '지능형자동차 기술개발'이라는 비전과 목표를 달성하기 위해서는 IT기술과 자동차와의 융합기술 개발이 그 무엇보다 중요하다. 우리나라가 세계에 IT강국으로서 명성을 널리 자랑하고 있다는 점에서 지능형 자동차의 미래는 밝다고 할 수 있지만, 관련 분야의 인적자원 네트워크 구축이 보다 탄탄하게 다져지지 않는다면 이는 그저 '빛 좋은 개살구'에 지나지 않을 것이다. 끝으로 국내에서 진행되는 ITS 관련 프로젝트와 지능형자동차 개발 연구과제의 유기적 연계와 효율적 추진, 지능형 자동차 시험 평가방법 표준화, 국제 기술 표준화 및 안전규제에 적극 대응, 지능형자동차 신규제품 및 서비스의 도입을 위한 제도개선 및 정비 등에, 정부와 산 학 연이 지혜를 모아 중점 실행계획을 수립하고 행동으로 옮길 때 우리의 지능형 자동차 미래는 밝을 것이다.

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Antimicrobial Activity of Yacon K-23 and Manufacture of Functional Yacon Jam (야콘 K-23의 항균성 및 기능성 야콘잼의 제조)

  • Kim, Young-Sook
    • Korean Journal of Food Science and Technology
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    • v.37 no.6
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    • pp.1035-1038
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    • 2005
  • Yacon (Polymnia sonchifolia Poepping & Endlicher), which contains fructo-oligosaccharide, is low calorie functional food. Yacon is efficacious against cholesterol, obesity, and diabetes. Yacon K-23 has antibacterial activity against Gram-positive (Listeria monocytogenes KCTC 3710 and Staphylococcus aureus KCTC 1927) and negative (Salmonella typhimurium KCTC 2514, Escherichia coli KCCM 11591, Proteus vulgaris KCTS 2512, and Pseudomonas aeruginosa KCCM 11803), Yacons A (water extract) and B (crushed juice) showed clear zone of 10mm, while Cassiae Semen, Acanthopanacis Cortex, Angelica gigas showed 7-10mm. Yacon jam showed good sensory attributes, suggesting it could be utilized as food ingredient. Hardness, adhesiveness, and strength of strawberry jam with or without aloe vera were higher than those of yacon jam with or without aloe vera.

Analyzing the Characteristics of Hospital Names based on the Types of Brand Name Spectrum (브랜드 네임 스펙트럼(Brand name spectrum) 측면에서 바라본 병원명의 특성: 수도권 병원을 중심으로)

  • Lee, Kwang-Soo;Hong, Sang-Jin
    • The Journal of the Korea Contents Association
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    • v.12 no.6
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    • pp.402-412
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    • 2012
  • The purpose of this study was to analyze the types of Brand name spectrum for hospitals, and to analyze the differences of types depending on the characteristics of hospitals. Study data was collected from the yearbook of Korean Hospital Association in 2008. The hospital's name was divided into meaningful words and then the spectrum type of hospital name was decided based on the meaning of words. Hospital variables were used to investigate the difference of the types of brand name spectrum among hospitals. The study results showed that arbitrary name was the most frequently used in hospitals, then followed by the suggestive name, descriptive name, and then coined name. In arbitrary name, district name and person's name were most frequently used as the hospital name. Although most hospitals had one type of naming spectrum, some hospitals had types more than two. When hospital managers are developing hospital name, they will need to consider not only how it can provide the unique images to customers, but also how they protect their brand in legal aspects.

Physical Measurement of Color Changes in Foods (식품(食品)의 색도변화(色度變化) 측정법(測定法))

  • Cho, Sung-Hwan
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.13 no.1
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    • pp.1-8
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    • 1984
  • The tools and techniques for measuring the spectral distribution of light emitted by, transmitted by, or reflected from food surfaces are described for determining the extent to which original natural color is preserved in processing and subsequent storage of foods. Color differences may be evaluated indirectly in terms of some physical characteristic of the sample or extracted fraction thereof that is largely responsible for the color characteristics. For evaluation more directly in terms of what the observer actually seen, color differences are measured by reflectance spectrophotometry and photoelectric colorimetry and expressed as differences in psychophysical indexes such as luminous reflectance and chromaticity. The standard system, against which other systems could be compared, is the one recommended by the International Committee on illumination and which is based on the 'standard observer', which is a simulated standard eye, consisting of three primary color filters Z, with X being essentially amber in color, Y, green and Z, blue. Any spectrophotometric curve of reflectance obtained from the surface of an object can be integrated in terms of X, Y and Z. Psychophysical notation may be converted by standard methods to the colorimetrically more descriptive terms of Munsell hue, value and chroma.

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Through a selection factor analysis of the local healthcare institutions Building complex medical services strategy (지방의료원의 선택요인분석을 통한 복합적인 의료서비스 전략 구축)

  • Lee, Jin-Woo;Ahn, Sang-Yoon;Lee, Chong Hyung;Lee, Moo-Sik;Kim, Kwang-Hwan
    • Journal of Digital Convergence
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    • v.13 no.5
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    • pp.297-307
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    • 2015
  • This study reviews equipped with enhanced capability of medical care, quality service, accessibility, and consumer awareness to be a competitive and representative local healthcare service provider with improved administrative efficiency. The method of analysis are ANOVA and Structural Equation Modeling. The results which revealed the significant difference among demographic factors in determining the preference or degree of satisfaction at medical service to select local healthcare institutions suggest that the close review on the needs of groups of major customers of local healthcare institutions are necessary when preparing the strategy of specialized medical service of local healthcare institutions. this suggests that both images would be important factors to secure the competitive advantage of local healthcare institution and therefore the strategy maximized the enhancement of medical service with embossed image of hospital to attract customers of medical service is needed.

Research on the Impact of interactive Digital Signage Advertising on Consumption Tendency (Interactive Digital Signage에 광고의 마케팅이 소비 경향에 대한 연구)

  • Yang, Bo
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.411-417
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    • 2020
  • In this study, the Interactive advertising in the Outdoor Interactive Digital Signage is taken as the research object, and the effect of the advertising in the Outdoor Interactive Digital Signage compared to the traditional advertising on consumer propensity is studied. Based on the research methods of literature data and case analysis, we first researched and analyzed the impact of the development of the Internet and artificial intelligence on Interactive Digital Signage advertising, combined with consumer trends and habits, according to the characteristics of Interactive Digital Signage advertising, and '199IT-Internet data Based on the data in the Resource Library, and using an example analysis method, three reasons for the impact of Interactive digital signage advertisements on consumer spending tendencies are proposed. The purpose is to provide reference for future companies to use Interactive digital signage for ad placement and help companies. Increase product sales to increase product value and customer trust in the brand.

Study on Consumers' Restaurant Selection Criteria by Using Conjoint Analysis (외식 소비자의 레스토랑 선택속성 및 속성가치에 대한 선호도 조사 연구 -컨조인트 분석을 이용하여-)

  • Hong, Jong-Sook;Jeon, Ji-Young;Kim, Young-Sook
    • Journal of the East Asian Society of Dietary Life
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    • v.22 no.2
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    • pp.315-321
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    • 2012
  • In this study, the product attributes that give customers the estimated benefits and products that can predict the customer's choice conjoint analysis techniques to identify the restaurant affinity markets a new dining concept was to develop. Questionnaire for this study of 400 non-response is negative and insincere characters, except for the final analysis, the questionnaire Part 309 was the target. Conjoint model used in this study Pearson's R is 0.928 ($p$<0.000), Kendall's tau is 0.750 ($p$<0.000) with an orthogonal plan was well suited for profiling attributes are extracted 16. Part of the relative importance of the value of the property to determine the result of analyzing the properties that are most important at the level of the respondents of the induct (38.46%), and followed by price (30.52%), Atmosphere (18.28%), and Exclusive space (12.73%) was followed. Portion of the property value for each analysis among industry preference for the Italian food was highest, a nature-friendly interior atmosphere had the highest affinity Average per price at 10,000 won~30,000 won or less than the amount of affinity was higher location of the restaurant alone, showed that space preferred. Through simulation in a virtual seafood restaurant nature-friendly image, average price per person ranging from 10,000 to 30,000won at an exclusive restaurant was most preferred.

A Study of Luxury Bag Consumption as Media Focused on the Consumer Experiences of the 2030 Generation (미디어로서의 명품 가방 소비에 관한 연구 2030세대의 소비 경험을 중심으로)

  • Park, Jeongeun;Ryoo, Woongjae
    • Korean journal of communication and information
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    • v.71
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    • pp.157-193
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    • 2015
  • The purpose of this study is to critically interpret generational trends in contemporary Korea through understanding the consumer experiences of luxury bag purchases of women in their late 20s and early 30s. Previous studies on luxury consumption tend to focus on an analysis of the value of luxury products as a sign and a symbol, the characteristics or class identity of luxury consumers, or expressive behavior in terms of ideal self-image. While including these factors, this study also expands the scope to a reflexive understanding of the social structural context behind the phenomenon of personal consumption. This was achieved by considering consumption in terms of the style and practice of everyday life, as well as its opportunities and limitations. In particular, we pay attention to how luxury bags are reproduced as media, which is a process that is circulated back to consumption, and through this process, this study reflects on capitalist life and subjects.

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The impact of emotional storytelling on brand attitude- compare to humor advertising (감성적 스토리텔링이 브랜드태도에 미치는 영향 - 유머광고와의 비교-)

  • Rhie, Jin-Hee
    • Journal of Digital Contents Society
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    • v.15 no.1
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    • pp.61-68
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    • 2014
  • In the past, to stimulate customers' rationality were used as a marketing methods but the storytelling marketing is appealing to consumers by showing product or brand value. Storytelling marketing attracts clients favorable attitude. In this research, I tried to figure out how emotional storytelling and humor advertising affects to brand attitude a quality of products according to advertising types, brand image, trust, interest, message, advertising model, intension of purchase and recommendation requisite to impact on brand attitude. As a result emotional storytelling was more effective than the humor advertising method when forming the brand attitude and brand image. Also, among the types of advertisement, emotional storytelling tended to bring a significant difference between men and women. Emotional storytelling advertisement are increasing and being competitive. Therefore, we need notable advertisement. It is a significant research to understand how advertising type affects to consumers.

Relationship between Global Citizenship Education and Geography Education (글로벌 시민성교육과 지리교육의 관계)

  • Cho, Chul Ki
    • Journal of the Korean association of regional geographers
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    • v.19 no.1
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    • pp.162-180
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    • 2013
  • This paper is to explore the relationship between global citizenship education needed to be taught recently and geography. First, the paper examines the concept, as well as the reason why it became important concept in dimension of education in terms of progress of globalization. Second, the paper examines justification of global citizenship education through geography subject through discussion of place, space, scale and interdependence as geographical key concepts. Then, it establishes the category of sub-area of global citizenship education to grasp structurally. This is to reestablish in terms of knowledge and understanding, skill, value and attitude through the inductive examination of existing system of classification. Third, for geography instruction as practical dimension for fostering global citizenship, the paper discusses things to consider previously to design it in terms of aims, contents and methods, and examined instruction strategies in terms of issues-based approach and geographies of resistance. The last, the paper should things to pay attention to be cautious in global citizenship education through geography.

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