• Journal of the Korean Home Economics Association
• /
• v.37 no.5
• /
• pp.61-84
• /
• 1999

The purpose of this study is to understand the context of cosumers' lives in Korea with a narrative analysis method. The epistemological orientation of eh narrative analysis is Interpretivism, which blends the two polar philosophical perspectives, Empiricism and Rationalism, and includes Narrotology, Hermeneneutics, Semiotics, and Structural Criticism. Narrative analysis takes as its object of investigation the story itself. This study collects eleven narrative plots from four housewives, into which Labov's structural approach is applied. This study shows clearly that the socio-cultural environment in which consumers live has strong influence on their consumption behavior and also reveals that narrativization tells not only about past actions but how individuals understand those actions, that is, meaning.

• Agrochemical news magazine
• /
• v.17 no.5 s.134
• /
• pp.58-63
• /
• 1996

''소비자는 통상 매스컴에서 많이 다루고 있는 식품중 잔류농약, 항생물질이나 방사선 조사식품에서 대한 우려를 많이 하고 있다. 그러나 식품과학적 측면에서 이와같은 오염물질에 의한 위해발생 가능성은 별로 높지않다. 오히려 우리가 별 문제가 없다고 생가가하고 있는 식품중 미생물의 증식이나 영양적 불균형이 더 큰 위해발생 요인이다.'' ''발생가능한 모든 위해를 완전히 차단하는 것은 현실적으로 불가능할 분만 아니라 국민건강상 더 큰 위해를 초래할 수 있다. 그러나 대부분의 국민들은 단순히 적은 가능성일 뿐인 위해발생에 더 관심이 많고, 그 실익에 대해서는 모르거나 현실상황을 외면하는 경우가 많아 식품위생행정에 대한 불신이 증폭되고 있다. '' 최근 산국식품연구원의 송인상 박사는 한국농촌의학회지를 통해 발표한 $\ulcorner$식품의 안전성 확보를 위한 과제들$\lrcorner$이란 주제에서 이같이 지적하고 식품위생에 대한 보다 정확하고 과학적인 지식을 소비자에게 제공하는 교육과 홍보의 기능이 매우 중요하다고 주장했다. 주요내용을 발췌 소개한다.

• Proceedings of the Korea Database Society Conference
• /
• 1998.09a
• /
• pp.187-198
• /
• 1998

마케팅의 Fundamental\ulcorner 마케팅 : 제품구매와 관련된 소비자의 행위를 연구 마케팅의 역사 : Mass marketing $\longrightarrow$ Market segmentation $\longrightarrow$ Database marketing 소비자 이해와 관리를 위한 다양한 정보와 지식을 제공한다. DBM, Relationship marketing, Frequency marketing, Loyalty marketing, Program customer management, Direct marketing(중략)

• The Journal of the Korea Contents Association
• /
• v.14 no.5
• /
• pp.380-389
• /
• 2014

The purpose of this study is to examine sidedness effects of political Ad message and moderating roles of consumers' persuasion knowledge. To test these research hypotheses, this study conducted experimental designs. 125 undergraduate students were assigned to one of the two experimental groups. The data demonstrate that message types have a significant effect on both reliability toward Ad message and acceptance intention. In addition, consumers' persuasion knowledge plays a significant moderating role between the message types and the dependent variables. The results of this study suggest various implications by indicating political Ad message as an important factor which can enhance customers' positive responses but has been passed over by the previous research. We also indicated the limitations of this study, and suggested the future research directions.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.8
• /
• pp.1303-1318
• /
• 2010

This study is to understand the characteristics of Korean and Japanese consumers by analyzing the relation among consumer attitudes, concepts, and knowledge about luxury brands. In addition, the present study is to help to establish more effective marketing strategies for luxury companies by providing new data based on consumer knowledge. The author conducted a survey on a total of 816 male/female Korean and Japanese subjects ranging in age from 20 to 50s. The results of this study are as follows: First, Korean consumers have more positive attitudes toward luxury brands than Japanese consumers. Second, regarding the concepts about luxury brands, Korean consumers have concepts of luxury such as "involvement" "symbol of status" "scarcity" and "hedonism"and Japanese consumers have concepts such as "involvement" "ostentation" "high value"and "ornamentation" Third, Korean consumers are more confident in their knowledge and experiences about luxury brand consumption than Japanese consumers. The subjective knowledge has positive impacts on consumer attitudes toward luxury brands and becomes one of the reasons for the friendlier attitudes of Korean consumers toward luxury brands, compared to Japanese consumers. Fourth, the level of objective knowledge of Korean and Japanese consumers is high; but there is no statistically significant difference in the two countries.

• Journal of Family Resource Management and Policy Review
• /
• v.12 no.1
• /
• pp.141-157
• /
• 2008

The purpose of this paper is to examine levels of financial knowledge, to identify the financial education needs of college students, and to show how financial knowledge and education needs correlate. The results of this study indicated that the level of understanding of economy was the highest among the seven categories, whereas the overall level of financial knowledge was less than 50%. The need for financial education was relatively high in various topics of financial management, especially financial planning and savings. There was no significant relationship between knowledge level and educational needs except between financial planning and investment. Students who understand financial planning better want more financial education. College students in this study were not financially independent from their parents, receiving allowance and assistance in tuition payment, so their financial experiences were limited. Students who understood financial management showed greater need of financial education and had more financial experience. The findings in this study suggested that college should provide formal financial education as an elective course, which should include content related to financial planning and various financial products.

• LP가스
• /
• v.21 no.3
• /
• pp.15-17
• /
• 2009

지식경제부는 법 개정(2009.3.25)에 따른 위임사항을 정비하고, 기업활동에 불편을 초래하는 규제를 대폭 완화하며, 가스사고 예방을 위한 관련 제도를 개선하는 등 가스안전 규제의 합리화를 도모하기 위해 "액화석유가스의 안전관리 및 사업법" 및 "도시가스사업법" 시행령 시행규칙 개정령안을 마련하여 5월21일 입법예고하였다. 동 하위법령 개정령안은 이해관계자의 의견을 수렴하고, 규제개혁위원회 및 법제처 심사와 국무회의 심의를 거쳐 9월26일 시행될 예정이며, 동 개정령안이 공포 시행되면서 합리적인 규제완화를 통해 다수의 사업자와 소비자의 편익이 향상되고, KS인증 가스용품의 안전확보, 연료전환 시설 및 공급자 취급부주의로 인한 가스사고 예방 등을 통해 국민생활의 안전에 기여할 것이다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.11
• /
• pp.1307-1317
• /
• 2003

The level of consumer knowledge has been gradually increased with the growth of living standard of consumer and the development of communication technology. The purpose of this study was to investigate the structure and measure of consumer knowledge and to find out relationship between objective knowledge and subjective knowledge. The subjects of this study were female adults from theirs twenties to theirs forties who lived in Seoul, Kyunggi or Incheon areas and Quota sampling method was used age and areas. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and major statistical methods are mean, frequency, Pearson correlation coefficient, and Cronbach's $\alpha$ coefficient. The results are as follows: 1. Objective knowledge consisted of the product knowledge, brand knowledge, purchase knowledge and usage knowledge, and subjective knowledge consisted of experience and self-evaluation knowledge. 2. Consumer knowledge was related to the subjective knowledge and objective knowledge. But, there was relatively a low relationship between subjective knowledge and objective knowledge of apparel.

• Asia Marketing Journal
• /
• v.4 no.2
• /
• pp.104-132
• /
• 2002

본 연구는 소비자들의 광고평가과정을 정보처리능력의 관점인 사전지식과 정보처리동기의 관점인 관여도의 조절적 역할을 고려하여 검토하였다. 이를 위하여 본 연구에서는 인지자극과 감정자극이 동시에 제공된 광고에 대하여 소비자들의 인지적, 감정적, 행동의욕적 평가관계를 구조적으로 살펴보고, 이를 바탕으로 각 구조적 관계들을 사전지식수준과 관여도수준에 따라 그 상대적 역할들을 살펴보았다. 실증분석결과 본 연구는 기존의 DMH 모델을 지지하는 것으로 나타났으며, 특히 광고에 대한 감정적 평가(Aad)에서 상표에 대한 인지적 평가(Cb)통해 상표에 대한 감정적 평가(Ab)에 미치는 영향력의 정도는 관여도보다는 사전지식이 더 큰 역할을 하는 것으로 나타났다. 또한 광고에 대한 감정적 평가(Aad)에서 상표에 대한 감정적 평가(Ab) 그리고 상표에 대한 감정적 평가(Ab)에서 상표에 대한 행동의욕적 평가(Ib)로의 영향력은 관여도가 중요 조절변수임을 확인하였다.

• Knowledge Management Research
• /
• v.21 no.3
• /
• pp.215-228
• /
• 2020

This study introduces the case of a company that newly jumped into the competitive cosmetics market with a brand concept developed through big data analysis. Skin Reverse Lab, which possesses anti-aging material technology, launched a new brand in the skincare cosmetics market. Using a big data analysis program called Luminoso, SNS data was analyzed in four areas, which were consumer attitudes toward overall cosmetics, skincare products, competitors, and consumers' experiences of product use. The age groups and competitors were analyzed through the emotional analysis technique including context, which is the strength of Luminoso, and insights on consumers were derived through the related word analysis and word cloud techniques. Based on the analysis results, Logically Skin have won various awards in famous magazines and apps, and have been recognized as products that meet global trend standards. Besides, it has entered six countries including the United States and Hong Kong. The Logically Skin case is a case in which a new company entered the market with a new brand by deriving consumer insights only from external data, and it is significant as a case of applying AI-based sentiment analysis.