• Title/Summary/Keyword: 소비자역량

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A Case Study on the Community-based Elderly Care Services Provided by the Social Economy Network in Gwangjin-Gu, Seoul (사회적경제 조직의 지역사회 돌봄 네트워킹 가능성에 대한 비판적 고찰: 서울시 광진구 노인돌봄 클러스터 사례연구)

  • Kim, HyoungYong;Han, EunYoung
    • 한국노년학
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    • v.38 no.4
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    • pp.1057-1081
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    • 2018
  • This study analyzed the case of elderly care cluster in Gwangjin-gu to explore the possibilities of social economy as a provider of community-based social services. Community-based means the approach by which community organizations build a voluntary and collaborative network to enhance collective problem-solving abilities. Therefore, it is very likely that the social economy that emphasizes people, labor, community, and democratic principles can contribute to community-based social services. This study analyzed social economic network by using four characteristics of social economy suggested by OECD community economy and employment program as an analysis framework. The results of this study are as follows: First, it is found that social economy would hardly supply community-based social services through network cooperation because of a large variation in community identity, investment to new product, and labor protection. Second, community users are not the consumers of the social economy and the products of the social economy stay in market products only for the organizations in social economy. In order to create good services that meet the needs of residents, community development approaches are required at the same time. The importance of community space where local residents and social economy meet is derived. Third, public support such as purchasing support has weakened the ecosystem of social economy by making the distinction between public economy and social economy more obscure. On the other hand, public investment in community infrastructure is an indirect aid to social economy to communicate with residents and to promote good supply and consumption. In the end, community-based social services need a platform where the social economy and the people meet. This type of public investment can create the ecosystem of the social economy.

Local brands development and brand consulting framework for SMEs: Governmental supporting programs (중소기업의 현지브랜드 개발과 브랜드 컨설팅 프레임워크: 정부지원프로그램을 중심으로)

  • Kim, Gwi-Gon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.5
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    • pp.1845-1855
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    • 2010
  • The brand consulting for paving the way for overseas-based companies to develop local brands includes many processes such as the analysis of local markets and consumers, the analysis of in-and-out circumstances including the diagnosis of corporate competence and resource, the establishment of brand strategies, the development of brand concepts, and the development of design, which should be performed before the eventual launch of overseas markets. So, the success of overseas-based brand consulting just depends on coworking(i.e., consortium) by brand experts from international marketing, design to local-overseas brand rights which have been barely touched upon by the brand experts. This study aims to present brand consulting framework and to support the development of local-fit brands when the small and medium industries, esteemed relatively less compatible than conglomerates, expand their business in the non-English-speaking countries. This study also includes the results of a demand inquiry on the local fit brand targeted for SMEs. As a brand consulting framework which has been performed at work sites through the accumulated many year's trial and error, it could be a significantly meaningful guidance for the brand experts who perform local-fit brands consulting and the SMEs who look for overseas-based brand consulting.

The Relationship Between Social Legitimacy and Performance in Venture Businesses (벤처기업의 사회적정당성과 성과 간의 관계)

  • Park, Chan Woo;Choi, Chang Bum
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.5
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    • pp.61-74
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    • 2021
  • This study investigated the relationship between the social legitimacy and financial performance perceived for venture company. In particular, social legitimacy was classified into prior experiences, organizational competency, market-related, and government-related legitimacy according to the characteristics of venture businesses, and its effect on the financial and non-financial performance of venture businesses was verified. Data were collected by conducting a survey among 300 domestic venture businesses. According to the results it can be understood that social legitimacy affects the financial and non-financial performance of venture businesses. In other words, it was found that the acquisition of resources from external investors and governments which is justified by stakeholder and investors, venture business executives and employees' prior experience such as start-up experience, and retention of outstanding talent, etc., developing trust from the market and consumers through high organizational competency and differentiated product provision, have a positive effect on the financial and non-financial performance of venture companies. It can be interpreted that higher survival is possible through running the venture businesses with social legitimacy. In addition, this study is meaningful in that it presents a new standard for survival through measuring the relationship of the influence on substantial performance of venture businesses by expanding the existing sociological research to business management research.

An Empirical Study on the Success Factors of Digital Classical Music (클래식 음원의 흥행요인에 관한 실증적 연구)

  • Kim, Hye-Su;Jang, Yu-Jin;Limb, Seong-Joon
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.227-239
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    • 2022
  • This study conducted an exploratory empirical analysis on the factors affecting the performance of digital classical music based on signaling theory. For this purpose, using the classical weekly chart provided by the music platform Genie, 297 digital music sources that entered the top 100 chart from March 2020 to October 2020 (35 weeks). In this study, as signals that can influence consumers' choice to listen to classical nusic, we set an the artist's award history, artist's broadcast content linkage, taking the top spot in the first classical music chart entry, producing companies' competency, and the popularity of classical music repertoire. The effect of these signals on the chart success of digital classical music was verified subsequently. As a result of the verification, it was found that the artist's broadcast content linkage, taking the top spot in the first classical music chart entry, and the popularity of the classical music repertoire indeed had a positive effect on the chart success of a classical music. On the other hand, the artist's award history and the producing companies' competence did not significantly affect the chart success of digital classical music. This study is the first empirical study on the success factors of digital classical music performed from a business perspective, and is expected to contribute to subsequent studies related to classical music.

Donghwa Pharmaceutical Longevity Company Strategy: Focusing on VRIO Framework (동화약품 장수기업 전략 : VRIO Framework중심으로)

  • Seonyoung Lee;Hyunjun Park
    • Journal of Korea Society of Industrial Information Systems
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    • v.29 no.2
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    • pp.133-151
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    • 2024
  • The purpose of this study is to analyze the core values of Donghwa Pharmaceutical, which has been in the pharmaceutical industry in South Korea for 126 years, and examine the core competencies that have consistently enabled it to maintain a competitive advantage. When applying the VRIO Framework, various general pharmaceuticals, including Donghwa Pharmaceutical's 'Hwalmyeongsoo,' which has maintained the top position in the liquid digestive medicine market for 126 years, are identified as powerful resources (Value) that generate 'sustained competitive advantage.' The principles of ethical management based on the Donghwa spirit, the long-standing principles of trust and belief, and the entrepreneurial spirit possess rarity. Having won four Guinness World Records and holding numerous new drug patents, Donghwa Pharmaceutical has consistently secured the top position in the digestive medicine category of the Korean Industrial Brand Power for 19 consecutive years. The company has been designated as a 'Golden Brand,' and its products have high levels of awareness, making them highly difficult to imitate. Lastly, the organization is structured to efficiently utilize resources such as a transparent hierarchical system, fair personnel management, diverse training programs, and high employee welfare and salaries. This study systematically analyzes the core values of Donghwa Pharmaceutical from a managerial perspective and proposes directions for the company to evolve into a long-lasting enterprise. The research outcomes will provide valuable insights for formulating long-term management strategies.

The Influence of Company's Culture & Arts Sponsorship Activities on Purchase Intention of the Consumer (기업의 문화예술후원 활동이 수요자의 구매의도에 미치는 영향)

  • An, Sung Nam;An, Jong Suk
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.5
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    • pp.101-111
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    • 2017
  • This Research is to Find how the CSR Activities for the Growth of Stable and Sustainable Family Business do Influence the Improvement of Company's Brand Image and Service Purchase Intention. It is Aimed for Finding how the Image of Company Pursuing the Diverse CSR Activities is Recognized by General Consumers and the Correlation between the Improvement of Company's Image and the Product & Service Purchase Intention. 323 Exemplars were Distributed to the University Students in Seoul Metropolitan and Chungcheong Area, and 314 Finally were Used for the Analysis. It was Investigated the Demographical Factors, the Important Fields among Company's CSR Activities, the Reason for Company's CSR Activities, the Preferred Companies among Sponsoring Companies. It was Analyzed Three Items of Company Image such as Product/Service, Potential Competence, Relation to Public Benefit and the Regression Model was Investigated how these Three Items do Influence the Purchase Intention. The Research Results Show 'the Improvement of Social Awareness for Company' and 'Negative Awareness Change for Company' as the Reason for CSR. Consumers have the Preference to the Companies Actively Sponsoring Culture & Arts, and this Generally Affects the Business Results, and thus, it is Considered that the Companies have to Contribute the Local Society with the Sprit of Corporate Citizenship in Accordance with the Consumers needs, and Actively to Extend the Culture & Arts Sponsorship.

A Study on Analytical Framework of Value Added Logistics throughout closed-loop logistics (부가가치 물류의 분석적 체계에 대한 연구)

  • Son, Byung-Suk;Kim, Youn-Jung;Kim, Tae-Bok
    • Journal of Korea Port Economic Association
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    • v.24 no.1
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    • pp.61-83
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    • 2008
  • The meaning of "added value" refers to the contribution of the factors of production, i.e., land, labor, and capital goods, to raising the value of a product and corresponds to the incomes received by the owners of these factors. The importance of added value in service industry has been recognized as one of the critical factors to economic growth, even in logistics industry. But, it is hard to find out the previous studies providing a clear definition and framework for designing and analyzing the performance of Value Added Logistics(VAL). The purpose of this study is to define the meaning of extended VAL that extensively includes activities initiating and operating the reverse logistics under the closed-loop logistic scheme, and to suggest the framework that describes the partnerships among participants involving in operating the value added logistics. Also, in this paper, we emphasize on the need for investigation of added value logistics definition and framework based on previous academic studies, and examine various value added logistics service activities of current leading 3PL companies across the world. Finally, we suggest the analytic framework for value added logistics throughout closed-loop logistics.

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The Analysis of Contents on Education for Sustainable Development(ESD) in Middle School Home Economics Textbooks : Focused on the Units of 'Adolescence Consumption Life' (지속가능발전교육(ESD)을 위한 중학교 기술·가정 교과서 가정생활 영역 분석 연구 - 청소년의 소비 생활 단원을 중심으로 -)

  • Ju, Sueun
    • Journal of Korean Home Economics Education Association
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    • v.28 no.2
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    • pp.79-93
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    • 2016
  • This study analyzes the middle school Home Economics textbook's 'Adolescence consumption life' unit using framework of Education for Sustainable Development(ESD) to examine correlation with the current Home Economics ESD, and aims to provide the base data for the composition of the educational curriculum that can help the students cultivate the capability for leading sustainable life from the future oriented perspective and for the selection of educational contents. This study analyzes the 'Adolescence consumption life' unit in the Home Economics textbook of the 12 type revised curriculum of 2009. As for the analysis method, Romey's content analysis method is used to carry out in-depth analysis of the ESD content elements. The analysis demonstrates the following. First, content elements extracted commonly from the 'Adolescence consumption life' unit are analyzed with the ESD's criteria of analysis (environment, economic and social domain), which led to the composition with the sub content elements following 23 related topics. Secondly, content elements of 12 types of Home Economics textbook's 'Adolescence consumption life' unit used in middle school are analyzed in three domains, which led to social domain (68%), economic domain (58%) and environmental domain (40%) in the order mentioned. This focused on the role of the Adolescent-consumer on the active consumer that is presented in the 2009 revised educational curriculum, and it is possible to see that this is very closely related to the right to organize and to be active in terms of the human safety, consumption culture, social interest and group.

Challenges of Recent Trends in Globalization and Tasks for Sustainable Rural Community Development in Asia (세계화의 도전과 아시아 농촌 지역사회개발의 과제)

  • Kim, Sung-Soo;Manitra, A.;Arisoa, Rakoto
    • Journal of Agricultural Extension & Community Development
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    • v.10 no.1
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    • pp.115-128
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    • 2003
  • 국제연합 식량농업기구 (FAO)에 의하면 UR 협상과 WTO 체제 출범 이후 농산물 수출국가와 선진국에서의 소득균형은 일반적으로 향상되었으나 순식량수입국가나 개발도상국가에서는 소득균형이 더 악화되고 농업영역의 쇠퇴를 가져왔다. 더욱이 식량안전상황은 농산물의 급격한 수입으로 여전히 불안하고 농가판매의 지속적인 악화, 농촌과 도시간의 소득격차가 큰 것으로 나타나고 있다. 특히 인간의 건강과 환경에 유해한 GMO의 거래는 소비자의 식품안전과 잠재적 위해 때문에 적절한 조치를 필요로 하고 있다. 아시아 지역 개발도상국가들에서의 식량의 안정적 공급과 농촌 지역사회 개발의 핵심적 과제는 인적자원의 개발, 기술역량의 신장, 하부구조의 개선, 농업기술 이전의 효율화 등으로 요약될 수 있다. 이러한 상황에서 농업교육, 연구 그리고 지도, 특히 아시아의 주요작물 영역에 대한 더 많은 투자가 필요하며 많은 아시아국가들에서 우선적으로 요구되는 농촌청소년교육은 빈곤퇴치, 식량의 안정적 공급 및 식품의 안전 그리고 지속적이고 균형있는 농촌개발 등이다. 이를 위한 정부와 국민, 특히 젊고 열정적인 사람들이 함께 협력해야 빈곤퇴치와 식량의 안정적 공급 및 식품의 안전 등 농촌의 사회경제적 발전이 가능할 것이다. 진행되고 있는 WTO 체제 하에서의 아시아 지역 농촌사회 발전과 식량문제 해결을 위해서는 교역과 환경, 그리고 개발의 총체적 접근이 중요하며 식량의 안정적 공급을 위한 농업, 농촌의 하부구조가 열악한 개발도상국 소농에 대한 우선적 배려가 필수적이라 할 것이다. 특히, 농업분야 생산 유통 분야의 개선을 위한 농업교육, 농촌지도의 국가적 강조와 농촌 청소년 교육 훈련과 육성의 중요성에 대한 인식과 이에 따른 국가적, 국제적 협력이 필요할 것이다.

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Corporate Social Responsibility, Knowledge Management, and Organizational Performance (이해관계자에 대한 사회적 책임활동이 지식경영활동 및 조치성과에 미치는 영향)

  • Lee, Young-Chan;Lee, Seung-Seok
    • Journal of Korea Society of Industrial Information Systems
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    • v.13 no.4
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    • pp.83-97
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    • 2008
  • Recently, as managing organization's stakeholders become important, a viewpoint of corporate social responsibility (CSR) has been changed. Unlike in the past, organizations have performed CSR in their active and strategic point of view. Previous studies about the effect of social responsibility generally focused on customer response, social performance, and financial performance, and studies about the influence on business processes and organizational members are relatively not sufficient. In particular, there is few studies about the relationship among CSR, organization's innovation capability, and non-financial performance. The purpose of this study is to examine the effect of CSR to knowledge management and organizational performance by using multiple regression analysis. Specifically, from the empirical result of this study with 256 Korean finns in diverse industries including the manufacturing, we identified that CSR has positive influence on knowledge management and organizational performance.

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