• Title/Summary/Keyword: 소비자역량

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Analysis of comparisons of eating-out, dietary lifestyles, and healthy dietary competencies among middle-aged consumers according to obesity status and gender for implications of consumer education (소비자교육을 위한 중년기 소비자의 성별, 비만도별 외식 행동, 식생활 라이프스타일 및 건강한 식생활역량의 차이 분석)

  • Park, Jong Ok
    • Journal of Nutrition and Health
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    • v.51 no.1
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    • pp.60-72
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    • 2018
  • Purpose: The purpose of this study was to determine differences in eating-out, dietary life styles, and healthy dietary competencies among middle-aged consumers according to obesity status and gender for implications of consumer education. Methods: Data were drawn from the 2016 Food Consumption Behavior Survey, and 3,022 subjects (mail 1,388; female 1,634) who were middle-aged adults were investigated. Analysis of variance with $Scheff\acute{e}$ test, t-test, $x^2$-test, and factor analysis were performed using SPSS v.24. Results: Males showed less interest in diet than females. For both males and females, higher BMI degrees were associated with higher levels of interest in diet. For frequency, monthly average consumption expenditure, one-time cost for eating out, and drinking frequency, males showed higher levels than females. Especially for the male group, higher obesity status was associated with higher levels of eating out and drinking. Dietary lifestyles of males and females turned out to be very similar. For the male group, normal weight group was more likely to show 'health and high quality pursuit dietary life-style' than the other groups. For females, the normal weight group were more likely to show 'health and high quality pursuit dietary life-style' and 'safety pursuit dietary life-style' than the other groups. The level of 'healthy dietary competence' for females was found to be higher than that for males. For the female group, there were significant differences according to obesity status, and practice was more important than knowledge in determining a healthy dietary life. Conclusion: For dietary life-related education for obese middle-aged consumers, it is important to emphasize less eating-out and drinking and less overeating while eating-out based on the results that eating-out, drinking, and overeating in the obesity group were significantly higher than in the normal group. It is important to focus on the value of dietary life and diverse foods, based on the results that the obesity group was less likely to be have healthy dietary lifestyles and consume less diverse foods than the normal group.

The Development and Application of Non-Face-to-Face Wearable Technology Curriculum Activities: Improving Creative Convergence Learning Competency of College Students (대학생의 창의융합 학습역량 향상을 위한 비대면 웨어러블 테크놀로지 교육과정 활동의 개발과 적용)

  • Lee, Ji Sun;Yun, Eunju;Kim, Min-Jeong;Kim, Hye Rim;Lim, Ho-Sun;Kim, Yoonmi
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.327-338
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    • 2023
  • The purpose of this study is to develop and apply curriculum activities using non-face-to-face wearable technology in a pandemic situation. It is to improve the creative convergence learning ability of college students. Based on the results of 5 preliminary studies, 8 courses were conducted for 16 university students at A University in Seoul. In conclusion, real-time non-face-to-face interaction with professional professors in each field played a major role in improving the creative convergence learning competency of college students. This point shows the possibility of future-oriented creative convergence talent development along with the expandability of wearable technology in university education.

Brand Positioning of IT Governance System -Focused on Case study of Spin-off Venture- (IT 거버넌스시스템의 브랜드 포지셔닝 전략 -스핀오프벤처기업의 사례를 중심으로-)

  • Chun, Myung-Hwan
    • Journal of Korea Society of Industrial Information Systems
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    • v.12 no.5
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    • pp.110-119
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    • 2007
  • In an extended enterprise, there is a shift to shared services, cosourcing and outsourcing, and extending out to partners, suppliers, and customers to accomplish business objectives more effectively. Along with this critical need, executives should be aware of the need to focus on optimizing the value of their information technology and reducing the related risks. So IT governance is critical, and many companies including spin-off venture are providing IT governance solution, but very little is known about brand management and marketing strategy of IT governance solution provider. The purpose of this study is to investigate brand positioning of IT governance solution company focusing on spin-off venture. The results of this study are summarized as follows. First, brand management is needed in the spin-off venture. second, IT governance solution companies including spin-off venture must provide something more than functional value. That is, they actively seek to emotional or symbolic value for their customers.

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Research on value-added services of Chinese online music platforms

  • Yuan, Yuxuan
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.11
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    • pp.287-294
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    • 2022
  • The purpose of this study is to define the concept of value-added services on online music platforms, put forward a model of users' willingness to use value-added services on online music platforms, and explore the way its influencing factors affect users' willingness to use. This study is based on the stimulus-response model, combined with the characteristics of online music service platforms, using information value, social value, and entertainment value as independent variables, using flow experience as a mediating variable, and self-awareness as a moderator variable, and then researches on the use of users. influence of will. Empirical analysis was carried out in this study using SPSS and AMOS statistical analysis tools. It is verified that the value-added services of online music platforms have a positive and positive impact on consumers' flow experience and usage intention. This research can fill in the theoretical defects of online music platform service, which has positive and important significance for music platform operators to improve their service capabilities and improve their income.

Exploratory Study on the Phenomena of Entrepreneurship Education in Food and Agriculture Sectors Based on the Grounded Theory Approach (근거이론접근법에 기반한 농식품분야 창업교육현상에 관한 탐색적 연구)

  • Seol, Byung Moon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.3
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    • pp.33-46
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    • 2020
  • This study analyzes the entrepreneurship education phenomena for agri-food entrepreneurs whose main business is the production of agricultural products and the sale of processed products, using the qualitative study Strauss & Corbin(1998)'s evidence theory approach. From the entrepreneur's point of view, I would like to summarize the phenomena that appear in education, and to prepare a theoretical basis for explaining the phenomena. The importance of entrepreneurship education is emphasized to cultivate the ability to develop and provide products tailored to customers. The necessity of education leads to an increase in demand according to the situational awareness of the founders, and the quantitative increase in entrepreneurship education in the agri-food sector is a clear trend. Inevitably, the need for various discussions on systematic and effective entrepreneurship education is raised. For the study, an interview was conducted with preliminary or entrepreneur who have experienced entrepreneurship education in the agri-food sector. As a research method, I use Strauss & Corbin(1998)'s approach and analyze qualitative data using QSR's NVIVO 12 program. Through this study, it was found that contextual and systematic entrepreneurship education in the agri-food sector has the effect of strengthening competitiveness and strengthening sales. There is a need for follow-up management of trainees. Strengthening the competitiveness of start-ups is based on training professional manpower through education and linking regions with cities. Strengthening sales is based on product planning and market development. This study explores entrepreneurship education in the agri-food sector, which has not been actively conducted in the past. Exploratory analysis on the experiences of the founders of agri-food sector as education demanders has an important meaning for understanding the phenomenon of start-up education.

Developing Content System for Home Economics Curriculum in Connection with Education for Sustainable Development(ESD): Focusing on the 'Life Environment and Sustainable Choice' Area (지속가능발전교육(ESD)을 연계한 가정과 교육과정의 내용체계 개발: '생활환경과 지속가능한 선택' 영역)

  • Yoon, So Hee;Sohn, Sang-Hee;Lee, Soo-Hee
    • Journal of Korean Home Economics Education Association
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    • v.35 no.2
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    • pp.145-161
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    • 2023
  • The purpose of this study is to develop a content system for the home economics curriculum that integrates Education for Sustainable Development(ESD) and provides basic material for ESD implementation in schools. In view of this, the content elements of the revised home economics curriculum for 2022 were analyzed, and a content system for the home economics curriculum, linked to ESD, was proposed based on the implications drawn from the analysis. The results are as follows. First, the three components of competencies, namely knowledge, values, and skills, were organized equally as a whole. However, the association between the content elements and key competencies in sustainability was found to be insufficient. Consequently, it is proposed that key competencies in sustainability should be cultivated integrally. Second, no content element was identified that can promote social participation. Therefore, it is proposed that solutions should be dealt with at the level of social participation. Third, the connection with Sustainable Development Goals(SDGs) was observed in only six of the 28 content elements. Wherever relevant, it is proposed to incorporate key issues related to SDGs. Fourth, the analysis confirmed that only the environmental dimension of sustainable development was considered. Therefore, it is proposed to pursue coexistence based on temporal and spatial relationship and consider the dimensions of environment, society, and economy in an integrated manner.

A Study on the Determinants of Strategic Marketing Alliance Performance Measured by Continuous Use Intention : Focused on Korean Credit Card Industry (지속사용의도로 측정한 전략적 마케팅 제휴의 성과 결정요인에 관한 연구: 국내 신용카드 산업을 대상으로)

  • Choi, Seung-Nyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.10
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    • pp.666-677
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    • 2016
  • This study analyzes determinants of strategic marketing alliances' performance using 'continuous use intention' of consumers in the Korean credit card industry. Specifically, this study aims to provide comprehensive and synthetic understanding of these factors divided into firm- level and consumer- level variables. Thirty alliance cards were chosen randomly. For firm- level data, managers from the thirty selected cards were interviewed concerning their respective firm and alliance operation. For collection of consumer- level data, 610 card holders from these thirty cards were surveyed concerning card benefits, benefits information, brand image, and continuous use intention. The hierarchical linear model (HLM) was employed to analyze this multi-level data, yielding the following results: First, consumers identified three factors that positively influence continuous use intention. Second, with respect to firmlevel factors, alliance partner's marketing capability is not positively related to intention, whereas fit of alliance goal influences consumer's continuous use of card. Third, contrary to expectation, the positive interaction effects between consumer level variables and firm level variables were found to be not present.

Boryeongmud Cosmetics for Brand Strengthening the Brand Portfolio Strategy (브랜드 역량강화를 위한 보령머드화장품의 브랜드 포트폴리오 전략)

  • Choi, Moon-Hee
    • Proceedings of the KAIS Fall Conference
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    • 2011.05b
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    • pp.1003-1005
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    • 2011
  • 브랜드 포트폴리오 전략에 따르면 브랜드의 수가 지나치게 많을 경우 브랜드를 지원할 자원은 부족하게 된다. 보령시는 머드를 외국으로부터 전량 수입하는 것에 착안하여 세계 5대 머드로 손꼽히는 대천 앞바다의 보령머드를 개발하여 화장품으로 상품화 하는데 성공하였다. 천연 및 유기농 등 자연주의 화장품에 대한 소비가 증가하여 유기농 화장품시장이 크게 성장함에 따라 보령머드화장품도 연관성이 높고, 차별화되고, 활력을 가진 브랜드를 만들어야 한다. 조사 결과, 소비자의 개성과 시대의 트렌드에 부합하려는 보령머드화장품의 노력은 브랜드의 선택과 집중이 판매형식(시판, 장판, 특판, 방판)에 따라서 고객세분화 되어 있다는 것에서 잘 나타나고 있다. 이를 바탕으로 한정된 자원의 효율적 분배를 통한 제품 개발이 이루어지고 있음을 알 수 있다.

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Trends of VR/AR Wearable Display Technology (VR/AR 착용형 디스플레이 기술동향)

  • Yang, U.Y.;Kim, K.H.
    • Electronics and Telecommunications Trends
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    • v.31 no.4
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    • pp.13-22
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    • 2016
  • 다수의 미디어와 기술 시장 보고서가 2016년을 가상현실(Virtual Reality: VR) 기술이 대중화되는 원년으로 전망하고 있다. 착용형 디스플레이는 컴퓨터로 시뮬레이션되는 가상의 콘텐츠 세계와 현실의 사용자를 연결하는 대표적인 VR 인터페이스 장치이다. 일정 수준 이상의 사용성을 제시하는 데에 필요한 기술의 진입 장벽이 낮아지면서 다양한 소비자 제품들의 시장 출시가 진행 중이고, 주요 업체들은 킬러 콘텐츠 발굴과 함께 새로운 산업 생태계 구축에 역량을 집중하고 있다. 선도적인 연구그룹들은 차세대 가상/증강현실(VR/AR) 인터페이스의 구현 목표를 가볍고 휴대성이 우수한 안경형 디스플레이에 두고 있으며, 모니터 및 키보드와 마우스를 벗어난 다양한 입출력 기술을 개발하고 있다. 본고에서는 VR 시장의 중심이 되고있는 완전몰입형 디스플레이(Head Mounted Display: HMD) 현황을 정리하고, 향후 AR 시장으로의 확대에 기반이되는 안경형 디스플레이(Eye Glasses-type Display: EGD) 기술의 연구개발 동향을 정리한다.

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스마트그리드 정보통신기술

  • Lee, Il-U;Lee, Jeong-In
    • Information and Communications Magazine
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    • v.27 no.11
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    • pp.3-11
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    • 2010
  • 스마트그리드는 저탄소 녹색성장이 전지구적 과제로 등장하면서 온실가스 배출을 최소화하는 그린에너지 산업 혁신의 핵심으로 출현하였다. 대한민국은 에너지 위기 및 기후 변화에 대웅하고 안정적 전력 공급과 효율적 수요 관리 그리고 신성장동력원으로써 필요성을 내세워 스마트그리드를 정책 및 기술 개발을 추진 중에 있다. 스마트그리드는 전통적인 송배전 역량 강화와 전력 IT화에 따른 사용자 서비스 확장의 2가지 측면에서 진화방향을 모색중이다. 특히 기존의 전력망에 정보통신(Information and Communication Technology : ICT)기술을 융합한 인프라를 기반으로 하여, 전력공급자와 소비자 사이의 전력거래에 대한 정보를 양방향, 실시간으로 교환하여 에너지를 효율적으로 이용하는 전력 서비스로서의 역할에 관심이 모아지고 있다. 본 고에서는 ICT 기술이 융합된 스마트그리드 구조와 네트워킹과 정보 인프라로서의 스마트그리드 정보통신 기술에 대하여 간단하게 정리해 보고자 한다. 스마트그리드 내에 다양한 응용 서비스가 연계된 통신구조에 대하여 알아보고, 적용 가능한 다양한 통신기술에 대하여 살펴본다. 또한 현재 운영중인 스마트그리드 표준화 조직 및 표준화 동향에 대하여 살펴보고, 그 중 전력시스템과 종단 응용 서비스 및 부하를 포함하는 에너지기술, 정보기술운영 관점에서의 스마트그리드 상호운용성 및 표준 현황에 대하여 기술해 보고자 한다.