• 한국신재생에너지학회:학술대회논문집
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• 2011.11a
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• pp.152.2-152.2
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• 2011

본 연구는 2012년 시행할 예정인 신재생에너지 공급의무화제도(RPS) 하에서 신재생에너지 전력에 대한 추가비용 발생 시 국민들이 RPS 제도의 목표 및 형태에 대하여 어떤 선호를 가지고 있으며, RPS 제도에 대한 소비자들의 만족도를 높이기 위한 개선점이 있는지 알아보고자 수행되었다. 이에 소비자 선호를 조사하는 대표적인 연구방법론인 조건부가치평가법(CVM)을 활용하여, RPS 제도 하에서 발생 가능한 소비자 선호, 구성요소 합산효과 및 지역별 선호의 차이의 3개 주제에 대한 연구를 3차례 설문을 통해 수행하였다. 해당 연구의 주요 내용을 요약하면 다음과 같다. 첫째, 우리나라 국민들의 신재생에너지 전력에 대한 WTP는 가구당 1,456~1,560원/월 수준으로 이는 우리나라 가구당 월 평균 전기요금의 약 3.7~3.5% 수준에 해당한다. 이를 토대로 추산한 신재생에너지 전력 이용에 대한 국민들의 편익은 2011년 신재생에너지 보급 관련 예산의 42.4% 정도인 것으로 나타났다. 둘째, 국민들은 에너지원의 선택에 대한 비용 차이가 있을 시에는 개별 신재생에너지원을 대체재(substitutes)로 인식하였다. 그러나 에너지원의 선택에 대한 비용 차이가 없는 경우에는 특정 신재생에너지원에 대한 선호를 보이며, 특히 태양광에 대한 선호도가 가장 높게 도출되었다. 셋째, 소비자들의 선호도에 따른 재생에너지 포트폴리오를 적용한 결과, 우리나라 국민들은 연 2,618~2,806 GWh 규모의 신재생에너지 전력을 생산하는데 소요되는 추가비용을 지불할 의사가 있는 것으로 분석되었다. 이는 2010년도 우리나라 전체 전력 수요의 0.62~0.66% 정도로 RPS에서 목표로 하는 의무비율을 이행하기에는 부족한 것으로 보인다. 넷째, 신재생에너지 전력에 대한 선호는 지역별로 다르게 나타났다. 이는 지역 간 저항응답의 비율, 재생에너지 시설 인근 경험 및 재생에너지 시설 입지에 대한 찬반의사 등의 지역별 차이에서 기인하는 것으로 분석되었다.

• Journal of Broadcast Engineering
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• v.11 no.1 s.30
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• pp.130-137
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• 2006

In this paper. we introduce technologies that service multimedia contents (in brief, we call it UCA (Ubiquitous Contents Access)) to end consumer that have various communication terminal on communication & broadcasting convergence environment and propose system that this technologies are applied. Also, we analyzed relative advantage and playfulness of service technology that is looked in consumer side about proposed service technology. When analyzed relative advantage and playfulness in consumer's view point, proposed communication & broadcasting convergence service model could see that is worth service that consumer can prefer.

• The Korean Journal of Applied Statistics
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• v.27 no.2
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• pp.185-195
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• 2014

Ranking-based conjoint analysis is widely used in various fields such as marketing research. While the ranking-based conjoint affords several advantages over the rating-based or choice-based conjoint, it has a serious shortcoming that respondents have much difficulty in ranking the product profiles in order of preference when many profiles are involved. This article suggests a new method for the preference measurement to improve the response efficiency. The method employs the concept of ranking sets that let the respondent evaluate a small number of profiles at a time. Through the proposed method, preference rankings of profiles obtained from each ranking set are aggregated to generate overall rankings. The balanced incomplete block design is expanded and transformed to the dual design in order to construct well-balanced ranking sets that can accommodate a large number of profiles. The proposed method is applied to the analysis of consumer preferences for perfume-for-women.

• 프린팅코리아
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• s.42
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• pp.158-161
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• 2005

검색 엔진을 강화한 구글, 공개 소프트웨어라는 강력한 무기를 장착한 리눅스가 M/S사의 아성을 위협하고 있는 가운데 국내 소프트웨어 부문에도 큰 지각변동이 있을 것으로 보인다. 그러나 이미 포화 직전까지 도달한 국내 시장과 외산제품의 일방적인 선호도를 벗어나지 못하는 소비자들의 인식, 유지보수, 기술력 미흡 등을 이유로 장기적인 관점에서의 손질이 필요하다. 정통부와 업체, 사용자가 도마 위에 오른 소프트웨어 시장을 어떻게 풀어갈 지 알아본다

• Proceedings of the Korean Society of Crop Science Conference
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• 2018.04a
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• pp.209-209
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• 2018

• Food Science and Industry
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• v.42 no.3
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• pp.28-34
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• 2009

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.59-80
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• 2004

As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.

• Science of Emotion and Sensibility
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• v.21 no.2
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• pp.89-100
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• 2018

This study was performed to develop face towel fabrics that reflect consumer's tactile preferences. Three different kinds of pile fiber (100% cotton, 50% cotton/50% bamboo, 100% bamboo) of the towel fabrics were selected for the test. The towels were laundered one, five and 10 times repeatedly in a normal washing condition, and fabric softeners were applied to the towels that were laundered 10 times. The flexibility and absorbency (absorption rate and water absorptivity) were evaluated by laundering times of the face towels. Male and female university students evaluated their subjective sensations of the face towels. The flexibility of towel fabrics showed no significant difference according to type of pile fiber or laundering time. The absorbency of the towels was significantly different according to the type of pile fiber and laundering time. The absorption rate was higher in 100% bamboo fiber, and water absorptivity was higher for cotton fibers. There were no significant differences in subjective sensation according to the type of pile fiber of towels before laundering. As the frequency of laundering increased, the tactile preference for the towel slightly decreased. The 100% bamboo towel was rated the most comfortable among the three kinds of towels. The tactile preference for the towels was influenced by smoothness, fabric softness, and softener treatment, in that order.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.303-317
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• 2020

As the penetration rate of smart phones has spread and functions have been developed variously, a new advertising medium called mobile advertising has emerged. In addition, various mobile advertisements targeting teenagers, where most of their daily lives are conducted using smartphones, have been activated. Adolescents in the modern society called Generation Z have the longest time to use a smartphone among age groups. Even during the economic downturn, adolescent consumers are an important consumer group that can overcome the economic recession, so mobile advertisements targeting their purchasing power are being created like a flood. Therefore, in this study, the influence of mobile advertisement characteristics and personal characteristics on purchasing attitudes for adolescents using smartphones was identified, and how this was linked to purchasing behavior again. To conduct the research, a survey was conducted on 324 high school students using smartphones, and the results are as follows: First, the higher the recognition of convenience in mobile advertising characteristics and brand preferences, the higher the brand preference. Characteristics and brand trust had a positive effect on acceptance as the awareness of convenience, information, and entertainment increased. Third, the influence of adolescents' personal characteristics on purchasing attitudes had a positive effect on brand preferences by pursuit of fashion, pursuit of personality, and practical pursuit. Fourth, as a result of analyzing the relationship between purchase attitude and purchase behavior, it was verified that brand preference and brand trust among purchase attitude have a positive influence on purchase behavior. This study has significance in that it has grasped the influence of mobile advertising on purchasing behavior among teenagers who are rapidly growing as mobile consumers.

• The Journal of the Acoustical Society of Korea
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• v.27 no.5
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• pp.229-238
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• 2008

Audio tuning improves not only the sound quality of the car audio but also the quality of the completed car itself. However without the subjective assessment on the users' preferences, it is hard to tune the car audio satisfying them. Even though there are lots of factors to be considered to assess the preferences, only a restricted number of factors should be included in the experiment because the total number of experiments increases rapidly as the number of factors in the experiment increases. A large number of factors make it hard to explore the relationship between the sound quality and the sound characteristics and also makes the panels exhausted. In this paper, 8 sound characteristics, each with 2 levels, are considered for the experiment. An orthogonal design of experiment is suggested to reduce the number of experiments from 256 to 16. The analysis of variance is applied to show that Treble is the most significant characteristic of the reproduced sound of the given pop music. Also Deep Bass, SAD, and the interaction between Treble and SAD are found to be significant. For the given classic music, SAD is the only characteristic which turns out to be significant.