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A Study on Preference of the Consumer for Multimedia Contents Service in Communication and Broadcasting Convergent Environment  

Kim Kwang-Yong (Broadcasting Media Research Group, ETRI)
Kim Jae-Gon (Broadcasting Media Research Group, ETRI)
Han Hyun-Soo (Graduate School of Information & Communications, Hanyang University)
Park Sun-Young (Department of Consumer and Information Science, Konkuk University)
Publication Information
Journal of Broadcast Engineering / v.11, no.1, 2006 , pp. 130-137 More about this Journal
Abstract
In this paper. we introduce technologies that service multimedia contents (in brief, we call it UCA (Ubiquitous Contents Access)) to end consumer that have various communication terminal on communication & broadcasting convergence environment and propose system that this technologies are applied. Also, we analyzed relative advantage and playfulness of service technology that is looked in consumer side about proposed service technology. When analyzed relative advantage and playfulness in consumer's view point, proposed communication & broadcasting convergence service model could see that is worth service that consumer can prefer.
Keywords
Ubiquitous Contents Access; E2E; Service model;
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  • Reference
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