• Title/Summary/Keyword: 소비자불안

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Consumer's Use of Credit as a Financing Medium : The Impact of Employment Instability (미국 소비자들의 소비자 신용 이용 분석: 고용불안정성 요인의 효과를 중심으로)

  • Baek Eunyoung
    • Journal of Family Resource Management and Policy Review
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    • v.8 no.1
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    • pp.79-100
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    • 2004
  • This study attempted to examine the employment instability on consumer's use of credit as a financing medium. The purpose of this study was 1) to examine the effect of employment related factors on consumers' use of credit; 2) to compare the results between the two different economic situations. A conceptual framework was developed based on the permanent income hypothesis, family stress theory, and the previous empirical studies. Using data on working households ih the 1992 and 1998 Survey of Consumer Finances (SCF), double-hurdle analyses were conducted. The results suggested that employment related factors that measured employment stability were significantly related to the likelihood of having an outstanding balance on their credit account but were not the influential factors in determining the amount of the outstanding balance. Among other factors, resources factor played the most significant role in determining both the likelihood of having an outstanding balance and the amount of the balance. Although the 1992 and 1998 data represent economic downturn and economic prosperous period, the effects of the factors including employment instability factors were similar between the two periods. This imply that employment instability has increased even in the economic prosperous period. From the findings, several implications for policy makers, credit industry, and financial educators were suggested.

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주택 소비자의 수요 충족을 위한 공급을 최우선해야

  • Jo, Byeong-Seon
    • 주택과사람들
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    • s.190
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    • pp.26-27
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    • 2006
  • 오직 주택시장의 투기바람 또는 불안 요인의 근본적 원인 분석과 해결방안에 관한 전문가 집단의 제안을 묵살한 '주택가격 안정'이라는 구호만 존재할 뿐이다. 토지이용의 효율성과 주거환경의 쾌적성은 법령의 제정 목적에서나 볼 수 있는 사문(死文)으로 만들지 말아야한다.

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Consumer Perceptions of Food-Related Hazards and Correlates of Degree of Concerns about Food (주부의 식품안전에 대한 인식과 안전성우려의 관련 요인)

  • Choe, Jeong-Sook;Chun, Hye-Kyung;Hwang, Dae-Yong;Nam, Hee-Jung
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.34 no.1
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    • pp.66-74
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    • 2005
  • This survey was conducted to assess the consumer perceptions of food-related hazard in 500 housewives from all over Korea. The subjects were selected by stratified random sampling method. The survey was performed using structured questionnaire through telephone interview by skilled interviewers. The results showed that 34.6% of the respondents felt secure and were not concerned about food safety, and 65.4% were concerned about food safety. Logistic regression analysis showed that the increasing concern on food brands, food additives (such as food preservatives and artificial color), and imported foodstuffs indicated the current increasing concern on food safety. Other related factors indicating the increasing concern on food safety were education level and care for children's health. The respondents who cared about food safety expressed a high degree of concern on processed foodstuffs such as commercial boxed lunch (93.3%), imported foods (92.7%), fastfoods (89.9%), processed meat products (88.7%), dining out (85.6%), cannery and frozen foods (83.5%), and instant foods (82.0%). The lowest degree of concern was on rice. All the respondents perceived that residues of chemical substances such as pesticides and food additives, and endocrine disrupters were the most potential food risk factors, followed by food-borne pathogens, and GMOs (Genetically Modified Organisms). However, these results were not consistent with scientific judgment. Therefore, more education and information were needed for consumers' awareness of facts and myths about food safety. In addition, the results showed that consumers put lower trust in food products information such as food labels, cultivation methods (organic or not), quality labels, and the place of origin. Nevertheless, the respondents expressed their desire to overcome alienation, and recognized the importance of knowing of the origin or the producers of food. They identified that people who need to take extreme precautions on food contamination were the producers, government officials, food companies, consumers, the consumer's association, and marketers, arranged in the order of highest to lowest. They also believed that the production stage of agriculture was the most important step for improving the level of food safety Therefore, the results indicated that there is a need to introduce safety systems in the production of agricultural products, as follows: Good Agricultural Practice (GAP), Hazard Analysis and Critical Control Point (HACCP), and Traceability System (75).

해킹 증가로 보안컨설팅 급부상

  • Park, Min-Sik
    • Digital Contents
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    • no.11 s.78
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    • pp.14-16
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    • 1999
  • 국내 인터넷 쇼핑몰 시장이 1천억대로 증가했지만 아직까지 소비자들은 제품에 대한 정보부족과 대금 지불시 정보 유출에 대한 불안으로 인터넷 구매를 꺼려하고 있다. 이를 반영하듯 최근 인터넷 모범 상점 인증위원회에 인증을 신청한 대형 쇼핑몰 업체가 잇따라 보안 심사에서 탈락한 것으로 알려져 심각성을 보여주었다. 국내 인터넷 쇼핑몰 보안 현황에 대해 살펴봤다.

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스킨케어 소재

  • 최태수
    • Fiber Technology and Industry
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    • v.8 no.2
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    • pp.110-119
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    • 2004
  • 최근 우리의 생활 문화수준이 향상되면서 건강에의 관심이 증대되고 있으며, 환경오염 등의 문제로 인한 건강 불안이 청결, 쾌적한 삶의 추구로 이어지고 있다. 이에 식품, 화장품 등의 분야에서 건강기능성 제품이 많이 개발 상품화되어 지고 있고, 소비 또한 날로 증가되고 있다. 이러한 소비자의 요구는 섬유제품에도 반영되어, 관련 상품들이 개발되어 지고 있다. (중략)

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유전자변형식품 안전한가

  • Korean Federation of Science and Technology Societies
    • The Science & Technology
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    • v.32 no.6 s.361
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    • pp.43-69
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    • 1999
  • 유전자변형식품이 쏟아져 나오고 있다. 하지만 병충해ㆍ맛ㆍ숙기ㆍ가공공정 등의 개선에 초점이 모아진 유전자변형식품은 안전성 문제로 인해 소비자들에게 적지않은 불안을 안겨주고 있다. 유전자변형식품의 정체와 연구 및 개발현황에서 안전성 문제를 점검해 보았다.

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The Effect of Consumer's Interpersonal Anxiety on Shopping Addiction: Focusing on Multi-parallel Mediation Effect of Self-Control and Public-Consciousness and Moderating Effect between Men and Women (소비자의 대인 불안이 구매중독 성향에 미치는 영향: 자기 통제력과 타인 의식성의 다중 병렬매개효과와 남녀 간의 조절 효과를 중심으로)

  • Park, Ok-Hee;Jeong, Jo-Hee;Lee, Seok-Kee
    • Journal of Convergence for Information Technology
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    • v.10 no.2
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    • pp.70-81
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    • 2020
  • Living in the modern world, we can easily access large marts and outlets, and live convenient mobile shopping and same-day and early morning shipping. It is called 'shopping addiction' when the purpose of such shopping is not to be attributed to the original purpose of the goods, but to be purchased by an irresistible impulse. According to past studies, 5.8% of American adults and 15.5% of Korean college students were found to be purchase poisoning[3]. The study identified the relationship between interpersonal anxiety, public-consciousness and self-control among the various factors leading to purchase addiction and confirmed their impact on consumers internal psychology. The study found that although Interpersonal anxiety did not directly affect purchasing addiction, it was influenced by self-control and public-consciousness that increased the tendency to purchase addiction. The results of the group comparison between men and women showed that the self-control of men and the public-consciousness of women has increased their purchasing addiction. Such differences in psychology between men and women suggested related implications, such as the need to apply purchase addiction prevention management and treatment methods differently.

The Case of Market Launching Reusable Kitchen Towel Scott® in Korean Market: "Redesign Customers' Life" (유한킴벌리의 빨아쓰는 키친타올 스카트® 출시전략: "고객의 생활을 리디자인하다")

  • Youjae Yi;Dong Il Lee;Suk Joon Yang
    • Asia Marketing Journal
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    • v.12 no.4
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    • pp.165-181
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    • 2011
  • In 2005, Yuhan Kimberly found interesting points in the existing customers' U&A survey on the kitchen towel. The usage of Korean consumers is usually restricted to getting rid of the oil from the fans and the fried food. This usage limits could be the barrier to the diffusion of kitchen towel. Although consumers were worried about the hygiene situations about the dishcloth, they also percieved that the existing paper kitchen towels were short of something to soothe their inconveniences. As a result, the company made a decision to seek out the solution for the consumers' worries. The relative shortage of the paper kitchen towel compared to that of the unhygienic and inconvenient dishcloth was its lack of water-endurance. The dishcloth could be reliable in the wet environment which is very common in Korean kitchen, whereas the paper kitchen towel was perceived as very weak and unreliable in removing water form the dishes and the sink. To overcome the common sense of the consumers, it is important to shift the consumers' perception of the kitchen towel category. It is needed to expand the usage time from one time to several times in a day. So it is needed to redesign the customers' kitchen life. The company adopted the brand "Scott®" to meet the global brand strategy of the parent company, Kimberley Clark. This brand was also adopted and made a succesful launch of the similar product lines in Latin America. Furthermore, to make an emphasis on the differentiation from the existing paper kitchen towels, the company made the slogan, "Scott® washable kitchen towel." This slogan was designed to expand the familiar product image of convenient paper towels to water-resistance. As a result, consumers show the changes in usage behavior of paper towels and apply them for more various purposes such as cleaning the decks and tables. This change results in the rapid sales increase of "Scott® washable kitchen towel."

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유기농 대해부(1)

  • Korea Crop Protection Association
    • Life and Agrochemicals
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    • v.27 no.7 s.220
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    • pp.26-29
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    • 2006
  • 최근 올바른 이해 없이 만능인양 확산됨으로써 소비자들은 친환경농업에 대한 막연한 환상과 기대를 가지고 있는 듯 하다. 그러면서 유구한 역사와 함께 하며 포식의 시대를 유인해 온 십중팔구의 관행농업에 대해서는 막연한 불안과 몹쓸 것인 양 고운눈길을 주지 않으려 한다. 불행한 현실이다. 이런 즈음에 친환경농업의 현 주소를 심도 있게 조명, 허와 실을 알게 해준 보도가 있어 눈길을 끈다. 이번 호부터 매일경제신문에 보도된「유기농 대해부」시리즈를 전재코자 한다. 친환경농업이 무엇 때문에 가능하고 얼마나 어려우며 유통현실이 어떠한가에 대한 많은 이해가 있기를 바란다

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