• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.93-105
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• 2019

This study want to identify problems related to mobile in-app payment from the perspective of consumers and suggest ways to solve them. Three scenarios have been developed to achieve the objectives of this study. This suggests the situation of in-app payment problem that consumers often experience. Then 323 consumers in their 20s and 30s read the scenario, identified the problem in each situation and assessed who was responsible. Consumers were aware of in-app payment problems due to problems with in-app payment readability, problems with app market responsibility, problems with responsibility of game companies, and problems of consumer responsibility. And different consumers had different levels of assessment on the problem of in-app payment. According to the research, consumers have high demand for improvement of the lack of readability in related laws, including strengthening the readability of the in-app payment indicator. In addition, the company confirmed the importance of cooperative efforts by consumers, businesses, and the government due to high consumer expectations for the role of the distribution company App Market other than the content developer game company.

• The Journal of Society for e-Business Studies
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• v.17 no.4
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• pp.17-37
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• 2012

The evolution of the IT facilitated the social actions of the consumers by supporting social communication of the online users. At the same time it help for the consumer to post malicious comments on the Internet or to spread the unproven news for distorting the public opinion in the SNSs. Although the number of the consumer unethical behaviors and the estimated damage of the innocent companies have been increased, a few studies had investigate on this issue. Based on the Literature on the consumer unethical behaviors and the institution based trust, we had developed the defense strategies against the consumer unethical behaviors. This study would introduce the new perspective that the consumer could always not be innocent. Also, the defense strategy developed in this study could contribute to make the guideline for consumer service manual.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.31-39
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• 2015

In the modern society, as development innovative technology consumers could access various information. It make consumers empower in the market, and information asymmetry problem were solving more and more. In the technical information, however, there are still information asymmetry because technical information is very difficult to understand, and those are related with professional knowledge such as financial information. This study used the dataset which was collected to track Korean consumers consumption index by KCA(Korea Consumer Agency) which included consumer's problem experience at financial field. The results are followings. Firstly, consumers want to get exact and important information to decide purchase or not and comparative information in technical information area. Secondly, age is the influence variable to experience more problems in technical information section. Thirdly, consumer's subjective financial competency is major influence factor to reduce problem experience.

• 월간낙농육우
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• v.34 no.11
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• pp.162-172
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• 2014

한국소비자단체협의회는 지난 10월 21일 서울 중구 영동에 위치한 전국은행연합회관 2층 국제회의실에서 '원유가격 연동제, 이대로 좋은가'라는 주제로 토론회를 개최했다. 소비자단체들은 2013년 8월 연동제 첫 시행 시 원유가격 연동제가 제조비용, 유통비용까지 동반 인상시킨다는 문제제기와 함께 제조업체와 유통업체의 암묵적 담합행위 조사 요청 등 소비자 문제로 비화시킨 바 있다. 이날 토론회는 소비자 관점에서 원유가격 연동제의 문제점과 개선안에 대해 각계의 의견을 나누는 자리로 만들고자 소비자단체의 협의체인 한국소비자단체협의회 주최로 개최되었다.

• Proceedings of KHEA Conference
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• 2002.10a
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• pp.120-120
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• 2002

• Korean Journal of Human Ecology
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• v.19 no.2
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• pp.325-341
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• 2010

A study on what kind of problems young consumers experience in buying and using mobile phone services with a comprehensive and consumers oriented perspective is needed. Through this acknowledgement, we investigated (i) the degree of consumer problems that young consumers experience in purchasing and using mobile phone services, and (ii) the related variables that affect experiences of this consumer problem. The parents of the teenagers were also included in the survey because they experience the same problems young consumers' experience in buying and using mobile phone services. Data were gathered through an internet survey (www.embrain.com) and a total of 699 samples from 350 parents and 349 youths using mobile phone services were analysed. The results are as follows. First, the teenagers and parents' experience level of young consumers' problems were generally high experiencing similar kinds of problems. Second, parents experienced more young consumers' problems than the teenagers in buying and using mobile phone services, especially in misuse and abuse of the phones. Third, among the teenagers, the monthly usage fee music or game usage, the number of changes in mobile phone service operators, the number of replacement mobile phones and the gender had a significant effect on consumers' problems of mobile phone services. Among the parents, the monthly usage fee, music or game usage, confirmation of the bill, and the gender of their child were significant consumer problems. Based on results of our survey the direction of consumer policy and education was suggested for teenagers and their parents.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2000.11a
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• pp.215-229
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• 2000

소비자 의사결정 행동은 여러 가지의 대안 중에서 선택의 문제이다. 그러한 선택에는 각각의 선택에 따른 위험이 따르기 마련이다. 일반 상거래에서의 이러한 위험에 관한 연구는 소비자 행동 연구에서 이미 오래 전에 다루어진 문제이다. 위험이란 현실적 내지 객관적으로 존재하는 위험이 아니라 소비자가 선택상황에서 주관적으로 지각하는 위험 즉 '지각위험(perceived risk)'을 의미하는 것이다. 소비자가 어느 만큼의 위험을 지각하느냐와 그 자신의 위험수용성이 곧 그의 구매결정에 영향을 주게 된다.(중략)

• Journal of the Korean Home Economics Association
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• v.40 no.12
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• pp.131-144
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• 2002

The purpose of this study was to identify the degree of experience and the consumer problem perception on its seriousness in relation to E-commerce in information society and how much consumers wanted to be provided with consumer information and education. The major findings of this study were as follows: 1. The consumers showed the highest degree of consumer information needs related to the protection of private information and the highest degree of consumer education needs related to consumerism/law/method of compensation for damages. 2. The consumers showed the highest level of anxiety at a time of e-commerce in to the total causal effect of the variables influencing consumer information needs and the variable of sex(male university students)showed the greatest total causal effect in relation to consumer education needs.

• Proceedings of the KHMA Conference
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• 2000.10a
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• pp.63-78
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• 2000

• Journal of Korea Fair Competition Federation
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• no.115
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• pp.16-29
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• 2005