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http://dx.doi.org/10.7838/jsebs.2012.17.4.017

The Defense Strategies against Consumer Unethical Behaviors  

Lee, Un-Kon (Graduate School of Information, Yonsei University)
Park, Jong Pil (School of Business, Yonsei University)
Choi, Young Eun (School of Business, Yonsei University)
Oh, Yonghui (Dep't of Industrial and Management Engineering, Daejin University)
Publication Information
The Journal of Society for e-Business Studies / v.17, no.4, 2012 , pp. 17-37 More about this Journal
Abstract
The evolution of the IT facilitated the social actions of the consumers by supporting social communication of the online users. At the same time it help for the consumer to post malicious comments on the Internet or to spread the unproven news for distorting the public opinion in the SNSs. Although the number of the consumer unethical behaviors and the estimated damage of the innocent companies have been increased, a few studies had investigate on this issue. Based on the Literature on the consumer unethical behaviors and the institution based trust, we had developed the defense strategies against the consumer unethical behaviors. This study would introduce the new perspective that the consumer could always not be innocent. Also, the defense strategy developed in this study could contribute to make the guideline for consumer service manual.
Keywords
Black Consumer; Consumer Unethical Behaviors; Social Media; Consumer Service Manual;
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