• Title/Summary/Keyword: 소매업

검색결과 165건 처리시간 0.025초

Forecasting Model of Korean Retail Industry (우리나라 유통 업태별 성장 예측 모형 연구)

  • 서용구;배상근
    • Journal of Distribution Research
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    • 제6권2호
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    • pp.41-64
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    • 2002
  • Since its market opening in the year 1996, Korea's retail sector has witnessed the emergence of various new retail formats such as discount stores and Internet shopping malls. Given the competition among various retail formats, it is needed to analyze the previous trends and to measure the future potential of the market with more careful economic models. Using Time Series Analysis on Korean economy and distribution industry, we aim to economic models to follow the trends and to measure the future growth of competing retail formats such as department stores, discount stores and convenience stores. We have found that the growth of department stores, convenience stores and specialty store format is very closely related with the private consumption expenditure. On the other hand, private consumption expenditure is not a good variable to explain the growth of discount stores and the supermarket sector. Following an extensive data analysis, three year forecasting of Korean distribution market including six different retail sectors is proposed. In addition, several discussion points including statistical classification of retail formats are argued.

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쇼핑가치유형에 따른 의류점포 서비스 품질에 관한 연구

  • 진희숙;박재옥
    • Proceedings of the Costume Culture Conference
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    • 복식문화학회 2004년도 정기총회 및 춘계학술대회
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    • pp.22-24
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    • 2004
  • 유통시장의 개방과 경제 성장 등으로 우리나라의 유통업계는 많은 변화를 겪고 있다. 이러한 환경 속에서 소매점이 생존하고 성장하기 위한 전략은 소비자의 관점에 근거를 둔 서비스 품질의 향상에 있다고 할 수 있다. 다른 소매업과는 달리 의류점포는 상품과 서비스의 판매가 동시에 이루어지는 곳이며, 의류제품과 같은 패션 상품은 개인의 주관성이 많이 개입되는 제품군으로 다른 제품과는 달리 기능적 속성들의 비교평가에서 얻어지는 이점만으로는 제품의 만족이 충족되지 않는다. (중략)

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A Study on the Anomaly in Retailing Market: Focused on the day of the week effect of Sales Volume in Fashion Apparel Products Retail Store (소매유통시장에서의 이상현상에 관한 연구: 의류소매점 매출의 요일효과를 중심으로)

  • Nam, Sang-Min
    • Journal of Global Scholars of Marketing Science
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    • 제16권1호
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    • pp.117-141
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    • 2006
  • Daily sales volume in retailers seems to be changed because of five-days-work in a week resulting in growth of leisure time in Korea recently. The day of the week effect of sales volume that can not be theoretically explained, which sales pattern varies depending on days systematically and consistently, is so important. Especially the day of the week effect of sales volume exists in which retail branch and the extents of the day of the week effect from the perspective of marketing in retailing is very important. Thus, the purpose of this study was to investigate whether the day of the week effect of sales volume exists in men's clothing retailers and if so, there is difference in daily sales volume. There was insufficient researches in the field of anomaly such as the day of the week effect of sales volume in marketing. For this reason, this study has drawn upon research findings of finance, general demand theory, and previous studies of the day of the week effect in stock markets. In doing so, these works are referenced in theoretical background and applicability in retailing market of this study. This study empirically investigated the day of the week effect of sales volume through the revenues of a men's clothing retailers (P company) in past five years. As the result of this study, the day of the week effect of sales volume existed in men's clothing retailers and the day of the week effect showed positive from Monday to Sunday, which means Sunday, the biggest. Also, the day of the week effect by season was different. The result of this study is expected to provide some helpful evidence that offers effective operational strategies to retailers.

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Characteristics of Retail Sale Activities in Depopulation Aging Regions (인구감소 고령화지역의 소매판매활동 특성)

  • Han, Ju-Seong
    • Journal of the Economic Geographical Society of Korea
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    • 제17권3호
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    • pp.538-553
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    • 2014
  • The aim of this study is to consider the degree of supply-demand balance in relation to the characteristics of retail sale activities in depopulation aging regions and the degree of aging by using simple regression analysis. The major findings of this study are as follows. While aging society, and aged society regions show a similar major retail sale industries, super-aged society shows fewer major industries and different industry composition. These characteristics are seen by different phenomenon and the background of the particular retail structure. The first one is that the number of employees per establishment increases when the aging phenomenon is not accelerated, and the annual sales per capita purchasing power decrease because their purchasing power becomes lower when the aging phenomenon is severe, but it also shows a high density of establishments because disperse location of establishment within depopulation aging region. The second one is the retail structure with high labor productivity in a aged and superaged society region. We identify the extent of demand and supply in general retails, fuel retails, food and beverage, and tobacco retails which represent the highest sales rates in depopulation aging region. As a result, general retails are seen as 'supply-demand balance region' in aged and super-aged society, fuel retail sales in aged and super-aged society which generally shows less sales, and food and beverages, and tobacco retails in super-aged society. The higher the degree of aging is, the less the regional differences in the gap between demand and supply is. This is because the difference in purchasing power between these regions is small.

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블로그, 키워드검색광고, SNS채널 운영이 온라인쇼핑몰의 방문의도에 미치는 영향: 소비자 개인특성의 조절효과를 중심으로

  • Kim, Min-Gap
    • 한국벤처창업학회:학술대회논문집
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    • 한국벤처창업학회 2018년도 추계학술대회
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    • pp.93-96
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    • 2018
  • 통계청 자료에 따르면 지난해 자영업 폐업률은 전년 대비 10.2% 포인트 높은 87.9%를 기록했다. 자영업 4개 업종인 도소매업, 음식, 숙박업은 지난해 48만 3985개가 새로 생겼으며 반면 42만 5203개가 문을 닫았다. 2018년 8월 통계청 자료에 따르면 온라인쇼핑 거래액은 전년 동월 대비 19.6% 증가했고, 모바일쇼핑 거래액도 모바일 이용 확산과 간편 결제 서비스 발전 등에 힘입어 전년 동월 대비 29.7% 증가하였다. 본 연구에서는 소매업인 온라인 쇼핑몰은 매년 20%대의 성장률을 보이고 있는 점에 주목해서 온라인 쇼핑몰의 매출 성과와 연관이 있는 방문 의도에 미치는 변수를 연구하고자 한다. 해마다 판매자가 증가하고 있는 온라인 쇼핑몰 업계는 치열한 경쟁과 늘어나는 마케팅 비용을 감당하지 못해 폐업의 수순을 밟고 있는 경우가 많다. 온라인쇼핑 운영자들이 하고 있는 대표적인 마케팅 방법인 블로그, 키워드 검색광고, SNS 채널 마케팅이 온라인 쇼핑몰의 방문 의도에 얼마나 영향을 미치고 있는지 연구 조사하고자 한다. 특히 온라인 쇼핑몰에 방문하는 사람들의 개인적 특성인 충동구매 성향, 다양성 추구 성향, 자기조절 성향을 조절 변수로 하여 개인 성향에 따라 각 독립변수들과의 방문 의도 상관관계를 알아보려 한다. 독립변수들이 방문 의도와의 관계를 실증 분석하여 온라인쇼핑몰의 준비하는 예비창업자나 기창업자들에게 보다 지속적인 기업성장과 매출성과에 도움이 되고자 한다.

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An Application of GIS Technique to Analyze the Location of Convenience Stores : The Case of Songpa Gu , Seoul (GIS 기법을 활용한 편의점의 입지분석에 관한 연구 - 서울시 송파구를 중심으로 -)

  • 이희연;홍의택
    • Spatial Information Research
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    • 제3권2호
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    • pp.103-121
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    • 1995
  • The purpose of this study is to extract the main locational factors to affect the location of Convenience Stores (CVS) in Songpa Gu, Seoul by using Geographic Information Systems. The procedure of research has three steps. First, the spatial distribution of CVS in Korea is analyzed by the places and time. Second, the main locational factors to affect the location of CVS in Songpa Gu are extracted. Finally, the potential locational zones where are selected by extracted locational factors are compared with the actual distribution of CVS in Songpa Gu. The main locational factors to affect the location of CVS include factors of the numbers geocoding method in GIS, it can be idenified that the 58 stores are located in the potential locational zone. However, this study has limitation to extract potential locational zones in detail. There are still difficulties to collect appropriate data for land use buildings as well as data for consumer behavior and regional characteristics itself.

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Unattended Trends and Retail Locations: Focusing on Unmanned Convenience and Discount Stores in Seoul (점포의 무인화와 소매점 입지: 서울시 무인 편의점과 무인 할인판매점을 대상으로)

  • Park, Sohyun;Lee, Keumsook
    • Journal of the Economic Geographical Society of Korea
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    • 제24권4호
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    • pp.411-424
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    • 2021
  • The purpose of this study is to analyze the location characteristics of convenience stores, a consumption industry that forms a new retail environment and implements unattended, and reveals the geographic factors that affect its location. For this purpose, we first examine the growth and regional distribution of manned convenience stores and then construct a gamma generalized linear regression model that explains the distribution of the unmanned convenience stores as well as the manned and unmanned combined convenience stores. As the result, it was observed that the unmanned convenience stores and the unmanned discount stores are located close to public transportation facilities and they have relatively little movement of the population but they are distributed in areas with a higher density of young residential population and densely distributed retail stores and restaurants. The effects of demographic factors on the location of the unmanned convenience stores and the unmanned discount stores differed according to the scope and characteristics of their sales items. Our findings provide an empirical basis for subsequent academic research as an initial study that identified geographic factors influencing the selection of opening locations for unmanned stores.

A study on cluster and positioning of domestic electronic commerce based on purchasing motivation (국내 전자상거래 구매동기에 대한 군집 및 포지셔닝 연구)

  • Jeong, Dong Bin
    • Journal of the Korean Data and Information Science Society
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    • 제26권4호
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    • pp.841-856
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    • 2015
  • Thirteen types of business and sixteen administrative districts in Korea are categorized and segmented based on their similarities and visually plotted on multidimensional space. The similarities are determined by five characteristics of quantitative evaluation (simplified process of trading, reduced price, direct contact with supplier, faster process of trading, et cetera). Hence, domestic types of business and administrative districts can be categorized into certain clusters. Also, forms and characteristics of types of business and administrative districts can be evaluated between and within the clusters.

Korean Geographies of Retailing and Consumption (국내 소매.소비지리학의 연구 동향과 과제)

  • Chung, Su-Yeul
    • Journal of the Economic Geographical Society of Korea
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    • 제14권3호
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    • pp.394-406
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    • 2011
  • The retailing industry in Korea has developed with new store formats: supermarket, convenient store, discount Store, and super-super market. Also, there are confrontation and conflict between them, becoming a national issue. This study reviews the existing literatures in Korean geography of retailing and consumption and attempts to set forth the future research themes and topics. The review shows that the existing literatures disproportionately focus on location, diffusion, and market area of the new store formats. The future research themes and topics includes the marketplace combined with recreation, donation, environment-friendliness, or social welfare; marketplace as a part of global production and distribution system; expansion of marketplace into homes which are longstanding private space; spatial structure of retailing at various geographical scale.

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A Study of Sales Changes of Convenience Stores and Ratio Changes in the Composition of Business Types within Trading Areas of SSM (SSM 상권내의 업종 비율 변화와 편의점 매출액 변화에 대한 연구)

  • Cho, Chun-Han;Ahn, Seung-Ho
    • Journal of Distribution Research
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    • 제16권5호
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    • pp.193-209
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    • 2011
  • The fast expansion of super supermarket(SSM) in Korean retail industries has attracted serious social attentions and some types of regulations to slow down its growth are prepared. However, the regulations are hardly justified because they attempt to establish entry barriers which are not recommendable economic policy. Accordingly, the regulations should be justified at least on the basis of social and political causes. The study interprets the social and political causes as the effects of entry of SSM on trading ares where SSM is located. The study is distinguished from the past studies which focused only on intertype and intratype competition between retailers Another goal of the study is to complement the weakness of past studies and provide additional information to settle the issues. More closely, the study investigates the relationships between the changes in sales of convenience stores, which may be a surrogate measure of the viability of a local economy, and the changes in the composition of business types within 500m radius of a SSM. Further, the study investigates the effects of the establishment of SSM and the retail sales index on the sales of convenience stores. The study analyzed the panel data and adopts Swamy's random coefficient models. The results show that the effects of the establishment of SSM on the sales of convenience stores are not statistically significant. The relationship between the change in the portion of restaurants among the local business and the change in the sales of convenience stores is positive. On the other hand the relationship between the change in the portion of retailers in the composition of local businesses and the change in the sales of convenience stores is negative. In conclusion, even though any negative effects of the establishments of SSM on local economies are expected, as long as other types business especially restaurant businesses fill the space left by retailers, the net effect on the local economy may not be signification or even positive.

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