• Journal of the Health Care and Life Science
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• v.8 no.2
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• pp.173-179
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• 2020

The purpose of this study is to verify whether the relationship between gratitude disposition and psychological well-being of college students shows a mediating effect of self-esteem The final 211 copies of the data were used in the analysis for the study, which was collected as students attending the university located in Group C. The data were statistically processed using SPSS 21.0 and the hierarchical regression analysis was performed to analyze the collected data. The results of the study are summarized as follows: Looking at the impact of the first-phase gratitude disposition on self-esteem, it was found that gratitude disposition was significant to self-esteem. Looking at the impact of the second-phase gratitude disposition on psychological well-being, gratitude disposition was significant to psychological well-being. Since the three-stage gratitude disposition was significant to psychological well-being, self-esteem can be seen to have partial medias. The results of this study confirmed that gratitude disposition was necessary as psychological resources to promote psychological well-being of university students, and self-esteem had a mediating effect. It is hoped that this research result will be used as a basis for the development of programs to improve gratitude disposition and self-esteem in order to promote the psychological well-being of college students.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.308-321
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• 2022

The purpose of this study is to understand how self-esteem, shopping motivations, and shopping tendencies affect the clothing purchase behavior of the so-called "MZ generation," a cohort that includes both millenials and Generation Z and exerts significant influence in various areas. The results of this study can be summarized as follows: First, it was found that extrinsic purchase motivations (purchased made due to the influence of other people), trend-seeking shopping tendencies, and pleasure-seeking shopping tendencies had a positive and significant effect on personal needs among the sub-factors of clothing purchase behavior of the MZ generation. Second, it was found that the MZ real purchase shopping motivations, trend-seeking shopping tendencies, pleasure-seeking shopping tendencies, and convenience-seeking shopping tendencies had a positive and significant effect on actual needs among the sub-factors of clothing purchase behavior among the MZ generation. Third, it was found that social self-esteem, extrinsic purchase motivations, and convenience-seeking shopping tendencies had a positive and significant effect on clothing marketing strategies among the sub-factors of clothing purchase behavior of the MZ generation. On the other hand, personal self-esteem was found to negatively affect the marketing strategies of clothing purchase behavior. In other words, the expectation that the MZ generation would buy clothes in accordance with their individual preferences and beliefs was not supported by the findings of this study. It would appear that the beliefs and behaviors of the digitally savvy MZ generation are changed by the fashion trend-related information they readily access when purchasing clothing. From the above research results, it can be concluded that there many variables that influence the clothing purchase behavior of the MZ generation and it is thus necessary to consider this cohort a new consumer segment and establish marketing strategies accordingly.

• Korean Journal of Social Welfare Studies
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• v.42 no.4
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• pp.187-216
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• 2011

This study examined the effects of elderly care facility social workers' work environment (role conflict, role ambiguity, role overload, and adequacy of the reward system) and personal tendency (emotional empathy, cognitive empathy, external attribution, and internal attribution) on their burnout (emotional burnout, low personal achievement, and depersonalization about clients) and suggested strategies for preventing burnout in social workers at elderly care facilities. For this purpose, we conducted a questionnaire survey of social workers working at institutions designated as elderly long-term care facilities and collected a total of 312 questionnaires. According to the results of analyzing the data using a structural equation model, among the sub-factors of work environment, role ambiguity had a significant positive effect on low personal achievement and depersonalization about clients, role conflict on emotional burnout, and role overload on depersonalization about clients. Among the sub-factors of personal tendency, cognitive empathy and internal attribution had a significant negative effect on low personal achievement, and external attribution had a significant positive effect on emotional burnout and depersonalization about clients. This study is meaningful in that it illuminated social workers' burnout not only from the aspect of work environment but also from that of personal tendency.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.33-33
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• 2017

최근 세계경제의 중장기적 불황과 성장률의 하락을 경험하고 있는 가운데, 새로운 상품이나 서비스를 탄생시키고 생산방식의 변화와 혁신을 통해 경제적 효율성을 높이는 창업에의 관심이 날로 높아지고 있다. 이러한 분위기에서 중소기업 및 소상공인의 창업은 한 국가경제에 미치는 영향이 매우 크다는 것을 모두 공감하고 있으며, 이러한 중소기업 및 소상공인들이 생계형 창업을 넘어 기업의 성과를 높일 수 있도록 하기 위한 다양한 노력들이 지속되고 있다. 본 연구의 목적 역시 창업가들의 경험적 특성과 사업성과간의 상관관계를 조사하여 중소기업들의 성과에 미치는 영향변수를 분석 하는데 있다. 특히, 본 연구에서는 창업자의 개인적인 특성 중 사업성공에 필요한 경험적 특성을 중점적으로 고려하여 연구를 진행하였다. 창업자가 사업성공을 위해 가져야 할 특성에는 창업자의 배경적 특성(학력, 창업관련 강좌 수강, 가족이나 지인의 주변창업, 창업자의 과거 창업경험 등) 창업자의 심리적 특성(성취욕구, 위험감수성향, 모호함에 대한 인내력), 창업자의 관리적 역량(창업자의 관리적 능력, 기업가적 능력, 기술적-기능적 능력) 창업자의 전략적 성향(제품-서비스 혁신 차별화 전략 성향, 마케팅 차별화 전략 성향, 비용 우위 전략 성향)이 있다. 이러한 다양한 변수들 중 창업가의 배경적 특성에 속하고 있는 개인의 경험적 특성이 사업성과에 미치는 영향을 중점적으로 연구를 진행하였다.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.258-266
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• 2006

시대의 흐름에 따라 문화적 차이를 극복한 전략적인 제품 디자인의 중요성이 커지고 있다. 이에 따라, 문화의 성향을 파악하여 적절하게 대응할 수 있는 디자인이 필요하지만, 지금까지는 제품에 대한 선호도 또는 감성어휘 중심의 설문조사를 통해 각 문화의 통계적인 경향성을 파악하는 것이 대부분이었다. 그러나 디자인의 선호에 차이를 발생시키는 근본적인 문화 배경적 원인을 파악하지 않으면 체계적이고 지속적인 디자인 전략의 수립이 어렵다. 본 연구는 상이한 문화권에서 발생하는 제품디자인 선호 차이에 대한 원인을 문화적 성향의 차이에서 찾으려고 하였다. 또, 문화적 성향이 제품의 선호에 미치게 되는 원인을 문화연구 방법의 하나인 기호학을 통해 분석하고, 그 관계를 체계적인 모델로 설명하고자 하였다. 이를 위해 한국과 프랑스, 두 문화권에서 웹 기반 설문조사를 실시하여 문화적 성향과 모바일 폰 이라는 제품에 대한 기본적 개념을 파악하고 선호하는 디자인을 조사하였다. 그 결과 첫째, 문화적 성향이 모바일 폰의 개념 형성에 영향을 미쳐 한국에서는 필수품이자 자신을 표현하는 제품으로, 프랑스에서는 필수적이지 않으며 개인에게 유용한 도구로 여기며 그에 따라 한국에서는 디자인을, 프랑스에서는 기능적 요소를 중요하게 생각하는 등의 차이가 발생하는 것을 발견하였다. 또, 상이한 제품개념이 디자인 선호에 차이를 유발하여 프랑스에서는 유(柔)하고 정적인 디자인을, 한국에서는 강하고 동적인 감성의 디자인을 선호함을 분석할 수 있었다. 더 나아가 이러한 결과를 종합하여 기호학적 개념에 입각하여 체계적인 모델을 제안함으로써 상이한 문화에서의 상이한 디자인 선호에 대한 원인을 규명할 수 있었다.

• Journal of the Korean Institute of Intelligent Systems
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• v.15 no.7
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• pp.840-845
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• 2005

Intelligent agents to learn users' tendency have learn uscrs' tendency by sufficient users information and training time. When the intelligent agents is used in ubiquitous environment, users must wait for intelligent agents to learn, so user may be can't get proper services. In this paper we proposed an intelligent P2P mobile agent system that can learn users' tendency in real-time by sharing users' resource. The system shared users contexts on four places and made feel groups which was composed of similar users. When users' service which had the highest correlation coefficient in the peer groups was suggested, users were satisfied over $80\%$.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.361-369
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• 2015

For the research object of this study 112 university shooting athletes, registered with Korea Shooting Federation in 2014, have been selected. Statistics processing was carried out through SPSS 16.0 and AMOS 7.0. The following results were obtained by analysis of frequency, exploratory factor analysis, confirmatory factor analysis, correlation analysis and structural equation model analysis to serve it's purpose. First, task orientation had passive influence on self-management. Second, task orientation and ego-orientation had passive influence on perceived exercise performance. Third, self-management had passive influence on perceived exercise performance.

• Journal of the HCI Society of Korea
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• v.7 no.2
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• pp.1-10
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• 2012

Past studies in HCI explained the cultural characteristics of individual users by generalizing them at the country-level. However, since the usage of devices or online services, which are main research subjects for the HCI field, are personal, cultural categorization by countres may have limitations in explaining the personal behavior. This is because cultural characteristics of individuals may vary even within the same country; moreover, in may vary depending on the product of usage. Therefore, this exploratory study aims to suggest that there may be differences in cultural characteristics not only between countries but also between individuals and product of usage.

• Journal of Service Research and Studies
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• v.5 no.2
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• pp.149-159
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• 2015

This paper proposes a making study model using Ajzen's Theory of planned behavior (TPB) and established hypothesis and then analysed propensity of conflict resolution according to the types of SNS users, usages and conflicts. The results of study, active users of SNS have propensity of resolution for their own conflicts through SNS. The users having conflicts between person and person are same with active users. The results of this study could be referenced to other researches for resolving conflicts in or between people in the future.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.575-582
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• 2020

We proposes a method to estimate political preference of users who write comments on internet news. We collected and analyzed a massive amount of new comment data from internet news to extract features that effectively characterizes political preference of users. We expect that it helps user to obtain unbiased information from internet news and online discussion by providing estimated political stance of news comment writer. Through comprehensive tests we prove the effectiveness of two proposed methods, lexicon-based algorithm and similarity-based algorithm.