• Korean Journal of Culture and Social Issue
• /
• v.21 no.3
• /
• pp.395-417
• /
• 2015

The first aim of this study was to explore the roles of personality variables on work motivation and job satisfaction. The second purpose was to setup a path model, in which the personality variables would impact on work motivation and job satisfaction. The third purpose of the current study was to examine medation effects of work motivation between personality variables and job satisfaction. In total, 280 older employees who worked in the various fields participated at this study. The reuslts of hierachial regression analysis found that agreeableness, conscientiousness, and interanl locus of control positively predicted on work motivation. The results indicated that openness to experience and neuroticism negatively influenced on work motivation. Also, we found that agreeableness, conscientiousness, and self-esteem positively predicted on job satisfaction. The resutls of path analysis showed that work motvation mediated the relationship between agreeableness, conscientiousness, and interanl locus of control and job satisfaction, respectively. Finally, implicaions of the results, limitations of this study, and directions of future research were discussed.

• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.235-244
• /
• 2009

The object of this research is to analyze the impact of the four dimensions of on-line game attributes, challenge, social interaction, entertainment and actuality, on customer satisfaction and loyalty. At the same time, mediating effects of switching barriers, such as switching cost and attractiveness of alternatives on the relationships between customer satisfaction and customer loyalty are also analyzed. The results showed that the challenge, social interaction, entertainment had significant effects on customer satisfaction. Customer satisfaction also effected customer loyalty. Another important result is that switching cost and attractiveness of alternatives played an intermediating role between customer satisfaction and customer loyalty.

• Journal of the Korea Convergence Society
• /
• v.10 no.10
• /
• pp.223-230
• /
• 2019

This study was conducted to investigate the relationship between physical self-concept, interpersonal relationship satisfaction, and sociality in 250 elementary school students participating in dance education activities. Using IBM SPSS 21.0 and IBM AMOS 21.0 programs, exploratory factor analysis, confirmatory factor analysis, reliability Analysis, correlation analysis and structural model analysis. First, physical self-concept has a statistically significant effect on interpersonal relationship satisfaction. Second, physical self-concept had a statistically significant statistical effect on sociality. Third, interpersonal relationship satisfaction showed a statistically significant effect on sociality. In conclusion, it shows that educating elementary school students to have desirable physical self-concepts can lead to interpersonal relationship satisfaction and formation of sociality.

• The Journal of the Korea Contents Association
• /
• v.19 no.6
• /
• pp.632-643
• /
• 2019

This study is analysis how the competitive factors of fitness center's affect customer satisfaction and re-use intention. Accordingly, It surveyed fitness center customers in Pusan and Kyungnam, and analyzed amount 422 questionnaires with the SPSS WIN 23.0 and AMOS WIN 23.0 program, so it reached these conclusions. First, the accessibility of location characteristic showed that it had a relevant influence on the customer satisfaction, but the visibility didn't have a relevant influence on it. Second, the spatiality and convenience of the facility characteristic showed that they influenced customer satisfaction. Third, the responsiveness and professionalism of the service characteristic factor showed that they had a relevant influence on the customer satisfaction, but the reliability and empathy didn't have a relevant influence on it. Fourth, the customer satisfaction had a relevant influence on the reuse intention. According to this study, we found that the competition factor was bound up with the customer satisfaction and reuse intention. In the end, grasping customers' satisfaction and preferred utilization pattern should be reflected actively in the fitness center management.

• Journal of Korean Society of Forest Science
• /
• v.95 no.3
• /
• pp.291-298
• /
• 2006

This study analyzes how expectations, perceived performance and expectation-disdonfirmation of the recreation-forest visitors affect their satisfaction and revisit using path analysis. These results which would maximize visitors' satisfaction and revisit will enhance recreational forest management. As the results, factors of expectation-disconfirmation positively effected visit satisfaction are experience-facilities, natural resources, access and valley factors. In addition, natural resources factor effects positively their selection-satisfaction. Also, visit-satisfaction and selection-satisfaction effect positively to their revisit intention. This result show seeking the visitors' satisfaction through recreation-forest manager try to expectation-disconfirmation of experience-facilities, natural resources, access and valley factors exchange to positive expectation-disconfirmation.

• The Journal of the Korea Contents Association
• /
• v.20 no.2
• /
• pp.424-434
• /
• 2020

The purpose of this study is to investigate the effects of selection factors which include accessibility, trade area, spatiality, convenience, reliability, assurance on satisfaction. Also, the relationship among satisfaction, conversion cost, and reuse intention was examined. The survey was conducted for college students who had used coffee shops in the last month and 247 copies were used for the analysis. The study model was analyzed by the basic statistical analysis, factor analysis, reliability analysis, and structural model analysis using SPSS 18.0 and AMOS 18.0. As a result of analysis, it was confirmed that customer satisfaction was influenced by factors in order of assurance, accessibility, commerciality, reliability, and spatiality. Also, satisfaction and conversion cost have a significant effect on reuse intention. The result shows that the satisfaction of selection factors increases student customer's behavioral intentions and ultimately contributes to the improvement of coffee shop performance. Therefore, a coffee shop targeting college students needs a lot of interest in the taste of coffee, price, various menus and accessibility, trade area, and large space.

• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.596-609
• /
• 2014

The purpose of this study was to propose and test a path that explains and predicts Korean nurses' intention to stay. A survey using a structured questionnaire was conducted with 217 nurses and six instruments were used in the model. The data were analyzed using SPSS 20.0 and Amos 18.0 program. Based on the theoretical model, a significant correlation between all factors and the hygiene factor and motivation factor had a significant direct effect on the job satisfaction of nurses. In addition, factors such as job satisfaction, and distributive fairness directly affected the intention to stay and indirectly affected the hygiene factor and motivation factor. The final modified model yielded ${\chi}^2=2.681$, p=.433), GFI= .98, RMSEA=.001, NFI=.99, CFI=.99, GFI=.97 and good fit indices. This comprehensive model explains the related factors and their relationship with Korean nurses' intention to stay. Findings from this study can be used to design appropriate strategies to further increase Korean nurses' job satisfaction and intention to stay.

• Journal of Korean Society of Transportation
• /
• v.28 no.5
• /
• pp.163-172
• /
• 2010

There are many efforts for expanding bikeway plans and increasing bike utilization. In this study the authors try to find the primary factors that affect bike users' satisfaction under limited budgets. As satisfaction is a qualitative variable, the authors developed a bike user satisfaction model by using structural equation methods. The bikeways are distinguished between bike lanes on public roads and exclusive bikeways along the Han River, as the characteristics and attributes should be different. The model shows bikeways on public road have a user satisfaction equal to 0.248*(safety)+0.405(accessibility). Bikeways along the Han River have a user satisfaction equal to 0.437*(accessibility)+0.405*(economic feasibility). In both types, accessibility affects satisfaction. Safety in more important to users on public roads, while economic feasibility affects those on the Han River bikeways.

• The Journal of the Korea Contents Association
• /
• v.13 no.5
• /
• pp.436-442
• /
• 2013

Recently, online environment is actively used so it will be needed to identify the factors influencing satisfaction for continuous success. In this paper, we explain the users' satisfaction of online purchasing IT and verify them through the empirical analysis. We select basic variables from TAM (Technology Acceptance Model) and add specific variables from former research about user's trait. We chose satisfaction, perceived easiness, perceived usefulness, regret and maximizing tendency. Data collected from 150 user who had prior experiences with online purchasing IT were empirically tested against the research model using partial least square (PLS). The results show that perceived easiness, perceived usefulness and regret are significantly related to satisfaction and maximizing tendency has positive impact on perceived easiness, perceived usefulness and regret significantly.

• Journal of Digital Convergence
• /
• v.11 no.3
• /
• pp.221-232
• /
• 2013

Setting organization justice and executive characteristics as independent variables, job satisfaction as dependent variable and trust as mediating variable for small and medium enterprise, this study intended to corroboratively identify the mutual impact between independent variables and dependent variables. The study shows that the distribution justice, procedure justice and interaction justice of organization justice wholly have positive(+) impact on job satisfaction and leadership characteristics, impact characteristics and psychological characteristics of executive characteristics wholly have positive(+) impact on job satisfaction, thereby having mediating effects through trust perceived by employees. Namely, if the job efficiency and moment is enhanced by increasing employees' job satisfaction, the productivity of enterprise will be heightened after all and its profitability will be improved in the long run.