• Korean journal of communication and information
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• v.69
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• pp.7-29
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• 2015

The purpose of this research is to examine the impacts of persuasion knowledge and pre-attitude on responses to a persuasive entertainment education program. Persuasion knowledge model was adopted as the theoretical frame and information about the sensational identity of entertainment program was used to activate audience's persuasion knowledge(i.e. resistance). Pre-attitude was measured by the degree of concern about the persuasion topic. The experiment was designed by persuasion knowledge(2) ${\times}$ pre-attitude(2) and participants were randomly assigned in one of the conditions and rated their attitude for the persuasion topic. The implicit measure for attitude was included in addition to the explicit measures in order to reveal unconscious attitudinal changes. The results showed that the allegedly effective entertainment-education can confront the resistance of the audience in some contexts. A significant interaction of knowledge ${\times}$ pre-attitude was found in the result of the implicit attitude. The individuals with high concern about the persuasion topic, compared to those with low concern, were more influenced by the entertainment program and also persuasion knowledge. The interaction was not significant on the explicit attitude, which may present the usefulness of the implicit measure in entertainment-education research.

• Journal of the Korean Society for Library and Information Science
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• v.33 no.1
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• pp.67-86
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• 1999

It needs to be considered that citing is net a static process but a dynamic process which is to produce to reproduce and to distribute knowledge by the interaction between societies surrounding the citer. This study begins by briefly acknowledging that citation is a universal practice in terms of establishing citer's own basis of research on the basis of the relation to previous studies and persuadeing potential citer to cite his/her research product. This study, however, is a preliminary attempt to examine the premise that although citing is a unversal practice. but citer motivations can be influenced by various citation environmental contexts surrounding the citer. This study presented general citation motivations derived from previous studies: (1) substantial motivations - conceptional and methodological citations 2) persuasive motivations - positive, applied, and negative citations, (3) perfunctory motivations - perfunctory and bibliographic citations, and (4) social relation motivations - personal connections and knowledge familiarity citations. In addition, this study identified citation environment factors affecting these citation motivations: (1) citer and documentation factor, (2) social and cultural environment, (3) information environment, and (4) international knowledge system environment. Each citation environment factor presented should be interpreted not as a separate factor, but rather as a close interrelation among these environment factors, Finally, the model of the citation environment factors developed in this study was discussed in the aspects of the relationship between citation motivations and their citation environment factors. This study suggested that further research should be conducted in order to examine these relationships more empirically and citation should be considered as a social product reflecting the interaction between citer and various citation environments.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.29-29
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• 2017

Holland(1997)의 직업성격유형은 네 가지 가정을 기초로 한다. 이 가정에 기초하여 직업성격유형을 6가지 유형으로 분류하고, 사람의 성격과 그 사람의 작업환경에 대한 지식은 진로선택, 직업변경, 직업성취 등에 관해서 중요한 결과를 예측할 수 있다."라고 설명하고 있다. 이와 관련한 선행연구와 이론을 바탕으로 본 연구를 진행할 계획이다. 이와 같은 연구목적을 이루기 위한 내용은 다음과 같다. 첫째, 직업성격유형을 6가지 (R IASEC )로 분류한 이론을 본 연구의 대상인 일반 창업자(대학생, 청년, 장년 등)에게도 적용할 수 있는지 확인하고자 한다. 즉, Holland(1997)의 직업성격유형이론에 의한 현실적(Realistic)유형, 탐구적 (Invest igat ive)유형, 예술적 (Art ist ic)유형, 사회적 (Soc ia l)유형, 설득적(Enterprising)유형, 관습적(Conventional)유형의 분류를 본 연구에 적용하여 일반 창업자에게도 적용가능한지를 확인하고자 한다. 둘째, 일반 창업자의 직업성격유형, 직업가치유형 (내적직업가치, 외적직업가치)에 따른 창업성과에 대한 변수간의 구조를 분석하고자 한다. 구조 모형에서의 효과와 영향력을 분석하여 Holland의 직업성격유형과 창업성과 간의 관계를 규명하는 연구결과를 정립하고자 한다. 셋째, Holland의 직업성격유형 및 직업가치가 창업성과에 어떤 영향을 미치는지, 직업가치유형(내적직업가치 외적직업가치)이 창업성과에 어떤 영향을 미치는지 규명하고자 한다.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.238-249
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• 2021

This research aims to present effective influencer marketing strategies against a heavy blow in Korean influencer marketing industry because of the paid advertisement controversy and the reinforcement of regulations for online advertisement. By investigating the effects of influencer reputation, which is composed of communication skills, influence, authenticity and professionalism on marketing effect, as well as the mediating effect of parasocial relationship, the study provides some implications for influencer selecting. The effect of economic interests is examined under 4 experimental conditions of paid advertisements, brand collaboration, brand gifts and organic review to figure out how to arrange an appropriate sponsorship plan. According to results of PLS structural equation analysis, it shows that the influence and authenticity of an influencer have a significant positive effect on marketing effect and the mediating effect of parasocial relationship is partially proved. It seems that the effect of influencer reputation on marketing effect is significantly differentiated in different contexts, which confirms the moderating effect of economic interest. Distinguish from previous studies, this study focuses on types of economic interest rather than a simple comparison between sponsorship disclosure versus no disclosure and makes contributions to expanding reputation research. Meanwhile, findings of this study could give some practical implications for marketing practitioners in planning influencer marketing.

• (The) Korean Journal of Educational Psychology
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• v.22 no.2
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• pp.461-478
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• 2008

This study attempted to test whether or not students' collaborative argumentation and explanation activity while using concept mapping did improve understanding on texts. Total of 52 college students participated in this study. They were randomly assigned to one of four experimental conditions. The experiment lasted for two or three weeks and students were tested on comprehension level of a text material that they have studied over the period. As a result, with two independent factors of explanation and collaboration, there was a significant interaction effect without main effects. That is, individual did better when they did have to explain what they were doing. However, this is not the case when students collaborate. Students in the paired condition, they did better when they do not have to explain what they were doing with concept maps. This study showed efficiency with using computerized software does not always guarantee higher understanding on text materials. Instructional contexts and variables, collaboration and explanation, needs to be considered. Collaborating with others and explaining their own learning processes should be carefully designed when they are combined with concept mapping contexts. How to minimize learning obstacles from discussing ideas with others are a critical issue for future research.