• Title/Summary/Keyword: 선호적 연결 분석

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Means-End Chain Approach to Understand Consumer Motivation Towards Convenience Meat Products: Focus on New York City in US Market (수단-목적 사슬 이론을 적용한 소비자의 육류 편의제품에 대한 가치 측정: 미국 뉴욕 지역을 중심으로)

  • Jung, Yoojin;Lee, Min-A;Cho, Eun Kyoung
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.44 no.1
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    • pp.152-159
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    • 2015
  • The purpose of this study was to analyze how consumers make links between convenience meat products and self-relevant consequences and value. Surveys on convenience meat product consumption patterns and hard laddering based on means-end chain theory were conducted from April 21 to April 25, 2014 and targeted 200 consumers in the US. The most preferred cooking method of convenience meat product was roast (25.9%) and the most common information medium was suggestions by friends and parents (37.1%). The main as well as desired places of purchasing were both the supermarket (33.6% and 27.3%, respectively). The most preferred promotion method was free sample events (38.5%). From analyzing means-end chains of convenience meat products, the most dominant value chain was 'taste (A)'-'good taste (C)'-'feel good (V)'. These results show that consumption of convenience meat products will increase when consumer expectations of taste and satisfaction are met. Further, results of the value measurement provide information on consumer satisfaction and needs and can be applied to set marketing strategies for Korean style convenience meat products.

Consumer Trend Color Perception of Brand Personality and Attitude (소비자의 유행색 브랜드 개성 지각과 태도)

  • Chong, Sang-Soo;Lee, Yoo-Jin;Lee, Won-Jun
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.647-655
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    • 2009
  • Colors, as a part of contents, have great implications to consumers. Each individual feels the image of colors as an outcome of the accumulated experience or knowledge of oneself. This study aims to find the personality and meaning of color images through the predicted trend colors and to analyze the consumers' attitude towards them. We found that the 5 major trend colors such as Crystal Sound, Creamy Touch, Mysterious Vintage, Autumn Forest and Carnival seem to have their own personality images. Furthermore, we discovered that Crystal Sound has an image of a self-made man, Creamy Touch a highschool girl, Mysterious Vintage a God father, Autumn Forest the public and Carnival a circus clown as a result of additional adjective image analysis. In addition, customers marked the highest preference for Creamy Touch. The research result shows that the personality of an individual and that of colors are coincide and it might bring about a positive consumer behavior. And this research has a significant meaning since it is a sort of interdisciplinary study in-between fashion and marketing and it should be studied further later.

An Analysis of Related Movie Information Using The Co-Word Method (동시출현단어분석을 이용한 연관영화정보 분석 연구)

  • Choi, Sanghee
    • Journal of the Korean Society for information Management
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    • v.31 no.4
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    • pp.161-178
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    • 2014
  • Recently, many information services allow users to collaborate to produce and use information. Sharing information is also important for users who have similar taste or interest. As various channels are available for users to share their experiences and knowledge, users' data have also been accumulated within the information services. This study collected movie lists made by users of IMDB service. Co-word analysis and ego-centered network analysis were adapted to discover relevant information for users who chose a specific movie. Three factors of movies including movie title, director and genre were used to present related movie information. Movie title is an effective feature to present related movies with various aspects such as theme or characters and the popularity of directors affects on identifying related directors. Genre is not useful to find related movies due to the complexity in the topic of a movie.

Social Network Analysis for New Product Recommendation (신상품 추천을 위한 사회연결망분석의 활용)

  • Cho, Yoon-Ho;Bang, Joung-Hae
    • Journal of Intelligence and Information Systems
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    • v.15 no.4
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    • pp.183-200
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    • 2009
  • Collaborative Filtering is one of the most used recommender systems. However, basically it cannot be used to recommend new products to customers because it finds products only based on the purchasing history of each customer. In order to cope with this shortcoming, many researchers have proposed the hybrid recommender system, which is a combination of collaborative filtering and content-based filtering. Content-based filtering recommends the products whose attributes are similar to those of the products that the target customers prefer. However, the hybrid method is used only for the limited categories of products such as music and movie, which are the products whose attributes are easily extracted. Therefore it is essential to find a more effective approach to recommend to customers new products in any category. In this study, we propose a new recommendation method which applies centrality concept widely used to analyze the relational and structural characteristics in social network analysis. The new products are recommended to the customers who are highly likely to buy the products, based on the analysis of the relationships among products by using centrality. The recommendation process consists of following four steps; purchase similarity analysis, product network construction, centrality analysis, and new product recommendation. In order to evaluate the performance of this proposed method, sales data from H department store, one of the well.known department stores in Korea, is used.

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Word problem solving of simultaneous equations by 5th and 6th grade students (5.6학년 학생들의 이원일차연립방정식 형태의 문장제 해결 과정 분석)

  • Yun, Min-Ji;Pang, Jeong-Suk
    • Communications of Mathematical Education
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    • v.23 no.3
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    • pp.761-783
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    • 2009
  • Problem solving ability can be fostered by dealing with many different types of problems. We investigated how $5^{th}$ and $6^{th}$ graders who did not learn traditional algebraic methods might approach the word problems of simultaneous equations. This result reveals that the strategy of guess-and-check serves as a basis for elementary school students in solving simultaneous equations. A noticeable remark is that students used the guess-and-check strategy in various ways. Whereas some students changed a variable given in the problem step by step, others did in a sophisticated way focusing on the relation between two variables. Moreover, some students were able to write an equation which was not typical but meaningful and correct. This paper emphasizes the need of connections between pre-algebraic and algebraic solutions.

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A Cognitive Pragmatic Approach to Discourse Connectives (현대 한국어 접속어미 '-니까'의 인지.화용론적 연구 시론)

  • Suh, Sung-Kyo
    • Annual Conference on Human and Language Technology
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    • 1994.11a
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    • pp.460-475
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    • 1994
  • 이 논문에서는 적합성 이론(Relevance Theory)에 의해서 현대 한국어 접속어미, 특히 담화표지(discourse marker) '-니까'가 담화의 이해에 어떻게 기여하는가를 고찰하고자 한다. '-니까'는 이제까지 '-(으)니-'와 별 의미나 기능의 차이가 없는 것으로 간주되어 왔는데, 이는 기존의 연구가 주로 통사 의미론적인 관점에서 수행되어 온 데 기인한다. 그러나 '-니까'는 엄연히 '-(으)니-'와 별개로 존재하고 있고, 더욱이 통시적으로 '-(으)니-' 보다는 '-니까'가 나중에 나타났다는 점을 고려한다면, '-니까'는 '-(으)니-'에 없는 특정한 기능을 반드시 수행하리라는 추측이 가능하다. 따라서 이 논문에서는 기존의 통사 의미적인 관점이 아닌 인지 화용론적 관점에서 '-(으)니-'와 '-니까'에 대한 새로운 분석을 시도하고자 한다. 아울러 '-니까'를 포함하는 '그러니까'도 함께 살펴보려고 한다. '그러니까'는 담화상에서 그에 선행하는 모든 정보를 맥락적 배경지식으로 놓고, 후속되는 발화를 그에 대한 맥락 함축(contextual implication)으로 나타내는 화용론적 기능을 담당하는 담화 연결표현이라고 주장하고자 한다. 영어의 'so'가 'therefore', 'thus', 'hence' 등과 구별되고, 그 기준이 적합성 원리에 의해 설명될 수 있듯이, 우리말의 '그러니까' 역시 '그래서', '그러므로' '그러니' 등과 구별되며, 그 차이점이 적합성 원리로 설명될 수 있다는 점을 보일 것이다. 더 나아가서, 현대 한국어의 여타 접속어미에도 본고에서와 같은 새로운 관점 또는 이론의 틀로써 잘 설명될 수 있는 현상이 존재하는지의 여부를 폭넓고 정밀하게 분석 연구하는 일이 요구된다는 점을 나타내고자 한다.편 어류에 함유된 유기주석화합물의 비율을 볼 때, BT 화합물의 경우 MBT 비율이 높게 나타난 반면 PT 화합물에서는 TPT 비율이 높게 나타났다. 전체적으로 볼 때 구룡포항에서 수획한 어패류의 유기주석화합물 농도는 국내 다른 항구의 어패류보다 높지 않은 것으로 나타났다.${\lrcorner}$ 내는 경우가 더 많았으며(75.4%), 남 여 대학생간 에는 고도로 통계적 유의성(p<0.001)이 인정되었다. 4. 음식선택 배경은 ${\ulcorner}$자신${\lrcorner}$이 결정하는 경우가 가장 많았고(52.1%), 선호하는 음식은 치킨, 햄버거, 피자 순이었으며, 남 여 대학생간에는 고도로 통계적 유의차(p<0.001)가 있었다. 즐기는 음료로는 ${\ulcorner}$콜라${\lrcorner}$가 가장 많았으며(46.8%), 그 다음은 사이다, 주스 등의 순으로 나타났으나, 남 여 대학생간에는 유의성있는 차이는 없었다. 음식의 먹는 시기는 점심과 저녁사이의 ${\ulcorner}$간식${\lrcorner}$이 가장 많았으며(42.2%), 남 여 대학생간에는 유의한 차이는 없었다. 패스트푸드는 많은 사람들이 ${\ulcorner}$${\lrcorner}$이 좋기 때문에 이용하며(62.8%), 남 여 대학생간에는 통계적 유의성(p<0.05)이 인정되었다. 5. ${\ulcorner}$입맛의 서구화(36.4%)와 외식을 선호(29.1%)${\lrcorner}$ 하기 때문에 패스트푸드를 이용하게 된 것으로 응답 하였으며, 남 여 대학생

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Analysis of the Questioning Characteristics of Elementary Science Gifted Education Teaching Materials using the Sternberg's View of Successful Intelligence: Focused on Semantic Network Analysis (Sternberg의 성공지능 관점을 적용한 초등 과학영재교육 교재의 발문 특성 분석: 언어네트워크분석을 중심으로)

  • Chung, Duk Ho;Jin, Mina;Park, Kyeong-Jin
    • Journal of the Korean earth science society
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    • v.40 no.6
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    • pp.654-670
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    • 2019
  • From the perspective of science gifted education, the successful intelligence theory is a means to understand how the gifted education curriculum reflects the characteristics of science gifted students. The purpose of this study is to investigate if the successful intelligence is fully reflected in the teaching materials of two gifted education centers (GECDOE: Gifted Education Center affiliated with District Office of Education, GSEIU: Gifted Science Education Institute attached to University). For this study, we selectively used 143 (GECDOE) and 134 questions (GSEIU) from the teaching materials of two gifted education centers. Those questions is analyzed through the semantic network analysis method. The results are as follow. First, the teaching materials of two gifted education centers are not evenly reflected in the successful intelligence, such as analytical ability, creative ability, and practical ability. Second, the teaching materials of two gifted education centers intensively demands analytical ability for students such as 'identify problem', 'represent and organize information', and 'additional prompts for analytical thinking'. Third, the teaching materials of two gifted education centers are presented to students without linking each frame of successful intelligence to one another. As the gifted students are quick to learn and show a preference for more complex thinking, it is necessary to develop teaching materials to experience the various abilities and promote integrated thinking according to the level of the gifted students. In this respect, this study is expected to be used as useful information for developing teaching materials to support customized education for gifted students.

An Empirical Comparison and Verification Study on the Containerports Clustering Measurement Using K-Means and Hierarchical Clustering(Average Linkage Method Using Cross-Efficiency Metrics, and Ward Method) and Mixed Models (K-Means 군집모형과 계층적 군집(교차효율성 메트릭스에 의한 평균연결법, Ward법)모형 및 혼합모형을 이용한 컨테이너항만의 클러스터링 측정에 대한 실증적 비교 및 검증에 관한 연구)

  • Park, Ro-Kyung
    • Journal of Korea Port Economic Association
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    • v.34 no.3
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    • pp.17-52
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    • 2018
  • The purpose of this paper is to measure the clustering change and analyze empirical results. Additionally, by using k-means, hierarchical, and mixed models on Asian container ports over the period 2006-2015, the study aims to form a cluster comprising Busan, Incheon, and Gwangyang ports. The models consider the number of cranes, depth, birth length, and total area as inputs and container twenty-foot equivalent units(TEU) as output. Following are the main empirical results. First, ranking order according to the increasing ratio during the 10 years analysis shows that the value for average linkage(AL), mixed ward, rule of thumb(RT)& elbow, ward, and mixed AL are 42.04% up, 35.01% up, 30.47%up, and 23.65% up, respectively. Second, according to the RT and elbow models, the three Korean ports can be clustered with Asian ports in the following manner: Busan Port(Hong Kong, Guangzhou, Qingdao, and Singapore), Incheon Port(Tokyo, Nagoya, Osaka, Manila, and Bangkok), and Gwangyang Port(Gungzhou, Ningbo, Qingdao, and Kasiung). Third, optimal clustering numbers are as follows: AL(6), Mixed Ward(5), RT&elbow(4), Ward(5), and Mixed AL(6). Fourth, empirical clustering results match with those of questionnaire-Busan Port(80%), Incheon Port(17%), and Gwangyang Port(50%). The policy implication is that related parties of Korean seaports should introduce port improvement plans like the benchmarking of clustered seaports.

Identification of issues and requirements for prioritizing the development of the mushroom industry in Korea (버섯산업 발전을 위한 개선과제의 우선순위 분석)

  • Yeom, Yoon-Mi;Kim, Dong-Hwan;Yoon, Byung-Sam;Kim, Seon-Woong
    • Journal of Mushroom
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    • v.17 no.4
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    • pp.255-260
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    • 2019
  • The purpose of this study was to identify sector-wise issues that need to be improved for the overall development of the mushroom industry and to prioritize these tasks based on an analysis of the current state of this industry in Korea. To this end, we classified the domestic mushroom industry into four sectors: production, processing, marketing, and export and distribution, and identified major tasks for the improvement of each of these sectors. A total of eleven issues that could be improved were selected, including three each in the production, marketing, and export and distribution sectors, and two in the processing sector. An analytical hierarchy process (AHP) was utilized to identify the issues in each sector that would need to be handled on a priority basis. A questionnaire-based survey was also conducted to gain relevant insights and suggestions from 32 experts in this industry. The present study is significant because it highlights sector-wise priority areas that could be supported by policies and legal measures for the overall development of the mushroom industry.

The Study on Recent Research Trend in Korean Tourism Using Keyword Network Analysis (키워드 네트워크를 이용한 국내 관광연구의 최근 연구동향 분석)

  • Kim, Min Sun;Um, Hyemi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.9
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    • pp.68-73
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    • 2016
  • This study was conducted to identify trends and knowledge structures associated with recent trends in Korean tourism from 2010 to 2015 using keyword data. To accomplish this, we constructed a network using keywords extracted from KCI journals. We then made a matrix describing the relationships between rows as papers and columns as keywords. A keyword network showed the connectivity of papers that have included one or more of the same keywords. Major keywords were then extracted using the cosine similarity between co-occurring keywords and components were analyzed to understand research trends and knowledge structure. The results revealed that subjects of tourism research have changed rapidly and variously. A few topics related to 'organization-employee' were major trends for several years, but intrinsic and extrinsic factors have been further subdivided and employees of specific fields have been targeted as subjects of research. Component analysis is useful for analyzing concrete research topics and the relationships between them. The results of this study will be useful for researchers attempting to identify new topics.