• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.319-320
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• 2019

월병은 아시아의 여러 나라들, 특히 중국 중추절의 중요한 전통 음식이다. 중국의 디자인이 강화되면서, 사람들의 월병 포장 디자인에 대한 관심도 높아지고 있다. CNPP 데이터에 따르면, 2018년 말까지, 86.17%의 사람들이 월병을 구매한 것은 그것의 포장 디자인 때문이었다. 따라서, 본 논문은 월병의 포장 디자인에서 출발하여, 월병 포장 디자인에 대한 중국 소비자들의 선호를 분석하고, 월병 포장 디자인에 대해 방향성을 제안하는 것을 목적으로 한다. CNPP의 시장 보고서에 따르면, 중국 10대의 인기 월병 브랜드를 대상으로 선행연구를 통해 포장 디자인의 브랜드 로고, 색채, 형태, 재질 4가지 디자인 요소를 도출하였으며 중국 소비자를 대상으로 선호도 설문조사를 진행하였다. 설문지 결과에 따라, 월병 포장 디자인 4개 요소 중 소비자들이 가장 선호하는 디자인 유형을 분석해, 중국 월병 포장 디자인에 대한 디자인 방향을 제시했다. 본 논문은 설문지 인원수 및 포장 디자인 요소 측면에 한계성이 존재하기 때문에, 본 논문이 소비자의 선호도를 높이는 월병 포장 디자인의 기초 자료가 되어, 앞으로 구체적인 포장 디자인 방안에 도움이 되기를 기대한다.

• Science of Emotion and Sensibility
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• v.8 no.3
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• pp.203-212
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• 2005

In the highly developing industrial society the design has been playing the central role in the managerial strategy of a company and has been one of the central agendas in determining the economical competence of a country, and it is also regarded as a means to acquire sustainable superior competence And these trends suggest that the esthetic value of a product has become more important than the technological function. In this study we review theoretically esthetic factors influencing the preference of a product, so that we can make a list of eight esthetic factors based on the various referential studies. They are simplicity, balance, unity, rhythm, style, novelty, typicality, and proportion. We research esthetic factors affecting consumers' preferences and evaluation of a product and typical esthetic factors specific to the characteristics of each product. Therefore, in this study we tried to provide available materials in developing product design by present of esthetic guideline and to put this materials to practical use in product design by finding considered elements and importance of esthetic factors which had important effects on the tastes of the consumers classified by manufactures.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.293-294
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• 2021

본 연구는 어업에 종사하는 어업인을 대상으로 작업복 착용실태와 불편사항 및 문제점, 작업복에서 요구되는 기능 등을 알아보고 이를 통해 어업에 적합하고 작업 효율성을 높일 수 있는 기능적 작업복 개발에 필요한 요구사항을 파악하고자 하였다. 본 연구는 전남지역의 어업인 124명을 대상으로 하였다. 분석은 SPSS 26.0 프로그램을 활용하였다. 본 연구에 참여한 어업인은 50대가 가장 많았고 남성이 약 85%이며, 근무경력은 10년 이상 20년 미만이 많았다. 작업복은 상하 분리형을 좋아하며, 방수성을 가장 중요하게 생각하였다. 착용 작업복에 대한 만족도는 땀투과성을 제외한 모든 항목에서 보통으로 평가되었다. 선호하는 색상은 무채색이 가장 많고 상하 분리형 스타일과 지퍼 여밈을 좋아하였다. 연령에 따라 작업복 구입 시 고려사항에 유의미한 차이를 나타내 30대 이하와 40대는 활동성을, 50대는 내구성을, 60대는 방수성을 가장 중요하게 생각하였다. 연령에 따른 작업복 만족도는 활동성, 압박감, 탈착성, 맞음새, 두께감, 기능성, 보온성, 옷의 무게감 등에서 유의미한 차이를 나타냈다. 본 연구를 바탕으로 하여 실용적이고 기능적인 어업용 작업복 개발이 이루어져야 할 것으로 생각된다.

• Journal of the Economic Geographical Society of Korea
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• v.13 no.2
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• pp.253-269
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• 2010

This study analyzed image similarity, attribute recognition, and preference by multidimensional scaling. The analyses were carried out by 10 spa destinations (Deoksan, Bugok, Onyang, Yuseong, Suanbo, Bomun, Dongrae, Asan, Dogo, Haeundae) in Korea. The results were as follows: First, according to the analyses of image similarity of spa destinations, 'Haeundae, Dongrae and Bomun,' 'Dogo, Onyang, Asan,' and 'Deoksan, Suanbo, Bugok,' made similar image groups separately. However, Yuseong had different image from the other spa destinations in the above. Second, according to the analyses of attribute recognition of spa destinations, Deoksan and Bugok had more competitive ability in terms of 'the incidental facilities of spa destinations, 'Yuseong, Onyang, Asan, and Dogo' showed high competitiveness in terms of 'accessibility of spa destination' and 'tourism conditions.' Haeundae, Dongrae, and Suanbo had weak competitiveness in terms of 'the accessibility of spa destinations.' Third, according to the analyses of preference about spa destinations based on different job groups, office workers had a preference for Yuseong and Bugok, professional workers for Bomun, the people engaged in the farming, fishing, livestock raising and housewives for Haeundae and Dongrae, government officials, students, factory workers, the people living on a pension for Onyang, Deoksan and Dogo, and the self-employed for Suanbo. In conclusion, according to the analyses of spa destination preference based on different residence groups, residents of Seoul, Incheon, Gyunggi province, Gangwon province, Daejeon, Chungcheong province and Jeolla province had a preference for Yuseong, Suanbo, Onyang, Deoksan, and Asan and the residents of Daegu, Gyungsang province, Busan, Ulsan for Bugok, Bomun, and Haeundae.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.117-121
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• 2001

본 연구에서는 향에 대한 생리적 반응과 선호도가 노년층과 청년층에서 어떠한 차이가 있는지 살펴보고자 하였다. 20대 및 60대 피험자에게 100％의 Basil oil, Jasmin oil, Lavender oil, Lemon il, Ylangylang oil을 제시하여 자율신경계의 반응인 심전도의 RR간격과 GSR을 측정ㆍ분석하였으며, 선호도 평가를 하여 자율신경계의 반응과의 상관성을 검토하였다. 20대는 Lemon 향에서 RR 간격 및 GSR의 반응이 안정되게 나타났으며, 선호도 평가에서도 Lemon 을 가장 선호도가 높게 평가하는 것을 볼 수 있었다. 60대는 Lavender에서 RR 간격이 증가하고 GSR이 감소하여 안정된 반응을 보였고, Lavender에 대한 선호도 또한 높게 평가하여 60대는 다른 향보다 Lavender를 좋은 향으로 평가함을 알 수 있었다.

• Proceedings of the Korean Information Science Society Conference
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• 2010.06c
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• pp.122-125
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• 2010

사용자와 취향이 비슷한 사용자를 찾고, 이 유사 사용자가 선호한 아이템을 추천하는 협력적 필터링방식은 일반적으로 많이 사용되는 추천 방식이다. 하지만 협력적 필터링 방식은 어떤 상황적 요소도 고려하지 않아 모든 상황에서 동일한 추천 결과를 제시하게 된다. 반면, 상황을 고려한 추천 방식은 다른 상황에서 그 상황에 적합하다고 판단되는 추천 리스트를 보여주는 다양성을 가지지만 개인의 선호를 반영하지 못하는 한계를 가진다. 이에 협력적 필터링 방식과 상황에 따른 추천 방식을 함께 고려하려는 시도가 있다. 본 논문에서는 시간 상황에 따른 음악 추천 시, 전체 상황에서 가장 유사한 사용자를 찾고 이 유사 사용자의 현재 상황에서의 선호 아이템을 추천하는 모델을 제시하고 실험을 통하여 이 모델의 한계와 실용 가능한 상황을 제시한다.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.562-575
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• 2015

This study aims to draw a Housing development scheme of elderly housing, including the urban, suburban and resort type according to location type, which is based on a Demanding Characteristics of preliminary elderly for elderly housing. In addition, The comprehensive implication tells that the preliminary elderly who wants the urban elderly housing type have a more personal characteristics than other types. So it should be considered according to personal characteristics. Next, when we choose the suburban elderly housing type and predict the demand for housing development, it should not only considers factors such as the Unmarried children, Health status, Current housing size and Plans for economic activity in old age but also considers factors such as the Accessibility, Convenience, Investment and Environment characteristics of elderly housing preference. Next, when we choose the resort elderly housing type which based on the fact that a few detailed parameters of current housing characteristics exist, it should be based on the current housing characteristics of preliminary elderly. In addition, it should consider a pre-investigation for elderly housing preference in order to select the housing type. Because a comprehensive preference such as the comfort, convenience, safety, investment, environmental characteristics is considered as major determinants factors.

• Science of Emotion and Sensibility
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• v.19 no.4
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• pp.83-94
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• 2016

The aim of this study was to investigate effective expression method of performance information of functional clothing and preferred alternatives for the categorized consumer groups according to the perception about the functional outdoor jacket. 472 males and females in their 20s-60s' were surveyed and their answers were analysed and categorized by using SPSS 21.0 statistical program. For the study, four different expression methods for waterproof & breathable fabric, 'illustration only', 'illustration+Korean text', 'illustration+foreign text', and 'chart with Korean text', were presented and asked for finding correct answers. The analysis was done for three categorized consumer groups from the former study, 'unconversant/brand & design pursuing group', 'conversant/function pursuing group' and 'high price/high function preferring group'. The results showed that regardless of groups, 'picture only' was the most preferred method and 'graph' was the least. However, the percentage of correct answers for the 'graph' was the biggest, especially for 'conversant/function pursuing group'. It implied that the effective expression method should be differentiated depending on the target consumer groups. 'Conversant/function pursuing group' more agreed on the need for additional information, such as 'after-washed performance', than other two groups.

• Journal of the Economic Geographical Society of Korea
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• v.17 no.4
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• pp.702-717
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• 2014

The purpose of this paper is to analyze the residential location preference factors by households' characteristics in the case of Daegu Gyeongbuk households. Under this research purpose, firstly, questionnaire survey of Daegu Gyeongbuk was done, and nextly, AHP(Analytic Hierachy Process) with questionnaire survey results was analyzed. The main results of this study are as follows. Firstly, residential location factors most preferred by Daegu Gyeongbuk households is capital gain, followed by living environment, accessibility of public transportation, accessibility of private car traffic and security. Therefore, we can see Daegu Gyeongbuk households prefer investment value and living amenity together as residential location factors. Secondly, according to the results of AHP by age, below 30th prefer accessibility factors, 40th prefer capital gain and school district factors, and above 50th prefer living environment, natural environment and security factors, relatively. Thirdly, according to the results of AHP by household income, low income households prefer living environment and accessibility factors, middle income households prefer capital gain and accessibility factors, and high income households prefer security, accessibility of private car traffic and view/sunlight factors, relatively.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3775-3781
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• 2009

This aims of this study is to examine the factors influencing on the channel satisfaction and preference of the mobile commerce. This model tests various theoretical research relating to technology acceptance model(TAM), transaction cost theory and service quality. The model is tested Structural Equation Modeling(SEM) using AMOS 7.0 analysis on the sample collected from 320 respondents. The result of hypothesis testing is as follows. First, usefulness, asset specificity, uncertainty, trust and responsiveness were influenced by channel satisfaction. Second, channel satisfaction was influenced positively by channel preference.