• 주택과사람들
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• s.197
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• pp.36-41
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• 2006

아이러니하게 들리겠지만, 서울 시민인 당신에게도 하루쯤은 '서울 관광'을 나설 것을 권한다. 언제부터인가 하나 둘 변모한 서울은 당신이 기억하고 있던 도시가 아니다. 하루쯤은 관광객이 되어 서울을 둘러보자. 업그레이드된 서울, 생각보다 근사하다!

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.01a
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• pp.261-262
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• 2020

세계적으로 관광시장 규모가 확대되면서 세계 경제에서 관광이 차지하는 위상 또한 높아지고 있다. 서울 관광 역시 단기간에 양적 성장을 이루었고, 외래 관광객 유치 규모 세계 7위이자 국제회의 개최 규모로는 3년 연속 세계 3위를 달성했다. 하지만 이러한 서울의 관광 산업 성장세에 비해 서울을 방문하는 외국인 관광객을 대상으로 한 모바일 애플리케이션은 한정적이며, 그마저도 사용률이 저조한 실정이다. 본 논문은 이러한 문제를 해소하기 위해 외국인을 대상으로 다양한 편의 기능을 포함한 모바일 애플리케이션을 개발하고 그 과정과 결과에 관해 서술하고 있다. 본 논문에서 서술하고 있는 모바일 애플리케이션에서는 카테고리별로 관광지, 식당, 숙박, 쇼핑 등의 정보를 제공하며 그 외에도 행사, 환율 정보와 번역, 지도, 길 찾기 기능을 제공하는 등 다양한 정보와 기능들을 하나의 애플리케이션에서 쾌적하게 이용할 수 있도록 통합 구현하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.319-320
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• 2023

일반적인 여행 커뮤니티는 사진과 텍스트 기반의 사용자 리뷰를 바탕으로 정보 공유를 한다. 본 연구에서는 관광지에서 수행한 활동을 한 문장의 형태로 공유하는 애플리케이션을 제안한다. ChatGPT를 활용하여 활동을 산책, 사진, 음식 등 9가지 태그로 분류하여 관광지가 가지는 특징을 용이하게 파악한다. 또한, 사용자가 작성한 활동을 임베딩하고 관광지 소개 글 벡터와 유사도를 비교하여 관광지를 추천한다. 본 애플리케이션을 통해 사용자가 긴 설명이나 사진 없이 관광지가 가지는 정보를 쉽게 공유하고 관광지 추천을 하는 새로운 여행 커뮤니티를 제공할 수 있을 것으로 기대한다.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.93-101
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• 2017

This study investigate the effect of each type of search volume on the number of Facebook fans and the number of tourists. According to the hierarchy effect model, the effect of communication appears to be the sequentiality of cognition-attitude-behavior. Applying this theory, this study predicted that when consumers who have higher involvement and knowledge on specific cities through search behavior, they will be more active in information search through Facebook fan page subscription and will lead to direct tourism behavior. To verify the prediction, we examined the influences among search volume of Seoul shown in Google Trend, the number of fans of official facebook page named 'Seoul Korea', and the number of foreign tourists. As a result, the type of search keyword was divided into four categories: tourism attraction keyword, natural environment keyword, symbolic keyword, and accessibility keyword. The regression analysis showed that tourism attraction keyword and symbolic keyword have influence on Facebook fanpage 'Like'. In addition, facebook fanpage fan size have mediation effect between search volume and number of tourists. All in all, it would be useful to appeal to foreign tourists with a message that emphasizes tourism attraction and Korea-related contents.

• Journal of the Economic Geographical Society of Korea
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• v.17 no.2
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• pp.366-384
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• 2014

This study aims to investigate the success factors of each market through the case study of Seoul Gwangjang and Jangheung Toyo(saturday) market which have recently developed as tourist attractions among urban and rural traditional markets in Korea. In terms of location, market week, establishment and management of traditional market, Gwangjang is a private and daily market located in the city center of Seoul, and Jangheung Toyo is a public and periodic market located in rural Jeolla Nam-do Province. Nevertheless those differences, two markets have successfully developed as tourist attractions by the complexity of generally common five factors. Those are the factors such as surrounding location of famous tourist attractions, competitive staple goods(items), price competitiveness for goods, roles of local government and(or) public institution, and marketplace promotion through the mass media. These factors will have a significant implication for the development policy from traditional market to tourist market or tourist attraction.

• Journal of the Korea Society of Computer and Information
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• v.18 no.7
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• pp.125-137
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• 2013

Seoul city provided u-tourism services for inbound tourists' convenience. These services began in April, 2010 and were completed in advanced way by the end of 2011. Seoul city developed a brand fit to the new services simultaneously for communicating it. Recently, there are so many cities in the world that steadily try to give favorable impression and images to people. In the study, we analyze the process of brand building to present a guideline for city brand and tourism service brand building. The study includes a series of brand making process such as environment of brand, customer analysis, design of brand platform, brand hierarchy, visualization of various brand factors, strategies of operation and performances of brand awareness and draw a conclusion and suggest an advice. As for implication, the study shows the necessity of service brand launching plus Seoul official brand(Hi, Seoul), the service brand including ubiquitous concept, development of brand factors with complementarity and observation of systematical methodology.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.347-351
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• 2019

The purpose of this study is to suggest the Assessment model for tourist information center in Seoul. As a research method, we analyzed international guideline and interview with tourism experts in order to rate the tourist centers in Seoul. Secondly, we renamed the international rating model to Itaewon information center as a typical landmark in Seoul. The assessment factors for T.I.C is assembled through researching of the centers' status in terms of overall service satisfaction. Via in - depth interview with 9 visitors, as a result, we were able to derive the possibility that new-designed rating model is able to be applied to the Tourist centers in Seoul. It is significant that this study suggests ways to improve domestic tourist center service. It is expected that the follow - up study will help improve the factors to Seoul T.I.C, not only Itaewon, with much more specific rating method.

• 공원문화
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• s.44.45
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• pp.28-30
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• 1989

프랑스 리용대학교(Lyon 2) 관광학과 루이 샤베르(Louis CHABERT)교수가 지난 8월 30일부터 9월 27까지 한국의 관광자원개발실태 등을 연구.조사하기 위하여 내한하여 서울 북한산.치악산.설악산.경주.제주 등을 돌아보았다. 다음은 상지대학교 관광경영학과의 초청으로 9월9일 Slide상영과 함께 행해진 동교수의 강연 내용을 정리.요약한 것이다.

• Knowledge Management Research
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• v.24 no.4
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• pp.131-152
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• 2023

One of the key domains within a smart tourism city, smart mobility, encompasses advanced transportation means and services rooted in Information and Communication Technology (ICT). This includes shared bicycles, scooters, car-sharing services, smart transportation infrastructure, and more, aiming to surpass limitations of conventional transport and improve the movement of people and goods. It also serves tourists as an affordable and convenient mode of transport between attractions while also enhancing the overall travel experience. This study has defined 'smart tourism mobility' as a form of mobility grounded in ICT, exhibiting exceptional connectivity, serving public interest, and serving as a mode of transport for both residents and tourists in a smart tourism city. The research aimed to outline the scope of smart tourism mobility-related industries through expert Delphi surveys and estimate their economic effects within a smart tourism city. Specifically, this study updated 2015 input-output table and made 2020 regional input-output table of Seoul adopting RAS method and location quotient method. The results showed that the about 2.8 billion KRW investment of Seoul in smart tourism mobility may create more than 4.1 billion KRW in production inducement effect which is expected to create more than 1.6 billion KRW of income-inducing effect, 3.6 billion KRW of value-added-inducing effect, and 54 employment across all industries in Seoul in 2022.

• Informatization Policy
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• v.29 no.4
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• pp.91-108
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• 2022

Keen attention has been directed at "smart tourism cities" due to its role of solving urban problems arising from modern tourism development. However, some local governments are making huge investments in developing uniform tourism apps without specific directions or guidelines for the transformation of smart tourism cities. Accordingly, this study aims to develop a standardized and objective smart tourism competitiveness index and evaluate the competitiveness rankings of various cities around the world. The index comprises the five subindices of attractiveness, accessibility, digitalization readiness, sustainability, and co-partnership. The analysis results have shown that Singapore is the most competitive smart tourism city, followed by Amsterdam, New York City, Seoul and Barcelona, with Ho Chi Minh and Bangkok being relegated to the bottom of competitiveness rankings. We expect that this index can be employed as a global standard for continuously and systematically monitoring smart tourism city-related projects in the future.