Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on Factors of T.I.C(tourist information center) in Seoul -Focus on Itaewon-

서울시 관광안내소(Tourist Information Center) 평가요소 연구 -이태원을 중심으로-

  • Sung, Min-Ji (Digital Media Design, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 성민지 (홍익대학교 국제디자인전문대학원 디자인경영 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
  • Received : 2019.01.04
  • Accepted : 2019.05.20
  • Published : 2019.05.28
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Abstract

The purpose of this study is to suggest the Assessment model for tourist information center in Seoul. As a research method, we analyzed international guideline and interview with tourism experts in order to rate the tourist centers in Seoul. Secondly, we renamed the international rating model to Itaewon information center as a typical landmark in Seoul. The assessment factors for T.I.C is assembled through researching of the centers' status in terms of overall service satisfaction. Via in - depth interview with 9 visitors, as a result, we were able to derive the possibility that new-designed rating model is able to be applied to the Tourist centers in Seoul. It is significant that this study suggests ways to improve domestic tourist center service. It is expected that the follow - up study will help improve the factors to Seoul T.I.C, not only Itaewon, with much more specific rating method.

본 연구는 서울 내 관광안내소를 객관적인 기준을 통해 평가하기 위해서 해외의 관광안내소 평가지표를 분석하여 국내실정에 맞는 관광안내소 요소를 도출하고 각 기준에 포함되는 안내소 필수요구사항을 제시하고 있다. 관광객이 많이 모이는 지역으로 이태원을 선정하고, 안내소에 필요한 요구사항을 중점으로 평가를 시행하였다. 평가내용 중심으로 안내소 현황을 살펴본 결과, 비체계적인 서가분류에 대한 개선과 직원의 친절도를 포함한 전반적인 서비스에 대한 솔루션이 요구됨을 파악했다. 한국에 맞는 관광안내소 평가요소로서 '지도', '다국적언어', '직원친절도', '다양한 디지털/지류정보', '휴게공간', '지역 활동 조연'을 도출하였고 그 결과, 지역특색과 관광객 성향을 반영하지 못한 안내소의 요소들을 평가항목에 추가시킴으로써 사용자 만족도를 개선시킬 수 있었다. 추후 연구에서는 정보디자인 분야에 특화된 평가모델을 구축하여, 디자인과 서비스를 포함한 서울 관광안내소 평가를 위한 세부 가이드라인 제시가 필요하다.

Keywords

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Fig. 1. Importance of Visitor Information center Features/Services

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Fig. 2. Important facts of Korea T.I.C

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Fig. 3. Jakob Nielsen's Curve[7]

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Fig. 4. Important facts of Itaewon T.I.C

Table 1. Purpose of visiting T.I.C in Iteawon

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