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Developing and Applying Smart Tourism Cities Competitiveness Index

스마트관광도시 경쟁력 지표 개발과 적용

  • Lee, Hyun-Ae (Smart Tourism Research Center, Kyung Hee University) ;
  • Koo, Chul-Mo (Smart Tourism Education Platform, Kyung Hee University) ;
  • Chung, Hee-Chung (Smart Tourism Research Center, Kyung Hee University) ;
  • Chung, Nam-Ho (Smart Tourism Education Platform, Kyung Hee University)
  • Received : 2022.09.05
  • Accepted : 2022.11.10
  • Published : 2022.12.31
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Abstract

Keen attention has been directed at "smart tourism cities" due to its role of solving urban problems arising from modern tourism development. However, some local governments are making huge investments in developing uniform tourism apps without specific directions or guidelines for the transformation of smart tourism cities. Accordingly, this study aims to develop a standardized and objective smart tourism competitiveness index and evaluate the competitiveness rankings of various cities around the world. The index comprises the five subindices of attractiveness, accessibility, digitalization readiness, sustainability, and co-partnership. The analysis results have shown that Singapore is the most competitive smart tourism city, followed by Amsterdam, New York City, Seoul and Barcelona, with Ho Chi Minh and Bangkok being relegated to the bottom of competitiveness rankings. We expect that this index can be employed as a global standard for continuously and systematically monitoring smart tourism city-related projects in the future.

근대적 방식의 관광 개발이 야기한 여러 도시 문제들에 대한 해결책으로 '스마트관광도시'가 주목받고 있다. 그러나 스마트관광도시로의 발전을 위한 구체적인 방향이나 지침이 부족한 상황에서 일부 지자체들은 천편일률적인 관광앱을 개발하는데 막대한 투자비용을 들이고 있다. 이에 본 연구는 국내·외의 주요 관광도시에 두루 적용할 수 있는 표준화되고 객관적인 '스마트관광도시 경쟁력 지표'를 개발하고, 서울을 포함한 세계 여러 도시들의 스마트관광도시 경쟁력 수준을 평가하고자 하였다. 평가 지표는 매력성, 접근가능성, 디지털 준비도, 지속가능성, 마지막으로 협력적 파트너십으로 구성되었다. 도시별 분석 결과, 싱가포르가 가장 높은 수준의 스마트관광도시 경쟁력을 갖고 있는 것으로 평가되었으며, 이어 암스테르담, 뉴욕, 서울, 바르셀로나, 코펜하겐의 순으로 나타났다. 반면 호치민과 방콕은 상대적으로 스마트관광도시화에 더 많은 노력이 필요한 것으로 나타났다. 이를 통해 향후 스마트관광도시 관련 사업들을 지속적이고 체계적으로 모니터링 할 수 있는 글로벌 표준으로도 활용하여 유의미한 시사점을 제시할 수 있을 것으로 기대된다.

Keywords

Acknowledgement

This journal was supported by the NRF(National Research Foundation of Korea) Grant funded by the MOE(Ministry of Education)(NRF-2022-2022S1A8A1095111) This paper was supported by the Ministry of Education of the Republic of Korea, the National Research Foundation of Korea and Seoul Tourism Organization (NRF-2019S1A3A2098438).

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