• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.455-477
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• 2017

The purpose of this study is to develop the service scales of festival quality. We derived five constituent factors, service quality measures of local festivals through the extensive literature review in Previous studies. We named these qualities "COKITQUAL" that is consist of Convenience, Information, Kindness, Operation, Corporeity. We conducted the empirical analysis for the participants in "Hwacheon Sancheoneo Festival" to verify the "COKITQUAL". As the result, Information, Kindness, Operation affected positively on Festival Satisfaction among all SERVQUALs. However, Convenience and Corporeity did not positively affected on the dependent variable. And then, Festival Satisfaction positively affected on on Behavior Intention. This study developed the Service quality concerned with local festivals which is crucial fundamentals to quantify Festival SERVQUAL through empirical study. The proper applications and usage of these newly introduced local festival qualities enable to acquire the sustainable competitive advantage in local festival.

• The Journal of the Korea Contents Association
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• v.6 no.9
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• pp.174-184
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• 2006

This study purposed to contribute to systematic management of service quality of festival by developing scale of service quality. According to the result of this study, scale of service quality in festival was developed, which are composed of 26 measuring items in 8 factors. this study suggests major factors(program quality, experience, interaction as well as tangibles, agreeability, responsiveness, access, reliability related to SERVQUAL). This study has an academic meaning in that it developed a scale of service quality suitable to festival and a practical meaning that it provided foundation of customer satisfaction management.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.426-435
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• 2010

The object of this study was to develop an index of service quality of waterparks and verify the validity and reliability of the index. This study represents the waterparks user population in 2009, and 250 people were extracted by using the purposive sampling method. In other words, five locations have major waterparks were chosen and 50 people per each location were collected. Conference, panel survey, exploratory factor analysis and confirmatory factor analysis were performed to verify the validity of the questionnaire while item analysis, interrater reliability and internal consistency reliability were conducted to probate the reliability. Through these methods and procedures, the results of this study like these; (i) Validity of this index was significantly high and the index include amenity/cleanness, safety, price, programs, facilities, accessibility and promotion. Among them, amenity/cleanness was the major factor for the validity value; (ii) Reliability of this index was also high. There are high correlations between questions and fields and questions and total score. And the Cronbach's $\alpha$ values of the internal consistency reliability was over 0.603 except in the case of promotion which was below 0.6. After all the analysis, the index of service quality proved to be very proper and reliable index. Therefore, the major factors of service quality have to be figured out and reflected to the management innovation to improve service quality of waterparks.

• Culinary science and hospitality research
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• v.15 no.4
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• pp.227-244
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• 2009

This study was conducted to develop a multiple-item scale for measuring the food service quality in the restaurant industry. For developing the scale, Kelly Repertory Grid Methods were conducted. Collected data of food service quality were analyzed with the reliability analysis and the factor analysis of SPSS 12.0 and the 3rd-order confirmatory factor analysis of LISREL 8.70. The food service quality model of this study is conceptually based on the Brady and Cronin(2001)'s hierarchical approach to the service quality model. The hierarchical model of the food service quality which comprises three constructs of the physical environment quality, the interaction quality and the food quality as a primary dimension. The hierarchical approaches to the food service quality help overcome the limitations of the SERVQUAL model for which some arguments have been made that it lacks a clear division between the dimensions and its subsequent overlapping between them.

• Journal of Korean Society of Archives and Records Management
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• v.12 no.1
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• pp.59-78
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• 2012

This study confirmed the structural concept and preliminary statements based on concept definition of archival service quality, conducted statistical analysis, and developed the service quality scale equipped with validity and reliability. Developing the scale is unique for pubic institutions and expected to play a practical role in presenting for each archive more effective operation method to enhance service quality by diagnosing its status and identifying the differences from other archives.

• Electronics and Telecommunications Trends
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• v.8 no.1
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• pp.35-44
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• 1993

본 고는 전화망에서 가입자가 적정 수준의 서비스를 받고 있는지의 여부를 수치로 나타내서, 이 수치가 항상 가입자에게 만족스런 상태로 서비스가 제공되고 있음을 나타내도록 하는 기준값을 얻기 위한 방법을 제시하였다. 이를 위하여 먼저 국내의 전화망의 특성을 파악하고, 이에 따른 품질척도에 대한 실측이 수행되었으며, 또한 가입자가 느끼는 서비스에 대한 만족도를 조사하였다. 측정된 각각의 품질척도와 이에 대한 가입자의 만족도를 바탕으로 다이얼톤지연, 다이얼후지연, 그리고 블로킹률에 대한 기준값을 구하였다.

• Journal of Navigation and Port Research
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• v.35 no.8
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• pp.649-656
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• 2011

Marina industry is growing as a higher value-added business. This study aims to develop a tool that measures marina service quality from marina users' perspective. As the result of empirical analysis, five of marina service quality aspects including physical facilities, support services, activity programs, employees' attitude, and safety were drawn. In addition, 20 measurement items whose reliability and validity were verified were suggested. The scale developed by this study is not only an important tool to measure marina service quality but also contributes to marina service quality control, and seem, to provide useful information for establishing marketing strategies.

• Journal of the Korean Society of Costume
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• v.48
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• pp.169-182
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• 1999

This study was aimed at comparing service quality measurements of apparel stores. It Also presented an outcome to a company which service measurement worked better and more efficient. Four measures were used in this research such as SERVQUAL, SERVPERF, weighted SERVQUAL and weigthe SERVPERF. In the empirical research statistical data were collected in June of 1998. The subjects in the study were 244 women in their 20s. The SPSS was used to analyze data, Frequency percentage points Factor Analysis Cronbach's a and regression were put into use in the study. From the result of it the SERVPERF was proven to have a good reliability and validity. It also well described an overall service quality of apparel stores. The SERVPERF is found out to be one of the best measurement in this study.

• Information Systems Review
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• v.3 no.2
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• pp.289-303
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• 2001

The online stock transactions are gaining popularity at an incredible speed these days as more and more investors are adopting Internet as a new and convenient way of handling such transactions. As a consequence, the market for online stock exchange services is getting increasingly competitive; measuring and managing the quality of such services have become a crucial issue to the survival and growth of the stock brokerage houses. Unfortunately, however, little research effort to date has been made as to developing a set of valid and reliable measures for assessing investor perceptions of the quality of the online stock exchange service. The present study generates and tests a new set of multi-item measures for the quality of the online stock exchange service from an investor's perspective. This set of measures can be used in various stages and aspects of formulating online marketing strategies for stock brokerage firms. Marketing implications of this instrument for service providers are discussed.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2011.06a
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• pp.184-186
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• 2011

새로운 관광수요에 따른 경제적 파급효과가 예상되는 해양관광의 중요성과 마리나의 공급계획이 수많은 지역에서 진행되고 있다는 점 등을 감안할 때 마리나에 대한 새로운 접근방법을 통하여 마리나 서비스 품질에 대한 고유적 특성을 나타내는 척도를 개발하고 이를 실증적으로 적용하는 통합적 연구방법을 시도하여 마리나를 체계적으로 재정립하는 초석을 마련하였다.