• Title/Summary/Keyword: 서비스 영향력

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A Method for Finding Contents-Power Users in Blog Networks (블로그 연결망에서 컨텐츠 파워 유저의 파악 방안)

  • Kim, Hyung-Jun;Lim, Seung-Hwan;Kim, Sang-Wook;Park, Sun-Ju
    • Proceedings of the Korea Information Processing Society Conference
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    • 2007.05a
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    • pp.67-68
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    • 2007
  • 블로그 연결망 내에는 다른 사용자들이 블로그 서비스를 활발하게 이용하도록 유도하는 역할을 하고 있는 특별한 사용자들이 존재한다. 본 논문에서는 이러한 사용자들 가운데 컨텐츠의 영향력이 큰 사용자들을 컨텐츠 파워 유저라고 정의한다. 본 논문에서는 블로그 서비스 활성화를 위한 정책을 수립할 수 있도록 컨텐츠 파워 유저들을 파악하는 기법에 대하여 논의한다. 우선, 각 사용자가 소유하고 있는 각 게시글들의 컨텐츠 영향력을 계량화하는 방법을 제안하고, 이 값들의 합을 이용하여 해당 사용자의 컨텐츠 영향력을 계산하는 방법을 제안한다.

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Verification of the effectiveness of Taekwondo Dojang service quality on satisfaction using meta-analysis : (Focusing on the satisfaction of customers and trainees) (메타분석을 활용한 태권도장 서비스품질이 만족에 미치는 영향력 효과검증: 고객, 수련생 만족을 중심으로)

  • Choi, Kyung Hwan;Yeo, Hyeing Il
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.231-239
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    • 2021
  • The purpose of this study is to verify the effectiveness of service quality on satisfaction factors, and to provide practical information on the management of Taekwondo Dojang nationwide, which are facing difficulties due to the decrease in trainees and COVID-19. In this study, 11 studies were selected from January 2010 to December 2020. The conclusion is as follows. First of all, it has been confirmed that the overall influence of Taekwondo dojo service on satisfaction is moderate. Second, the effectiveness of low-quality service on satisfaction (painting, customers, trainees) was the highest, and there was no significant difference between the factors in order of confidence, response, empathy and reliability. Third, the quality, effectiveness and satisfaction of the satisfaction type were the greatest, and the satisfaction of the trainees was the coating and customer satisfaction.

Factors Affecting Overall Satisfaction on Car Sharing Service: Satisfaction on Service Quality, Satisfaction on Service Product, Satisfaction on Service Experience (카쉐어링 서비스 종합만족도에 영향을 미치는 요인: 서비스품질 만족도, 서비스상품 만족도, 서비스체험 만족도를 중심으로)

  • Kim, Minjeong;Rhee, Hyongjae
    • Journal of Service Research and Studies
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    • v.9 no.3
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    • pp.17-38
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    • 2019
  • With recent dispersion of sharing economy, consumption culture of sharing, instead of ownership, gets wide spread in the age groups of 20-30. Even though the market of car sharing expands rapidly, little research has been done in the area of service quality and consumer behavior regarding car sharing services. Given that future market potential gets larger, it seems highly meaningful to conduct research on customer satisfaction and their usage behavior regarding car sharing services. This paper intends to analyze main factors affecting overall customer satisfaction on car sharing services; satisfaction on service quality, satisfaction on service product, and satisfaction on service experience. Each dimension of the three factors is also analyzed to see if there is any differences between major three brands. Further analysis has been done for checking any effects of gender and usage purpose of customers on the overall customer satisfaction. Key results of the analysis show all the three main factors have significant effect on overall customer satisfaction. Each dimension of service quality has significant effect on satisfaction on service quality. Dimensions of parking lot accessability and vehicle maintenance in service product evaluation, have greater effect on satisfaction on service product. In service experience, positive affect have greater effect than negative affect on satisfaction on service experience. Women users perceive larger overall customer satisfaction on car sharing services than men users. On the types of usage purpose, Users with purpose of tour and dating/meeing friends perceive larger overall customer satisfaction on car sharing services than user without it. Further managerial implications of car sharing services are also provided.

A Study on the Factors Affecting the Satisfaction of Collaborative Digital Reference Service Users (협력형 디지털 레퍼런스 서비스의 이용자 만족도 요인 연구)

  • Hwang, Myun;Jeong, Dong Youl
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.3
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    • pp.133-153
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    • 2016
  • The objective of this study was to promote the use of collaborative digital reference service by identifying factors that affect user satisfaction and developing improvement measures based on the findings. Data were collected via a questionnaire administered to the users of the "Ask a Librarian" service and a survey to analyze the frequency and patterns of usage of the service. The survey analyzed the associations among subjects' demographic characteristics, information seeking patterns, factors that influence user recognition, service satisfaction, and follow-up intentions via responses to the questionnaire. Rapidity answers in factors of service satisfaction is found that the high impact of positive (+). According to the result of statistical analysis, the priority of service improvement strategies of digital reference service were suggested.

A Study on Family Involvement in Therapeutic Process of the Mentally Ill (정신장애인 가족의 치료참여에 관한 연구)

  • Seo, Mi-Kyung
    • Korean Journal of Social Welfare
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    • v.51
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    • pp.119-140
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    • 2002
  • The main premise of this study is that family involvement which is based on professional-family collaborative partnership is very important for successful treatment and rehabilitation of the mentally ill. Accordingly, this study aims to find out factors which are related to family involvement in therapeutic process. This study conducted the survey with 275 service providers(i.e. mental health professionals) and with 124 service consumers(i.e. family members) in order to discover in what extent do related factors affect on the family involvement. The major findings of the study are; 1) From the service providers standpoint, using multiple regression, job characteristics, perception of family culpability, frequency of contact with family, functioning of their organization affect significantly on the family involvement by 33.0% of explanatory power. Using a step-wise multiple regression, the most powerful influenced factors on family involvement are frequency of contact with family, type of agency, type of profession, and their career. 2) From the service consumers standpoint, using multiple regression, socioeconomic level, attitudes of professionals, optimistic perception of prognosis, functioning of their family, diagnosis affect significantly on the family involvement by 40.9% of explanatory power. Using a step-wise multiple regression, the most powerful influenced factors on family involvement are economic level, attitudes of professionals, optimistic perception of prognosis, educational level. In conclusion, family accessibility to the therapeutic system must be allowed and further, politically encouraged by the related legislation. Also this study recommends clinician to use an empowerment model for the families with the mentally ill.

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A Study of the Effect of Selling Situation based on Product Types on the Long-term Orientation between Buyer-Seller (제품유형에 따른 판매상황이 구매자-판매자간의 장기지향성 형성에 미치는 영향에 관한 연구)

  • 김찬경;임재욱;김명철
    • Asia Marketing Journal
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    • v.5 no.1
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    • pp.95-121
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    • 2003
  • 본 연구는 제품특성의 차이로 인한 거래상황요인이 구매자와 판매자간의 장기지향성에 미치는 영향력의 구조를 검증하기 위한 것이다. 이를 위해 원지를 공급 받아 종이류 제품을 생산·판매하는 제조업체와 광고라고 하는 무형의 서비스를 거래하는 일반 기업체들을 대상으로 상호신뢰를 통한 장기지향성의 형성에 영향력을 행사하는 변수들의 구조와 상대적 중요성을 실증자료를 통해 분석해 보았다. 이에 따라 다음과 같은 결과를 얻을 수 있었다. 첫째, 많은 선행연구에서와 마찬가지로 신뢰가 장기지향성의 매개변수 임이 확인되었다. 둘째, 신뢰구축을 결정짓는 변수들을 기업특성과 관련된 것과 거래를 담당하는 담당자의 개인적 특성과 관련된 집단으로 구분할 수 있다는 점이다. 셋째, 취급제품의 형태에 따른 거래상황의 차이는 신뢰형성과 장기지향성에 조절적 역할을 한다는 점이다. 거래대상이 유형의 제품인가 아니면 무형의 서비스인가에 따라 경로구성원 상호간 기대하는 거래속성이 달라지게 되며 이는 신뢰 구축을 통한 장기지향성을 결정짓는 변수들의 구성과 크기에 영향력을 미치게 된다. 본 연구의 결과, 거래 대상의 제품특성이 달라지는 경우 산업 내에서 해당 기업에 대한 평판이 거래상대에 대한 신뢰구축에 가장 중요한 변수라는 사실을 발견할 수 있었다. 마지막으로 서비스산업의 경우에는 제조업의 경우에 있어서 보다 판매원의 개인적 특성이 매우 중요한 역할을 한다는 사실을 알 수 있었다.

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A Study on the Impact of an Academic Library on its Users (대학도서관이 이해관계자에게 미치는 영향력에 관한 연구)

  • Pyo, Soon-Hee;Kim, Min-Jung;Kim, Hyun-Soo;An, Hye-Yeon
    • Journal of the Korean Society for Library and Information Science
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    • v.45 no.3
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    • pp.163-186
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    • 2011
  • University library evaluations have previously put emphasis on how many collections a library has, what kinds of services it offers, and how satisfied its users are with the services. But these evaluations are not enough to show how much impact university libraries have on their stakeholders and how they can contribute to the mission and purpose of the parent organization. This study is a starting point of discussion for the impact and value measurement of university libraries. The aim is to identify a university library's impact in terms of various stakeholders and accordingly determine its measuring element. The impact of a university library on students can be measured by the students' study, success and accomplishments. The impact on professors can be measured through the success of their teaching and research productivity. Finally, the impact on a university can be realized by understanding how a library affects university's reputation and success.

An Analysis of Factors Influencing the Intention to Use Social Network Services (소셜 네트워크 서비스의 사용의도에 영향을 미치는 요인)

  • Kim, Jongki;Kim, Jinsung
    • Informatization Policy
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    • v.18 no.3
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    • pp.25-49
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    • 2011
  • As a way to gather diverse information required for everyday living, the importance of social networks has been growing. Social network services have been spreading rapidly because of diffusion of the Internet, evolution of social network sites, and recognition of the importance of social networks. Recently, the social network service has been evolved based on a new paradigm, Web 2.0, pursuing participation and openness. Following the adoption of Web 2.0 technologies, the social network service allows users to make and maintain new relationships in a more convenient way. Users of the social network service tend to reveal their personal information, and share their ideas and content with other people; in the process they become aware of their existence, feel satisfaction with life and exert influence to others as a member of the society. This study uses higher order factor analysis to analyze factors that affect the intention of using the social network service. A research model was developed with second-order factors including perceived social presence, perceived gratification and perceived social influence. First-order factors are grouped by technical, individual and social factors. Smart PLS 2.0 was used to conduct empirical analysis. The analysis results supported the validity of the research model.

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Moderate Effect of Cost Leadership and Differentiation Strategies on Relationship betweeen Service Innovation and Service Performance (중국 서비스 업체의 서비스 혁신이 성과에 미치는 영향에 대한 원가우위 전략과 차별화 전략의 조절효과)

  • Kim, Yeonggil;Park, Jeong Soo;Kim, Youn Sung
    • Journal of Service Research and Studies
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    • v.7 no.2
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    • pp.43-51
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    • 2017
  • The first goal of this study is to confirm validity and reliability of service innovation and service performance concepts in Chinese service industry and to verify positive relationship between the two concepts empirically. Furthermore, as the second goal of this study, we tried to check if cost leadership strategy and differentiation strategy have positive moderate effect on the relationship. Based on the results of survey on 203 Chinese service companies, we verified that service innovation and service performance are valid concepts and that the former has positive effect on the latter and, additionally, differentiation strategy, not cost leadership, showed positive moderate effect on that relationship.

The Influence of Service Elements on Customers' Emotion and Loyalty - Focused on Specialty Coffee Shop Customers - (커피전문점 서비스 요소가 고객의 감정 및 충성도에 미치는 영향)

  • Kim, Ju-Yeon;Kim, Hak-Jun;Kim, Chul-Min
    • Culinary science and hospitality research
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    • v.15 no.1
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    • pp.271-286
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    • 2009
  • This study explored the influence of service elements of specialty coffee houses on customers' emotion and loyalty. Physical surroundings, employees' service and price benefits were suggested as the service elements of specialty coffee shops. The results show that physical surroundings and price benefits had significant influence on positive emotion and loyalty while employees' service had no influence on them. Two emotional reponses(positive emotion, negative emotion) had significant influence on customers' loyalty. The result is important in that price benefits had a higher impact on positive emotion and loyalty than physical surroundings. This represents the customers' attitude to the late economic issues.

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