• The Journal of the Korea Contents Association
• /
• v.11 no.12
• /
• pp.136-144
• /
• 2011

The Purpose of this research was to identify the factors have influenced Word-of-mouth with a personal Innovativeness in using QR code and to get an advertising & marketing side implication. For this, researcher examined a SEM (structural equating model) methodology of the route from the study on the influencing factors the QR code user's pre and post acceptance behavior and applied the examined variables, existing Expanded TAM, TRAM, PAM which is a contribution points. As a result of this study, first, it was confirmed that the personal innovativeness affected user's perceived usefulness, joyfulness, use intention, and satisfaction. Second, it was confirmed that innovativeness affected perceived usefulness, use intention and this route connected to WOM, in other side, it was discussed that innovativeness affected joyfulness, satisfaction and this route connected to WOM. The above result means that 'joyfulness', 'satisfaction' are important elements, in terms of marketing aspect, for the companies to take an advantage of QR Code as a means of advertising. It should be understood that users don't spend their time on the service having no joy as quality of life improves. After all, it means that uninteresting QR Code isn't suitable for mediums of advertising.

• Proceedings of KOSOMES biannual meeting
• /
• 2004.05b
• /
• pp.43-48
• /
• 2004

The development of the traffic system has brought relative reduction in aspect of the cost and time distance on the geographical space. SOC(social overhead capital), an express highway and railroad, has a great and absolute effect on the prosperity of community, As Mokpo is one of the community under the influence q West costal highway express and KTX(Korea Train Express), the number of the tourists visiting city of port like Mokpo has increasing gradually, especially at the high-demand season(in Summer). But the coastal passenger boot can't be capable of customers arriving at the port. As a result of this situation, the 'balking' occurs. No 'balking', means the jam of road. In this thesis, by understanding the concept and property of ARENA and simulating operation of coastal passenger boot at Mokpo port, intends to analyze the truth of 'balking' and finds an effective operation method of coastal passenger boot for the solution to the traffic jam. The solution to the jam in the vicinity of port of Mokpo, which try to develop tourism package commodity now, will present the effect of qualitative analysis in giving an opportunity of economic growth of the community, Mokpo.

• Journal of Navigation and Port Research
• /
• v.30 no.3 s.109
• /
• pp.219-226
• /
• 2006

To correspond actively to international economy, shipping and port environment change, world main ports have converged in competitiveness raising. However, existing researches have been intensively analyzed port competitiveness on among ports. So, this study analyzes the relations between the main factors of port selection and port competition players: central government, port authority, terminal operators, shipping companies, etc. This paper has a purpose that each port competition player makes a competitive strategy in accordance with this study. First, this study reviewed shipping and port market's environment change and port selection decision factors to correspond to these environment changes and on the basis of this review analyzed relativity between component port competition players and port competition factors. However, port authorities and terminal operators appeared high relevance about in side of expense, service, facilities etc. Because port authorities offered incentive to pull many shipping companies to their ports and terminal operators managed port authorities' ports. But we could deduce high relevance according to other market players' properties without port authorities and terminal operators. Port marketing strategy establishment among port competition players is available on the basis of these factors.

• Journal of the Korean Association of Geographic Information Studies
• /
• v.6 no.1
• /
• pp.48-58
• /
• 2003

Recently in order to extinguish the large scale of forest fire efficiently and rapidly the forest fire extinguishment equipment such as helicopters and vehicles has been mobilized. In this situation, the most consideration for the effective extinguishment is to understand the forest fire surrounding area and situation very well and arrange and manage the extinguishment equipment timely. In this paper, the client/serve-based forest fire extinguishment helicopter management system was constructed by integrating GPS(global positioning system) and GIS(geographic information system) technologies. This system manages and considers not only extinguishment equipment information such as helicopters and vehicles including manpower arrangement but also extinguishment environment information such as storing reservoir status and road situation and so on. For this, the real time tracking of helicopter location was first acquired through GPS technology then all the information about forest fire surrounding area was offered through the user-friendly interface of GIS concept. The result of constructing this system helps to extinguish a large scale of forest fire rapidly and effectively within shorter time then reduces physical damage and much manpower mobilization.

• Survey Research
• /
• v.10 no.3
• /
• pp.1-19
• /
• 2009

This study investigates the utilities of spatial analysis in the context of survey research using Geographical Information System(GIS) and Geographically Weighted Regression (GWR) which take account of spatial heterogeneity. Many social phenomena involve spatial dimension, and with the development of GIS, GPS receiver, and online location-based services, spatial information can be collected and utilized more easily, and thus application of spatial analysis in the survey research is getting easier. The traditional OLS regression models which assume independence of observations and homoscedasticity of errors cannot handle spatial dependence problem. GWR is a spatial analysis technique which utilizes spatial information as well as attribute information, and estimated using geographically weighted function under the assumption that spatially close cases are more related than distant cases. Residential survey data from a Primary Autonomous District are used to estimate a model of public service satisfaction. The findings show that GWR handles the problem of spatial auto-correlation and increases goodness-of-fit of model. Visualization of spatial variance of effects of the independent variables using GIS allows us to investigate effects and relationships of those variables more closely and extensively. Furthermore, GIS and GWR analyses provide us a more effective way of identifying locations where the effect of variable is exceptionally low or high, and thus finding policy implications for social development.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.34 no.12B
• /
• pp.1380-1386
• /
• 2009

In this paper, we propose a CQS(Calendar Queue Scheduler) architecture which was designed for processing multimedia and timing traffic in home network. With various characteristics of the increased traffic flowed in home such as VoIP, VOD, IPTV, and Best-efforts traffic, the needs of managing QoS(Quality of Service) are being discussed. Making a group regarding application or service is effective to guarantee successful QoS under the restricted circumstances. The proposed design is aimed for home gateway corresponding to the end points of receiver on end-to-end QoS and eligible for supporting multimedia traffic within restricted network sources and optimizing queue sizes. Then, we simulated the area for each module and each memory. The area for each module is referenced by NAND($2{\times}1$) Gate(11.09) when synthesizing with Magnachip 0.18 CMOS libraries through the Synopsys Design Compiler. We verified the portion of memory is 85.38% of the entire CQS. And each memory size is extracted through CACTI 5.3(a unit in mm2). According to the increase of the memory’sentry, the increment of memory area gradually increases, and defining the day size for 1 year definitely affects the total CQS area. In this paper, we discussed design methodology and operation for each module when designing CQS by hardware.

• Information Systems Review
• /
• v.9 no.2
• /
• pp.15-39
• /
• 2007

Mobile games have emerged as the most innovative entertainment technology, adding new revenue streams, taking advantage of the potential of wireless applications and service offerings. Mobile games, like any other types of computer game, offer a unique value for users in providing an exciting digital experience in virtual worlds. In this paper, we attempt to investigate the demographic factors which play critical roles in determining the level of playing times; classify mobile gamers based on their motives for playing games; and empirically test differences in their demographic factors and mobile game usage. Statistical results show that significant differences in playing times exist, depending upon their age, gender, mobile device, mobile phone usage, mobile game experiences, and preferred games genres. Applying Factor analysis, we have identified Escape, Social interaction, Challenge and Competition, Fantasy, Diversion and Relaxation, Ease of Accessibility as key motivators for playing mobile games. Additional cluster analysis shows that the categorization of gamers, according to their usage habits and the key motivators for playing, can be made as follows: Multi-gamers, Communication-focused gamers and Mobile active-gamers. Further correlation of these grouping with socio-economic data shows the significant differences in gaming habits and patterns of mobile phone use.

• Journal of Digital Convergence
• /
• v.15 no.8
• /
• pp.161-168
• /
• 2017

The purpose of this study is to investigate the effect of restaurant selection factors on reliability and revisit intention. The results of empirical analysis were as follows: First, the factors influencing the intention to visit the restaurant were the physical environment, service, price, location, reputation, cleanliness, It is confirmed that consumers are willing to visit again if their satisfaction is high because they choose general consumers considering kindness and taste. Second, trust is found to affect re - visit intention and it can be judged that store faith is actively considering return visit through consumer 's belief. Third, it was found that the factor of selecting the restaurant business influenced the intention to visit again according to the trust. When the customer chooses according to the restaurant business standard and satisfies the trust, it intends to increase the intention to visit again. The results of this study are as follows. First, it is found that the factors of restaurant selection and trust affect the revisit intention of restaurants, and it is meaningful to provide theoretical and strategic implications.

• Science of Emotion and Sensibility
• /
• v.13 no.4
• /
• pp.761-768
• /
• 2010

Research from many marketing fields shows that the importance of factors which ultimately reflect customers' satisfaction towards a product or service vary with the progression of time. Likewise, the emotions that users experience from using the product can vary with prolonged interaction with the product itself. Thus, research was conducted under the notion that users' emotions at the initial stage of product usage is likely to vary with that at a later stage, when users would have had more experience with the product. In this research, a comparison was made between the emotions felt by customers with first-hand experience with the iPhone and those felt by long-time iPhone users who already had much more opportunities to familiarize themselves with the product. The results of the research conducted above show that, with first usage of the iPhone, users experience a relatively low level of negative emotions(Uncomfortableness) due to the predominance of the users' positive emotions. Over prolonged usage, however, the level of negative emotions associated with the usage of the iPhone has been shown to increase. Still, it is impossible to state that the Uncomfortableness associated with iPhone usage is high in general. In fact, it has been shown that positive emotions were rather experienced by iPhone users both before and after usage, suggesting that the emotions involved during iPhone usage was generally positive. Although more research would need to be conducted to safeguard this claim, it can be generally deduced from the results of this research that:when using a product, positive emotions in terms of the reflective level accounts for much of the negative emotions(i.e. discomfort) associated with behavioral level with regard to the product itself.

• The Journal of the Korea Contents Association
• /
• v.20 no.2
• /
• pp.511-521
• /
• 2020

The purpose of this study is to research the effects of the same brand item sold online at different prices. To that end, the exploratory study is focused on four factors that influence price dispersion online is suggested. First, the products are divided into utilitarian products and hedonic products in line with the product concept, and laptops, washing machines are included in the utility concept products. Also the backpacks and sneakers are included in the hedonic concept products. A total of 400 effective objectives were selected and analyzed for each concept products, 200 objectives. The research analysis revealed that the price dispersion is significant relationship with an average price, the highest price, the lowest price, the year of release, the number of retailers, and the number of reviews in case of the utility concept product. On the contrary, in case of hedonic concept products, average price, highest price, lowest price, year of release, retailer, and reviews and ratings is found to be positively related to price dispersion. Based on these results, theoretical and practical implications are discussed about the influence price dispersion on marketing.