• Journal of the Korea Convergence Society
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• v.12 no.1
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• pp.153-161
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• 2021

The exterior color of the building reflects its style. With the advancement of the 'Village Art' project in South Korea, many villages have gradually developed into tourist attractions. Therefore, it is also important to distinguish between residents' lifestyles and tourist needs through architectural color design. This article first investigates the literature and analyzes the use function of the building and the role of the exterior color in the villages. Secondly, the four types of buildings in Huinnyeoul Culture Village: residential, commercial, leisure, and public toilets are investigated as the research objects. Analyze through the KSCA color measurement analysis system and questionnaire survey, and propose a color plan for the exterior of the building. Research results: First, the main color area of the outer wall of the residential building should be the largest, with a tendency of high brightness and low saturation. Second, small buildings with high chroma in the recreation area can be used as visual guidance.Third, the buildings in the commercial area are mainly of high brightness, high chroma, and multi-hue. Fourth, the main color of the bathroom is the main color of the residential area and the leisure area, which can provide a sense of visual stability.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.51-54
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• 2009

다양한 미디어에서 인물과 색채는 가장 중심적인 요소로서 활용되므로 인물의 표정에서 느껴지는 감성과 색채 자극에 대한 감성적 반응에 연구는 심리학 분야에서 각각 심도 있게 연구되어왔다. 본 연구에서는 감성 자극물로서의 얼굴 표정과 색채가 상호 작용을 하였을 때 이에 대한 감성적 반응에 대하여 조사하는데 그 목적이 있다. 즉, 인물의 표정과 배경 색상을 배치하였을 때 인물의 표정에서 느껴지는 감성이 어떻게 변하는지에 관한 실험 연구를 진행하여 이를 미디어에서 활용할 수 있는 방안을 제시하고자 한다. 60명의 피실험자들을 대상으로 진행한 실험연구에서는 Ekman의 7가지의 universal facial expression 중 증오(Contempt)의 표정을 제외한 분노(Anger), 공포(Fear), 역겨움(Disgusting), 기쁨(Happiness), 슬픔(Sadness), 놀람(Surprising) 등의 6가지의 표정의 이미지를 인물의 표정으로 활용하였다. 그리고, 배경 색채로서 빨강, 노랑, 파랑, 초록의 색상들을 기준으로 각각 밝은(light), 선명한(vivid), 둔탁한(dull), 그리고 어두운(dark) 등의 4 가지 톤(tone)의 영역에서 색채를 추출하였고, 추가로 무채색의 5 가지 색상이 적용되었다. 총 120 장(5 가지 얼굴표정 ${\times}$ 20 가지 색채)의 표정에서 나타나는 감성적 표현을 평가하도록 하였으며, 각각의 피실험자는 무작위 순위로 60개의 자극물을 평가하였다. 실험에서 측정된 데이터는 각 표정별로 분류되었으며 배경에 적용된 색채에 따라 얼굴 표현에서 나타나는 감성적 표현이 다름을 보여주었다. 특히 색채에 대한 감성적 반응에 대한 기존연구에서 제시하고 있는 자료를 토대로 색채와 얼굴표정의 감성이 상반되는 경우, 얼굴표정에서 나타나는 감성적 표현이 약하게 전달되었음을 알 수 있었으며, 이는 부정적인 얼굴표정일수록 더 두드러지는 것으로 나타났다. 이러한 현상은 색상과 톤의 경우 공통적으로 나타나는 현상으로서 광고 및 시각 디자인 분야의 실무에서 활용될 수 있다.

• Science of Emotion and Sensibility
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• v.21 no.1
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• pp.143-154
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• 2018

This study was performed in order to suggest useful data for color planning of eco-friendly and sensible fashion products. Silk fabrics were dyed in combination with natural indigo and Japanese pagoda tree and were treated with four kinds of mordants after combination dyeing. Then, their colorimetric properties were evaluated. From these composite-dyed silk fabrics, color sensibilities and color preferences of green yellow (GY) color were evaluated among the female university students, and thus, the influences of colorimetric properties and color sensibilities on color preferences were analyzed. When the silk fabrics were dyed in the combination of natural indigo and Japanese pagoda tree and were treated without mordants, they turned green color when indigo 10 g/L was used, and blue-green when indigo 20 g/L was added. And when they were dyed in combination of natural indigo and Japanese pagoda tree and were treated with four kind of mordants after combination dyeing, they turned GY color in almost all cases. The color sensibilities of the GY silk fabrics with the combination dyeing of indigo and Japanese pagoda tree, were classified into three factors: pleasantness, gracefulness, and comfort. Color sensibility factors showed significant differences according to the concentration of indigo and the kinds of mordants. There were almost significant relationships between colorimetric properties and color sensibilities factors of compositely dyed GY silk fabrics. The color preferences of the GY fabrics, which were dyed in the combination of using natural indigo and Japanese pagoda tree and four kinds of mordants, were found to be predicted by the color sensibility in a regression model.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.88-103
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• 2011

The goal of this study is to improve food coordination, which is one of the factors of menu quality, by surveying satisfaction of students who visit a university cafeteria. Using Amos 7.0 to graphically verify the structure of the overall model, these following results were obtained. First, satisfaction with Interior facilities was positively enhanced by food shapes, food colors, tableware sizes and tableware colors. The more people liked these factors, the higher their satisfaction was. Second, satisfaction with Interior decoration was judged by such factors as food sizes, food colors and tableware colors. Third, satisfaction with Interior lightings was affirmatively affected by the colors of food and tableware. Fourth, Interior facilities, decoration and lightings all have positive influence on satisfaction with food. Higher satisfaction on these factors guarantee higher satisfaction with food. Among the standardized coefficient, Interior decoration(0.460), Interior lighting(0.310), Interior facilities(0.183), Interior decoration appears to be the most important factor for satisfaction with food.

• Science of Emotion and Sensibility
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• v.13 no.2
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• pp.337-346
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• 2010

The purposes of this research were to evaluate the color sensibility and preferences, and to analyze the effect of the tactile preferences and purchasing preference on structural properties, color characteristics and color sensibility for the black color fabrics. Male and female university students were asked to evaluate the color sensibility, tactile preference and purchasing preference to the nine different black fabrics which were selected on the basis of the previous research results. Data were analyzed by using frequency analysis, mean, factor analysis, t-test, Kruskal-Wallis test, correlation and regression analysis. The color sensibility for black color fabrics was classified into four factors: simplicity/classic, elegance, modernity and dignity. This color sensibility factors showed a significant correlative relationship to the structural properties and color characteristics of black color fabrics. On the other hand, fabrics which were evaluated with good tactile preference among the black color fabrics tended to show higher purchasing preference. Also, among the color sensibility, the structural properties and color characteristics of black color fabrics, major variable factor of influencing on the tactile preference and the purchasing preference was turned out to be the color sensibility.

• Journal of the Korean Institute of Rural Architecture
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• v.8 no.3
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• pp.75-82
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• 2006

Recently a lot of domestic harbor and fishing village should be established by redevelopment Thus this paper is to propose directions of color design about fishing village and harbor in East coast. Above all important color-scape in harbor, such as regional atmosphere and sea-scape are to analyze color planning. The major analysis is to take basic data about color planning for marine tourism. For the feasibility of these characteristics, hue, value, chroma can be checked and design of color-scape may be possible to work out future harbor surrounding by evaluation scale. This study suggests that harbor of contemporary is to be environmental and regional color control. To this end, it shows that the color of not uniformity but combination/harmony is one of the important of satisfaction of color environments. The result of this study, analysis of color-scape about status will be useful to plan with color data in fishing village and harbor.

• Archives of design research
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• v.20 no.1 s.69
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• pp.79-88
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• 2007

A company's plan to reform its products' image cannot obtain expected results unless a color plan is included in the reformation plan. A color plan is essential since color conveys to customers much information on function, shape, and material quality of the product. In other words, color is the essential dimension or criteria that customers use when evaluating the quality of goods. Despite the importance of a color plan, companies in Korea are still behind in researching and receiving 'color information' compared to those in more advanced countries. Recognizing the importance of products color, many international companies constantly make their efforts to predict trendy colors and preferred styles of customers before they develop products. It is suggested that domestic companies invest more in color infrastructure to be more successful in making products which can catch the customers' eyes and emotion. Different life styles by age, income level, and gender would be only a few of many factors to be investigated to build color plans for a product. In this study, it is attempted to see the color tendency of young generation by gender, and also to analyze empirically the influence of product's color on its image and customers' behavior. The results are analyzed with frequency analysis, cross tabulation analysis, T-test, one-way ANOVA using SPSS Win 12. The results of this study show that color preference, product image and product attitude are influenced by product's color, and color is an important factor for forming additional emotional value together with the product's original functional value. Judging from the findings, it is recommended that a company undertake careful research before developing a product to find out how customers respond differently to products in different colors especially when the product belongs to the product category where color is considered to be a determinant factor in terms of choosing a brand.

• Korean Architects
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• no.1 s.83
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• pp.20-27
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• 1976

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.289-290
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• 2018

The purpose of this study is to analyze the emotions of color in Chinese historical film 'Hero'. This study was carried out by questionnaire survey on students and ordinary person of 20 ~ 45 years old Korean-Chinese image content students through sensitive scientific research method. It was evaluated on the color in the background, the lighting of the Chinese historical movie 'Hero'. The results of this study suggest that the color of the film may have an emotional impact on the audience.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2020.11a
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• pp.64-65
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• 2020

With the modernization fund of the government, construction of new passenger ships make the level of interior design is improved, but the space where the crew is working is still inadequate. This study is to investigate the color environment of the Bridge Deck and Engine Room among working spaces of passenger ships. It aims to improve the mental health of crews and set up a safe working environment by presenting color design, and suggest the specificity of ship's working space and color value with matching the color environment.