• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.63-75
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• 2006

This is a basic research aimed at enhancing a brand image by unifying color images of a brand at both online and offline stores. h survey was conducted on color images of online and offline stores to measure the level of consistency between consumers' perception of the color image and the brand's color strategy. A brand preference survey was also performed to shed light on the relationship between the brand preference and the consistency of color images at online and offline stores. This study is committed to building an effective color strategy, based on the brand strategy, through web color planning that is consistent with the offline color image. This paper started with a specific purpose of devising solutions in regard to the prior study, entitled 'Study on Color Strategies in Brand Coffee', which recognizes the need for consistent color images, or integrated color strategies, in online and offline stores. I specifically took the approach of looking at color planning in the stage of designing a website. Two standards were used to analyze emotional and functional aspects of color images: color grading by I.R.I and five communicators of color information by Rouge. Direct visits were made to the offline stores for surveys to address the shortcomings of the prior study, in which offline stimuli were limited to printed materials. The direct visits enabled a study of an overall color image of the offline stores, while providing a set of substantial and specific guidelines for designing colors for a website. I hope this study goes a long way toward enhancing the level of consistency between online and offline color images based on the brand's unique color strategy, and thereby improving the overall level of brand image.

• Korea Science and Art Forum
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• v.24
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• pp.321-332
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• 2016

As functions of public library has become diversified, proper environment color plan enhancing a supporting environment of user based on a function of public library should be achieved by utilizing space chromatics which is a psychological environmental factor. Therefore, public library's color environment of each space functions should be understood and the foundation of color plan enhancing supporting environment of user should also be established under the premise that public library color environment which supports integrated functions to every local residents by meeting functional roles of library. As functions of public library expands, this study has its purpose to analyze color environment characteristics by mainly focusing on library of Busan region to study color environment supporting function of each space. Through a literature research, function and role of color, environment color have considered, and through a preceding research analysis on public library's present condition analysis and tendency of library color preference, theoretical background on library color environment has deducted. By researching present condition of environment color application at 9 public libraries located at Busan, the environment color characteristics of library has deducted through an image adjective analysis using color system, coloration analysis, IRI(Image Research Institute) color image scale. This study can be provided as a reference data for environment color plan based on spatial function to enhance supporting environment of public library user, and it is expected to utilize in the library facility plan which has been diversified.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.3
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• pp.415-420
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• 2013

In recent, many researches have been studying sensitivity and psychology of human on color. Among them, a picture of children can be a tool to represent their emotion. Information of colors and direction on a child's picture often represent his internal psychological states unconsciously. In this paper, we propose the method that extract the color and direction information in order to analyze the psychology in the picture of children. Histogram clustering is used for color information detection. Direction information extract from inner edge value. In the result of experiments, we shows that our method is similar to the pattern classification of the general method.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.381-391
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• 2018

The goal of current study was to investigate the perception of emotional lighting according to the types of exercise participation of fitness center users. The subjects of this study were 292 people in Gyeongin area fitness center. As a survey tool, the color types used in the study of Oh & Kwak(2015) were used, and the color recognition was based on the emotional adjective scale used in Lee(1997). Data were analyzed using crossover, independent t-test and one-way ANOVA using SPSS23.0. The following conclusions can be drawn from the results of this study. First, emotional lighting color preference of fitness users varies according to Gender. Second, the difference of perception of color by emotional illumination of fitness users was found to be partially different in color and sex. Third, there was a difference in color recognition among emotional lighting color recognition according to exercise participation type of fitness users.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.132-134
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• 2010

중국홍[紅]은 중국 색채문화 중에서 중요한 자리매김을 하고 있고 또한 중국인의 마음속에 행복한 생활을 갈망하는 상징적 표현의 색채이다. 본 논문에서는 중국 전통 색채인 중국홍[紅]이 지니는 개성과 특징 및 패키지 디자인응용사례를 분석함으로써 중국홍[紅]이 기호품 패키지 디자인에서 중국인에게 보다 더 감성적으로 정보를 전달하고 매료시킬 수 있게 하는 매개체임을 시사하고자 한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2006.05a
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• pp.340-345
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• 2006

본 논문에서는 인간의 시각(색채)과 그림 표현의 공간구성에 따른 감성과 심리 상태를 파악하기 위하여 색채 정보와 위치 정보를 분석한다. 그리고 분석한 컬러 정보에 퍼지 논리와 퍼지 추론 규칙을 적용하여 감성 상태를 파악하고 분석한 위치 정보에 퍼지 소속 함수를 적용하여 공간 배치에 따른 심리 상태를 파악하는 방법을 제안한다. 제안된 처리 방법을 알슈울러와 해트릭(Alschuler and Hattwick)의 색채에 따른 감성 상태와 Grunwald의 그림 표현의 공간구성에 따른 심리 상태에 적용한 결과, 제안된 감성 처리 방법이 효율적인 것을 확인하였다.

• Science of Emotion and Sensibility
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• v.14 no.1
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• pp.27-38
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• 2011

This study was aimed to investigate the effects of restaurant in-store color and music congruency on consumer's emotional responses and behavioral intentions. The web survey was conducted among 400 customers(aged from 20~39 years old) who lived in Seoul and Kyunggi, Incheon Province. To find ensemble effect of color and music, 3D studio MAX were used to make high-stimulus(exciting) and low-stimulus(calm) and 3D virtual reality restaurant simulation stimulus were applied. The statistical data analyses were performed using SPSS/WIN 18.0 and reliability analysis, factor analysis, regression analysis were used. Based on the result of the conducting factor analysis, emotional responses were classified into 2 factors: positive emotion and negative emotion. Satisfaction was classified into 1 factor: satisfaction. Loyalty was classified into 1 factor: loyalty. Cronbach's alpha was calculated for the reliability of the survey instrument. Consequently, restaurant in-store color and music congruency were shown to affect positive emotion and negative emotion. Positive emotion and negative emotion were shown to affect satisfaction. Satisfaction were shown to affect loyalty. Music congruency had a higher effect on positive emotion than color congruency. Color congruency had a higher effect on negative emotion than music congruency. The results of this study will serve as a basis of color and music congruency with restaurant atmospherics.

• Journal of the Korea Computer Graphics Society
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• v.2 no.1
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• pp.39-47
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• 1996

Consumer's needs, pursuing diverse lifestyles, can be identified systematically by the development of design research method with computer technologies. Color, which is the most important factor in industrial design, has been regarded as possessing difficulties in collecting and analyzing reliable data, because it has multi-dimensional features. The purpose of this paper is to develop a new research method for design and color preference investigation, and to provide the possibilities of applying this method into the traditional color research which has many limitations in time, space, and money. This paper emphasizes that the new method using visual and concrete 3D modeling of a product can enhance the reliability of collecting and analyzing data comparing with traditional linguistic and abstract one.

• Journal of the Korean Society of Costume
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• v.51 no.3
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• pp.33-49
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• 2001

The purpose of this study was to analyse the previous color studies. A number of publications and journals were reviewed and analyzed carefully. The results of review and analysis were as follows : There were many different subjects in color studies and they were usually categorized into ten fundamental groups : color preferences, color image/symbol/association of ideas, emotion and colors, image making with colors, colors related with consumers' decision making, traditional colors, semantic color description, color plan of apparel merchandise, influential factors on colors, and color coordination preferences. In general, the color preference studies are conducted most actively, and they are followed by the studies of color image/symbol/association of ideas and traditional colors. In the previous studies on the color preferences, they provided sufficient amount of information on the preferred colors and the preferred apparel colors. however, they lacked in providing appropriate explanation on how these color preferences were related with colors in fashion. Also, there have been no thorough studies that questioned the reliability of measurement methods for obtaining color preference data. The authors also realized that it was extremely difficult to find any related publications on the studies that focus various influential variables on the disagreement between the preferred color and preferred apparel color. Thus, this study directed the future studies to solve the problem discussed above.

• Culinary science and hospitality research
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• v.13 no.3
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• pp.12-19
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• 2007

본 연구의 목적은 한국의 전통음식 중의 하나인 비빔밥의 재료들의 색채 범위를 분석하여 메뉴북에 인쇄되어지는 재료별 색채범위를 제시하고자 하였다. 본 연구의 목적을 달성하기 위하여 다음과 같은 과정을 통해 진행하였다. 먼저 한국의 전통음식에 근거한 비빔밥 사진과 레시피를 확정하였으며, 요리 전문 사진가를 통해 메뉴북에 가장 보기 좋게 인쇄되어질 수 있는 촬영 기준을 선정하였고, 위의 환경에서 비빔밥 사진을 촬영하였다. 세부적으로 3회 정도의 사진 촬영을 한 후 가장 좋은 상태의 사진을 선정하여 이 때 각 재료들의 색채 값을 측정하였다. 색채 범위 측정을 위해서 Lab 값과 CMYK 값을 적용하였는데, Lab 값은 밝기, 붉은색, 황색을 측정하는 값으로 육안으로 표현되어지는 색이며, CMYK 값은 메뉴 북에 인쇄되어지는 색의 값을 의미한다. 본 연구의 결과, 육안으로 보여지는 색깔과 메뉴북에 인쇄되어지는 값이 다르게 보여진다는 결과를 보였다. 최적 상태 각 재료별 인쇄 값은 다음과 같다. 청포묵은 C23 M5 Y8 K0였고, 호박은 C75 M24 Y100 K9였으며, 고사리 C64 M55 Y76 K55였다. 콩나물은 C38 M24 Y55 K1였고, 당근은 C12 M75 Y87 K2였으며, 표고버섯은 C45 M37 Y78 K11였다, 시금치는 C82 M44 Y100 K48였으며, 도라지는 C25 M5 Y24 K0였고, 계란은 C26 M19 Y100 K0였으며, 마지막으로 쇠고기는 C66 M5 Y72 K0였다.