• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.407-426
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• 2014

This study analyzed the effects of situational factors and perceived uncertainty on purchase delay behaviors of internet consumers. The survey was conducted from internet consumers in the Seoul Metropolitan areas, and 394 responses were used in the data analysis. The results of this study were as follows. First, the negative experience and avoid regrets of the situational factors had a positive impact on overall purchase delay. The time pressure, changeability about purchase, negative experience and avoid regrets had a positive impact on payment stage delay. Also, the time pressure, negative experience and avoid regrets had a positive impact on shopping cart abandonment. Second, all factors of perceived uncertainty had a positive impact on overall purchase delay and payment stage delay. In addition, the information uncertainty and psychological uncertainty had a positive impact on shopping cart abandonment. Therefore, this study is contributing to the diversification of internet study, and it is provide useful information on the customer management and marketing strategy of internet shopping malls.

• Journal of the Korean Society for information Management
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• v.38 no.1
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• pp.113-141
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• 2021

Elementary school is a critical period for the students to form a reading habit. So it is necessary to consider the ways of reading education that can promote the student's reading motivation. This study explores the effective applications of reading education in the school by testing the relationship among reading education, student's situational interest, and intrinsic motivation. To this end, this study executed several in-depth interveiws as a pilot and a questionnaire survey with 5th and 6th graders in elementary schools. The survey results were statistically analyzed. As a result, teacher's reading instruction had the most positive effect on the situational interest, and situational interest had the greatest mediating effect in the relationship between teacher's reading instruction and the students' intrinsic reading motivation. Based on the result, improvements in reading education were suggested for the students to form a good reading habit.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.7
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• pp.1444-1452
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• 2009

Probabilistic distribution functions based data generation method is very effective. Probabilistic distribution functions are defined under the assumption that daily routine contexts are mainly depended on a time-based schedule. However, daily life contexts are frequently determined by previous contexts because contexts have consistency and/or sequential flows. In order to refect previous contexts effect, a situation propagation network is proposed in this paper. As proposed situation propagation network make parameters of related probabilistic distribution functions update, generated contexts can be more realistic and natural. Through the simulation study, proposed context-data generation model generated general outworker's data about 11 daily contexts at home. Generated data are evaluated with respect to reduction of ambiguity and confliction using newly defined indexes of ambiguity and confliction of sequential contexts. In conclusion, in case of combining situation propagation network with probabilistic distribution functions, ambiguity and confliction of data can be reduced 6.45% and 4.60% respectively.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.238-252
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• 2017

In the digital media environment, individuals' information behavior about donation has been more interactive than ever. This study tried to figure out which factors impact communicative actions, based on the situational theory of problem solving(STOPS) in the donation situation for children with a rare incurable disease. This study tried to figure out the instrumental role of communicative action in donation situation. The findings from the survey(N=524) revealed that problem recognition and involvement recognition have a positive influence on a situational motivation, while constraint recognition had a negative influence. A referent criterion and a situational motivation have a positive influence on communicative actions. Also, a perceived moral obligation and a anticipated guilt have additional explanation of situational motivation for children with a rare incurable disease.

• Journal of the Korean Chemical Society
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• v.51 no.3
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• pp.279-286
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• 2007

In this study, we investigated the influences of cognitive conflict and situational interest induced by a discrepant event and an alternative hypothesis, attention and state learning strategies on conceptual change. A preconception test was administered to 486 seventh graders. They also completed the questionnaires of cognitive response and situational interest to a discrepant event before/after presenting an alternative hypothesis. After learning the concept of density with a CAI program as conceptual change intervention, the tests of attention, state learning strategies, and conceptual understanding were administered as posttests. Analyses of the results for 197 students having misconceptions about density revealed that post-cognitive conflict was significantly higher than pre-cognitive conflict. However, there was no statistically significant difference between the test scores of pre-situational interest and post-situational interest. Pre-cognitive conflict only exerted a direct effect on post-cognitive conflict, while post-cognitive conflict exerted a direct effect and Journal of the Korean Chemical Society an indirect effect via attention on conceptual understanding. Both pre- and post-situational interests were found to influence on conceptual understanding via attention. Attention had influences positively on deep learning strategy and negatively on surface learning strategy. There was a relatively small effect of state learning strategies on conceptual understanding.

• School Mathematics
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• v.16 no.3
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• pp.633-657
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• 2014

This study aims to verify the effect of the situated learning-based instruction on mathematics learning of sixth-grade elementary school students. For this purpose, this study examined the differences in mathematical learning achievement and mathematical attitude between a group participating in the situated learning-based class and a group participating in the normal instructor-led mathematics class. Moreover, this study verified the educational effect of the situated learning-based class by analyzing teacher's role in the class and students' way of participating in the class. The study results are as follows. First, the situated learning-based class positively influenced students' mathematics achievement and mathematical attitude. Second, teacher performed a role as a learning guide and facilitator. Third, other became an object to give help to or to learn from in the situated learning-based class. These situations had a positive influence on the organization of knowledge through active efforts of students for communication and problem solving which belongs to a cooperative socialization process happening in the class.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.127-142
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• 2000

오늘 날 외식업체는 고객욕구의 파악에 있어 고객만족에 영향을 미치는 요인에 대한 보다 세심한 배려를 기울이기 보다는 서비스기업이 가지는 모방성의 특성에 따라 표면적인 측면을 기준으로 신제품 개발과 서비스제공으로 경쟁력을 갖추려 하고 있다. 따라서 인적자원에 의한 의존도가 매우 높은 외식업체의 특성상 서비스 제공자의 의도 와는 달리 고객의 입장에서 불만족의 요인은 언제나 발생할 수 있는 가능성에 노출된 상 태에서 그러한 상황에 대처노력이 고객만족에 어떤 영향을 미칠 것인가에 대한 연구는 향후 외식업체의 경쟁력 강화에 많은 시사점을 제시할 수 있을 것으로 보인다. 본 연구의 목적은 앞에서 제기한 문제의식을 바탕으로 외식업체의 서비스품질과 고객 만족의 관계에서 상황대처요인의 역할을 규명하는데 있다. 본 연구를 통해 얻은 결론은 일반적인 서비스 품질속성에 부정적인 생각을 가지고 있다고 하더라도 불만족요인에 대한 상황대처요인에 의해 전반적인 만족을 느낀다는 것이다. 특히 상황대처요인 가운데 대응의지가 가장 큰 영향을 미치는 것으로 나타났는데 이를 두고 볼 때 외식업체에서는 고객만족을 위해 대응의지 제고방안을 강구해야 할 것이다.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.575-588
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• 2015

The purpose of this research is to examine the effect the motives for participating in lifelong education and involvement on lifelong education have on the learners' satisfaction from lifelong education, the continuous intention to take courses, and the intention to recommend lifelong education. The results from a quantitative research show that the practical and recreational motives had a high positive correlation to situational involvement in lifelong education and that the relational and goal-oriented motives had a high positive correlation to continuous involvement in lifelong education. Moreover, for satisfaction about teaching methods, practical motives had a relatively higher effect. For satisfaction about facility comfort, recreational motives had a relatively higher effect. For satisfaction about communication, relational motives had a relatively higher effect. For satisfaction about contents' quality, goal-oriented motives had a relatively higher effect. The finding also shows that situational involvement had a relatively higher effect on satisfaction about contents' quality. Continuous involvement had a relatively higher effect on satisfaction about teaching methods.

• Journal of Gifted/Talented Education
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• v.17 no.1
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• pp.51-76
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• 2007

The study was conducted to analyze the extent of students' creativity through the use of scaffolding composed of different kinds of experience in making insights on problem solving and to investigate the function of a new scaffolding type which is not used in accomplishing a phase of activity but in having an insight. The students' achievements in problem solving given the scaffolding for on-site experience were compared with those given the scaffolding using stories. Also, the extent of creativity of the first- and sixth- grade students using the two types of scaffolding were investigated as they carried out picture completion task from TTCT. The results of the study showed that the control groups not given the scaffolding in post-test did not advance in creativity but experimental groups given the scaffolding showed improvement in some subordinate elements after scaffolding. Moreover, scaffolding using stories were more effective in enhancing the students' creativity than the scaffolding using on-site experience.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.413-422
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• 2019

The purpose of this study is to analyze the purchase intention of outdoor products for 40s - 50s consumers The factors influencing the purchase intention are various factors, but the service quality and the consumption value are analyzed from an exploratory viewpoint. The quality of service was set as detailed, tangibles, responsiveness, and reliability. Consumption value was set as functional value, rare value, and conditional value. As a result, tangibles, responsiveness, and reliability of the service quality, the functional value influences the purchase intention, but the rare value and the conditional value of the consumption value indicate the purchasing intention. The result of this analysis shows that service quality is a very important factor for consumers' purchase intention in 40's - 50's consumers, but consumption value is not very important factor in purchase intention.