• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.85-92
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• 2021

In this paper, we propose a cultural heritage mobile augmented reality application that allows visitors to experience artifacts by augmenting prototypes, audio, video, and text information of 3D graphic artifacts of museum cultural assets. By applying augmented reality technology to a cultural product, products can be recognized on mobile phones and various historical information can be received through interaction of digital artifacts, and information can be easily and quickly checked through augmented reality mobile digital contents regardless of time and place. Through this study, we contribute to the development of digital cultural contents via mobile augmented reality and the expansion of augmented reality contents according to the types of cultural heritage for use, such as education, industry, and tourism promotion.

• Journal of Korean Library and Information Science Society
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• v.35 no.1
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• pp.187-213
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• 2004

Nowadays changes of financial environment are internalization, generalization and autonomous system. The most importance in a struggle for existence is to secure a customer. The purpose of this study is to analyze whether information on financial service accounts have fully offered over internet, which information consumers needed in buying financial service accounts and whether consumer have satisfied with offered information Through this, to enhance the efficiency of financial information offered to consumer over internet and to explore the consumer demanding information model by finding the problems of offering financial information. The specific purpose of this study me following; 1. to investigate the actual situation which consumers behaviour of information providing and choosing about financial accounts items on internet. 2. to analyze the relationship between the level of consumer information need about financial information and rotated variables. 3. to analyze the relationship between the level of consumer information satisfaction about financial information over internet and related variables. 4. to analyze the new information financial service and contents. 5. to analyze the informatic information and financial service accounts.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.171-182
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• 2019

As online shopping malls continue to grow in popularity, various chances of consumption are provided to customers. Customers decide the purchase by exploiting information provided by shopping malls such as the reviews of actual purchasing users, the detailed information of items, and so on. It is required to provide objective and reliable information because customers have to decide on their own whether the massive information is credible. In this paper, we propose a personalized recommendation method considering an item confidence to recommend reliable items. The proposed method determines user preferences based on various behaviors for personalized recommendation. We also propose an user preference measurement that considers time weights to apply the latest propensity to consume. Finally, we predict the preference score of items that have not been used or purchased before, and we recommend items that have highest scores in terms of both the predicted preference score and the item confidence score.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.323-335
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• 2012

The purpose of this study is to clarify the impact of information contents at online purchase sites of movie merchandise. The results of this study are as follows: 1) Movie-understanding information(synopsis, actors, reviews) has a meaningful influence on information service satisfaction irrespective of consumer involvement; 2) Movie-understanding and movie-going information(time, place, price, purchasing method) are alike in having a meaningful influence on online purchasing intention. However, movie-going information has a meaningful influence in case of lower consumer involvement, while movie-understanding information has a meaningful influence in case of higher consumer involvement.; 3) Information service satisfaction gives a strong influence on online purchasing intention irrespective of the level of consumer involvement. In conclusion, there is a need to improve diversity and quality of movie-understanding information to enhance consumer satisfaction. Also, it will be necessary to improve movie-understanding and movie-going information in order to enhance online purchasing intention. These results are expected to give an insight to build a creative marketing strategy of online purchase sites of movie merchandise.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.343-344
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• 2018

온라인 쇼핑몰에서 소비자들이 원하는 상품을 노출시켜 정보를 제공하기 위해서는 상품의 트렌드 분석에 대한 연구가 필요하다. 본 논문에서는 대량의 SNS 데이터와 서비스 내 사용자 데이터를 결합하여 보다 효율적인 상품 트렌드 분석 기법을 제안한다. 온라인 소셜 네트워크의 대중화로 소비자들은 시공간에 구애받지 않고 상품에 대한 정보를 SNS로 교류할 수 있다. 제안하는 기법은 이 과정에서 발생한 SNS 데이터와 사용자 성향 데이터에 시간 속성을 고려하여 상품 트렌드를 분석한다.

• Proceedings of the Korea Contents Association Conference
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• 2004.11a
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• pp.483-488
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• 2004

Comparison of prices and specifications is a very important informations for the decision of buying selected goods. It is hard to get informations of comparison of prices and specifications at the spot on off-line shopping. In this paper, we propose a system that provides optimized information of goods by PDA mobile phones and other mobile devices. The proposed system consists of a server that include a search robot and clients that can read barcode. When a client send the barcode information scanned by a camera attached his/her mobile device, the server sends the information of the goods to the client.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.926-930
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• 2007

본 연구는 음악콘텐츠를 생산, 유통, 판매하는 기업의 입장에서 과연 소비자들의 어떤 인지요인들이 모바일음악콘텐츠 상품의 구매의도에 영향을 미치는지에 대해 초점을 맞추었다. 연구모델로는 모바일음악콘텐츠 상품을 정보기술이라는 측면에서 접근하고, 이러한 정보기술의 수용 요인을 추출하기 위하여 기술수형모형 (TAM: Technology Acceptance Model)을 주요 이론적 토대로 하였다. 또한, 구체적인 분석을 위해 모바일음악콘텐츠를 벨소리콘텐츠, 통화연결음콘텐츠, 음악 전곡 다운로드콘텐츠로 유형화하고, 각 분류에서의 구매의도에 영향을 미치는 요인을 분석하고자 온라인과 오프라인에서의 설문을 실시한 결과, 첫째, 회귀분석을 통해 벨소리콘텐츠 구매의도와의 관계를 검증하여 최종 도출된 요인들은 이용경력, 차별성, 편재성, 신뢰성, 보안성, 맞춤성, 사용편의 지각, 유용성 지각으로 나타났다. 둘째, 통화연결음콘텐츠 구매의도와의 관계인 경우 최종 도출된 요인들은 이용경력, 차별성, 편재성, 신뢰성, 보안성, 맞춤성, 사용편의 지각, 유용성 지각으로 나타났다. 셋째, 음악 전곡 다운로드콘텐츠 구매의도와의 관계인 경우 최종 도출된 요인들은 이용경력, 복제가능성, 신뢰성, 맞춤성, 사용편의 지각, 유용성 지각으로 나타났고, 이는 모바일음악콘텐츠의 유형에 따라 소비자의 구매의도에 끼치는 요인에 차이가 있음을 보여주고 특히 이동통신기기 특유의 콘텐츠와 일반음악콘텐츠의 경우 큰 차이를 구매의도와 독립변수간의 관계에서 보여주고 있다.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.149-163
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• 2022

With the development of the culture industry, online transactions of cultural products are being activated, and offering information and establishing relationship with customers in web-site have an important influence on online purchase decision making. The purpose of this research is to examine the effect of information and relational benefits provided by online sales sites of cultural products on online purchasing intention, and to reveal through empirical analysis whether these influences show a difference between stage products and screen products. Looking at the results of the study, first, in the case of the whole, both information offering and relational benefits have a significant effect on online purchasing intention. Second, in the case of stage products(plays), product understanding information, economic relational benefits, and customization relational benefits showed significant effects, but product purchasing information showed no significant influence. Third, in the case of screen products(movies), product purchasing information and economic relational benefits showed a significant effect, but product understanding information and customization relational benefits had no significant effect. In conclusion, the impact of information offering and relational benefits on online purchasing intention differs according to cultural products, and economic relational benefit is found to be an important influencing factor on online purchase decision making in all cases. These research results are expected to be helpful in establishing differentiated marketing strategies including customer relationship management in online transactions of cultural products.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.342-350
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• 2008

The study begins with the proposition that customers' recognition of risk and their information level for a service firm and its product influence to the selection of information channel and loyalty of customers. Experimental study found that the likelihood of personal information channel selection would be increased as customers felt higher level of risk and as they had lower level of information when they purchased service products. The study also found that customer loyalty would be influenced by the risk recognition level, but the relationship between loyalty and information level was not significant.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.118-121
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• 2006

Insurance's service have been studied for purchase behavior, life style. And Insurance's service is more and more important. Steady necessity of study was on the rise for insurance's service. This study is based on existing study. We classified insurance's service factors into insurance business's characteristic factors(image, information, security), insurance agent's characteristic factors(expert knowledge, care) and insurance product's characteristic factors(multiplicity, a made-to-order goods) And then we investigated how these classified characteristic factors could influence on customer satisfaction.