• Korean journal of food and cookery science
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• v.32 no.5
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• pp.609-618
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• 2016

Purpose: The purpose of this study was to analyze the attributes considered important by Singaporeans in the selection of Korean ginseng chicken soup as an HMR product using conjoint analysis techniques. Methods: A total of 400 questionnaires were distributed to local consumers in April 2012, of which 324 were completed (81.0%). Statistical analyses of data were performed using SPSS/Windows 18.0 for descriptive statistics and conjoint analysis. Results: Analysis of the attributes and levels of Korean ginseng chicken soup as an HMR product for people who lived in Singapore showed the relative importance of each attribute as follows: packing (32.4%), chicken (32.1%), glutinous rice (13.8%), soup (11.6%), and ginseng (10.0%). Results showed that Singaporean consumers preferred code J's Korean ginseng chicken soups as an HMR product, which consisted of half a chicken, glutinous rice, a whole ginseng root in a soy sauce-based soup, and a partially transparent package. The most preferred Korean ginseng chicken soup gained 50.4% potential market share from choice simulation when compared with the second preferred one. Conclusion: This study has significance in that such a practical research contributes to product development of a specific Korean dish for foreign consumers. In addition, the results of this study provide useful information for the food industry for global expansion and commercialization of Korean food, thereby providing an important foundation for future development of various Korean foods as HMR products.

• Horticultural Science & Technology
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• v.31 no.3
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• pp.289-298
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• 2013

Effects of curing treatments and storage temperature on the quality of Chinese yams (Dioscorea polystachya Turcz.) were investigated stepwise in three consecutive years for the optimization of postharvest handling procedures. Tuberous roots were harvested in early to mid November and cured under ambient or $29^{\circ}C$ heated air conditions for various periods according to the treatment conditions. Storage temperatures in the range of 0.5 to $7.5^{\circ}C$ were phased in to avoid chilling injury while examining storage potential from 4 to 7 months. As poststorage technology, short-term $60^{\circ}C$ hot-air exposure or low shelf temperature treatments were additively imposed. Curing treatments, especially heated air curing for 3-5 days tended to reduce the respiration and weight loss during storage while maintaining flesh firmness. Storage at $0.5^{\circ}C$ brought out typical chilling injury symptoms on the shelf with increases in respiration and lower flesh firmness by tissue breakdown resulting in the rapid loss of marketability. Optimum storage temperature appeared to be the $3-4^{\circ}C$ range which suppresses quality deterioration while avoiding chilling injury. Low shelf temperature seemed to be a necessary part of postharvest handling system to keep marketability through control of poststorage disorders such as rooting and decay. Overall results suggested that optimized postharvest program consisting of heated-air curing, storage at $3-4^{\circ}C$, and low shelf temperature could extend storage potential of Chinese yam to longer than 7 months.

• The Journal of Korean Institute for Practical Engineering Education
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• v.3 no.2
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• pp.11-17
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• 2011

As a rapid rate of social change and competitive, paradigm of industry environment manufacturing products and services is shifted. Engineers design, develop, manufacture the products and services are strongly asked competency of different new creative practices. This means while industrial structure has been shifted from mass production to various allied production and social engineering based production, qualifications of engineers are required to individual creative competency as alternatives. In order to improve the competency, engineer become the creative people have ability to develop the professional knowledge competency and expand the competency to convergence the new product and services with sensing the life and social structure shift, human engineering, psychology, and emotion. For the competency, we develop the training program "improving convergence, creativity through Art." we intend that the program should be composed of creative engineering mechanism combined creative arts mechanism. It has been operated to the engineers for 17 weeks. we will discuss the program result and research direction and utilization in depth.

• Journal of Korean Ophthalmic Optics Society
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• v.10 no.3
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• pp.215-220
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• 2005

On entering new millenium, there has been an important switchover in the divergent View and its cases on commercial marketing. This study is to focus on the related influence factors of the optician's marketing. Aiming to improve the relationship of the manager and the manager and the clients, this study tried to find out the influences of the marketing. We defined quality of relation as three element, trust, satisfaction, absorption. We investigated how it influenced optician's characters, goods, service, price, physical convenience and communication to the quality of relation. Moreover, we investigated how it influenced optician characters like knowledge information, good impression, contact and relation marketing of dissatisfaction solution, also quality of relation could or not influence about repurchase intension and Big Mouth marketing. Optician's characters affect on affirmative effect to trust and absorption, but little affirmative effect to satisfaction. Since optician's characters are trust and absorption rather than satisfaction influence, they actively should improve customer-oriented variety of goods, service, physical convenience, communication. As price and communication structure of optician was formed so not modernized, we realized these have not influenced their trust, satisfaction, absorption to customer. Optician's characters influenced more affirmative effect to satisfaction than thrust and absorption. quality of relations mostly provided affirmative effect to the result of relation. The opticians should make efforts to influence on customer satisfied with goods and service, also to have trust and absorption for customer, should maintain good partnership with customer.

• Korean Journal of Cognitive Science
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• v.10 no.1
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• pp.25-43
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• 1999

The focus of this study is on the elements of structure design that facilitate u user interaction with applications within cyberspace Structure design entails decisions regarding the optimal classification and hierarchical organization of information into s successively higher units. i.e .. the grouping of highly related information in the form of nodes of a site and the subsequent connection of nodes that are inter-related. The decisions are based on the designer's subjective classification framework. which is not always compatible with that of the user. We propose that the ensuing cognitive dissonance can be reduced via the employment of multiple hierarchies and cross-referencing links. Multiple hierarchies represent a single information space in terms of a number of single hierarchies. each of which represent a different perspective Cross-referencing refers to the inter-connection between the constituent hierarchies by providing a link to the alternate hierarchy for information that is most likely to be categorized in diverse manners by users with differing perspectives. In this study we conducted two empirical studies to gauge the effectiveness of multiple hierarchies and Cross-referencing links in the domain of cyber shopping malls. In the first phase. an experiment was conducted to determine how subjects classified given products with respect to two different perspectives for categorization. Experimental cyber malls were developed based on the results from the first phase to test the effectiveness of multiple hierarchies and cross-referencing links. Results show that the ease of navigation was higher for cyber malls that had implemented cross-referencing links are of greater value when used in conjunction with single hierarchical designs rather than multiple hierarchies. Users satisfaction with and ease of navigation was higher for cyber malls that had not implemented multiple hierarchies. This paper concludes with discussion of these results and their implications for designers of cyber malls.

• Journal of Agricultural Extension & Community Development
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• v.21 no.3
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• pp.215-241
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• 2014

As brand has increasingly influenced on marketing activities, local government, agricultural enterprises, and individual farmhouses autonomously develop and promote their own brands in the field of agrifood. Among developed brands, however, it could be possible for products with having no competitiveness and continuous control to lapse in the marketing. This study aimed to try develop to brand equity model in order for agri-food brands to evaluate and complement in the agricultural company. For doing this, ERRC were administered to interview the brands experts to discuss rice. The results of the analyses indicated that the areas with attribute weight of assets may consider bonding with customers for enhancing the value in the brand equity.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.5
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• pp.73-86
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• 2018

Recently, the trend is an increase in prep and existing entrepreneurs returning to farming, people who take over the business and work on a secondary inauguration, and those who are in the field of processed food or exposing farm arisen from the activation of the sixth industry. However, the fact is that majority of an agricultural education is about production process technology education of farm product and processed food under a government-affiliated organization, so the education for start-up, management, or marketing are scarcely proceeding. Rapidly changing customers' demands and trends, agricultural product and food market opening cause a crisis in the field of agrifood. To turn this crisis into opportunity, return farmers need to be fully qualified as an entrepreneur and enterpriser, so that they improve their business mind-set such as plaining, manufacturing and marketing items in a customer perspective, and have ability to take action against imported goods. Also there is a necessary education to change recognition and enhance their ability as an entrepreneur. This study gives a proposal that an agricultural education should expand and strengthen for practician in the field of agrifood to inspire mind-set, change recognition, and enhance their ability as an entrepreneur, and aim at basically figuring out reality of current agricultural education which has not been systematically studied yet, and also establishing theories associated with that. This study is composed of present state, content, drawback, improvement plan of the current agricultural education intended for five of education managers and instructors who provided various education about inception towards farmers, returning farmers, and prep entrepreneurs who have already started up or get ready to do the business in agrifood field.

• Journal of Distribution Research
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• v.15 no.5
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• pp.127-153
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• 2010

This study explores the locomotives of the growth in the Korean online shopping industry upon the theoretical basis based on the last 10 years' rapid changing environment. This attempt reveals the counter-arguments against preemtive effects based on the observation of reintermediation process in the online industry. We reviewed the NEBIC model proposed by Wheeler(2002) and propose the growth model, double helix framework based on the dynamic capability view. Furthermore the relevance of the proposed framework was validated with the review of last 10 years' sales and market share data in the online shopping industry. Meanwhile we found the limits of online market growth with the open market domination. So future of the online shopping retailers is depending on the development of the channel functions and merchandising on the basis of self-capability. Based on the tentative conclusion, we also suggest implications for the policy makers. Firstly policy facilitating the specialization of the power sellers incubased in the open market is necessary for the sustainable online market growth. And the establishment of the control tower is suggested to coordinate the consistency of the policies and regulations. And the device of the incentive is also proposed to strengthen the open markets' function to facilitate the small and medium online merchants.

• Archives of design research
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• v.14 no.3
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• pp.177-186
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• 2001

Modern times is called the age of image. It means that our society's importance is transferring from the commodity-centered industrial society to intangible culture-oriented society Therefore, it is becoming very important that what kind of image, concept and psychological factor act upon the space, things, incident and time (event) which is constituted around our environment. As regards this standpoint, from the early period, that advanced countries have been taking advantage of the national symbol image very positive way and function for domestic things and place and event and so on which make a standout for the nation's positive image and taken an effort for promoting a pride of their fellow countrymen through this. This study approaches the basic images of national symbol which includes the country's name, national anthem, national flag through the design principle which could express some certain above level of pattern and composition. I suggested various applicative motif based on basic expressions of each individual image and the applied sample goods of this idea, and through the introduction of the process of image development, and I tried to offer a moment of more prosperity and development at a later time. This is for encouraging fellow citizens to use national symbol in the free and positive way which make them to increase a national pride, and give a familiar image in the citizens'daily life. I intended to offer basic materials for promoting ourselves whenever we need it. And also by the offering information on our nation for foreigners which make them to have a favorable impression of our nation. I tried to promote a positive national image.

• Journal of the Korea Society of Computer and Information
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• v.20 no.6
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• pp.13-20
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• 2015

A genuine product authentication framework and genuine distinction algorithm based on design QR code is proposed in this paper. The proposed framework consists of design QR code, a smart phone application for authentication, and a server system. Design QR code is a shape-modification of conventional QR code according to manufacturer's and/or product's need. In the design QR code, information about manufacturer and product is written. The written information can be read with general QR code reader, however, the content is transformed with authentication code, used in the first step authentication, and the meaning cannot be inferred. The application conducts the first step authentication and sends the resulting information to the server system for the second step authentication. The server system decides the genuinity using look-up history. The proposed framework can improve the authentication effect while minimizing the additional costs by managing the history through the server system. The proposed framework has proven to be effective in actual use, such as that used for the management of garbage bags in Ansan city.