• Title/Summary/Keyword: 상권입지

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Aesthetic Experience of Streetscape in Syarosu-gil as Urban Commercial Alleyway (도심 골목상권으로서 샤로수길 가로 경관의 미적 경험)

  • Lim, Hansol;Pae, Jeong-Hann
    • Journal of the Korean Institute of Landscape Architecture
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    • v.49 no.5
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    • pp.125-137
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    • 2021
  • How can we explain the phenomenon of small, old alleyways in the city becoming rising commercial places attracting people from an aesthetic perspective? This research discusses distinctive aesthetic experiences of urban commercial alleyways, which are located on inner roads and consist of small-scale stores and explore the specific aspects of Sharosu-gil, located in Gwanak-gu, Seoul. The aesthetic experience of urban commercial alleyways is generated by the contrast with the refined urban fabric along main roads in terms of space, the gap between the old and the new, and the antagonism between the known and the less known. The approach to Sharosu-gil consists of the high-rise buildings along the main road built in the 2000s, then encountering low-rise buildings on inside roads built from the late 1970s to the present. Therefore, it is judged that the site has sufficient conditions to generate the aesthetic experience as an urban commercial alleyway. As a result of analyzing the street improvement projects, first, the official announcement of the name 'Sharosu-gil' was interpreted as an escape from the place specificity and garnered the acquisition of the characteristics of an alternative. Secondly, the improvement project for old-established signboards was interpreted as harmony between the new and the old and the loss of temporality. Thirdly, in the pedestrian priority road project, the pavement was interpreted as a reinforcement of the identity as an alleyway and the visualization of the area. Since the reality of urban commercial alleyways depends on the user's visiting, it is necessary to interpret alleyways from the perspective of the senses and aesthetics, not just from social phenomena or capital logic perspective. The study will cast implications for relevant schemes and data-driven research.

A GIS Based Spatial Decision Support System for Retail Center Locations (소매중심지 입지를 위한 GIS기반의 공간적 의사결정 지원시스템)

  • 백영기
    • Journal of the Korean Geographical Society
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    • v.36 no.3
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    • pp.278-291
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    • 2001
  • This paper is to build a spatial decision support system designed to solve problems relevant to the decision-making for retail center locations. For construction of the system this paper discusses the primary procedures of spatial modeling and issues of data, which are required for integrating spatial interaction models to GIS having capability of managing, analyzing and visualizing spatial data sets. Lexington, Kentucky, is selected as a case study to implement the spatial decision support system based on the spatial modeling module. This system for retail center locations is useful of estimating the catchment areas more accurately and analyzing resultant flow patterns. And this system can make spatial analysis efficiently for what-if scenarios such as an intended retail center or changing demand. The benefits of adopting this system allow the decision makers to plan the investment strategies and search for stable market structure.

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An Analysis of the Factors Influencing Sales Price of Multi-Household Houses in Chang-won City (창원시 다가구주택의 매매가격에 영향을 미치는 요인 분석)

  • Oh, Sae-Joon
    • Journal of the Korea Convergence Society
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    • v.10 no.3
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    • pp.193-201
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    • 2019
  • The public's interest regarding multi-household houses, one of the small-scale housings used as profit earning property, has been increasing. Previous studies regarding price, such as the rent and sales price of multi-household houses', however, were difficult to find. Thus, this study set forth to find out what characteristics influence the sales price of multi-household houses so as to provide further suggestions to investors' decision makings and developers' strategy establishments. The data was retrieved from multi-household sales transacted in Changwon City. Through empirical analysis, this paper found that prices were high in Euichang-gu and Seongsan-gu, and meaningful variables in terms of locations were distance from major trade areas(-), distance from main streets(-), and Corner site(+). Meaningful variables related to household characteristics were total floor area(+), Studio type(+), Southern exposure(+), Building age(-), and Full-furnished(+).

A Study on Deep Learning Model Based on Global-Local Structure for Crowd Flow Prediction (유동인구 예측을 위한 Global - Local 구조 기반의 시계열 Deep Learning 모델에 관한 연구)

  • Go, Dennis Heounmo;Park, Sanghyun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2021.11a
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    • pp.458-461
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    • 2021
  • 유동인구 예측은 상권의 특성에 따른 점포의 입지 선정 및 고객 맞춤형 마케팅 등 민간 분야에서부터 교통망 등 사회 간접 자본 설계를 위한 공공 분야에 이르기까지 다양한 목적으로 연구되어 왔으며, 최근에는 Covid-19 의 확산에 따라 그 중요도가 더욱 높아지고 있다. 보다 정교한 예측을 위해서는 전체적인 유동 인구 뿐만 아니라 특성 별로 세분화된 하위 그룹에 대해서도 정확한 예측이 요구되나, 기존의 예측 모델들은 이러한 데이터의 계층 구조를 고려하지 않았다. 본 연구에서는 세분화된 하위 그룹 별 유동인구의 예측 정확도를 높이기 위해 전체 유동인구의 패턴을 동시에 활용하는 Global-Local 구조 기반의 Deep Learning 유동인구 분석 모델을 제안한다. 실험 결과 단일 시계열 데이터만을 사용하는 경우 대비 5.4%~52.6%의 예측 오류 감소 효과가 있음을 확인하였다.

A Case Study on the Rural Settlement Support Services for Rural Residents (농촌정주지원 서비스 현황 및 요구에 대한 사례조사 - 경남 밀양시 하남읍 수산리 중심으로 -)

  • Choi, Yoon-Ji;Hwang, Jeong-Im;Kim, Young;Park, Gwang-Rae
    • Proceedings of the Korean Society of Community Living Science Conference
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    • 2009.09a
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    • pp.105-105
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    • 2009
  • 농촌 주민의 삶의 질 향상을 위한 범정부적 투자가 이루어져 왔지만 농촌지역의 사회서비스 기준을 도시와 비교해 보면 아직도 부족한 부분이 많이 있다. 농촌 인구가 감소되고 있는 상황에서 지속적인 하드웨어 중심적 투자에 대한 의문제기와 함께 농촌주민들이 최소한의 공적 서비스를 활용할 수 있는 기반이 되어야한다는 의견이 대립되고 있는 가운데 그 해결책을 찾기 위하여 '농촌 서비스 기준'을 설정하자는 논의가 추진되고 있다. 이에 본 연구에서는 도농복합권역으로 370가구 1,650명이 거주하고 있으며 농가는 약 70호, 비농가는 300호이었고 대부분 주민들이 상업에 종사하고 있는 경남 밀양시 하남읍 수산리를 대상으로 농촌 정주지원 서비스 현황 및 요구에 대한 사례분석을 실시하였다. 수산리는 낙동강 나루와 수산장의 역사로 이루어진 마을이다. 70~80년대에는 마을 전체가 시장일 정도로 장이 활성화 되었으나 현재는 전통시장이 붕괴한 상황이었다. 지난 3년간 이주한 가구는 40호, 이주해온 가구는 20호 정도로 매년 인구가 줄고 있는 상황이다. 도로/교통 현황은 밀양시와, 대구, 부산으로 나가는 버스가 시간마다 한 대씩 배차되어 있고, 종합병원, 보건소, 한의원, 약국 등의 의료시설이 갖춰져 있으며, 과거에는 낙동강 범람으로 인한 피해사례가 많았으나 현재는 제방을 쌓아 홍수 피해를 없앴으며, 공기와 식수가 좋고 치안 걱정은 없었으나 전화를 통한 사기가 극성이라고 하였다. 문화/여가생활면에서는 읍사무소에서 일부 프로그램을 진행하고 있으나 참여율이 저조한 것으로 나타났다. 유치원/초등학교/중고등학교 및 사설학원도 있어 교육환경은 비교적 좋은 편이라고 할 수 있었다. 수산리는 마을의 중심에 있는 대규모 장을 둘러싸고 상권이 형성되어 대부분 상업에 종사하고 있었으나 수산장이 쇠퇴하고 상권이 죽어 생활경제면에 어려움이 있다고 하였다. 향후 '4대강 살리기' 정책과 '신공항 입지' 선정에 따른 땅값 상승과 경제 재생 등에 대하여 마을 주민들의 관심이 높았고 복지회관이 생겨 다양한 복지프로그램과 서비스를 받고 싶다고 하였다.

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Prediction of Estimated Sales Amount through New Open of Department Store (대형백화점의 신규출점에 따른 예상매출액 추정)

  • Park, Chul-ju;Ko, Youn-bae;Youn, Myoung-kil;Kim, Won-kyum
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.5-20
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    • 2006
  • Retail is called location business because it is one of the most important factors to estimate management of stores for retailers who are going to sell products directly to customers. Retailers' management achievements are shown in sale in general. Therefore, retailers tend to focus on ways to increase the numbers of customers in order to raise sales. First of all, in this research, I am going to examine the most fundamental models such as Reilly's retail gravitation, converse model, huff probability model and multiful losit model in selecting stores. Secondly, I am going to provide the process and analyzing ways to predict estimated sales amount with the previous theory model. Also I am going to predict estimated sales amount of the department store L which is located in D metorpolitan city. Lastly, I am going to argue about the problem of this research and the next research subject. Our main goal is to provide ways to complement and inspect sales estimation models, which can be used in fields after taking characters of high class structure of Korea into consideration on the base of previous researches. According to the result of the research, my conclusion is that if the process of analysis and changing factors are complemented, revise model, which can reflect reality of Korea, will be provided. Therefore, in the future study, we have to build up theory models to suit for our retail market through critic reviews about the existing high class structure of Korea.

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Comparative Analysis on the Demand Estimation Method of Commercial Site: Focused on the Case of New Towns in Korea (상업용지 수요추정기법 비교분석 연구: 수도권 신도시 사례를 중심으로)

  • Lee, Sang-Jun;Yoon, Jeong-Joong
    • Land and Housing Review
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    • v.3 no.4
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    • pp.343-355
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    • 2012
  • The purpose of this paper is to propose reasonable improvements of demand estimation methods of commercial site through the case study. Thus, we investigated the problems and limitation of demand estimation methods and process applied to primary and secondary new towns in Korea. And we suggested the way to reduce error of demand estimation and to raise its objectivity. The result of case analysis is as follows; firstly, it was insufficient to consider location, hierarchy and change of land use like mixed-use development in commercial site. Secondly, improper comparable group or operated relevant index data in the same light were selected the aggregated unit requirement method such as comparative analogy method and planning guidelines. Thirdly, there were many cases that demand estimation value was amended arbitrarily, and it tends to occur a serious reliability problem. Therefore, to improve these problems and to make better use of demand estimation hereafter are required the sublation of arbitrary commercial sphere's settings, the making of comparative group considered development conditions, and putting forward objective revision basis.

A Study on Causes of Franchisee's Conflict in Distribution Channel of small and middle sized Franchise Industry (중소형 프랜차이즈 유통시스템에서 가맹점의 갈등에 관한 질적 연구 - 토대이론 접근법을 활용하여-)

  • Jeon, Ta-sik
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.21-40
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    • 2006
  • Small and middle sized Franchise system channels experience conflicts because of constant interaction between franchiser and franchisee. However, it is rarely that attempt has been made to identify causes of conflicts in distribution of franchise industry. The purpose of this study was to explore cause of conflicts from the franchisee. For the study, data were collected from the owner or the shop-manager with a contractor in franchise systems. By means of in-depth interviews with multiple informants, their statement was analyzed qualitatively. From analysis of the resulting data, the causes of conflicts were associated with two broad sets, attitudinal and structural differences between franchisers and franchisees. First, attitudinal sources of conflict were identified as perception of subordinated relationships between channel members, delayed announcement on order changes, difficulties in communication by doing irresponsible behavior, different expectations between channel members in market territory and lack of consistent-supporting. Second, structural sources of conflict involved unilateral decision on interior, payment method, unreasonable delivery issue, treat franchisee with discrimination by the sales, in controlling against free management. There are limitations on generalization due to the results based on interview, but this study will be a useful exploratory step before designing a large scale survey.

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A Study on the Investment Determinants for Residential Real Estate Development by Investor Perspectives (주거용 부동산 개발을 위한 투자자 관점에 따른 의사결정 요인에 관한 연구)

  • Kwon, Jaehong;Lee, Jaewon;Lee, Sangyoub
    • Korean Journal of Construction Engineering and Management
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    • v.21 no.5
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    • pp.29-37
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    • 2020
  • This study analyzed the importance of factors according to the investor's perspective through a survey of residential real estate experts using AHP and fuzzy theory. Analysis results showed that rent, profitability, traffic accessibility, commercial and infrastructure, and financial regulation are important in common. By expert group, financial and credit groups cited profitability, rent, traffic accessibility, supply and tax benefits, construction and development groups cited traffic accessibility, rent, direct access, profitability, commercial area and infrastructure, and appraisal and evaluation groups cited rent, profitability, transportation accessibility, financial regulation and supply as the most important factors. This showed that it had a preference characteristic that was associated with work. In other words, it focuses most on the financial perspective in investment characteristics, and it values convenience such as accessibility to transportation and commercial districts and infrastructure as its location characteristics. In addition, it was found that easing financial regulations in the market is important to expand investment in real estate. This study aims to help the business feasibility analysis of residential property developers and rational decision-making of general investors who are consumers, taking into account the various perspectives of the expert group.

An Analysis of Locational Characteristics and Business Change in the Commercially Gentrified Residential Areas in Seoul, Korea (서울시 상업 젠트리피케이션 발생 주거지역의 입지적 요인과 변화특성 분석)

  • Lee, Gihoon;Lee, Sugie;Cheon, SangHyun
    • Journal of the Korean Regional Science Association
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    • v.34 no.1
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    • pp.31-47
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    • 2018
  • This study examines the locational characteristics and change of business type in the residental areas that have commercial gentrification issues in Seoul, Korea, using the logistic regression model. The analysis results indicate that the gentrification occurrence areas are strongly associated with low-density and old residential areas. In addition, those areas are more likely to have great accessibilities to highway ramp, subway station, colleges, and other facilities that attract people. Regarding the characteristics of the road, gentrification occurrence areas are associated with longer road length, lower rate of road areas, higher local integration of road network, and higher rate of three-way intersections. This finding indicates that low-density and old residential areas with organic road networks have strong links with commercial gentrification. This study also finds that the business type has been substantially changed from 2006 to 2014 in the commercially gentrified residential areas. While the coffee shops and drinking places have been increased, but neighborhood-living facilities have been decreased. This study also shows that the business life-cycles of drinking places or Korean restaurant are getting short. Finally, this study discusses the commercial gentrification issues and policy implications in the residential districts in Seoul, Korea.