• Proceedings of the Korean Society of Computer Information Conference
• /
• 2023.07a
• /
• pp.5-6
• /
• 2023

본 연구에서는 언텍트 소비가 일반화됨에 따라 소상공인들을 지원하기 위해 캡티브-포털을 활용하여 주문하는 등의 시스템을 구축하고 있으며, 이에 상권 내 방문자들의 주문 정보를 기반으로 개인의 선호나 취향을 고려하고 기존 방문 순서를 고려하여 다음 방문지를 추천할 수 있는 모델을 개발하고자 한다. 모델 개발을 위한 데이터셋으로는 캡티브-포털을 통해 수집되는 변수 항목과 유사한 위치기반 SNS 데이터인 Foursquare 데이터를 활용했다. 본 논문에서는 데이터셋의 변수 중 상호명을 기반으로 22개의 행동 유형 카테고리로 묶어 현재 행동 유형 이후에 다음에 이어질 행동 유형을 예측하는 것을 제안한다. 개인 별 세션 기반의 데이터셋을 LightMove 알고리즘을 활용하여 행동유형 예측을 임베딩 차원의 변경하여 실험한 결과 500차원에서 Top-5가 82.72의 성능을 보임을 확인했다. 향후 국내 상권에 맞는 방문지 추천 시스템이 개발된다면 방문지 추천을 활용하여 다양한 마케팅 전략을 수립이 가능해질 수 있고, 이를 통해 지역 상권이 활성화될 것으로 기대된다.

• Journal of the Korean Regional Science Association
• /
• v.39 no.1
• /
• pp.3-20
• /
• 2023

This study aims to categorize the 14 major gentrified commercial areas of Seoul and analyze their characteristics based on their sense of place. To achieve this, we conducted hierarchical cluster analysis using text data collected from Naver Blog. We divided the districts into two dimensions: "experience" and "feature" and analyzed their characteristics using LDA (Latent Dirichlet Allocation) of the text data and statistical data collected from Seoul Open Data Square. As a result, we classified the commercial districts of Seoul into 5 categories: 'theater district,' 'traditional cultural district,' 'female-beauty district,' 'exclusive restaurant and medical district,' and 'trend-leading district.' The findings of this study are expected to provide valuable insights for policy-makers to develop more efficient and suitable commercial policies.

• Korean small business review
• /
• v.41 no.1
• /
• pp.53-73
• /
• 2019

Recently, as the number of shopping facilities has increased, such as complex shopping malls, warehouse type superstores, large fashion outlets, and so on, the conflicts over the opening of large stores between neighboring municipalities are increasing. However, current regulations on the opening of large-scale stores, such as the impact analysis on commercial area, do not adequately reflect the characteristics of new type shopping facilities. In this study, we tried to suggest a rational policy alternative with more realistic suitability by analyzing the characteristics of 'regional shopping facilities' beyond the scope of the municipalities, and analyzing the impact on the regional merchants. The main results of the study are summarized as follows. First, unlike previous researches, which are limited to small business sector, this study presents the results of comprehensively comparing and analyzing the impact on the detailed sectors of the whole distribution market, including the large distribution sector and online distribution sector. Second, in this study, we calculated the total (average) amount of market penetration rate of existing shopping facilities by the entire regional shopping facilities in the Seoul metropolitan area, and this is considered to be of great value in relation to the recognition of problems at the whole level of the metropolitan area and the search for alternative solutions.

• Journal of the Korean Regional Science Association
• /
• v.38 no.3
• /
• pp.51-63
• /
• 2022

COVID-19 has had a detrimental effect on urban vibrancy, particularly in urban commercial districts. Against this backdrop, the goal of this study is to examine the changes in social and economic vitality in Seoul's commercial area before and after the COVID-19 outbreak, and to identify influential factors for the changes in vitality using multinomial logistic analysis. The following are the key findings derived from the study. First, an examination of the changes in the vitality of commercial districts by type revealed that the decline in economic vitality was greater than the decline in social vitality. Second, the greater the residential ratio, the less harmful the impact of COVID-19 on urban vibrancy. Third, unlike other types of commercial districts, traditional markets had a minor increase in credit card sales even though the floating population fell during the COVID-19 pandemic. Fourth, the accessibility of the subway did not play a positive role in reversing the decline in social and economic vitality caused by the pandemic in the commercial district of Seoul; rather, the accessibility of private automobiles contributed to the increase in social and economic vitality. These results imply that the development and activation of commercial areas accessible by non-motorized modes in the residential neighborhood are becoming crucial in the post pandemic era.

• Journal of the Economic Geographical Society of Korea
• /
• v.3 no.1
• /
• pp.21-34
• /
• 2000

Trade areas of the commercial centers in Chongiu City are rapidly changing as the urban spacial structure is transformed, consumer behaviors are changed and large shopping stores are located in the area. The City's CBD has been in the Sung-an-gil district. The trade areas of the CBD have expanded along the major roads in the directions of north, south and west from the Sang-dang park. Especially, two newly formed secondary commercial centers are noticeable: one is the center around the express bus terminal in Gagyong-dong, and the other is formed in the Yongam, Bunpyong and Sannam district. As such changes are intensified, small retailers in the traditional markets that are mainly concentrated in the Yukgerri market place have faced hardship in business and management. The commercial hardship has been hastened up by openings of large discount stores and expanding tendency of internet shopping businesses. Acknowledging the changes in the business environment of traditional markets, this paper attempts to suggest policies to gentrificate the declining market areas in the CBD. The suggested polices are differentiated according to the types of traditional markets, stores. and merchants. And also suggestion is provided regarding amendments of the City's codes.

• Journal of the Korean Regional Science Association
• /
• v.37 no.4
• /
• pp.3-19
• /
• 2021

This study examines changes in commercial space in Seoul from 1999 to 2016 by investigating operating periods of commercial businesses. This study finds that the characteristics of spatial changes in commercial districts are classified by the following two major points. First, the traditional CBD and Yeongdeung-po commercial districts show that both ages (survival duration) of operating commercial businesses and operating periods of market-exit businesses have changed to become longer than the average values of the two business types in Seoul. In contrast, the Gangnam and the Mapo commercial districts show that the operating periods of survived and closed commercial businesses have changed to become shorter over time. The difference suggests that survival-exit relations of businesses are closely related to the characteristics of each commercial district. In addition, this study shows that each commercial district has experienced dynamic changes in the intensity of commercial activities and the hierarchy of commercial space. Finally, this study indicates that public policies for commercial space should consider survival-exit dynamics of commercial activities in commercial districts.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.2
• /
• pp.203-225
• /
• 2005

The purpose of this study is to supply basic marketing information and establish marketing strategy on local market by analyzing related using behavior of lifestyle type and buying behaviour of local residents. On this viewpoint, we focused on identifying the lifestyle, shopping behaviour, and media usage pattern. For this research, we surveyed consumers living in Jecheon city and analyzed questionnaires by multivariate statistical analysis. Through empirical analysis, we derived overall lifestyle profiles including demographic traits, media usage, leisure pattern in each lifestyle types and marketing implications.

• 한국벤처창업학회:학술대회논문집
• /
• 2010.08a
• /
• pp.195-210
• /
• 2010

본 연구는 창업성공과 투자회수에 대한 결정요인을 탐색적으로 살펴보았다. 이를 위하여 본 연구는 120개의 소자본 자영업 창업업체를 대상으로 연구 자료를 수집하여 실증적 분석을 하였다. 본 연구는 창업성공과 투자회수의 결정요인으로서 창업유형(전문창업 또는 모방 창업), 창업자의 개인특성(연령, 전문성), 사업특성(상권위치, 창업규모, 가족경영)을 선정하여 그 영향을 분석하였다. 분석결과는 다음과 같다. 첫째, 전문창업이 창업성공과 투자회수에 대하여 긍정적 영향이 있는 것으로 나타났다. 둘째, 창업자의 개인특성에 있어서 창업자의 연령은 투자회수에 긍정적 영향이 있었으며, 창업자의 전문성은 창업성공에 긍정적 영향이 있는 것으로 나타났다. 셋째, 사업상의 특성에 있어서 가족경영은 창업성공에 있어서 긍정적 영향이 있는 반면에 투자회수에 있어서는 부정적 영향이 있는 것으로 나타났다. 창업규모는 투자회수에 부정적 영향이 있는 것으로 나타났다. 마지막으로, 연구결과의 이론적 논리적 시사점에 대하여 논의하였다.

• Journal of the Korean Regional Science Association
• /
• v.38 no.4
• /
• pp.59-74
• /
• 2022

We aim to explore how the COVID-19 affects commercial sales of traditional market in Seoul. We obtain data for commercial sales and several spatial variables that are related to commercial sales from the Seoul Open Data Plaza. In order to estimate the effect of COVID-19 occurrence on commercial sales, we employ fixed-effect panel data analysis models. Unlike our expectation, the empirical results show that the effect of the COVID-19 on commercial sales of traditional market is not significant. However, we found that the effects are significant in some types of businesses when we did the same analyses with subsamples. For example, service sectors are mostly negatively affected by COVID-19, and retail sectors are also second mostly affected by COVID-19. However, there is no significant relationship between COVID-19 and restaurant sectors. In addition, these effects vary by size of traditional market. Our results suggest that government should have a plan to help small businesses in traditional market because they do not have sufficient abilities to adjust to the unexpected economic shock, like COVID-19. Findings also suggest that strategies for helping them should be differentiated by business type and market size.

• Korean Institute of Interior Design Journal
• /
• v.14 no.6 s.53
• /
• pp.120-131
• /
• 2005

Nowadays, food style would be changing as western and much like simple. because there was changing for customer both life style and recognition of what the food is, so that the customer would like to get something that has a high qualified and special. In the society changing continuary, the upgraded speed of atmospher and competition between bakery company is running quickly. in order to follow the customer who are different individually and pursuit lots of kind of things. In fact, it's not only making atmosphere that could give relaxation and rich life but also supporting commodity and many kinds of information to effect the sale's effectiveness, so the various alternative need to be checked out to treat the difference of atmosphere. importance of space composition plan considerating specific character is confirmed each commercial area of alternatives. In this study, we want to provide the most important standard of space composition of several visible or invisible environment factor making an bakery store. commercial rights are defferentiated between center commercial land and dwelling commercial land and we can strengthen the competitveness by bringing inspect, analysis, comparison about product make-up price each commercial land in space organixation of in-store actively in the 21 century's new bakery competition. In the 21st century, we should recognize we are in the new period about these a aggressive goal of maximization of sales and performed space construction through plan specialization to build reasonably and effectively. composition plan for store space as composition rate of product would be basic plan. so when the opening store is decided it need to be basic composition plan space which Is proper to situation of area.