• International Commerce and Information Review
• /
• v.15 no.3
• /
• pp.155-173
• /
• 2013

Since the 1990s, Corporate Social Responsibility (CSR) issues have been attracting more and more attention from companies and researchers alike. The purchasing behavior of consumers is directly related to not only a company's financial performance, but also the future development of the company. Much of the previous research regarding CSR has mainly focused on the perspectives of enterprises. This paper aims to study the impact of CSR on purchase intention in three aspects - consumer, company and country. We decided to use Samsung to describe the impact of CSR on consumer purchase intentions in China. The results of this study revealed that CSR has a positive impact on the consumer-company identification, corporate reputation and country of origin image. Consumer-company identification turned out to be amore important moderator between CSR and consumers' purchase intentions than country of origin image and corporate reputation.

• The Journal of the Korea Contents Association
• /
• v.20 no.8
• /
• pp.199-210
• /
• 2020

This study tries to understand the CSR Activities of Airline on Brand Awareness and Brand Loyalty. Within the last year, online surveys were conducted on consumers with experience in air travel. The empirical survey was conducted between Feb 11 and Feb 25, 2020, and 220 valid questionnaires were analyzed. The results of the study are as follows. First, CSR Activities of Airline was divided into Economic Responsibility, Legal Responsibility, Ethical Responsibility and Philanthropic Responsibility according to the literature review. Analysis showed that CSR Activities of Airline has effect on Brand Awareness accordingly. Second, CSR Activities of Airline has effects Brand Loyalty. Third, Brand Awareness has effects Brand Loyalty. The findings has significant implications for CSR Activities of Airline, Brand Awareness, Brand Loyalty and academic researchers. This research has several implications such as CSR Activities of Airline should be preceded in order to enhance brand Awareness and strengthen Brand Loyalty.

• The Journal of the Korea Contents Association
• /
• v.20 no.3
• /
• pp.164-178
• /
• 2020

This study was intended to study how social responsibility of small businesses affected tax avoidance. Specifically, it was intended to verify how social responsibility is influenced by tax psychological factors and how it is related to tax avoidance by making it an economic liability factor, an ethical liability factors. For him, the empirical data were reviewed, the questionnaire was prepared, and the collected data was analyzed using SPSS ver. 22.0 and PROCESS MACRO ver. 3.4. The verification showed that corporate economic and ethical responsibilities affected tax avoidance and that legal responsibility did not affect tax evasion, and that tax psychological factors mediated some of the effects of social responsibility on tax avoidance. Judging from the above results, it is doubtful that the prevention of tax evasion would require tax incentives to offset the costs incurred by an enterprise's economic responsibilities, and to establish a strict tax code to prevent one or two tax evasions from spreading throughout the group. In this study, however, there are limitations that arise from differences between variables omitted from the research model and methods of measuring tax hedges. Therefore, further studies using a wider variety of variables are required in subsequent studies.

• Journal of Digital Convergence
• /
• v.9 no.5
• /
• pp.123-140
• /
• 2011

The purposes of this study are to verify if social responsibility activities of domestic companies and organizations who are widening the area of corporate social responsibility activities make a significant effect on the Labor-Management Relations of the company statistically and suggest political and strategic tasks the company must assume if the corporate social responsibility activities are to make positive and negative effects on organizational trust and Labor-Management Relations by members of the company. The results of the study can be summarized as follows. First, companies make a positive effect partially on the standard of employees' confidence for the organization through the corporate social responsibility activities. Second, corporate social responsibility activities have an effect partially on the Labor-Management Relations which are one of the variables influencing an organization's results. Third, the improvement of employees' organizational trust had a significant effect on Labor-Management Relations. Therefore, the results of this study verified the direct and indirect effects between organizational trust and Labor-Management Relations which are important factors of companies' social responsibility and organizational results which were not treated in the precedent studies.

• Journal of the Korea Convergence Society
• /
• v.8 no.10
• /
• pp.239-248
• /
• 2017

The empathy for the corporate social responsibility(CSR) is rapidly expanding around the global company, its range having already spread to the whole world, and CSR activities are actively being carried out. Recently, CSR of the medical institution is not selectively accommodated and applied, but is perceived as a basic capacity and responsibility for sustainable growth and development of medical institution. In this study, the effect of social responsibility of medical institutions on the management performance and organization performance was analyzed. It can be seen that there is a need for a strategy utilizing CSR and organization performance in order to accomplish management goal which is the ultimate output of the organization. It is expected that this study contributes to study related to medical institution CSR as well as suggest a strategy direction through CSR.

• Journal of Digital Convergence
• /
• v.12 no.2
• /
• pp.193-202
• /
• 2014

According to change of business environment, the company has required not only profit but also social responsibility for profitable growth. However, these changes are not only applies to the company. Company's internal stakeholders and social systems sub-elements of the union was forced to respond to these changes, too. However, research has not focused yet USR until now, It's very rare USR and introduction of USR and Case of USR. But The union must meet a the stakeholders such as nonunionist, county, as well as union members. This study looked at the USR Case of LG Electronics Union which is a leader in this filed. LG Electronics Union had accepted the USR in 2010, LG Electronics Union led innovation and change of labor movement and pushed ahead with USR such as service to community and vulnerable, refrain from strike, environmental protection. and LG Electronics Union spread the USR to overseas and domestic. Through the LG Electronics Union's USR Case, this study seek the new labor movement.

• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.247-254
• /
• 2014

The purse of this article is to analyze the effect of CSR(Corporate Social Responsibility) on organizational trust and job-esteem in the Hotel. Based on theoretical backgrounds, 3 hypotheses were derived and a regression model and AMOS was proposed. Analysis results are as follows: first, the higher degree of ethical responsibility and contributional responsibility have on active organizational trust positively. second, the relationship between CSR and job-esteem, only contributional responsibility affected intrinsic value and economic responsibility affected social reputation. third, the relationship between organizational trust and job-esteem, organizational trust had positive influence on intrinsic value and social reputation. In summary, the contributional responsibility among CSR was the key factors that affected employee's organizational trust and job-esteem directly or indirectly. We could lead employee's positive attitude as active charity and a portion of sale by returning to society. Therefore, Hotel should be improved employee's organizational trust with CSR consistantly and implemented policy that increase job-esteem as well.

• Journal of Venture Innovation
• /
• v.4 no.3
• /
• pp.141-150
• /
• 2021

Although management decisions centered on the board of directors and directors must be made in order to effectively promote ESG management, the company's management is not obligated to make decisions considering ESG factors. A Korean corporation(company) is an established organization for commercial or other profit, and the purpose of treating a legal organization as a corporation is to easily handle the legal relationship of a group (corporate's property) and individual property of a group member, but legal person such as rights to "harm public rights" or "defend fraud". Criminal liability for illegal acts of a corporation, but the liability of a corporation (natural person) for illegal acts of a corporation is recognized within a limited range, but the criminal liability of a corporation (natural person) is limited. As the social responsibility of a corporation is great, limiting the responsibility of a corporation-related person (natural person) to civil responsibility will halve its effectiveness if considering the impact on the corporation's national economy. Objective requirements such as the completeness of control, hybridization of property, infringement of creditors' rights, and small-capitalization, and the subjective intention of abusing the company system to avoid legal application to controlling shareholders should be denied. Despite the increasing influence on corporate society, such as large-scale projects and astronomical business profits, corporate officials (natural persons) are forced to be held liable for negligence and intentional liability within a limited range. In such cases, it is necessary to introduce criminal responsibility separately from civil responsibility to legal persons (natural persons) in consideration of the maturity of capitalism in Korean society and the economic status of the world. In Korea, the requirements for recognition of corporate denial are strict, but the United States says that it is sufficient to have control or fraud. Therefore, it is not about civil responsibility, but about criminal responsibility of a legal person (natural person), so if fraud is recognized, it can strengthen the corporate social responsibility.

• KLA journal
• /
• v.52 no.6
• /
• pp.33-37
• /
• 2011

다소 먼 이야기이긴 하지만 1990년대에 전자책 시장이 형성되기 시작하면서 전자책이 단순히 책의 새로운 한 형태가 아니라 아날로그 도서의 대체재가 될 수 있다는 막연한 기대감은 당시 전자책에 대한 폭발적인 관심을 불러 일으켰다. 하지만 여러 가지 환경적인 조건과 콘텐츠 부재 등의 이유로 지대한 사회적 관심이 직접적인 전자책 산업의 발전으로 연결되지는 않았다. 최근 전자책 산업은 모바일 산업의 발전과 더불어 관련 하드웨어 및 소프트웨어의 지속적인 혁신으로 세계적인 시장이 급속도로 발전하고 있고, 이제 국내에서도 차츰 그 영향에 따라 전자책 산업이 활력을 되찾고 있는 모양새이다. 전자책 산업의 성장으로 영향을 받는 이해 관계자들은 저자와 출판사, 유통사 등 다양하게 존재하겠지만 도서관 또한 책을 둘러싼 구성원에서 빼놓을 수 없는 존재일 것이다. 본 고에서는 전자책의 발전 배경과 최근의 추세를 살펴보고, 도서관의 입장에서 전자책을 바라볼 때의 관점에 대해 개인적인 소고를 밝히고자 한다.

• Journal of Digital Convergence
• /
• v.18 no.5
• /
• pp.197-203
• /
• 2020

Based on the previous research that the social responsibility of a for-profit company has a positive effect on the decrease in turnover intention, we examine the effect of CSR of a non-profit organization, hospital, on the turnover intention of members of the organization. We collected data through questionnaire surveys for medical institution workers, and conducted exploratory factor analysis and confirmatory factor analysis using this data. The analysis showed that HSR had a significant effect on organizational trust, and that hospital members' organizational trust had a negative impact on turnover. In conclusion, HSR Had a significant effect on the turnover. Therefore, medical institution managers have to recognize the effect of HSR on decreasing the turnover and carry out HSR for effective management. By identifying the impacts of hospital social responsibility activities that reduce the intention of employees to turn over, it is possible to contribute to the efficient operation of medical institutions, As a future research task, it is necessary to increase the generality of research by broadening the distribution of members.