Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
권호 표지
DOI QR코드

DOI QR Code

The Effect of Medical Institution's Corporate Social Responsibility on Organization and Management Performance

의료기관의 사회적 책임이 조직성과와 경영성과에 미치는 영향

  • Received : 2017.08.21
  • Accepted : 2017.10.20
  • Published : 2017.10.28
Download PDF
⟨ Previous Next ⟩

Abstract

The empathy for the corporate social responsibility(CSR) is rapidly expanding around the global company, its range having already spread to the whole world, and CSR activities are actively being carried out. Recently, CSR of the medical institution is not selectively accommodated and applied, but is perceived as a basic capacity and responsibility for sustainable growth and development of medical institution. In this study, the effect of social responsibility of medical institutions on the management performance and organization performance was analyzed. It can be seen that there is a need for a strategy utilizing CSR and organization performance in order to accomplish management goal which is the ultimate output of the organization. It is expected that this study contributes to study related to medical institution CSR as well as suggest a strategy direction through CSR.

최근 의료기관의 사회적 책임(CSR)은 선택적으로 수용하여 적용하는 것이 아니라 병원과 의료기관의 지속 성장 발전을 위한 기본 역량이자 책임으로 인식되고 있다. 그러나 사회적 책임활동 분야 선행연구의 대부분이 기업의 사회적 책임에서 태동되어 일반기업과 조직을 대상으로 하고 있으며 의료기관이나 병원에 대한 CSR 연구는 아주 미미한 수준에 머물러 있는 것이 현실이다. 본 연구는 의료기관의 사회적 책임이 조직성과와 경영성과에 미치는 영향을 분석하고, 의료기관의 사회적 책임활동과 경영성과 사이에서 조직성과가 매개역할을 하는지 실증분석한다. 본 연구의 결과는 의료기관의 효과적인 사회적 책임활동의 전략적 접근 방향을 제공하고, 아직은 척박한 의료기관 CSR활동과 관련한 연구에 단초가 되고 의료기관이 CSR활동을 통한 전략방향을 제시하는데 기여한다.

Keywords

References

  1. S. H. Kang, Corporate Social Responsibility(CSR) and Organizational Performance of Korean Hospitals: Workers' Perception and Its Implication. Yonsei University, Ph.D. thesis, 2013.
  2. G. C. Lee, M. S. Yoo, "Organizational Accountability in Health Care :Developing a Model for Analysis", Korean J. of Health Policy & Administration, Vol. 21, No. 2, pp.213-248. 2011. https://doi.org/10.4332/KJHPA.2011.21.2.213
  3. A. McWilliams and D. Siegal, Corporate social responsibility and financial performance: Correlation of misspecification? Strategic Management Journal. Vol. 21, No.5, pp.603-609, 2000. https://doi.org/10.1002/(SICI)1097-0266(200005)21:5<603::AID-SMJ101>3.0.CO;2-3
  4. S. G. Ji, "The Impact of Corporate Social Responsibility on Brand Equity", Korean Journal of Business Administration, Vol. 23, No. 4, pp.2251-2269, 2010.
  5. H. W. Park, J. H. Hahn, "A Study on the Effect of CSR on Employees' Organizational Commitment and OCB", Korean Academy of Organization and Management, Vol. 35, No. 3, pp.115-140, 2011.
  6. G. H. Kim, A Study on the Effect of Corporate Social Responsibility on Organizational Performance in Public Corporations : Focusing on Moderating Effects of Organizational Trust. Inha University, Ph.D. thesis, 2013.
  7. H. W. Yoo, "Inpatient care focused strategy and convergence performance in hospitals", Journal of The Korea Convergence Society, Vol. 7, No. 4, pp.59-66, 2016. https://doi.org/10.15207/JKCS.2016.7.4.059
  8. A. Carroll, The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders, Business Horizons, Vol. 34, No.2, pp.39-48, 1991.
  9. T. J. Brown and P. A. Dacin., The company and the product: Corporate association and consumer product responses. Journal of Marketing, Vol.61, No.1, pp.68-84, 1997. https://doi.org/10.2307/1252190
  10. S. A. Waddock and S. B. Graves, The corporate social performance-financial performance link. Strategic Management Journal, Vol. 18, pp.303-319, 1997. https://doi.org/10.1002/(SICI)1097-0266(199704)18:4<303::AID-SMJ869>3.0.CO;2-G
  11. L. Preston, and D. O'Bannon, The corporate social-financial performance relationship. Business and Society, Vol.36, No.1, pp.5-31, 1997. https://doi.org/10.1177/000765039703600102
  12. I. J. Kim, An Empirical Study of Hospitals' Medical Service Quality, Ethical Management, and Organizational Performance. Keimyung University, Ph.D. thesis, 2012.
  13. M. L. Pava and J. Krausz, The association between corporate social responsibility and financial performance: The paradox of social cost. Journal of Business Ethics, Vol. 15, No. 3, pp.321-357, 1996. https://doi.org/10.1007/BF00382958
  14. H. J. Kim, The Effects of Ethical Management on Business Performance in the Hospital. Kosin University, Ph.D. thesis, 2012.
  15. S. P. Ellen, L. A. Mohr, and D. J. Webb, Building corporate associations: consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science, Vol. 34, No.2, pp.147-157, 2006. https://doi.org/10.1177/0092070305284976
  16. W. J. Son, "The Empirical Study on Interrelationship between Strategy, MCS, Corporate's Performance and Role of Controller", Journal of The Korea Convergence Society, Vol. 6, No. 5, pp.303-314, 2015. https://doi.org/10.15207/JKCS.2015.6.5.303
  17. S. Sen and C. B. Bhattacharya, Does doing good always lead to doing getter? comsumer reactions to corporate social responsibility. Journal of Marketing Research, Vol. 38, No. 2, pp.225-243, 2001. https://doi.org/10.1509/jmkr.38.2.225.18838
  18. S. K. Bae, S. J. Kwon, "A Study on Index for Business Ethics of Korean Hospitals", The Kosim Journal of Health Sciences, Vol. 20, pp.111-121. 2010.
  19. H. P. Lin, W. C. Huang, H. F. Chen, Y. P. Ke, An empirical study of Taiwan's hospital foundation investment in corporate social responsibility and financial performance. World Academy of Science, Engineering and Technology, Vol. 78, pp.345-349, 2011.
  20. Y. C. Lee, S. S. Lee, "Corporate Social Responsibility, Innovation Capability, and Organizational Performance: A Structural Approach", Social Enterprise Studies, Vol. 1, No. 1, pp.93-117, 2008.
  21. W. J. Son, "Global Service Quality of Service Centers in Automotive Brands to Improve Consumer-brand Relationship Quality", Journal of The Korea Convergence Society, Vol. 8, No. 4, pp.167-182, 2017. https://doi.org/10.15207/JKCS.2017.8.4.167