• Title/Summary/Keyword: 사회적 영향 모델

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Acquisition Of Biometric Data To Percept Human Emotion (감성 인식을 위한 생체 정보 수집)

  • Whang Se-Hee;Park Chang-Hyun;Sim Kwee-Bo
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2005.04a
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    • pp.353-356
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    • 2005
  • 감성이란 외부의 여러 가지 감각적인 자극에 대해 직관적이고 반사적으로 발생하는 반응이다. 감성에는 희로애락과 같은 다양한 감정이 포함된다. 감성은 개인과 환경의 영향을 받는 동시에 사회$\cdot$문화적인 영향에 의해 달라지는 종합적이고 복합적인 느낌이기 때문에 명확하게 표현하기 어렵다. 개인적인 차이는 있지만 인간의 감정은 다양한 행동이나 신체적 혹은 생리적인 반응으로 표출되기 때문에 이러한 다양한 반응을 이용해서 인간의 감정을 유추할 수 있다. 행동이나 신체적인 표현은 개인과 환경, 사회$\cdot$문화적인 영향에 따라 다양하게 나타나기 때문에 이를 정량화하기에는 힘든 부분이 있다. 반면 감정 상태에 따른 생리적인 반응은 여러 사람들에게서 공통적인 부분을 찾을 수가 있다. 본 논문에서는 감정에 따라 다양하게 나타나는 인간의 생리적인 반응 정토를 측정하고 이들의 공통점에 따라 생리적 반응을 통해 인간의 감정에 유추할 수 있는 공학적 모델을 제시하고자 한다.

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Social Support as a Moderator in the Relation Between Depression and Living Arrangements among Elderly Korean Immigrants (성인자녀와의 동거여부와 우울증간의 관계에서 사회적 지지의 역할)

  • Kim, Hak-Ju
    • Korean Journal of Social Welfare
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    • v.51
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    • pp.141-156
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    • 2002
  • The relation among social support, depressive symptoms, and living arrangements were examined in a non-random sample of 175 adults age 60 and older. A convenience sample was obtained through a personal interview. A structural equation modeling approach was used to explore the role of social support in the relation between the living arrangements of elderly Koreans and their level of depressive symptoms. These results are consistent with previous analyses suggesting that social support plays a significant role in moderating depressive symptoms, in relation to negative living arrangements among older Korean populations (the buffering-effect hypothesis).

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A Study on the Effects of Role Models on Differences in Entrepreneurs' Characteristics (롤 모델의 창업자 특성차이에 대한 영향에 관한 연구)

  • Joo-Heon Lee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.2
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    • pp.53-66
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    • 2023
  • Role models are also known to influence an individual's job or career choice. The positive effect of role models on entrepreneurship has already been revealed through many precious researches. It is said that people choose not only family members who are related by blood, such as parents, siblings, and relatives, but also acquaintances whom they have met through social relationships as role models. In this study, we divided into entrepreneurs with no role models other than themselves and entrepreneurs with role models. In addition, we classified parental siblings and relative role models as role models with strong ties, and acquaintance role models as role models with weak ties. We analyzed the differences in personal attributes, entrepreneurial orientation factors, and learning orientation between the entrepreneurs with role models and those without role models. Also, the differences in personal attributes, innovativeness, proactiveness, risk-taking propensity, and learning orientation between the entrepreneurs with strong ties role models and those with weak ties role models were examined. The empirical analysis results are as follows. First, it was found that the proportion of women entrepreneurs without role models is higher. Second, the entrepreneurs with role models with weak ties tend to run larger scale start-ups. Third, it was found that the entrepreneurs with role models of weak ties tend to have higher learning orientation. Fourth, gender shows the greatest influence on th absence or presence of role models. Fifth, it was found that learning orientation and startup size have the greatest influence on the decision of the role model with weak ties or that with strong ties.

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Technology Acceptance Model in Live Commerce Context: The Effect of Para-social Interactivity and Source Characteristics on Consumers' Shopping Intention on Live Commerce Platform (라이브 커머스의 의사사회적 상호작용성과 정보원 특성이 소비자의 지속적 쇼핑 의도에 미치는 영향: 기술수용모델을 중심으로)

  • Liu, Mengqiu;Park, Jee-Yun;Lee, Hye-Eun
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.138-154
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    • 2021
  • 'Live commerce', a brand new format of online shopping, is actively promoted in China recently. This research focused on 'Taobao-live', China's largest live commerce platform to investigate the relationships among para-social interaction, source characteristics (e.g., trustworthiness, attractiveness, and expertise), perceived ease of use, perceived usefulness, and shopping intention based on Technology Acceptance Model. A total of 536 Taobao live users were recruited through the Chinese research platform. The results showed that para-social interactivity positively affected perceived ease of use and usefulness, whereas the source characteristics had no significant effect on consumers' perceptions. Furthermore, higher perceived ease of use generated higher perceived usefulness, and both perceived ease of use and usefulness positively influenced consumers' intention to shop through Taobao live. This research can provide theoretical background for understanding the potential of live commerce platforms and help brands come up with effective online shopping strategies using live commerce platforms.

The Effects of Health Department Undergraduates' Self-efficacy on Stress-coping Strategies : Focusing on multiple group analysis by grade and sex (건강보건 대학생의 자기효능감이 스트레스 대처전략에 미치는 영향 : 학년과 성별의 다중집단분석을 중심으로)

  • Baek, Yu-Mi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.8
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    • pp.5273-5281
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    • 2015
  • The purpose of this study is to examine the effects of health related departments' self-efficacy on stress-coping strategies by setting up grade and sex as regulating variables and figure out their mediating effects. To attain the goal, a survey was conducted to 1,442 undergraduates attending S University, and the results went through analysis by using SPSS and AMOS. To sum up the study results, preference of difficult project exerted negative effects on avoidance-centeredness. Self confidence had negative effects on avoidance-centeredness. Self-regulating efficacy indicated positive effects on social support-orientation and problem solving-centeredness while avoidance-centeredness showed negative effects. Regarding effects among self-efficacy's subfactors, confidence, self-regulating efficacy, and preference for task difficulty, and stress-coping strategies' subfactors, social support-orientation, problem solving-centeredness, and avoidance-centeredness, there was difference found in the model by grade, but there was no difference found by sex.

Metadata Search Model for the Distributed USN Directory Service (분산 USN 디렉토리 서비스를 위한 메타데이타 검색 모델)

  • Ahn, Seong-Je;Kang, Kyung-Koo;Kang, Ji-Hoon;Yu, Hyun-Seok;Park, Ji-Hye;Kim, Bo-Ra;Han, Jae-Il
    • 한국IT서비스학회:학술대회논문집
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    • 2008.05a
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    • pp.425-430
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    • 2008
  • USN의 발전으로 인해 인간 중심의 정보화 사회에서 사물 간에도 정보들을 유기적으로 결합하여 활용하는 유비쿼터스 컴퓨팅 사회로 급격히 변모하고 있다. 이러한 유비쿼터스 컴퓨팅 인프라를 성공적으로 구축하기 위해서는 센서노드에 대한 기술의 발전과 함께 USN 미들웨어에 대한 연구가 필요하다. USN의 핵심기술 중 하나인 USN 미들웨어는 시스템 소프트웨어로써 USN 응용에서 USN 계층의 자원과 데이타를 쉽게 활용할 수 있도록 다양한 기본 서비스를 제공한다. USN 디렉토리 서비스는 이와 같은 USN 미들웨어의 핵심 컴포넌트로서 USN 응용이 필요로 하는 USN 자원에 대한 정보를 검색하는 기능을 수행한다. 분산된 USN 자원에 대한 메타데이타의 효율적인 검색은 분산된 환경에서의 USN 디렉토리 서비스의 핵심요소이며 최근 이에 대한 연구가 보이고 있다. 분산 USN 디렉토리 서비스에서의 메타데이타 검색 모델은 크게 중앙 집중식(Centralized) 모델, 계층식(Hierarchical) 모델, P2P(Peer-to-Peer) 모델이 있다. 그러나 현재 메타데이타 검색 모델에 대한 연구는 원하는 메타데이타를 찾기 위한 서버 검색 회수만을 대상으로 하고 있으며 실제 단말 간 응답시간에 영향을 미치는 지연시간은 고려하지 않고 있다. 본 논문은 실제 단말 간 응답시간에 영향을 미치는 검색회수와 지연시간을 고려한 하이브리드 모델을 제안하고, 하이브리드 모델이 계층 모델에서 검색 시 불필요한 검색횟수의 증가와 P2P 모델의 광범위한 지역에서 응답시간이 증가하게 되는 단점을 개선할 수 있음을 보인다.

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Community-Residing Elderly's Attitude toward Own Aging and Effects of Personal Resources, Social Support, and Social Participation: Focused on Elderly in Daejeon Metropolitan City (지역사회 노인의 자신의 노화에 대한 태도와 개인자원, 사회적 지지, 사회참여가 미치는 영향: 대전광역시 거주 노인을 중심으로)

  • Choi, Hae-Kyung
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.509-519
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    • 2018
  • The purpose of this study was to examine the attitude toward own aging among community-residing elderly and the predictors of the attitude focusing on personal resources, social support, and social participation. Data were collected from 198 elders aged 60+ with the cooperation of several social service center for the aged, senior centers, and senior citizen associations in Daejeon Metropolitan City. SPSS 22.0 software was used for descriptive analysis, correlation analysis, and hierarchical regression analysis. The results showed that (1) the research participant elderly's attitude toward own aging indicated fairly negative perception of their own aging; (2) self-esteem and economic status were statistically significant factors indicating the higher levels of self-esteem and economic status predicting the positive attitude of their own aging; (3) emotional support from family was statistically significant factor that predicted the positive attitude of their own aging; (4) the level of social participation was also statistically significantly associated with the positive attitude; (5) In the full model of all independent variables, the significance of emotional support from family and social participation disappeared, but self-esteem and economic status among personal resources remained statistically significant influential factors. Based on the findings, suggestions for social welfare policy and practice to improve community-residing elderly's positive attitude toward their own aging were discussed.

A Study on the Influence of OTT Service Usage Factors on OTT Adoption and Acceptance Intention by Plan Package: A Comparative Analysis of Netflix and Wavve (OTT 서비스 이용 요인이 OTT 채택 및 요금 패키지별 수용의도에 미치는 영향에 관한 연구 : Netflix와 Wavve 비교 분석)

  • Kim, Hyun Jin;Jin, Sun Woo;Park, SungBok
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.301-313
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    • 2022
  • This study aims to investigate the causal relationship between variables of UTAUT2 model and the acceptance intention by Netflix and Wavve intention to adopt and acceptance intent by plan package. The results indicate that (1)First, the intention of Netflix adoption was influenced by performance expectancy, effort expectancy, hedonic motivation, price value, and habit; (2) the intention of wave adoption was influenced by performance expectancy, social influence, price value, and habit. (3)in the acceptance intention of Netflix's acceptance intent by plan package, price value and habit, performance expectancy and habit influenced on the acceptance intent of premium plan, and did not affect the standard plan; (4) in the acceptance intention of the basic plan by the Wavve plan, the price value had a negative effect on the acceptance intention of the basic plan, and the habit had a positive effect.The social impact on the acceptance intention of the standard rate plan, the price value and habit of the acceptance intention of the premium rate plan were affected.

A review of researches of the impact of computer game and children's and adolescent's development (컴퓨터 게임과 아동, 청소년 발달과의 관련성 연구 개관)

  • Keumjoo Kwak
    • Korean Journal of Culture and Social Issue
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    • v.10 no.spc
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    • pp.147-175
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    • 2004
  • In recent years, electronic games, home computers, and the internet have assumed an important place in our lives. This paper presents a review of the researches on the relation of computer game and children's and adolescent's development. Researches on the impact of computer game on perceptual and cognitive development including attention, spatial perception, numerical ability, problem solving are reviewed. The relation of computer game use and emotional, social and personality development and aggressive development, especially General Aggressive Model(GAM) are also explained. On the basis of this reviews, the future directions of research are discussed.

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Factors Influencing on Purchase Intention for an Autonomous Driving Car -Focusing on Extended TAM- (자율주행자동차 구매의도에 미치는 영향요인 연구 -확장된 기술수용모델을 중심으로-)

  • Kim, Hae-Youn;Sung, Dong-Kyoo
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.81-100
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    • 2018
  • This study investigated the influential factor over the intention to buy autonomous driving car by applying extended technology acceptance model (TAM2). To this end, 117 ordinary persons experienced in driving car were analyzed by using SEM(Structural Equation Modeling). Analysis shows that the perceived usefulness and purchase intention is positively affected by social influence and recognized risk. It is found that perceived usefulness is not affected, but purchase intention is positively affected in the case of innovation. On the contrary, analysis shows that driving capability and car playfulness recognized by individual have no influence on the perceived easiness. Although the result that driving capability recognized by individual negatively affects perceived usefulness was not included in the study hypothesis, it was remarkable. Generalizing the above result, it is found that social influence, innovation and recognized risk as variables which affect the intention to buy autonomous car play the role of significant variable. This study is meaningful in that such result can foresee the perception of preliminary accommodators of new technology of the 4th industrial revolution, autonomous driving car.