• Information Systems Review
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• v.18 no.2
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• pp.199-223
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• 2016

As social networking services (SNS) become widely used tools for maintaining social relationships, people use SNS to express themselves online. Users are free to form multiple characters in SNS because of online anonymity. This phenomenon causes SNS users to easily demonstrate multiple personas that are different from their identities in the real world. Therefore, this study focuses on online multi-personas that establish multiple fake identities in the SNS environment. The main objective of this study is to investigate factors that affect online multi-personas. Fake online identities can have various negative consequences such as cyber bullying, cyber vandalism, or antisocial behavior. Since the boundary between the online and offline worlds is fading fast, these negative aspects of online behavior may influence offline behaviors as well. This study focuses on teenagers who often create multi-personas online. According to previous studies, personal identities are usually established during a person's youth. Based on data on 664 teenage users, this study identifies four emotional factors, namely, closeness with others, relative deprivation, peer pressure and social norms. According to data analysis results, three factors (except closeness with others) have positive correlations with users' multi-personas. This study contributes to the literature by identifying the factors that cause young people to form online multi-personas, an issue that has not been fully discussed in previous studies. From a practical perspective, this study provides a basis for a safe online environment by explaining the reasons for creating fake SNS identities.

• Knowledge Management Research
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• v.23 no.2
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• pp.99-122
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• 2022

Due to the social distancing in the Corona era, people are looking for an alternative online. As 'eXtended Reality' including various technologies, AR, VR and so on, is also on the rise, and the 'MZ' generation is growing to a new consumer group, the Meta-Verse is again in the spotlight. However, existing studies related to the Meta-Verse were mostly listing fragments of definition and classification or focused on eXtended Reality technologies and a subordinate concept. Hence, this study wold like to conduct an empirical analysis to verify influences of Metaverse's characteristic factors over word-of-mouth intention through flow and satisfaction.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.385-396
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• 2011

Internet web pages can be classified by three major types such as texts only, images with texts and videos with texts. The purpose of this paper is to analyze how customers recognize and respond perspective of perceived risk and media richness with regard to design patterns of internet web pages. Additionally, we will examine the extent to which aforementioned factors affect customer satisfaction. Analyses with perceived risks revealed that customers feel less personal risks including performance, psychology and time/convenience when used web pages of text-images and text-videos, compared to text only based web pages. However, customers feel that web pages consisting of image-text or video-text have higher points in terms of symbolism and social presence in media richness, compared to text only based web pages. Finally, we showed that personal risk and text-based Web page negatively affect but symbolism and social presence positively impact on customer satisfaction. Therefore, this study suggests a clue that why video-based Web content did not grow different from many people's expectation.

• Informatization Policy
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• v.21 no.4
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• pp.59-80
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• 2014

As usage of smartphone increases, it causes various social issues including smartphone addiction. This study, therefore, examined the impact of smartphone users' multitasking behaviors, satisfaction and flows on the smartphone addiction. Also, this research investigated the impacts of users' characteristics such as their polychronicity, innovativeness, and self-efficacy on their multitasking behaviors. The results of this study can be summarized as follows: users' polychronicity showed positive impact on their multitasking behaviors while innovativeness and self-efficacy did not. In addition, users' multitasking behaviors had significantly positive effects on satisfaction, flow and addiction. Users' satisfaction, however, did not show the direct impact on addiction while the positive impact on the flow, which in turn had direct effects on addiction. In sum, users' polychronicity and their multitasking behavior can be considered one of the most important predictors directly and indirectly through flow explaining smartphone addiction.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.529-538
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• 2021

This study aimed to identify and analyze the attributes of FoMO, and to provide basic data for the intervention of FoMO in cancer patients. In order to confirm conceptual attributes, antecedents, and consequences by applying the conceptual analysis method of Walker & Avant (2010), 82 previous studies published from 2004 to 2021 were analyzed. The conceptual attributes were relative deprivation, social exclusion, lack of sense of belonging, lack of interaction with others, negative emotions, and the antecedents were a sense of alienation when you miss the flow or when excluded from activities and the desire to connect with others. The consequences of this were increased emotional distress, triggering negative emotions such as depression and anxiety, and decreased life satisfaction and self-esteem. The attributes of these FoMO were also confirmed in cancer patients. Based on this, it is necessary to develop an effective intervention program to improve FoMO in cancer patients.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.253-263
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• 2022

This study examined the relationships between socio-demographic background variables, parent-child differentiation, marital stability, and psychological well-being in 382 eco-boomer married women (born in 1979-1992) whose mothers were born in 1955-1963. As a result, the higher the average monthly contact frequency with the mother, the greater the intimacy (connectivity) with the mother. The higher the number of years of marriage, the lower the marriage stability, the higher the education level, and the higher the average household income were related to the higher the self-acceptance. In addition, compared to women in single-income families, married women who receive help raising their children from their mothers did not form reliable relationships with others or show satisfaction compared to women who do not receive the assistance. Those who were well connected with their mother (or had high intimacy) had higher marriage stability, and those with higher marriage stability had higher psychological well-being. They also had better relationships with other people when married women had a higher level of parent-child differentiation.

• The Korean Journal of Health Service Management
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• v.8 no.4
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• pp.243-255
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• 2014

We examined the minimization effects of a subjective sense of poverty by social networks for urban workers and the mediating effects. The purposes of this study are to draw up measures and provide implications in community health care by gender. The findings are as follows: First, differences in understanding a subjective sense of poverty have been generated by demographic socio-economic characteristics according to gender. Second, differences in perception of the subjective sense of poverty have been generated by types of social networks according to the gender. Third, differences in types of social networks have been generated by gender. Fourth, differences in mediating effects of the types of social networks influencing a subjective sense of poverty have been generated by gender. We provide effective methods in community health care by analyzing these examinations.

• Information Systems Review
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• v.16 no.3
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• pp.135-160
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• 2014

Most Social Network Service (SNS) provide online chat, video and file sharing, blogging and others. Because of this advantage, people depend on SNS to communicate with others. However, recently SNS encourage people to reveal too much information broadly so SNS users are concerned about privacy invasion and data spill. They also feel fatigue in process of touching people they don't know while using SNSs. That is the reason why they attempt to switch from opened SNS to Closed SNS. Therefore, the purpose of this study is to empirically investigate and analyze the effect of the factors on the SNS users' switching behavior when using SNS. To accomplish this purpose, this research adopted "Push-Pull-Mooring (PPM)" framework. The PPM is proposed by population geologist, who used it to explain the incentives of demographic migration. Following PPM model, this research empirically examines the three categories of antecedents for SNS switching intention toward closed SNS: push (i.e., weak connection, privacy concern, relative complexity), pull (i.e., enjoyment, belongingness, peer influence), mooring (i.e., SNS fatigue, user resistance) factors. The survey was conducted for 285 users on SNS communities in Korea. The results of this study are as follows; First, wear connection and privacy concern are significantly related to SNS switching intention. Second, enjoyment and belongingness are significantly related to SNS switching intention. Finally, the results show that SNS fatigue has a moderating effect on the links between push factors and SNS switching Intention. Also, user resistance has a moderating effect on the links between pull factors and SNS switching Intention. These findings contribute to the SNS literature both theoretically and practically.

• Proceedings of the Safety Management and Science Conference
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• 2000.11a
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• pp.171-175
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• 2000

가상 커뮤니티는 짧은 기간에 많은 사용자들을 불러모으면서 대량의 트래픽을 발생시킬 수 있기 때문에 비즈니스적 기회를 창출할 기회가 빨리 다가온다. 하지만 많은 사용자들을 확보하는 것이 이러한 사용자들을 대상으로 수익모델을 창출하는 것을 의미하지는 않으므로 많은 운영자들이 경제적 면에서 어려움을 겪고 있다. 그래서 가상 커뮤니티에서 수익을 이끌어내기 위해서는 커뮤니티 운영자의 체계적인 경영전략이 뒤따라야 하며, 회원들이 거부감을 느끼지 않도록 자연스럽게 수익모델로 연결시켜야 한다는 힘겨운 과제가 놓여있다. 따라서 본 연구에서는 이러한 가상 커뮤니티의 전략적 구축, 운영 및 성장 방법에 대해서 분석하고 커뮤니티의 특성에 맞는 다양한 수익모델들을 제시하여 이를 바탕으로 사례에 대한 적용안을 마련해 본다.

• Industry Promotion Research
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• v.8 no.4
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• pp.147-162
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• 2023

This study explored the experience of social support in the education and rearing of children of immigrant women through international marriage and found its essential meaning. First of all, the husband's social support was very important, but the relationship with the husband had a different effect on childrearing and education. Parents-in-law had a positive and negative impact on child rearing and education of them due to cultural conflicts between the two countries. Their own mother was a strong support that gave them great strength just by being there, and as their children grew up, they regarded their mother as the source of bilingual education for their children. Other supporters around them were Korean friends who connected Korean society by sharing information on child care and education. Friends who spoke and communicated in their native language were emotional and psychological supporters that bonded the same experience of parenting and education for their children. In conclusion, the research participants expected a better life for themselves and their children by using a multi-layered social support system as well as a transnational family network in the process of child education and care. Accordingly, it was proposed to systematically improve the laws, systems, and policy support so that the social support system can be further strengthened at the family, community, and transnational levels for the education and care of children of immigrant women through international marriage.