• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.136-148
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• 2016

This study was carried out to analyze the consumption expenditure condition of elderly persons with and without physical disabilities by social economic status and sociodemographic characteristics and to compare the results of those two groups for making an offer the basic materials to provide political support for elderly persons with physical disabilities. The statistical analysis of collected data was enforced through T-test, ANOVA and Crosstabs with SPSS 19.0 program. The results of this study are summarized as follows. First, the group with disabilities has presumed to be in relative poverty given that disposable income, academic career and total living expenses showed lower than the other group. Second, the component ratios of domestic foods and housing expenses of disabled group showed higher but those of specific spending items of expenditure such as social activities, reserving fund of social security for economic safety net, clothing and eating out expenses showed lower than the other group.

• Journal of Korean Society of Forest Science
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• v.81 no.3
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• pp.280-286
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• 1992

When the social cost-benefit analysis is applied for analyzing the public forestry investment, the choice of discount rate to be used in analysis is critical. In this paper, the social discount rate discussed in the public economics was introduced and the social time preference rate as a measure of that was estimated for Korea. The component parameters of the model used are : the elasticity of social marginal utility of consumption and the growth rate of real consumption. The results for the social time preference rate and the elasticity of social marginal utility of consumption are 6.2% and -1.38, respectively, which are plausible and thus can be used as a useful basis in establishing rational resource allocation policies.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.544-560
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• 2018

Cause-Related Marketing is the process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue-providing exchanges that satisfy organizational and individual objectives. Many companies obtain benefits such as increasing sales profits and fulfilling social responsibility activities from Cause-Related Marketing as a strategic marketing activity. The purpose of this study is to analyze the effects of message of Cause-Related Marketing on consumer attitude, and to examine the moderating effects of ethical consumption propensity, social trust and types of product(utilitarian vs. hedonic) on consumer's product attitude. The research results show that consumers tend to adopt a positive attitude towards those advertisements with Cause-Related Marketing message. In the meanwhile, the ethical consumption propensity and social trust also have moderating effects on Cause-Related Marketing message's influence, but the types of product have no moderating effect. Based on the findings, the theoretical and managerial implication are discussed. In addition, some limitations of this study and future research directions are discussed.

• Information Systems Review
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• v.25 no.3
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• pp.1-26
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• 2023

A theoretical model of information overload (Jackson and Farzaneh, 2012) with its three influential components (i.e., time, technology, and social networks) was empirically tested in the context of news consumption behavior considered as a communicative outcome. Using a national sample of South Korean adults (N = 1166), data analyses identified perceived information overload and large/diverse social networks positively associated with active and passive news consumption. Findings may imply the existence of individually varying cognitive threshold (i.e., tipping point), if crossed individuals cannot process information any further. News consumers may keep searching and receiving information to verify factuality of news even when they feel overloaded.

• Journal of Korean Home Economics Education Association
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• v.28 no.2
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• pp.79-93
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• 2016

This study analyzes the middle school Home Economics textbook's 'Adolescence consumption life' unit using framework of Education for Sustainable Development(ESD) to examine correlation with the current Home Economics ESD, and aims to provide the base data for the composition of the educational curriculum that can help the students cultivate the capability for leading sustainable life from the future oriented perspective and for the selection of educational contents. This study analyzes the 'Adolescence consumption life' unit in the Home Economics textbook of the 12 type revised curriculum of 2009. As for the analysis method, Romey's content analysis method is used to carry out in-depth analysis of the ESD content elements. The analysis demonstrates the following. First, content elements extracted commonly from the 'Adolescence consumption life' unit are analyzed with the ESD's criteria of analysis (environment, economic and social domain), which led to the composition with the sub content elements following 23 related topics. Secondly, content elements of 12 types of Home Economics textbook's 'Adolescence consumption life' unit used in middle school are analyzed in three domains, which led to social domain (68%), economic domain (58%) and environmental domain (40%) in the order mentioned. This focused on the role of the Adolescent-consumer on the active consumer that is presented in the 2009 revised educational curriculum, and it is possible to see that this is very closely related to the right to organize and to be active in terms of the human safety, consumption culture, social interest and group.

• Journal of the Korean Society of Food Science and Nutrition
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• v.37 no.11
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• pp.1435-1442
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• 2008

The purpose of this study was to identify the influence of consumption value on healthy functional food choice. Also, this study explored the role of health motivation, health concern, and food involvement as a moderating variable in the relationship between consumption value and healthy functional food choice. A total of 281 responses were collected using on-site survey (response rate 96.0%) from college students in Daegu, Gyeoungbuk Province. The questionnaire contained questions on consumption value, health motivation, health concern, food involvement, and purchasing intention of healthy functional food. The respondents rated the items using a 5-point scale from 1 (strongly disagree) to 5 (strongly agree). According to the confirmatory factor analysis, item evaluating using factor loading resulted in the retention of 25 consumption value items loading on seven factors, four health motivation items loading one factor, six health concern items loading on one factor, and four food involvement items loading on one factor with an internal consistency. Results of stepwise regression found that social value-I, emotional, functional, epistemic, and conditional values among consumption value determined the purchasing intention of healthy functional food. Results of hierarchical regression showed that health concern had a positive effect on the relationship between social value-I and purchasing intention of healthy functional food.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1562-1570
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• 2004

The main purpose of this study was to investigate the elements which influence the symbolic consumption in clothing. Materialism and agent of socialization have been studied and the affect of these two are also developed. The theoretical study and survey methods were used. The survey was administered to 426 women in their twenties living in Seoul and Kyungki region. SPSS packages were applied to find out the results of ANOVA Duncans multiple range tests, means, standard deviation, factor analysis, and regression analysis. The major findings of this study could be summerized as follows; First, the subordinate parts of symbolic consumption was divided into these three parts; fashion oriented consumption, brand oriented consumption, hedonic consumption. The average of hedonic consumption was higher than other subordinate parts of symbolic consumption. Second, symbolic consumption was seemed to have the differences according to materialism and its subfactors. The higher materialism indicated, the higher symbolic consumption was. Third, symbolic consumption was proven to have the differences according to agent of socialization such as reference group and mass media. The higher the influence of the reference group and mass media was, the higher symbolic consumption was. Fourth, according to the results of the regression analysis examing the relative influences of variables affecting symbolic consumption in clothing, the influence of the reference group was the most important variable. The influence of mass media and materialism was related positively to the symbolic consumption.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2017.11a
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• pp.123-126
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• 2017

본 연구에서 미디어의 생산과 소비가 어떻게 사람들을 리미널한 형태로 사람들을 끌어들이는지 살펴보았다. 즉 미디어 생산의 주체 혹은 인기 있는 프로그램의 미디어 소비는 급격한 의식의 이탈을 만들어낸다. 2011년에 시작한 프로그램, '나는 가수다' 이후 지상파, 종합편성, 케이블채널에 음악프로그램, 특히 대중가요 중심의 노래 프로그램들이 대거 만들어졌다. 현재 큰 인기를 끌고 있는 '판타스틱 듀오'와 '나는 가수다' 속에 들어있는 제의적 속성인 리미널러티현상을 반 게넵(Arnold van Gennep)의 '통과의례'에 나타나는 전이 단계와 빅터 터너(Victor Turner)의 이론을 토대로 분석하였다. '전이'의 단계에 제의의 주체들은 사회적인 지위나 문화적인 상태의 속성들을 거의 가지고 있지 않은 일종의 사회적인 중간상태(social limbo)를 통과하게 된다. 미디어 이벤트로서의 리미널러티, 시청자, 가수와 도전자, 청중평가단의 일체감으로 일어나는 인지, 정서적 느낌과 그로 인한 코뮤니타스, 반구조((anti-structure) 상태를 분석하였다. 그리고 그 이후에 오는 위로와 위안 그리고 공감으로 이어지는 사회문화적 현상을 살펴보았다.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.367-375
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• 2022

Given the growing changes in media environment and cultural consumption, globally popular contents of Korean Wave(Hallyu) has also been transformed in its forms and genres. Moreover, extant research on Hallyu has focused on any single respective genre, mostly on East-Asian countries, or studied from Korea-centered perspective. This study examined the social capital effect of Korean Wave in users' own counties, especially in non-English European societies. Survey analysis results reveal that both narrative and non-narrative contents in Hallyu had negative impact on social trust and trust toward people of their own country, whereas positive effect on trust toward Koreans. In contrast, K-pop Hallyu showed positive effect on all types of social trust toward their own country and Koreans, as well as on social participation and bridging/bonding social networks.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.624-628
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• 2008

The purpose of this study is to investigate the "map of mind" or subjectivity regarding consumption behaviors of consumers in the digital environment. This study investigated the values and psychological and behavioral characteristics that motivate consumption for each types of consumers in digital environment. 76 Statements were selected from literature review and popular press articles that introduced consumption related phenomena. A total of 33 participants included experts on digital consumption and lay person, The results indicated that there are 6 groups representing Korean consumption patterns in digital environment: Digital Modernist, Digital Boomer, Digital Chic, Digital Ludens, Digital Conservative, and Digital Renaissance. This research is meaningful in that it provides a framework to view the diverse consumption behaviors in a more holistic rather than independent perspective, considering psychological aspects such as personal values and lifestyles.