• Journal of Industrial Convergence
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• v.21 no.11
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• pp.13-27
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• 2023

This study aims to contribute to the reduction of the failure rate and social costs resulting from business failures by analyzing factors that affect the insolvency of social enterprises, as the role of social enterprises is increasing in our economy. The data used in this study were classified as normal and insolvent companies among social enterprises (including prospective social enterprises) that were established between 2009 and 2018 and received credit guarantees from credit guarantee institutions as of the end of June 2022. Among the collected data, 439 social enterprises with available financial information were targeted; 406 (92.5%) were normal enterprises, and 33 (7.5%) were insolvent enterprises. Through a literature review, eight non-financial factors commonly used for insolvency prediction were selected. The cross-analysis results showed that four of these factors were significant. Logistic regression analysis revealed that two variables, including corporate credit rating and the personal credit rating of the representative, were significant. Financial factors such as debt ratio, sales operating profit rate, and total asset turnover were used as control variables. The empirical analysis confirmed that the two independent variables maintained their influence even after controlling for financial factors. Given that government-led support and development policies have limitations, there is a need to shift policy direction so that various companies aspiring to create social value can enter the social enterprise sector through private and regional initiatives. This would enable the social economy to create an environment where local residents can collaborate to realize social value, and the government should actively support this.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.4
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• pp.172-179
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• 2016

This study examined what entrepreneurial elements of social enterprises contribute to the virtuous cycle to lay a foundation of the coevolution with communities through growth and wealth distribution. To this end, the study was started by adding the pursuit of social goals to the components of entrepreneurship, namely an innovative mind, progressive spirit, and risk sensitivity, and the effects of each of these factors on their economic performance and the social performance were examined. Within this framework, the relationships between social enterprises' performance in economic and social dimensions as dependent variables, and the entrepreneurial elements as independent variables were examined by correlation tests and regression analysis for two hypotheses and their 8 subsequent hypotheses. The results showed that the entrepreneurs' progressive spirit had a statistically meaning effect on the economic performance, and an innovative mind and risk sensitivity are influential variables for social performance.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.294-306
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• 2021

In the era of brand economy, companies fulfill their social responsibilities to enhance consumers' brand trust, thereby enhancing brand loyalty. On the other hand, the current Covid-19 epidemic has accelerated the pace of digital transformation of enterprises and has also made consumers pay more attention to the online reputation of enterprises. Based on the Chinese consumer market, this paper studies the corporate social responsibility, Internet word-of-mouth, brand trust, and brand loyalty of electronic product companies. To verify the impact of corporate social responsibility on brand loyalty through Internet word-of-mouth and brand trust, this paper issued a questionnaire survey to Chinese consumers. A total of 469 questionnaires were used for empirical analysis, and SPSS21.0 was used to analyze the collected data. The results are summarized as follows: (1) CSR has a positive impact on brand trust. (2) CSR has a positive impact on brand loyalty. (3) Brand trust has a positive impact on brand loyalty. (4) Brand trust and e-WOM play an intermediary role in CSR and brand loyalty.

• Journal of Korea Society of Industrial Information Systems
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• v.13 no.4
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• pp.83-97
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• 2008

Recently, as managing organization's stakeholders become important, a viewpoint of corporate social responsibility (CSR) has been changed. Unlike in the past, organizations have performed CSR in their active and strategic point of view. Previous studies about the effect of social responsibility generally focused on customer response, social performance, and financial performance, and studies about the influence on business processes and organizational members are relatively not sufficient. In particular, there is few studies about the relationship among CSR, organization's innovation capability, and non-financial performance. The purpose of this study is to examine the effect of CSR to knowledge management and organizational performance by using multiple regression analysis. Specifically, from the empirical result of this study with 256 Korean finns in diverse industries including the manufacturing, we identified that CSR has positive influence on knowledge management and organizational performance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.2
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• pp.117-127
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• 2014

The purpose of this study is to examine the factors influencing social performance of social entrepreneurship and Corporate Social Responsibility(CSR) activities. This model tests various theoretical research hypotheses relating to social enterprise, social entrepreneurship, and CSR activities. Social entrepreneurship have been classified as innovativeness, proactiveness, risk-taking, and social value orientation. And CSR activities have been classified as community responsibility, philanthropic responsibility, and environmental responsibility. The proposed model is analyzed to target social entrepreneurs. Valid 115 questionnaires have been collected within three months of 2013. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, social entrepreneurship positively influence community responsibility, philanthropic responsibility, and environmental responsibility. Second, community responsibility, philanthropic responsibility, and environmental responsibility positively influence social performance in social enterprise. The results of this study will provide various implications to improve social performance and social entrepreneurship in social enterprise.

• Journal of the Korea Society of Computer and Information
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• v.29 no.7
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• pp.129-137
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• 2024

Social enterprises have a high cost structure, inefficient operation, and poor human and material resources due to a dual structure that must achieve both economic and social purposes. To solve this problem, collaboration, such as sharing resources and information between social enterprises, is emerging as an important management issue. Accordingly, in recent years, the establishment and operation of an online platform is being emphasized as a means to effectively support the problem of lack of resources (human resources, equipment, funds, and technology) between social enterprises, the promotion of joint projects between companies, and the establishment of organic information sharing and communication channels between companies. This study empirically analyzed how the required characteristics of the online platform that supports the collaboration of social enterprises vary depending on the characteristics of the enterprise (general characteristics, collaboration characteristics), and found that there are statistically significant differences depending on the size. These results are expected to be useful in deriving management plans for online platforms for cooperation support for domestic social enterprises in the future, and seeking ways to increase collaboration using the platforms.

• Journal of Service Research and Studies
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• v.13 no.2
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• pp.24-40
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• 2023

As the aversion to advertising grows, native advertising has gained significant attention as a means to counteract this rejection. Native advertising is designed to seamlessly blend with other content on the page where they are displayed. They mimic the overall design and presentation of the platform, providing a natural exposure to consumers. Many companies utilize native advertising, but there is not much academic research on this topic. Therefore this study aims to examine the effectiveness of native advertising for social issues. The study looked at two types of native advertising: ads created by a company and ads sponsored by a company. Results suggested that consumers showed more positive attitudes towards a company's ads if they were sponsored by the company rather than created by the company. This study argued that this effect would be more pronounced for consumers who tended to buy ethically. To verify these hypotheses an online experiment was conducted revealing that on average consumers displayed the same attitude toward a company whether the native advertising was created or sponsored by a company. However, it was also discovered that consumers with a tendency for ethical consumerism formed more positive attitudes toward companies when the company sponsored native advertising as opposed to having created it. In practice, this study suggests how companies can improve the effectiveness of native advertising, such as implementing native advertising as a sponsor and being transparent about their advertising to appeal to consumers with high ethical consumption tendencies. This study expands the scope of research in areas related to native adverting and corporate social responsibilities.

• Journal of Intelligence and Information Systems
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• v.22 no.2
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• pp.13-31
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• 2016

Despite expectations of short- or long-term positive effects of corporate social responsibility (CSR) on firm performance, the results of existing research into this relationship are inconsistent partly due to lack of clarity about subordinate CSR concepts. In this study, keywords related to CSR concepts are extracted from atypical sources, such as newspapers, using text mining techniques to examine the relationship between CSR and firm performance. The analysis is based on data from the New York Times, a major news publication, and Google Scholar. We used text analytics to process unstructured data collected from open online documents to explore the effects of CSR on short- and long-term firm performance. The results suggest that the CSR index computed using the proposed text - online media - analytics predicts long-term performance very well compared to short-term performance in the absence of any internal firm reports or CSR institute reports. Our study demonstrates the text analytics are useful for evaluating CSR performance with respect to convenience and cost effectiveness.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.2
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• pp.681-688
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• 2010

As the concerning about Corporate Social Responsibility(CSR) is increasing, corporate's expenditure about Corporate Social Responsibility is increasing year and year. As for this, we need the research about the effect of the expenditure about corporate social responsibility on financial performance. So, lot's of empirical researches have been tested in order to prove the relations between Corporate Social Responsibility and Financial Performance. But their results of study different from those of researchers due to the reasons of different methodologies and varieties of variables measuring. Therefore, in this article, setting two hypotheses with sampling 600 corporate firms from 2003 to 2005,first we analyzed financial performance of corporate which is carrying execution into corporate social responsibility and which is not. Second, we analyzed corporate which is carrying execution into corporate social responsibility before and after. In results of this paper, carrying execution into corporate social responsibility affects financial performance badly in short term. That's why we need to study for further more long term periods such as after 5-years or so. And financial performance of corporate which is carrying execution into corporate social responsibility is higher than others, accepting the second hypothesis just as this paper has set.

• Management & Information Systems Review
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• v.34 no.1
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• pp.35-49
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• 2015

Recently, researchers and practitioners are emphasizing the importance of integrated-strategic perspective between market and non-market strategies. In this perspective, this study was designed to examine the relationships between cultural distance and the degree of localization strategy and also the moderating effects between them. Using CSR data together with the localization index data (from 2010 to 2012) of multinational companies competing in Chinese market, the three hypotheses proposed in the study were examined. The results of multiple regression analyses show that cultural distance is positively related to the degree of localization strategy of multinational companies. The corporate social responsibility is also positively related to the degree of localization strategy of multinational companies. However, there is negative moderating effect of corporate social responsibility on the relationship between cultual distance and the degree of localization strategy. The findings of this study representing the complementary effects between localization strategy and corporate social responsibility imply that the effect of market competitive strategy can be complemented by non-market strategy. Thus, firms should plan their non-market strategies in the perspective of integrated strategic perspective with market strategy to compete with competitors and increase performance more efficiently.