• Title/Summary/Keyword: 사회적 기대

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The Influence of Hotels' Service Quality and Customer Value on the Reservation Intention: Temporal Construal Theory Perspective (호텔서비스품질과 고객가치가 예약의도에 미치는 영향: 시간해석이론 관점에서)

  • Do, Hyun-Ok;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.307-313
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    • 2012
  • The purpose of this study is to suggest a research for hotels' expected service quality which influences reservation intention of hotel services. And we checked that these relations are formed by mediating of customer value on the basis of temporal construal theory. The result of our studies is as follows: 1) An abstract hotels' expected service quality(a concrete hotels' expected service quality) influence more on the customer's the social psychological value(the functional value) than the functional value(the social psychological value). 2) The customer's functional value(the social psychological value) influence more on the reservation intention of hotel service near(distant) in time than distant(near) in time. This research provides a theoretical-practical implications to the marketing staffs like packaging designers as well as scholars to study hotel services.

The characteristics of social capital in UCC Community (동영상 UCC 공동체 활동 특성에 대한 연구: 사회적 자본을 중심으로)

  • Whang, Sang-Min;Ryu, Ki-Tae;Kim, Jee-Yeon
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.1337-1341
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    • 2009
  • 한국 사회에서 동영상 컨텐츠와 UCC는 새로운 문화 현상으로 그리고 새로운 광고 도구로써 많은 기대를 받고 있다. 이에 본 연구에서는 한국의 대표 동영상 컨텐츠 사이트인 아프리카 사용자들을 대상으로 하여, 사용 활동을 기준으로 사용자 유형을 구분하고, 각 유형별 주요 이용 특성을 탐색하고자 하였다. 동영상 이용 활동 및 동영상 컨텐츠 커뮤니티 활동에 있어서의 사회적 자본 특성 문항, 총 96문항을 도구로 하여, 총 39명의 동영상 컨텐츠 이용자 활동을 분석하였다. 분석결과 동영상 컨텐츠 이용자 행동은 '깍쟁이', '시청자', '휴머니스트'의 세가지 유형으로 구분되었다. 또한 이 세 유형은 사이버 공동체에서의 사회적 자본 특성으로 언급되는 유대감, 신뢰, 규범, 교환 및 호혜성, 혜택 등 다섯가지 사회적 자본 특성에서 서로 다른 특성을 보이는 것으로 확인되었다. 본 연구는 동영상 컨텐츠 사이트를 단순히 동영상 컨텐츠를 교환하거나 소비하는 공간이 아닌 새로운 사이버 공동체의 장으로 활용할 수 있는 단서를 제공했다는데 그 의의가 있다.

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Color Image Design for Psychological Experiences of Situation: The Realization of Color Image in Line with Social Situation (심리적 환경에 맞는 색채 이미지 디자인: Color로 표현되는 상황에 맞는 이미지의 구현)

  • 황상민;김경인;정주원
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1999.11a
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    • pp.302-309
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    • 1999
  • 특정 환경이 제시하는 이미지는 색으로 나타내어진다. 그러면, 특정 사회적 환경을 생각할 때 사람들은 특정한 색채 반응으로 그것에 맞추려고 하는가\ulcorner 본 연구에서는 특정 상황에 따라 사람들이 다르게 표현하는 색채이미지를 파악하여, 각각의 사회적 상황에 맞는 색채 코디네이션과 이미지에 맞는 색채 감성 제품을 디자인하는 가능성을 제안하고자 한다. 색채와 관련된 대표적인 제품이 화장품이다. 화장품에서 사용되는 색감은 사용자의 취향과 같은 성격특성에 따라 달라지지만, 이것은 또한 사회적 상황에 따라 다르게 표현되기도 한다. 본 연구에서는 사회적 상황을 캐주얼, 비즈니스, 지적분위기, 이브닝(섹스어필)의 4가지 조건을 제시하고 이것에 따른 색채 감성 이미지가 어떻게 나타나는지를 살펴보았다. 연구결과는 각각의 상황은 일관적인 색채 이미지를 가지고 있을 뿐 아니라, 사람들에게 공통적으로 적용될 수 있는 색채이미지로 표현된다는 것을 밝힐 수 있었다. 특정 환경에 관한 기대는 특징적인 색채이미지로 반영되며, 이런 결과들은 환경색채의 디자인과 구체적인 상황과 맞는 제품의 색조 디자인 등에 직접 활용될 수 있을 것이다.

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A Study on the Intention to Use Biometric Authentication When Using Mobile Easy Payment Service: Focusing on the Comparison of Experienced and Non-Experienced Persons (모바일 간편결제 서비스 이용 시 생체인증 사용의도에 관한 연구: 경험자와 비경험자 비교를 중심으로)

  • Jae-Seung Ju;Won-Boo Lee
    • Information Systems Review
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    • v.23 no.4
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    • pp.1-22
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    • 2021
  • In the newly encountered economy caused by the Corona virus Disease-19, remote transaction becomes a new normal that disrupt traditional economic order. In the middle of the disruption, mobile tech is placed and remote finance on mobile is highly noticed and considered as an infra-tech to support the new ecology, In mobile finance. remote payment is becoming the most common service and personal identification on it is critical to operate the new service. There are various means of remotely identifying a person. Recently the use of biometric information is increasing. In this study, a correlation analysis was conducted on factors that effects to biometrics usage and the intention to use in remote personal identification. Variables for critical factor in the remote identification were classified into 4 groups such as Performance expectancy, Effort expectancy, Social influence, and Security. The empirical analysis based on the Unified Theory of Acceptance and Use of Technology (UTAUT) was conducted. The relationship between variables and the intention to use is also analyzed. In the study, stepwise regression analysis was conducted four times in which variables were adjusted in individual stage. As a result, the analysis suggests that performance expectancy, effort expectancy, social influence, security have positive effects for intention to use. Additionally, effort expectancy and security have moderating effects to intention to use depends on biometric authentication experience. The analysis has shown positive effect of variables grouped on the intention to use them. It also suggests that the intention to use biometric authentication will quickly grow. This study is expected to make a contribution to utilize and improve the use of biometric information in mobile payment.

2008년 후천성면역결핍증 예방법 개정

  • 대한에이즈예방협회
    • RED RIBBON
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    • s.79
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    • pp.5-6
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    • 2008
  • 보건복지가족부는 '후천성면역결핍증예방법'을 일부 개정하여 지난 2월 21일 공포하고, 8월부터 시행한다고 밝혔다. 개정 법률은 에이즈 감염인의 사회적 차별과 편견을 방지하기 위해 기존 법률의 인권 침해적 요소를 개선하였으며 작게나마 HIV/AIDS감염인을 '감시와 격리'의 대상으로 취급해 왔던 현행 제도로는 달성하기 어려웠던 포괄적인 에이즈 예방의 목적을 달성할 수 있을 것으로 기대되고 있다.

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A Study on the User's Acceptance and Use of Easy Payment Service - Focused on the Moderating Effect of Innovation Resistance - (간편결제 서비스 수용의도와 이용에 관한 연구 - 혁신저항의 조절효과를 중심으로 -)

  • Kang, Sun-Hee;Kim, Ha-Kyun
    • Management & Information Systems Review
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    • v.35 no.2
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    • pp.167-183
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    • 2016
  • This study has recognized easy payment service as one of the new types of application of information and communication technologies and proposed a modified acceptance intention model by adding perceived risk factor based on the unified theory of acceptance and use of technology(UTAUT) and then explored those variables that effect the acceptance intention of consumers. The results of this study can be summarized as the followings. First, expectation on the efforts, social impact have positive effect on the acceptance intention and perceived risk has negative effect on the acceptance intention but expectation on the efforts and promotion condition were found to have no effect on the acceptance intention. Second, among the factors suggested, social impact was found to have more effect of causing the acceptance intention of users than expectation on the efforts and perceived risk. Third, it was found that there is a significant association between the acceptance intention and use behavior of users of easy payment service. This means that, as was reviewed in the preceding researches, the acceptance intention affects actual acceptance behavior of users either directly or indirectly. Fourth, even though innovation resistance has regulation effect on the relationship between expectation on efforts or social impact and acceptance intention, it was found to have no regulation effect on the relationship between perceived risk and acceptance intention.

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Social-Cognitive Model of Social Justice Interest and Commitment: for Korean College Students (사회 인지 관점에 따른 사회 정의 관심과 실천 모형의 검증: 국내 대학생을 중심으로)

  • Moon-Kyung Min;Hyun-nie Ahn
    • Korean Journal of Culture and Social Issue
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    • v.20 no.2
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    • pp.133-154
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    • 2014
  • The purpose of this study was to investigate psychological processes based on the Korean college students' development of social justice interest and commitment. For this study, we replicated Miller and colleagues'(2009) study, which explained the development of social justice interest and commitment by social-cognitive career theory(SCCT). Social desirability was controlled, and then self-reports data from 343 college students were analyzed using Structural Estimate Modeling(SEM). As a result, the final research model that social justice self-efficacy and outcome expectations affect social justice interest and commitment was proven valid for Korean college students. Also, in comparison with the direct effects model(social supports and barriers affect directly on commitment), the indirect effects model(social supports and barriers affect indirectly on commitment through self-efficacy) was supported. As an unique path of social-justice domain, the indirect effect by social support on commitment through outcome expectation was proved, as well. This study covers measurement limitations, future directions for research, and some lessons points with regards to how Korean college students to have social justice interest and commitment.

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개인의 안녕과 건강한 가정을 통한 행복한 사회를 꿈꾸며

  • 이원희
    • 가정의 벗
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    • v.37 no.2 s.426
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    • pp.4-6
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    • 2004
  • 보건복지부는 저출산$\cdot$고령화사회에 효과적으로 대처하고 공공보건 의료 확충 및 통상협력 등에 적극 대응하기 위해 정책기능을 대폭 확충하는 내용의 직제 개편을 단행하였다. 변화하는 미래사회를 대비한 적극적인 사업 추진이 기대되는 2004년도 주요 업무 계획을 살펴보기로 한다.

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Feasibility Exploration of Social Cooperatives as a Community Social Work Practice Model (지역사회복지실천모델로서 사회적협동조합의 가능성 탐색)

  • Cho, Mihyoung
    • Journal of Agricultural Extension & Community Development
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    • v.21 no.3
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    • pp.91-119
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    • 2014
  • This study explored feasibility of social cooperatives as a strategy of struggle to social exclusion in the social services area based on the relationships between people. Is social cooperatives on the Fundamental Act on Cooperatives a new type of social welfare service providers comparing the social welfare foundations and social enterprises? Would be expected as social inclusion processes effects arising from the properties of cooperative in social welfare sector? If social welfare institutions function as an intermediate medium between government and users, social cooperatives can be performed function in the community in a variety of cooperative relationships with Multiple stakeholders, e.g. various service providers, care-givers, social workers, and users, etc., conflicting the interests. In this perspective, looked the possibility of social cooperatives as community welfare practice model.

A Systematic Literature Review of Social Entrepreneurship: Focusing on the Field of Business Administration (사회적 기업가정신의 체계적 문헌연구: 경영학 분야를 중심으로)

  • Yoo, Hanna;Lee, Sujin;Jeong, EuiBeom
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.5
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    • pp.83-98
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    • 2022
  • As the complexity of social problems and interdependency increased significantly, research on social entrepreneurship(SEship) increased rapidly. In this study, systematic approaches(bibliometrics analysis, citation network analysis, and keyword network analysis) were performed to identify research trends in business administration. To this end, keywords of 883 SEship papers published in prominent journals in the SCOPUS database were collected to investigate the existing research flow. The results of this study can be helpful for grasping the perspective of scholars in the business administration on SEship research and determining research topics through understanding related concepts.