• 제목/요약/키워드: 사회적 관계

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The Viral Effect of Online Social Network on New Products Promotion: Investigating Information Diffusion on Twitter (신제품 프로모션에 대한 온라인 소셜네트워크의 구전효과 분석 : 트위터의 정보전달과정을 중심으로)

  • Kim, Hyung-Jin;Son, In-Soo;Lee, Dong-Won
    • Journal of Intelligence and Information Systems
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    • v.18 no.2
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    • pp.107-130
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    • 2012
  • In Twitter, a user can post a message below 140 characters on his/her account, and can also repost a message of other users who the user follows. The message posted by the user in turn can be seen and reposted by other users who follow the user, which is called Re-tweet (RT). While some messages spread widely, other messages have relatively less or no RT. What factors cause these quantity variances of RT originated from original messages? How can the messages become influential in online social networks? As an effort to answer the above questions, we focused on information vividness, message characteristics, and originator characteristics. In perspective of managerial implication, we expect that the findings of this paper will provide corporations with helpful insight on the Word-of-Mouth (WOM) effect for efficient and effective advertisements and communications when they send a message of new products or services through Social Network Services. In perspective of academic implication, we identify the effect of contents of a message on WOM, which has been dealt with by few social network researches.

Impact of The Experience of being Discriminated on Their Experience of Discrimination: Focusing on The Moderating effect of the education for human rights (청소년의 차별피해경험이 차별가해경험에 미치는 영향 -인권교육의 조절효과를 중심으로-)

  • Jeong, Kyu-Hyoung
    • Journal of the Korean Society of Child Welfare
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    • no.55
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    • pp.31-55
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    • 2016
  • This study investigated the impact of the experience of being discriminated on their actual experience of discrimination, and verified the moderating effect of the education for human rights. The data used in this study were sampled from the 2014 children and youth human rights survey of Korea National Youth Policy Institute, and 4,023 students in middle or high school were selected for the final data analysis. The moderation model was analyzed by applying SPSS PROCESS macro. The analysis suggested the following. First, it was shown that the experience of being discriminated and the level of help and frequency of the education for human rights were significantly distinguished in the statistics. Second, even though the experience of being discriminated and the level of help of the education for human rights meaningfully influenced the experience of discrimination, frequency of education did not. Third, it was verified that the level of help from education of human rights moderates the relationship between the experience of discrimination and the experience of being discriminated. It also showed that the higher the level of help is, the more the experience of being discriminated exerts influence on the experience of discrimination. Thus, on the basis of the results, the theoretical discussion on the youth discrimination was drawn out and the practical implication on the direction of the education for human rights was suggested.

The Influence of the Brand Asset of Complex Cultural Space on Satisfaction Levels and Community Development -This Research is Conducted on F1963 as a Subject (복합문화공간의 브랜드 자산이 만족도와 지역발전에 미치는 영향 -F1963을 중심으로-)

  • Lee, Chan-Min
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.341-352
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    • 2019
  • Recently, as cultural projects are being carried out in various ways, the interest in the space where culture and arts can be provided is also increasing. Therefore, this study selected and analyzed F1963 in Busan. The purpose of this study is to examine the effects of brand asset factors of brand image, brand awareness, brand asset awareness, and loyalty on customer satisfaction and community development of brand asset in complex cultural space and to examine whether customer satisfaction has a mediating effect on the relationship between brand asset in complex cultural space and community development. As a result of the analysis, brand asset of complex cultural space had a positive effect on the satisfaction of users. Also, brand asset of complex cultural space has a positive effect on community development. The satisfaction that users get from the complex cultural space has a mediating effect on the influence of brand asset of the complex cultural space itself on the community development. The implications of this study suggest that complex cultural space plays an important role in the region, and it is necessary for local communities and local governments to brand complex cultural space through diversity of cultural and artistic activities.

Somatic Symptoms after Psychological Trauma (심리외상 이후의 신체증상)

  • Park, Joo Eon;Ahn, Hyun-Nie;Kim, Won-Hyoung
    • Korean Journal of Psychosomatic Medicine
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    • v.24 no.1
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    • pp.43-53
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    • 2016
  • Objectives : Somatic symptoms after the exposure of psychological trauma frequently developed. However, the somatic symptoms are not covered under the diagnostic criteria of posttraumatic stress disorder(PTSD) in detail, although they are often associated with social and occupational functioning and patient-doctor relationships. The aim of this article is to highlight the potential mechanisms, the common manifestations, and the treatment of the somatic symptoms. Methods : This article studied the somatic symptoms searched using academic search engines like PubMed, Scopus, Google Scholar, KoreaMed and KISS from the earliest available date of indexing to March 31, 2016. Results : The mechanism of somatic symptoms after the exposure was described as psychological and physiological aspects. Psychological mechanism consisted of psychodynamic theory, cognitive behavioral theory, and others. Physiological mechanism involved changes in neuroendocrine and immune system, autonomic nervous system and central nervous system. Somatization associated with psychological trauma manifested various health conditions on head and neck, chest, abdominal, musculoskeletal, and dermatological and immune system. Few studies described the standardization of treatment for the somatic symptoms. Conclusions : Clinicians and disaster behavioral health providers should think of the accompanying somatic symptoms during intervention of psychological trauma and PTSD. Further studies are needed on the somatic symptoms seen in psychological trauma and PTSD.

Mediating Effect of Sense of Loss and Depression on the Relationship between Discrimination Experiences and Suicidal Ideation of the Elderly (노인의 차별경험과 자살생각 간의 관계에 대한 상실감, 우울감의 매개효과)

  • Lee, Eun-A
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.541-548
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    • 2021
  • This study analyzed the path through which elderly discrimination experience, sense of loss, and depression lead to suicidal ideation by verifying the influence of elderly discrimination experience on suicidal ideation and the mediating effect sense of loss and depression. The subjects of the study were a 1:1 in-depth interview survey of 400 elderly people aged 65 or older using stratified sampling methods by region and type of 31 city, county, and district the elderly welfare welfare centers(10 locations) in Gyeonggi-do. As a result, a total of 360 samples were finally analyzed. It was verified through frequency analysis, descriptive statistics analysis, correlation analysis, structural equation and bootstrapping analysis methods using SPSS 25.0 and AMOS 23.0. As a result of the study, first, it was found that the more the elderly experienced discrimination, the higher the suicidal ideation. Second, the effect of sense of loss was partially mediated on the effect of discrimination experience on suicidal ideation in the elderly. Third, the feeling of depression was found to play a partial mediating role between the experience of discrimination among the elderly and suicidal ideation. Based on the results of this study, policy and practical suggestions were made to alleviate the suicidal ideation of experiences of discrimination against the elderly and sense of loss and depression to prevent suicide among the elderly.

Comparative Spatial Analysis Between Inner-City Socialized Housing and Private Housing Developments in Metro Manila, the Philippines

  • Flores, Diane Angeline;Jang, Seongman;Lee, Seungil
    • Land and Housing Review
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    • v.12 no.2
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    • pp.13-32
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    • 2021
  • Rapid urbanization has resulted in the unprecedented growth of population in Metro Manila, the Philippines and has led to a 'dual' housing crisis - vacant/unoccupied socialized housing and a chronic housing shortage or delayed housing supply. By developing two GIS-based statistical models, this study is to examine socialized housing in comparison with private housing with respect to location patterns, integration, accessibility, social and economic aspects, and vulnerability to environmental hazards. Multiple regression analysis was integrated with the GIS to identify significant variables that influence the spatial distribution of socialized housing. The comparison between the two regression models has shown that socialized housing is located in areas with inappropriate land use and poor accessibility to transportation facilities and built urban resources. Moreover, both regression models have proven the statistical significance of the vulnerability of socialized housing to environmental hazards. The finding explains how the current housing policies do not address the country's housing crisis, especially for the marginalized and low-income households. Thus, the findings provide implications for urban planners and local decision-makers in reforming the current policy interventions.

The Effects of Supplementary Education Awareness on Interpersonal Communication for Health Care Providers (종합병원 의료인의 교육훈련 인식이 의료인 상호간 커뮤니케이션에 미치는 영향)

  • Jung, Sang-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.11
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    • pp.411-420
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    • 2018
  • This study was conducted to identify the effects of interpersonal communication between health care providers after receiving supplementary education. The participants of this study were 433 health care providers who work at 29 general hospitals in Gwangju Metropolitan City and Jeollanamdo Province. Data were collected from June 8 to June 25, 2018 and evaluated by t-tests, dispersion analysis, correlation analysis and stepwise regression. The results were produced by investigating interpersonal communications according to socio-demographic and health-related characteristics including age, education level, bed size of the hospital at which the participant worked, job satisfaction, hospital location, personal health status, experience with health care management and experience with depression. There were significant differences in communication observed according to supplemental education awareness regarding age, bed size of hospital, occupation, wage, type of medical institution of employment, job satisfaction, work location, health status, health care education experience and chronic disease. There were positive correlations between supplemental education awareness in health workers and their interpersonal communication. The factors that had positive effects on interpersonal communication were level of education and health-related education experience, while age, hospital bed size and job dissatisfaction had negative effects. Finally, support environment, learning transfer and results were identified as sub-factors of supplemental education. Based on the results above, it was proposed that educational training to enhance results, provide a supportive environment and foster learning transfer be developed to increase communication between health workers and provide a safe health service for patients.

A Study on the Characteristics of Korean Rural Tourists based on Tourism Motivation and Market Segmentation : In the Case of Residents' Perceptions in Chungcheong and Jeonbuk Region (농촌관광객의 관광동기와 세분시장특성에 관한 연구 : 충청지역과 전북지역의 주민인식을 중심으로)

  • Park, Chun-Woo
    • International Area Studies Review
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    • v.14 no.1
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    • pp.257-277
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    • 2010
  • Rural tourism is considered one of the main components of travel today. This may explain the emerging interest in tourist behavior at rural sites. Nevertheless, it can be argued that research on tourists' motivation as well as segmentation for visiting rural sites is still in its infancy. The purpose of this study has three main objectives: (1)to adjust the motivations of rural tourism to the general motivations for all travelers and find the core factors for rural tourists. (2)to show the segmentation of korean rural tourists, and (3)to suggest the characteristics of rural tourists' typology. This paper was conducted through two studies: a literature review and a survey for empirical exploration of the ideas. The empirical data are extracted through convenience, and the valid questionnaires totaled to 828. The Frequency, Descriptive, Factor, Cluster, Discriminant, Cross-tabulation analysis were used for the data analysis. The results of analysis indicate that the rural tourists' motivation is consisted of 14 factors. the key elements play a major role in rural tourism. and the rural tourists' market was divided into 5 different groups. The results of this study will not only contributes to a better understanding of rural tourism due to clarification of tourist motivations but also have implication for the development and management of rural sites.

A Study on Scientific Concepts and Teaching and Learning Methods in the Activities of the Nuri Curriculum Teacher Guidebooks for Ages 3-5 in Accordance with Themes (생활주제를 중심으로 본 3-5세 연령별 누리과정 교사용지도서 활동의 과학개념 및 교수학습방법 분석)

  • Choi, Hye Yoon
    • Korean Journal of Child Education & Care
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    • v.18 no.4
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    • pp.65-89
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    • 2018
  • Objective: The purpose of this study is to analyze the science concepts and teaching and learning methods presented in the science education-related activities of the Nuri Curriculum teacher guidebooks for ages 3-5. Methods: The research data included 772 activities related to science education in the teachers' guidebook. The analysis of science concepts was based on physical science (force and motion, physical structure, electricity and magnetism, light and shadow, sound properties), chemistry (material properties, material reaction), life science (organizational structure, growth and change, heredity and evolution, animal plant and human relationships), earth science (earth system interaction, earth system structure, and universe), engineering (designed world, engineering design, engineering, technology and society) and ecology (environment preservation). Teaching and learning methods were analyzed according to the types of small and large group activities and of free play activities. Results: Science concepts were mainly presented in the fields of engineering, chemistry, and life science commonly among children aged 3-5, whereas the concepts of physical science were lowly presented in all ages. Science concepts appeared mainly in the daily subjects of 'animal plant and nature', 'life tools', 'environment and life', and 'spring, summer, autumn and winter'. As the teaching and learning method, free paly activities (science area, free outdoor selection activity, math and manipulative activity) were mostly used for the ages of 3 and 4, and small and large group activities (cooking, story sharing, music activity) were for the age of 5. Conclusion/Implications: It is necessary to select the level of science area and concept that can be taught according to the age of children and the timing of the teaching.

Formulating Strategies from Consumer Opinion Analysis on AI Kids Phone using Text Mining (AI 키즈폰의 소비자리뷰 분석을 통한 제품개선 전략에 대한 연구)

  • Kim, Dohun;Cha, Kyungjin
    • The Journal of Society for e-Business Studies
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    • v.24 no.2
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    • pp.71-89
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    • 2019
  • In order to come up with satisfying product and improvement, firms use traditional marketing research methods to obtain consumers' opinions and further try to reflect them. Recently, gathering data from consumer communication platforms like internet and SNS has become popular methods. Meanwhile, with the development of information technology, mobile companies are launching new digital products for children to protect them from harmful content and provide them with necessary functions and information. Among these digital products, Kids Phone, which is a wearable device with safe functions that enable parents to learn childern's location. Kids phone is relatively cheaper and simpler than smartphone but it is noted that there are several problems such as some useless functions and frequent breakdowns. This study analyzes the reviews of Kids phones from domestic mobile companies, identifies the characteristics, strengths and weaknesses of the products, proposes improvement methods strategies for devices and services through SNS consumer analysis. In order to do that customer review data from online shopping malls was gathered and was further analyzed through text mining methods such as TF/IDF, Sentiment Analysis, and network analysis. Customer review data was gathered through crawling Online shopping Mall and Naver Blog/$Caf\acute{e}$. Data analysis and visualization was done using 'R', 'Textom', and 'Python'. Such analysis allowed us to figure out main issues and recent trends regarding kids phones and to suggest possible service improvement strategies based on sentiment analysis.