• The Journal of Industrial Distribution & Business
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• v.8 no.6
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• pp.51-60
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• 2017

Purpose - This study aimed to investigate the correlation between the social activity of the elderly and recognition of family cohesion of the elderly who are exposed to the current aging society. In addition, the study has delved into the method of family cohesion improvement through the differences between groups based on the mediator effect of how the results have effects on the elderly's self-control capabilities. Research design, data, and methodology - This study has targeted the elderly who are attending the elderly university among users in seven community centers located in Seoul and Gyeonggi-do area. The study has also conducted a survey by the format of a half-structured questionnaire. It is aiming to investigate the elderly's family cohesion with children and their self-control capability, and understand their satisfaction of social activity to help successful elderly life. The study has suggested the following as mentioned. First, the study analyzed that the perceptual factor of family cohesion with children would be deducted based on advanced researches. Second, the influencing relationship would be analyzed through the relational analysis between the elderly's family cohesion and social activity. Results - The family cohesion with children has a significant effect on psychological happiness and it showed the influencing relationship with improvement of the elderly's self-control capability. Therefore, creating fellowship through meaningful conversation with children would be needed. In addition, various programs and consultant service would be offered to build healthy relationship between aged parents and their children. Through this, the elderly will be able to have not only better relationships with their family, but also increased psychological health and well-being as well. Conclusions - It is needed that not only supporting policies for children who take care of aged parents but also that the elderly who need long-term care could meet their children whenever they want through increased numbers of sanatoriums operated by cities and countries. In addition, the nation would offer financial and administrative support continuously so that people receive the benefits from sanatoriums located in the locality of children's residence beyond the elderly's residence. Moreover, social infra would be established as well.

• Journal of Distribution Research
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• v.13 no.2
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• pp.1-27
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• 2008

In a power-asymmetry relationship like franchise system, a high dependent franchisee must often rely on its powerful partner. Therefore, in order to build up 'win-win' systems, therefore channel members should increase trust and commitment each other to enhance the relationship quality to sustain long-term cooperative relationships. First of all, to increase the relationship quality in franchise system, franchisor should increase franchisee's perception of the powerful franchisor's justice. The point of this research, I established basic hypotheses and comparative hypotheses to examine franchisor's behavior what franchisee expected which influences on franchisee's attitude and behavior in power - asymmetry relationship in franchise system. For the purpose of the empirical testing, managers of franchisee in the food service industry of Korea had been selected and analyzed, and major findings in this study as follow: First, the relational norm between franchisor and franchisee increased both distributive justice and procedural justice, especially relational norm had more effect on procedural justice than distributive justice. Second, distributive justice increased both economic commitment and social commitment while procedural justice just increased social commitment only but economic commitment. So, on the relational commitment, distributive justice was more important element than procedural justice. On the other hand, procedural justice had indirect effect on economic commitment through distributive and social commitment.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.371-379
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• 2015

The degree of adolescents' life satisfaction is very low and the formation of social relationship through SNS is getting important to adolescents. This study aimed to examine if bridging social capital and bonding social capital through SNS and political-social participation affect the life satisfaction of adolescents. Using 2012 Adolescents Social Media Usage Survey of National Youth Policy Institute, this study analyzed 4708 data by Multiple Regression. The results showed that the life satisfaction of male adolescents was higher than that of female adolescents. And the higher the level of bridging social capital and bonding social capital through SNS and political-social participation was, the higher the level of adolescents' life satisfaction. On the basis of the results, practical suggestions to increase the life satisfaction of adolescents were discussed.

• Korean Business Review
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• v.14
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• pp.149-168
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• 2001

Service firms have always been relationship oriented. the nature of service businesses is relationship based. As service finns, like banks, insurance finns, have grown, The masses of consumers have made the establishment of true relationships more difficult. Understanding the motivations of consumers to engage in relationships with marketers is important for both practitioners and marketing scholars. To develop an effective theory of relationship marketing, It is necessary to understand what motives consumers to reduce their available market choices. This article focuses on the development of the successful relationship strategies in domestic banks. The results of this study show the four types of relationship strategies - social bonds, structural bonds, financial bonds, and other bonds. Although the effectiveness of these strategies differs as the types of performances, All four types of relationship strategies are essential for building and maintaining relationships with customers. Totally, the order of influences on the performance is as follows; financial bonds, structural bonds, and social bonds.

• 한국노년학
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• v.38 no.4
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• pp.999-1013
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• 2018

This study examined the effect of the perception of age-friendly environment on perceived social bonding. In particular, this study focused on the mediating effects of perception of age-integration between perception of age-friendly environment and perceived social bonding. The data were analyzed using the '2017 Ages Integration Survey' conducted by the Korea Research Foundation(SSK). A total of 997 adults from 20 to 86 ears of age were participated in this study. The perception of age-friendly environment was measured using the age-friendly city guidelines set out by WHO and perception of age-integration was measured using questions that asked about age flexibility and age diversity. Also, the social capital scale was used to measure perception of social bonding. In order to increase the reliability of the analysis results, age, gender, educational achievement and residential area were controlled. Structural Equation Modeling approach was employed to answer the research questions. The results are following. First, perception of age-friendly environment was significantly associated with perceived social bonding in a positive direction, controlling for age, gender, educational achievement and residential area. Second, perception of age-integration partially mediated the relationship between perception age-friendly environment and perceived social bonding controlling for covariates. Based on these findings, this study proposes political and practical intervention strategies to promote age-friendly environment and age-integration.

• 한국노년학
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• v.41 no.4
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• pp.469-490
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• 2021

This study examined the effect of family cohesion and perception of age-friendly environment on sense of community and the mediating role of perception of age-integration in those relationships by regions. To that end, we used survey data collected from a nation-wide survey from adults who are aged 20 to 85 (N=1,200). ANOVA, structural equation models and bootstrapping mediation tests were conducted. The results showed that family cohesion and one sub-dimension of the age-friendly environment- social participation- increased sense of community in all three regions. Also, perception of age-integration partially mediated the relationship between family cohesion and sense of community in the Metropolitan areas and small cities as well as the relationship between social participation and sense of community in all three regions. Based on the results, authors discussed ways to increase family cohesion and social participation to enhance sense of community.

• Korean Journal of Family Social Work
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• no.54
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• pp.187-224
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• 2016

This study aims to investigate the effect of psychosocial aging on age integration and the moderating effect of Familism and Family solidarity. In particular, this study has significance for establishing a basis of practical and political intervention in family level for improving age integration. We employed data from the 'Ageing Society Awareness Investigation' funded by Korean National Research Foundation in 2014. Our analysis sample consisted of 702 adults who were from 40 to 90 years old. Also, this study conducted descriptive statistics and multiple regression analysis by using STATA13. First of all, the lower psychosocial aging awareness is the higher age integration awareness. Familism and family solidarity were not a significant predictor for age integration. However, the interaction effects between familism as well as family solidarity and psychosocial aging ware statistically associated with age integration. That is to say that as psychosocial aging is negative, when decrease age integration, the net moderating effects of familism and family solidarity were found between age integration and psychosocial aging. Based on the results, this study provides implications that reinforcing family value and promoting interaction and solidarity with family members are positively contributed to age integration awareness at this point of negative psychosocial aging.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.448-459
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• 2015

This study discusses on the social communication phenomenon on online social media by comparative analysis among bridging and bonding social capital. It examined the social media usage, social communication recognition, social communication satisfaction and intent social participation by exploring social capital which are the main influential factors of online social media. The online survey was conducted on 500 adults over the age of 20. As a result, in a quantitative respect a high rate of online media usage was observed all social capital. On the other hand, in a qualitative aspects 'understand' and 'trust' was came out in the bonding capital, but 'agreement' was not observed in all social capital. Also the influential factors of intent social participation were different in the social capital. The bonding was affected by 'understanding' but the bridging was affected by 'trust' and 'agreement'. Therefore, it was able to discuss that the understanding of online social media user and social communication characteristic must be preceded and the activator policy of social communication must consider the different features of online social capital.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.354-365
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• 2013

Service marketing is the important part in relationship marketing researches because it can make not only a functional aspect, but a social connection with customers as well through the interactive process in service encounters. Therefore, we have to examine whether or not customers' strong emotional bonds which can be created by the interaction in service encounters have influences on the variables related to relationship marketing in service. As results, social rapport and friendship as customers' strong emotional bonds were stimulated by a relational antecedent(communication), and eventually could effect on customer loyalty as a relational outcome positively. It means that customers' strong emotional bonds are critical components to lead relational outcomes in relationship marketing of service. Also, It suggests that customers' strong emotional bonds should be considered in the process from the relational efforts to relational outcomes.

• Korean journal of communication and information
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• v.65
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• pp.5-26
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• 2014

This research investigated to what extent social media use and motivation contributed to the bridging/bonding social capital and social, political participation by using the national survey on high school and university students. In particular, this research divided social media into two groups: open and closed one. The result of analysis showed that the use of open social media reinforced bridging social capital and that of closed social media did bonding social capital. Motives for social media use affected both bridging social capital and bonding social capital. Social media use and motive all had a positive influence on social, political participation. In conclusion, the effect of social media on social capital may be decided by the characteristics of social media and the purpose of social media use.