• Korean journal of communication and information
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• v.49
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• pp.20-38
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• 2010

This paper was attempting to identify determinants of media repertoires based on new services and technologies. Using the regression and discriminant models, this study examined determinants that included five independent factors such as the degree of innovation, social networks, social influences, demographic variables and media uses. The analyses revealed that all of independent variables except the degree of innovation were significant determinants of media repertoires. Secondly, the results of discriminant analyses showed that terrestrial television use, age, disposable income were significant factors discriminating new media service adopters from the sample. For new media related technologies adopters, family income, and media uses such as newspaper, Internet and radio were significant discriminant variables.

• Journal of Venture Innovation
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• v.1 no.2
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• pp.75-87
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• 2018

We designed this study for verifying the differences of causes and individual results of job stress between Koreans in Korea and Chinese in China of a same company. The results in the study are as follow. Significant differences between two groups were identified in job stressors: Koreans showed higher levels than Chinese for factors like inter-group conflicts, supervision/evaluation, job overload, task characteristics, socio-demographic factors, and Chinese showed higher levels than Koreans for factors like job conflicts, job ambiguity, family-related factors. We also identified that levels of stress perceived by individuals as anxiety, depression, and physical symptoms of Koreans are higher than those of Chinese. As to the influence of job stressors on stress level, Koreans show significant results for supervision/evaluation, decision making/responsibility, family-related factors, and Chinese show significant results for family-related factors, social support, socio-demographic factors. Based on the results of this study, implications, limitations, and future research topics were discussed.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.135-145
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• 2001

현대사회에서는 시각적 이미지를 표현수단으로 하는 대중매체의 등장으로 자기 신체에 대한 미의식이 고조되어 있으며 체형의 불균형으로 인한 신체적 불만족을 보상하기 위해 여성복은 이미 여성의 신체를 사회적 이상에 맞게 수단으로 이용되어 과거 어떤 시기보다도 신체이미지를 바꾸기 위해 옷을 사용하고 있다. 이에 반해 비만체형의 소비자들은 자신의 외모를 향상시킬 수 있는 의복구입에 어려움을 겪고 있으며 그들에게 잘 맞는 의복을 선택할 기회를 제공받지 못하고 있는 실정이다. 따라서 본 연구의 목적은 여성의류시장에서 소외되어온 비만 체형 소비자를 대상으로 첫째. 체중조절행동과 의복쇼핑행동간의 상관성을 규명하고 둘째, 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악하고자 한다. 본 연구의 결과는 다음과 같다. 체중조절 행동에 따른 쇼핑행동 요인과의 관계에서 다이어트 경험의 유무, 자기지각체형, 체중조절 관심정도, 체중조절 동기에 있어서 부분적으로 유의적인 차이가 있는 것으로 나타났다. 한편 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악해 본 결과 연령, 결혼여부, 학력, 직업, 가계수입에서 모두 유의적인 차이가 나타났다. 본 연구결과의 시사점은 관련업계에 잠재된 중요한 여성복 시장임을 인식시킬 수 있는 계기를 제공함과 아울러 침체된 패션산업의 새로운 틈새시장으로서의 여성복 시장 개발을 위한 기초자료를 제공할 수 있다.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.75-85
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• 2019

For the growing importance of mobile communication, this study sets out to investigate the factors that influencing mobile phone customer satisfaction behavior through a structural equation model. This study proposes six factors model as the key determinants of customer satisfaction. Furthermore, we examine the moderating effect of demographic factors. The study was conducted using a structured questionnaire, data collected from 386 active subscribers. Results confirm that brand name, social influence and after sales service are the three significant determinants of consumer satisfaction. This study finding also suggests that demographic attributes have important consequences on customer satisfaction. The study findings offer an extended theoretical understanding towards customers' mobile satisfaction in the emerging market perspective and for practitioners, potentially to other similar context.

• Journal of Korean Ophthalmic Optics Society
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• v.17 no.2
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• pp.107-117
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• 2012

Purpose: We study the eyeglasses consumer's purchasing decision, brand equity, purchase satisfaction and word of mouth. Methods: For two month, from October to December, 437 questionnaires distributed through eyeglasses shops. Sampling was performed using a convenience sampling, participants in the survey-based selflegislation (self-adminstration method) were to answer. Results: It was found that demographic characteristics - gender, age, education, income - acts as parameters representing difference of purchase decision, brand equity and word of mouth. Conclusions: Consumer's demographic characteristics such as gender, age, education, income serve as parameters that represents the differences. Purchase satisfaction by age is statistically significant. Word of mouth is also classified according to their income level is statistically significant.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.17-25
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• 2016

This research paper aims to provide valuable data to the policy makers in establishing business activation plan through improving university students'entrepreneurial intention by carrying out international comparison research regarding the social environmental factors that influences entrepreneurial intention. There have been multiple researches on personal traits that affect entrepreneurial intention in the past, but this paper examines the social environmental factors that impact entrepreneurial intention. The result of this study is as follows. First, university's assistive activity for entrepreneurship, successful entrepreneurial role model, and business market scale has positive effect on entrepreneurial intention, while government assistive policies for entrepreneurship has no direct effect on entrepreneurial intention. Second, there were some differences of entrepreneurial intention in demographic characteristics. The mean of entrepreneurial intention was highest in Chinese students. Students who have ever started their own business were highest in total mean comparison of entrepreneurial intention. Also entrepreneurial intention mean was higher in men generally. Beside, discussion is made on the implication of the study, the limitations of the study, and some directions for future studies.

• Journal of the Korea Society of Computer and Information
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• v.16 no.3
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• pp.237-249
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• 2011

Due to the economic development and the social structure and holiday structure change, we have more time for leisure and entertainment activities. For coping with this trend the waterpark has already become the one of major entertainment facilities for many countries. The purpose of this study is to construct Waterpark service quality evaluation factors and find out the importance and satisfaction degree of these factors. The result of this study are as follows; First, the safety field had considered as most important. Second, the importance of service quality evaluation fields and factors are different according to social characteristics. Third, the safety field is evaluated as the first satisfactory field and the cost/price field is evaluated as the lowest.

• Korean Journal of Social Welfare
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• v.58 no.3
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• pp.195-221
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• 2006

The present study has a goal of investigating the effects of self-efficacy and facet Job Satisfaction on global job satisfaction in the Workers of Residential Facilities. As a result of analyzing the data of 269 participants, we obtained three factors of self-efficacy: competence, self confidence, and propulsion. Significant 7 factors of global job satisfaction are social recognition, job itself, relationship of clients, salary, relationship of superiors, working condition, and propulsion. And both facet job satisfaction and turnover intention are influenced upon social recognition, salary, and relationship of superiors. Also, facet job satisfaction is affected by job itself and relationship of clients, but turnover intention is affected by working condition and propulsion. This article concluded with a discussion of implications of job satisfaction on quality of welfare service along with current research imitations and future research themes and tasks.

• Journal of Industrial Convergence
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• v.20 no.9
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• pp.131-139
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• 2022

The purpose of this study was to ensure that the elderly do not enter a facility even if their health deteriorates, but continue to live in the community and receive necessary care. According to the survey of the elderly, the cohabitation type of the elderly in Korea was that they lived with married adults and/or unmarried children in addition to single and married households. Therefore, in this study, using the SPSS 25 program, the effects of the elderly's socio-demographic characteristics and cohabitation type on the intention to continue living in the community was analyzed using the 2020 elderly welfare status survey data. The main research results are as follows. First, gender, age, and residence type of the demographic characteristics of the elderly were found to be statistically significant. Second, single households, married households, and households living with the eldest son revealed the statistical significance level of the elderly. Based on this, we were intending to provide basic data necessary for establishing welfare policies for the elderly, such as strengthening care and an age-friendly environment, in order to improve the continued residence of the elderly in the local community.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.05a
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• pp.814-821
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• 2005

본 연구에서는 인터넷전화의 잠재 가입자를 대상으로 이들의 전화 사용 행태 및 사회-인구 통계적 특성 검토하여 이를 인터넷전화의 가입 확률로 연결하는 모형을 개발한다. 이때 가입 예측모형은 설문결과에 이산 프로빗 모형을 적용함으로써 구축하였다. 모형의 결과에 따르면 인터넷전화서비스 가입에 통계적으로 유의한 영향을 미치는 변수는 월 전화요금, 월 전화사용회수, 채택하고 있는 전화요금제, 현재 가입 중인 전화회사, 가구 의사결정자의 나이 등인 것으로 분석되었다. 또한 위의 각 요인의 부호는 관련 분야의 전문가들의 일반적인 견해 및 상식과 일치하는 것으로 나타났다.