Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A study on Social Environmental Factors Affecting University Students' Entrepreneurial Intention

사회적 환경이 대학생 창업의도에 미치는 영향에 관한 연구

  • 조영조 (호서대학교 벤처대학원) ;
  • 이보영 (호서대학교 벤처대학원)
  • Received : 2016.07.25
  • Accepted : 2016.08.26
  • Published : 2016.08.31
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Abstract

This research paper aims to provide valuable data to the policy makers in establishing business activation plan through improving university students'entrepreneurial intention by carrying out international comparison research regarding the social environmental factors that influences entrepreneurial intention. There have been multiple researches on personal traits that affect entrepreneurial intention in the past, but this paper examines the social environmental factors that impact entrepreneurial intention. The result of this study is as follows. First, university's assistive activity for entrepreneurship, successful entrepreneurial role model, and business market scale has positive effect on entrepreneurial intention, while government assistive policies for entrepreneurship has no direct effect on entrepreneurial intention. Second, there were some differences of entrepreneurial intention in demographic characteristics. The mean of entrepreneurial intention was highest in Chinese students. Students who have ever started their own business were highest in total mean comparison of entrepreneurial intention. Also entrepreneurial intention mean was higher in men generally. Beside, discussion is made on the implication of the study, the limitations of the study, and some directions for future studies.

본 논문은 창업의도에 영향을 미치는 사회적 환경요인들에 관한 국제적 연구를 실시함으로써, 대학생들의 창업의도를 결정하는 사회적 환경요인을 규명하고, 정책 입안자들에게 향후 대학생들의 창업의도 제고를 통한 창업 활성화 방안을 수립하는데 유용한 자료를 제공하고자 하는데 그 목적이 있다. 최근까지는 창업자의 개인특성이 창업의도에 미치는 영향에 관한 연구가 많이 진행되어 왔으나, 본 논문에서는 기존의 연구들과는 달리 창업의도에 영향을 미치는 사회적 환경요인들에 대하여 살펴보았다. 본 연구에서는 창업의도에 영향을 미치는 사회적 환경요인으로 대학의 창업지원 활동, 정부의 창업지원 정책, 성공적 역할모델, 사업 시장규모를 독립변수로 사용하고, 인구통계학적 특성을 통제 변수로 사용하고자 한다. 연구결과, 사회적 환경 변수 중에서 대학의 창업지원 활동, 성공적 역할모델 및 사업 시장규모는 창업의도에 정(+)의 영향을 미치고 있으나, 정부의 창업지원 정책은 창업의도에 영향을 미치지 못한 것으로 나타났다. 인구통계적 특성으로는 중국 대학생의 창업의도가 가장 높았으며, 창업을 한 경험이 있을수록 창업의도가 높았고, 남학생이 여학생에 비해 창업의도가 높았다. 아울러, 본 연구의 시사점과 한계 및 향후 연구 제언이 제시되었다.

Keywords

References

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