• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.12
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• pp.605-619
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• 2016

This study aims to figure out effects of the rewards applications receiving a lot of attention recently as mobile advertising using the smartphones. Therefore, this study examines differences of user satisfaction and continued use intention according to a user characteristic, demographic characteristic and rewards application characteristic. The research results are as follow. First, in terms of user satisfaction of the rewards applications, there is a significant difference according to the user gender and existence of the reserved value experience. Second, there is a significant difference in the continued use intention of the applications according to the user type and gender. Third, it is also found that there is an interaction effect between the user gender and existence of the reserved value use experience on the continued use intention. This study is significant in that the results may provide future researchers with practical foundations for marketing strategies to activate the rewards applications.

• 한국체육학회지인문사회과학편
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• v.54 no.2
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• pp.299-312
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• 2015

The purpose of this study was to find the effects of user experience on flow and satisfaction of electronic hogu system in the taekwondo game. The subjects were players who had experience using electronic hogu system in the taekwondo game for 2014 year 7month~10month. 652 samples out of 750 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 18.0, and AMOS 7.0, and after which we tested each hypothesis. The results were as follows; First, sentient, emotional, cognitive, behavioral, relational experience of user experience did not have a significant influence on cognition flow. Second, sentient, emotional, relational experience of user experience did not have a significant influence on behavioral flow. Third, cognitive, behavioral experience of user experience had a significant influence on behavioral flow. Fourth, cognition, behavioral flow had a significant influence on satisfaction. Fifth, factor between native and foreigner taekwondo players had significantly different. This paper is a meaningful to figure out user satisfaction of electronic hogu system in taekwondo games and maximize athletic performance.

• Design Convergence Study
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• v.14 no.4
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• pp.181-192
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• 2015

The layout includes various functions not only arrangement, connection, division of information but also affordance and information recognition as the important element that determine the whole structure of information. Recently, the layout of web interface design was gradually changing from the concept of the original Z-layout to F-layout, whereas, it is being changed again into the split layout as the transform of Z-layout. However, there can be lack of grounds as to the reason of the change of layout. Therefore, it needs to study on how the functional difference between the F-layout and Z-layout affects user experience. In this study, we conduct the study on the effect of each layout type on the user experience focusing on the product description of web-page by user test. The user test have shown that the user has better feeling on the split layout based on the Z-layout than F-layout. The Z-layout also has more advantages on the formation of the favorable attitude of user in efficiency, accessibility and concentration. This result is consistent with the trend of web-design to change into the split layout based on the Z-layout and we provided the objective reasons for the effective web-design layout by user test.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.295-300
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• 2017

The study evaluates exploration of social robot's role which can emotionally communicate with human as an alternative to heal psychological isolation for single-person households. At first, I conduct a study on literatured to understand the definition and characteristics of social robot then analyze the current situation and future prospects. Based on this, I organized the requirements of social robot in aspect of user experience through in-depth interview of twenties single-person households living in the metropolitan area who could be potential customers. As a result every subject require social robot specialized to them through accumulated interaction. On the other hand, degree of attachment with social robot is different from subjects. Hear by I realize every subject require social robot to different and various functions according to their lifestyle and personality. Therefore I could draw conclusions and implications from this study that technical development in aspect of personalized user experience is necessary for social robot to settle in to human's life in the future.

• Journal of Korea Game Society
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• v.18 no.1
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• pp.19-26
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• 2018

In this study, the hardcore game user verified the manipulation delay that occurred during VR game play because of the experienced game. Based on the HCI - based research approach, we created a 2D, 3D, and VR prototype game with user manipulation cycle hypothesis. Based on this, 121 users were experimented with 2D, 3D, VR format user interface. The average user manipulation period extracted by the experiment was compared with the independent sample T test. Based on the test results give the average time difference between the user's operation of the 2D VR format has been verified. User operation period of the average time difference in 3D VR format proved the null hypothesis of no significant difference has been adopted.

• The Journal of Society for e-Business Studies
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• v.18 no.4
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• pp.129-144
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• 2013

This research focuses on the relationship between influencing factors of users' smartphone application download and consumers' purchase. The results show that there is some difference between them. The factors influencing mobile application download include word of mouth, usability, ease of use, functionality, enjoyment, interoperability, design, and experience while the factors influencing purchase are word of mouth, usability, ease of use, cost, functionality, enjoyment, interoperability, design, experience. An experience factor impacts on both download and purchase. Specially, enjoyment, usability, and functionality have strong effects on purchase. We also found out that mobile application type such as hedonic or utilitarian application also impacts on purchasing application. For utilitarian application, functionality impacts on purchase intension. Therefore this fact suggests that it is very important to understand the accurate purchasing influence of its consumer when setting up the marketing strategy of mobile application.

• Journal of the Korea Convergence Society
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• v.10 no.7
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• pp.163-168
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• 2019

The purpose of this study is to find out latent needs of users through the difference of information inflow between design major and engineering major reflecting car lifestyle and to complement them. Although those two relationship deepens due to the development of industrialization, collaboration is still a difficult situation. To find out lifestyle of between those two majors, experiments were carried out quantitatively by conducting in-depth interviews and additionally survey were conducted concurrently. The results showd clearly difference in meaning and value of the automobile. This phenomenon is related to identity. The designers expressed themselves by car, and others differed by using their cars as a means of mobility.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.16 no.5
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• pp.79-92
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• 2006

Computer virus is one of the most common information security problems in the information age. This study investigates the difference of users' perception of security elements between large companies and small-and-medium companies on the subject of computer virus. Based on t-test, no significant difference is found in users' perception on security threat and security risk While users satisfy with the level of security policy, there is a significant difference on the level of security policy recognition between the two sizes of companies. Moreover, there are significant differences on information assets, security vulnerability and security effectiveness, which implies difference in the users' perception on importance of assets, exposure to threats and computer virus prevention efforts between large and small-and-medium companies.

• Korean Journal of Cognitive Science
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• v.11 no.3_4
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• pp.1-11
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• 2000

This study investigated information acquisition from hypertext and the difference of searching behavior between adults and children. In experiment 1. we compared the amount of information acquisition from the hypertext to that of the printed text. The result showed that the performance in printed text was better than in hypertext. However. the performance of experienced (in the internet) participant showed no difference between the hypertext and the printed text. Experiment 2 compared the information-searching behavior of the adults and children in the hypertext environment. The results showed that adults performed the information-searching faster than children, yet there was no difference in the proportion of correct responses of the two groups. However. children who were more experienced in the internet and produced right answers to the 7th level questions in depth performed better and faster than the adults who were not. These results suggest that the experience in the internet is the most important factor in the searching of the wanted information.

• Proceedings of the Korean DIstribution Association Conference
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• 2000.05a
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• pp.111-141
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• 2000

본 연구는 실물과 인터넷 구매의도에 영향을 미치는 요인을 살펴보기 위해 팩토리얼 디자인에 의한 실험설계에 의해 대학생 480을 대상으로 조사하였다. 주요 실험변수로는 소비자 특성(인터넷 사용량, 혁신성), 제품유형(탐색재/경험재), 가격할인폭, 상표였다. 그 결과 인터넷 다량사용자와 고혁신자 일수록, 경험재보다는 탐색재의 경우가, 가격할인폭이 클수록, 그리고 무명상표보다는 유명상표의 경우에 인터넷 구매의도가 더 높은 것으로 나타났다. 전반적으로 실물구매의도가 인터넷 구매의도보다 높았으나, 인터넷 다량사용자와 고혁신자의 경우에 이 양자간에는 유의미한 차이가 나타나지 않았고, 가격 할인폭이 클 경우에는 제시했을 때는 실물구매의도보다 오히려 인터넷 구매의도가 더 높은 것으로 나타났다. 이러한 결과를 토대로 인터넷 쇼핑을 확대하기 위한 시사점을 제시하였다.